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R:Google Analytics/Параметры и измерения

15 404 байта убрано, 16:37, 22 апреля 2014
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Таблица данных
Нижеприведённая таблица была сгенерирована с помощью следующего кода:
{{r-code|code=<nowiki>wiki.table <- ga.metadata[status == "PUBLIC", list(group, uiName, id, type, dataType, allowedInSegments, calculation, description)] wiki.table <- c("{| class=\"wide wikitable sortable\"", "\n", "! ", "id !! ", paste(attrs.names(wiki.table), collapse = " !! "), paste("\n|-\n| ", apply(gawiki.metadatatable, 1, paste, collapse = " || ")),
"\n|}")
wiki.table <- gsub("NA", "", wiki.table)
{| class="wide wikitable sortable"
! id !! type group !! dataType uiName !! group id !! status type !! uiName !! description dataType !! allowedInSegments !! replacedBy !! calculation !! minTemplateIndex !! maxTemplateIndex !! premiumMinTemplateIndex !! premiumMaxTemplateIndex|-| ga:userType || DIMENSION || STRING || User || PUBLIC || User Type || A boolean indicating if a user is new or returning. Possible values: New Visitor, Returning Visitor. || true || || || || || || |-| ga:visitorType || DIMENSION || STRING || User || DEPRECATED || User Type || A boolean indicating if a user is new or returning. Possible values: New Visitor, Returning Visitor. || true || ga:userType || || || || || |-| ga:sessionCount || DIMENSION || STRING || User || PUBLIC || Count of Sessions || The session index for a user to your property. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indicies. For example, if a certain user has 4 sessions to your website, sessionCount for that user will have 4 distinct values of '1' through '4'. || true || || || || || || |-| ga:visitCount || DIMENSION || STRING || User || DEPRECATED || Count of Sessions || The session index for a user to your property. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indicies. For example, if a certain user has 4 sessions to your website, sessionCount for that user will have 4 distinct values of '1' through '4'. || true || ga:sessionCount || || || || || |-| ga:daysSinceLastSession || DIMENSION || STRING || User || PUBLIC || Days Since Last Session || The number of days elapsed since users last visited your property. Used to calculate user loyalty. || true || || || || || || |-| ga:daysSinceLastVisit || DIMENSION || STRING || User || DEPRECATED || Days Since Last Session || The number of days elapsed since users last visited your property. Used to calculate user loyalty. || true || ga:daysSinceLastSession || || || || || |-| ga:userDefinedValue || DIMENSION || STRING || User || PUBLIC || User Defined Value || The value provided when you define custom user segments for your property. || true || || || || || || |-| ga:users || METRIC || INTEGER || User || PUBLIC || Users || Total number of users to your property for the requested time period. || || || || || || || |-| ga:visitors || METRIC || INTEGER || User || DEPRECATED || Users || Total number of users to your property for the requested time period. || || ga:users || || || || || |-| ga:newUsers || METRIC || INTEGER || User || PUBLIC || New Users || The number of users whose session on your property was marked as a first-time session. || true || || || || || || |-| ga:newVisits || METRIC || INTEGER || User || DEPRECATED || New Users || The number of users whose session on your property was marked as a first-time session. || true || ga:newUsers || || || || || |-| ga:percentNewSessions || METRIC || PERCENT || User || PUBLIC || % New Sessions || The percentage of sessions by people who had never visited your property before. || || || ga:newUsers / ga:sessions || || || || |-| ga:percentNewVisits || METRIC || PERCENT || User || DEPRECATED || % New Sessions || The percentage of sessions by people who had never visited your property before. || || ga:percentNewSessions || ga:newUsers / ga:sessions || || || || |-| ga:sessionDurationBucket || DIMENSION || STRING || Session || PUBLIC || Session Duration || The length of a session on your property measured in seconds and reported in second increments. The value returned is a string. || true || || || || || || |-| ga:visitLength || DIMENSION || STRING || Session || DEPRECATED || Session Duration || The length of a session on your property measured in seconds and reported in second increments. The value returned is a string. || true || ga:sessionDurationBucket || || || || || |-| ga:sessions || METRIC || INTEGER || Session || PUBLIC || Sessions || Counts the total number of sessions. || true || || || || || || |-| ga:visits || METRIC || INTEGER || Session || DEPRECATED || Sessions || Counts the total number of sessions. || true || ga:sessions || || || || || |-| ga:bounces || METRIC || INTEGER || Session || PUBLIC || Bounces || The total number of single page (or single engagement hit) sessions for your property. || true || || || || || || |-| ga:entranceBounceRate || METRIC || PERCENT || Session || DEPRECATED || Bounce Rate || This dimension is deprecated and will be removed soon. Please use ga:bounceRate instead. || || ga:bounceRate || ga:bounces / ga:entrances || || || || |-| ga:bounceRate || METRIC || PERCENT || Session || PUBLIC || Bounce Rate || The percentage of single-page session (i.e., session in which the person left your property from the first page). || || || ga:bounces / ga:sessions || || || || |-| ga:visitBounceRate || METRIC || PERCENT || Session || DEPRECATED || Bounce Rate || The percentage of single-page session (i.e., session in which the person left your property from the first page). || || ga:bounceRate || ga:bounces / ga:sessions || || || || |-| ga:sessionDuration || METRIC || TIME || Session || PUBLIC || Session Duration || The total duration of user sessions represented in total seconds. || true || || || || || || |-| ga:timeOnSite || METRIC || TIME || Session || DEPRECATED || Session Duration || The total duration of user sessions represented in total seconds. || true || ga:sessionDuration || || || || || |-| ga:avgSessionDuration || METRIC || TIME || Session || PUBLIC || Avg. Session Duration || The average duration of user sessions represented in total seconds. || || || ga:sessionDuration / ga:sessions || || || || |-| ga:avgTimeOnSite || METRIC || TIME || Session || DEPRECATED || Avg. Session Duration || The average duration of user sessions represented in total seconds. || || ga:avgSessionDuration || ga:sessionDuration / ga:sessions || || || || |-| ga:referralPath || DIMENSION || STRING || Traffic Sources || PUBLIC || Referral Path || The path of the referring URL (e.g. document.referrer). If someone places a link to your property on their website, this element contains the path of the page that contains the referring link. || true || || || || || || |-| ga:fullReferrer || DIMENSION || STRING || Traffic Sources || PUBLIC || Full Referrer || The full referring URL including the hostname and path. || || || || || || || |-| ga:campaign || DIMENSION || STRING || Traffic Sources || PUBLIC || Campaign || When using manual campaign tracking, the value of the utm_campaign campaign tracking parameter. When using AdWords autotagging, the name(s) of the online ad campaign that you use for your property. Otherwise the value (not set) is used. || true || || || || || || |-| ga:source || DIMENSION || STRING || Traffic Sources || PUBLIC || Source || The source of referrals to your property. When using manual campaign tracking, the value of the utm_source campaign tracking parameter. When using AdWords autotagging, the value is google. Otherwise the domain of the source referring the user to your property (e.g. document.referrer). The value may also contain a port address. If the user arrived without a referrer, the value is (direct) || true || || || || || || description
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| User || User Type || ga:medium userType || DIMENSION || STRING || Traffic Sources true || PUBLIC || Medium || The type of referrals to your property. When using manual campaign tracking, the value of the utm_medium campaign tracking parameter. When using AdWords autotagging, the value is ppc. If the A boolean indicating if a user comes from a search engine detected by Google Analytics, the value is organicnew or returning. If the referrer is not a search enginePossible values: New Visitor, the value is referralReturning Visitor. If the users came directly to the property, and document.referrer is empty, the value is (none). || true || || || || || ||
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| User || Count of Sessions || ga:sourceMedium sessionCount || DIMENSION || STRING || Traffic Sources true || PUBLIC || Source / Medium || Combined The session index for a user to your property. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indicies. For example, if a certain user has 4 sessions to your website, sessionCount for that user will have 4 distinct values of ga:source and ga:medium'1' through '4'. || true || || || || || ||
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| User || Days Since Last Session || ga:keyword daysSinceLastSession || DIMENSION || STRING || Traffic Sources true || PUBLIC || Keyword || When using manual campaign tracking, the value The number of the utm_term campaign tracking parameter. When using AdWords autotagging or if a user used organic search to reach your property, the keywords used by days elapsed since users to reach last visited your property. Otherwise the value is (not set)Used to calculate user loyalty. || true || || || || || ||
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| User || User Defined Value || ga:adContent userDefinedValue || DIMENSION || STRING || Traffic Sources true || PUBLIC || Ad Content || When using manual campaign tracking, the The value of the utm_content campaign tracking parameter. When using AdWords autotagging, the first line of the text for your online Ad campaign. If provided when you are using mad libs define custom user segments for your AdWords content, this field displays the keywords you provided for the mad libs keyword matchproperty. Otherwise the value is (not set) || true || || || || || ||
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| User || Users || ga:socialNetwork users || DIMENSION METRIC || STRING INTEGER || Traffic Sources || PUBLIC || Social Network || Name Total number of the social network. This can be related users to the referring social network your property for traffic sources, or to the social network for social data hub activitiesrequested time period. E.g. Google+, Blogger, etc. || || || || || || ||
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| User || New Users || ga:hasSocialSourceReferral newUsers || DIMENSION METRIC || STRING INTEGER || Traffic Sources true || PUBLIC || Social Source Referral || Indicates sessions that arrived to the The number of users whose session on your property from was marked as a social source. The possible values are Yes or No where the first letter is capitalized-time session. || || || || || || ||
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| User || % New Sessions || ga:organicSearches percentNewSessions || METRIC || INTEGER PERCENT || Traffic Sources || PUBLIC || Organic Searches ga:newUsers / ga:sessions || The number percentage of organic searches that happened within a sessionsessions by people who had never visited your property before. This metric is search engine agnostic. || || || || || || ||
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| Session || Session Duration || ga:adGroup sessionDurationBucket || DIMENSION || STRING || Adwords true || PUBLIC || Ad Group || The name length of a session on your AdWords ad groupproperty measured in seconds and reported in second increments. The value returned is a string. || true || || || || || ||
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| ga:adSlot Session || DIMENSION Sessions || STRING ga:sessions || Adwords METRIC || PUBLIC || Ad Slot || The location of the advertisement on the hosting page (Top, RHS, or not set). INTEGER || true || || || || || || Counts the total number of sessions.
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| Session || Bounces || ga:adSlotPosition bounces || DIMENSION METRIC || STRING INTEGER || Adwords true || PUBLIC || Ad Slot Position || The ad slot positions in which your AdWords ads appeared total number of single page (1-8or single engagement hit)sessions for your property. || true || || || || || ||
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| Session || Bounce Rate || ga:adDistributionNetwork bounceRate || DIMENSION METRIC || STRING PERCENT || Adwords || PUBLIC || Ad Distribution Network ga:bounces / ga:sessions || The networks used to deliver your ads percentage of single-page session (Contenti.e., Search, Search partners, etc.session in which the person left your property from the first page). || || || || || || ||
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| ga:adMatchType Session || DIMENSION Session Duration || STRING || Adwords || PUBLIC || Query Match Type || The match types applied for the search term the user had input(Phrase, Exact, Broad, etc.). Ads on the content network are identified as "Content network". Detailsga: https://support.google.com/adwords/answer/2472708?hl=en sessionDuration || METRIC || TIME || || || true || || The total duration of user sessions represented in total seconds.
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| ga:adKeywordMatchType Session || DIMENSION Avg. Session Duration || STRING ga:avgSessionDuration || Adwords METRIC || PUBLIC TIME || Keyword Match Type || The match types applied to your keywords (Phrase, Exact, Broad). Detailsga: httpssessionDuration / ga://support.google.com/adwords/answer/2472708?hl=en || || || || || || sessions || The average duration of user sessions represented in total seconds.
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| Traffic Sources || Referral Path || ga:adMatchedQuery referralPath || DIMENSION || STRING || Adwords true || PUBLIC || Matched Search Query || The search queries that triggered impressions path of the referring URL (e.g. document.referrer). If someone places a link to your AdWords adsproperty on their website, this element contains the path of the page that contains the referring link. || || || || || || ||
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| Traffic Sources || Full Referrer || ga:adPlacementDomain fullReferrer || DIMENSION || STRING || Adwords || PUBLIC || Placement Domain || The domains where your ads on full referring URL including the content network were placedhostname and path. || || || || || || ||
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| Traffic Sources || Campaign || ga:adPlacementUrl campaign || DIMENSION || STRING || Adwords true || PUBLIC || Placement URL || The URLs where When using manual campaign tracking, the value of the utm_campaign campaign tracking parameter. When using AdWords autotagging, the name(s) of the online ad campaign that you use for your ads on property. Otherwise the content network were placedvalue (not set) is used. || || || || || || ||
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| Traffic Sources || Source || ga:adFormat source || DIMENSION || STRING || Adwords true || PUBLIC || Ad Format || Your The source of referrals to your property. When using manual campaign tracking, the value of the utm_source campaign tracking parameter. When using AdWords ad formats autotagging, the value is google. Otherwise the domain of the source referring the user to your property (Text, Image, Flash, Video, etce.g. document.referrer). || || || || || || || The value may also contain a port address. If the user arrived without a referrer, the value is (direct)
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| Traffic Sources || Medium || ga:adTargetingType medium || DIMENSION || STRING || Adwords true || PUBLIC || Targeting Type || How The type of referrals to your property. When using manual campaign tracking, the value of the utm_medium campaign tracking parameter. When using AdWords ads were targeted (keywordautotagging, placementthe value is ppc. If the user comes from a search engine detected by Google Analytics, the value is organic. If the referrer is not a search engine, the value is referral. If the users came directly to the property, and vertical targetingdocument.referrer is empty, etc.the value is (none). || || || || || || ||
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| Traffic Sources || Source / Medium || ga:adTargetingOption sourceMedium || DIMENSION || STRING || Adwords true || PUBLIC || Placement Type || How you manage your ads on the content networkCombined values of ga:source and ga:medium. Values are Automatic placements or Managed placements. || || || || || || ||
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| Traffic Sources || Keyword || ga:adDisplayUrl keyword || DIMENSION || STRING || Adwords true || PUBLIC || Display URL || The URLs When using manual campaign tracking, the value of the utm_term campaign tracking parameter. When using AdWords autotagging or if a user used organic search to reach your AdWords ads displayedproperty, the keywords used by users to reach your property. Otherwise the value is (not set). || || || || || || ||
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| Traffic Sources || Ad Content || ga:adDestinationUrl adContent || DIMENSION || STRING || Adwords true || PUBLIC || Destination URL || The URLs to which When using manual campaign tracking, the value of the utm_content campaign tracking parameter. When using AdWords autotagging, the first line of the text for your online Ad campaign. If you are using mad libs for your AdWords ads referred trafficcontent, this field displays the keywords you provided for the mad libs keyword match. || || || || || || || Otherwise the value is (not set)
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| Traffic Sources || Social Network || ga:adwordsCustomerID socialNetwork || DIMENSION || STRING || Adwords || PUBLIC || AdWords Customer ID || A stringName of the social network. Corresponds This can be related to AdWords API AccountInfothe referring social network for traffic sources, or to the social network for social data hub activities.customerIdE.g. Google+, Blogger, etc. || || || || || || ||
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| Traffic Sources || Social Source Referral || ga:adwordsCampaignID hasSocialSourceReferral || DIMENSION || STRING || Adwords || PUBLIC || AdWords Campaign ID || A string. Corresponds Indicates sessions that arrived to AdWords API Campaignthe property from a social source.idThe possible values are Yes or No where the first letter is capitalized. || || || || || || ||
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| ga:adwordsAdGroupID Traffic Sources || DIMENSION Organic Searches || STRING ga:organicSearches || Adwords METRIC || PUBLIC || AdWords Ad Group ID || A string. Corresponds to AdWords API AdGroup.id. || || || || INTEGER || || || The number of organic searches that happened within a session. This metric is search engine agnostic.
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| ga:adwordsCreativeID || DIMENSION || STRING || Adwords || PUBLIC || AdWords Creative ID || A string. Corresponds to AdWords API Ad.id. Group || ga:adGroup || DIMENSION || STRING || || true || || The name of your AdWords ad group.
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| ga:adwordsCriteriaID || DIMENSION || STRING || Adwords || PUBLIC Ad Slot || AdWords Criteria ID ga:adSlot || A string. Corresponds to AdWords API Criterion.id. DIMENSION || STRING || || || || true || || The location of the advertisement on the hosting page (Top, RHS, or not set).
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| ga:impressions || METRIC || INTEGER || Adwords || PUBLIC Ad Slot Position || Impressions ga:adSlotPosition || Total number of campaign impressions. DIMENSION || STRING || || || || true || || The ad slot positions in which your AdWords ads appeared (1-8).
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| ga:adClicks || METRIC || INTEGER || Adwords || PUBLIC Ad Distribution Network || Clicks ga:adDistributionNetwork || The total number of times users have clicked on an ad to reach your property. DIMENSION || || || || STRING || || || The networks used to deliver your ads (Content, Search, Search partners, etc.).
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| Adwords || Query Match Type || ga:adCost adMatchType || METRIC DIMENSION || CURRENCY STRING || Adwords || PUBLIC || Cost || Derived cost The match types applied for the advertising campaignsearch term the user had input(Phrase, Exact, Broad, etc. The currency for this value is based ). Ads on the currency that you set in your AdWords accountcontent network are identified as "Content network". || || || || || || || Details: https://support.google.com/adwords/answer/2472708?hl=en
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| ga:CPM Adwords || METRIC Keyword Match Type || CURRENCY ga:adKeywordMatchType || Adwords DIMENSION || PUBLIC || CPM || Cost per thousand impressions. STRING || || || ga:adCost / The match types applied to your keywords (gaPhrase, Exact, Broad). Details: https:impressions / 1000) || || || || /support.google.com/adwords/answer/2472708?hl=en
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| ga:CPC || METRIC || CURRENCY || Adwords || PUBLIC Matched Search Query || CPC ga:adMatchedQuery || Cost to advertiser per click. DIMENSION || || || ga:adCost / ga:adClicks || STRING || || || The search queries that triggered impressions of your AdWords ads.
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| ga:CTR || METRIC || PERCENT || Adwords || PUBLIC Placement Domain || CTR ga:adPlacementDomain || Click-through-rate for your ad. This is equal to the number of clicks divided by the number of impressions for your ad (e.g. how many times users clicked on one of your ads where that ad appeared). DIMENSION || || || ga:adClicks / ga:impressions || STRING || || || The domains where your ads on the content network were placed.
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| ga:costPerTransaction || METRIC || CURRENCY || Adwords || PUBLIC Placement URL || Cost per Transaction ga:adPlacementUrl || The cost per transaction for your property. DIMENSION || || || (ga:adCost) / (ga:transactions) || STRING || || || The URLs where your ads on the content network were placed.
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| ga:costPerGoalConversion Adwords || METRIC Ad Format || CURRENCY ga:adFormat || Adwords DIMENSION || PUBLIC || Cost per Goal Conversion || The cost per goal conversion for your property. STRING || || || Your AdWords ad formats (ga:adCostText, Image, Flash, Video, etc.) / (ga:goalCompletionsAll) || || || || .
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| ga:costPerConversion Adwords || METRIC Targeting Type || CURRENCY ga:adTargetingType || Adwords DIMENSION || PUBLIC || Cost per Conversion || The cost per conversion (including ecommerce and goal conversions) for your property. STRING || || || How your AdWords ads were targeted (ga:adCostkeyword, placement, and vertical targeting, etc.) / (ga:transactions + ga:goalCompletionsAll) || || || || .
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| ga:RPC || METRIC || CURRENCY || Adwords || PUBLIC Placement Type || RPC ga:adTargetingOption || RPC or revenue-per-click is the average revenue (from ecommerce sales and/or goal value) you received for each click on one of your search ads. DIMENSION || || || (ga:transactionRevenue + ga:goalValueAll) / ga:adClicks || STRING || || || How you manage your ads on the content network. Values are Automatic placements or Managed placements.
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| ga:ROI || METRIC || PERCENT || Adwords || PUBLIC Display URL || ROI ga:adDisplayUrl || Returns on Investment is overall transaction profit divided by derived advertising cost. DIMENSION || || || (ga:transactionRevenue + ga:goalValueAll - ga:adCost) / ga:adCost || STRING || || || The URLs your AdWords ads displayed.
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| ga:margin || METRIC || PERCENT || Adwords || PUBLIC Destination URL || Margin ga:adDestinationUrl || The overall transaction profit margin. DIMENSION || || || (ga:transactionRevenue + ga:goalValueAll - ga:adCost) / (ga:transactionRevenue + ga:goalValueAll) || STRING || || || The URLs to which your AdWords ads referred traffic.
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| Adwords || AdWords Customer ID || ga:goalCompletionLocation adwordsCustomerID || DIMENSION || STRING || Goal Conversions || PUBLIC || Goal Completion Location || The page path or screen name that matched any destination type goal completion. || || || || || || || A string. Corresponds to AdWords API AccountInfo.customerId.
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| Adwords || AdWords Campaign ID || ga:goalPreviousStep1 adwordsCampaignID || DIMENSION || STRING || Goal Conversions || PUBLIC || Goal Previous Step - 1 || The page path or screen name that matched any destination type goal, one step prior A string. Corresponds to the goal completion locationAdWords API Campaign.id. || || || || || || ||
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| Adwords || AdWords Ad Group ID || ga:goalPreviousStep2 adwordsAdGroupID || DIMENSION || STRING || Goal Conversions || PUBLIC || Goal Previous Step - 2 || The page path or screen name that matched any destination type goal, two steps prior A string. Corresponds to the goal completion locationAdWords API AdGroup.id. || || || || || || ||
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| Adwords || AdWords Creative ID || ga:goalPreviousStep3 adwordsCreativeID || DIMENSION || STRING || Goal Conversions || PUBLIC || Goal Previous Step - 3 || The page path or screen name that matched any destination type goal, three steps prior A string. Corresponds to the goal completion locationAdWords API Ad.id. || || || || || || ||
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| ga:goalXXStarts Adwords || METRIC AdWords Criteria ID || INTEGER ga:adwordsCriteriaID || Goal Conversions DIMENSION || PUBLIC || Goal 1 Starts || The total number of starts for the requested goal number. || true STRING || || || 1 || 20 || || A string. Corresponds to AdWords API Criterion.id.
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| Adwords || Impressions || ga:goalStartsAll impressions || METRIC || INTEGER || Goal Conversions || PUBLIC || Goal Starts || The total Total number of starts for all goals defined for your profilecampaign impressions. || true || || || || || ||
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| Adwords || Clicks || ga:goalXXCompletions adClicks || METRIC || INTEGER || Goal Conversions || PUBLIC || Goal 1 Completions || The total number of completions for the requested goal numbertimes users have clicked on an ad to reach your property. || true || || || 1 || 20 || ||
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| Adwords || Cost || ga:goalCompletionsAll adCost || METRIC || INTEGER CURRENCY || Goal Conversions || PUBLIC || Goal Completions || Derived cost for the advertising campaign. The total number of completions for all goals defined currency for this value is based on the currency that you set in your profileAdWords account. || true || || || || || ||
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| Adwords || CPM || ga:goalXXValue CPM || METRIC || CURRENCY || Goal Conversions || PUBLIC ga:adCost / (ga:impressions / 1000) || Goal 1 Value || The total numeric value for the requested goal numberCost per thousand impressions. || true || || || 1 || 20 || ||
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| Adwords || CPC || ga:goalValueAll CPC || METRIC || CURRENCY || Goal Conversions || PUBLIC ga:adCost / ga:adClicks || Goal Value || The total numeric value for all goals defined for your profileCost to advertiser per click. || true || || || || || ||
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| ga:goalValuePerSession Adwords || METRIC CTR || CURRENCY ga:CTR || Goal Conversions METRIC || PUBLIC || Per Session Goal Value || The average goal value of a session on your property. || PERCENT || || ga:goalValueAll adClicks / ga:sessions || || || impressions || Click-through-rate for your ad. This is equal to the number of clicks divided by the number of impressions for your ad (e.g. how many times users clicked on one of your ads where that ad appeared).
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| Adwords || Cost per Transaction || ga:goalValuePerVisit costPerTransaction || METRIC || CURRENCY || Goal Conversions || DEPRECATED || Per Session Goal Value || The average goal value of a session on your property. || || (ga:goalValuePerSession || ga:goalValueAll adCost) / (ga:sessions || || || transactions) || The cost per transaction for your property.
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| ga:goalXXConversionRate || METRIC || PERCENT Adwords || Cost per Goal Conversions Conversion || PUBLIC ga:costPerGoalConversion || Goal 1 Conversion Rate METRIC || The percentage of sessions which resulted in a conversion to the requested goal number. || CURRENCY || || (ga:goalXXCompletions adCost) / (ga:sessions || 1 || 20 || goalCompletionsAll) || The cost per goal conversion for your property.
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| ga:goalConversionRateAll Adwords || METRIC Cost per Conversion || PERCENT ga:costPerConversion || Goal Conversions METRIC || PUBLIC || Goal Conversion Rate || The percentage of sessions which resulted in a conversion to at least one of your goals. || CURRENCY || || (ga:goalCompletionsAll adCost) / (ga:sessions || transactions || || + ga:goalCompletionsAll) || The cost per conversion (including ecommerce and goal conversions) for your property.
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| ga:goalXXAbandons Adwords || METRIC RPC || INTEGER ga:RPC || Goal Conversions METRIC || PUBLIC || Goal 1 Abandoned Funnels || The number of times users started conversion activity on the requested goal number without actually completing it. || CURRENCY || || (ga:goalXXStarts - transactionRevenue + ga:goalXXCompletionsgoalValueAll) / ga:adClicks || 1 || 20 || || RPC or revenue-per-click is the average revenue (from ecommerce sales and/or goal value) you received for each click on one of your search ads.
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| ga:goalAbandonsAll Adwords || METRIC ROI || INTEGER ga:ROI || Goal Conversions METRIC || PUBLIC || Abandoned Funnels || The overall number of times users started goals without actually completing them. || PERCENT || || (ga:goalStartsAll transactionRevenue + ga:goalValueAll - ga:goalCompletionsAlladCost) / ga:adCost || || || || Returns on Investment is overall transaction profit divided by derived advertising cost.
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| Adwords || Margin || ga:goalXXAbandonRate margin || METRIC || PERCENT || Goal Conversions || PUBLIC || Goal 1 Abandonment Rate || The rate at which the requested goal number was abandoned. || || || ((ga:goalXXStarts transactionRevenue + ga:goalValueAll - ga:goalXXCompletions)adCost) / (ga:goalXXStartstransactionRevenue + ga:goalValueAll) || 1 || 20 || || The overall transaction profit margin.
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| ga:goalAbandonRateAll || METRIC || PERCENT || Goal Conversions || PUBLIC Goal Completion Location || Total Abandonment Rate ga:goalCompletionLocation || The rate at which goals were abandoned. DIMENSION || || || ((ga:goalStartsAll - ga:goalCompletionsAll)) / (ga:goalStartsAll) || STRING || || || The page path or screen name that matched any destination type goal completion.
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| Goal Conversions || Goal Previous Step - 1 || ga:browser goalPreviousStep1 || DIMENSION || STRING || Platform or Device || PUBLIC || Browser || The names of browsers used by users page path or screen name that matched any destination type goal, one step prior to your websitethe goal completion location. For example, Internet Explorer or Firefox. || true || || || || || ||
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| Goal Conversions || Goal Previous Step - 2 || ga:browserVersion goalPreviousStep2 || DIMENSION || STRING || Platform or Device || PUBLIC || Browser Version || The browser versions used by users page path or screen name that matched any destination type goal, two steps prior to your websitethe goal completion location. For example, 2.0.0.14 || true || || || || || ||
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| Goal Conversions || Goal Previous Step - 3 || ga:operatingSystem goalPreviousStep3 || DIMENSION || STRING || Platform or Device || PUBLIC || Operating System || The operating system used by your users. For examplepage path or screen name that matched any destination type goal, Windows, Linux , Macintosh, iPhone, iPodthree steps prior to the goal completion location. || true || || || || || ||
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| Goal Conversions || Goal 1 Starts || ga:operatingSystemVersion goalXXStarts || DIMENSION METRIC || STRING INTEGER || Platform or Device true || PUBLIC || Operating System Version || The version total number of starts for the operating system used by your users, such as XP for Windows or PPC for Macintoshrequested goal number. || true || || || || || ||
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| ga:isMobile Goal Conversions || DIMENSION Goal Starts || STRING || Platform or Device || DEPRECATED || Mobile (Including Tablet) || This dimension is deprecated and will be removed soon. Please use ga:deviceCategory instead (e.g., ga:deviceCategory==mobile). goalStartsAll || true METRIC || INTEGER || || || true || || The total number of starts for all goals defined for your profile.
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| ga:isTablet Goal Conversions || DIMENSION Goal 1 Completions || STRING || Platform or Device || DEPRECATED || Tablet || This dimension is deprecated and will be removed soon. Please use ga:deviceCategory instead (e.g., ga:deviceCategory==tablet). goalXXCompletions || true METRIC || INTEGER || || || true || || The total number of completions for the requested goal number.
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| ga:mobileDeviceBranding Goal Conversions || DIMENSION Goal Completions || STRING ga:goalCompletionsAll || Platform or Device METRIC || PUBLIC || Mobile Device Branding || Mobile manufacturer or branded name. INTEGER || true || || || || || || The total number of completions for all goals defined for your profile.
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| ga:mobileDeviceModel Goal Conversions || DIMENSION Goal 1 Value || STRING ga:goalXXValue || Platform or Device METRIC || PUBLIC || Mobile Device Model || Mobile device model CURRENCY || true || || || || || || The total numeric value for the requested goal number.
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| ga:mobileInputSelector Goal Conversions || DIMENSION Goal Value || STRING ga:goalValueAll || Platform or Device METRIC || PUBLIC || Mobile Input Selector || Selector used on the mobile device (e.g.: touchscreen, joystick, clickwheel, stylus). CURRENCY || true || || || || || || The total numeric value for all goals defined for your profile.
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| ga:mobileDeviceInfo Goal Conversions || DIMENSION Per Session Goal Value || STRING ga:goalValuePerSession || Platform or Device METRIC || PUBLIC || Mobile Device Info || The branding, model, and marketing name used to identify the mobile device. || true CURRENCY || || || || || ga:goalValueAll / ga:sessions || The average goal value of a session on your property.
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| Goal Conversions || Goal 1 Conversion Rate || ga:mobileDeviceMarketingName goalXXConversionRate || DIMENSION METRIC || STRING PERCENT || Platform or Device || PUBLIC || Mobile Device Marketing Name ga:goalXXCompletions / ga:sessions || The marketing name used for percentage of sessions which resulted in a conversion to the mobile devicerequested goal number. || true || || || || || ||
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| ga:deviceCategory Goal Conversions || DIMENSION Goal Conversion Rate || STRING || Platform or Device || PUBLIC || Device Category || The type of devicega: desktop, tablet, or mobile. goalConversionRateAll || true METRIC || PERCENT || || || || ga:goalCompletionsAll / ga:sessions || The percentage of sessions which resulted in a conversion to at least one of your goals.
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| Goal Conversions || Goal 1 Abandoned Funnels || ga:continent goalXXAbandons || DIMENSION METRIC || STRING INTEGER || Geo Network || PUBLIC || Continent (ga:goalXXStarts - ga:goalXXCompletions) || The continents number of property times users, derived from IP addressesstarted conversion activity on the requested goal number without actually completing it. || true || || || || || ||
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| Goal Conversions || Abandoned Funnels || ga:subContinent goalAbandonsAll || DIMENSION METRIC || STRING INTEGER || Geo Network || PUBLIC || Sub Continent Region (ga:goalStartsAll - ga:goalCompletionsAll) || The sub-continent overall number of times users, derived from IP addressesstarted goals without actually completing them. For example, Polynesia or Northern Europe. || true || || || || || ||
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| Goal Conversions || Goal 1 Abandonment Rate || ga:country goalXXAbandonRate || DIMENSION METRIC || STRING PERCENT || Geo Network || PUBLIC || Country ((ga:goalXXStarts - ga:goalXXCompletions)) / Territory (ga:goalXXStarts) || The country of users, derived from IP addressesrate at which the requested goal number was abandoned. || true || || || || || ||
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| ga:region Goal Conversions || DIMENSION Total Abandonment Rate || STRING ga:goalAbandonRateAll || Geo Network METRIC || PUBLIC || Region || The region of users to your property, derived from IP addresses. In the U.S., a region is a state, such as New York. || true PERCENT || || || || || ((ga:goalStartsAll - ga:goalCompletionsAll)) / (ga:goalStartsAll) || The rate at which goals were abandoned.
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| Platform or Device || Browser || ga:metro browser || DIMENSION || STRING || Geo Network true || PUBLIC || Metro || The Designated Market Area (DMA) from where traffic arrived on names of browsers used by users to your propertywebsite. For example, Internet Explorer or Firefox. || true || || || || || ||
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| Platform or Device || Browser Version || ga:city browserVersion || DIMENSION || STRING || Geo Network true || PUBLIC || City || The cities of property browser versions used by usersto your website. For example, derived from IP addresses2. || true || || || || || || 0.0.14
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| Platform or Device || Operating System || ga:latitude operatingSystem || DIMENSION || STRING || Geo Network true || PUBLIC || Latitude || The approximate latitude of the user's cityoperating system used by your users. Derived from IP addressFor example, Windows, Linux , Macintosh, iPhone, iPod. Locations north of the equator are represented by positive values and locations south of the equator by negative values. || || || || || || ||
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| Platform or Device || Operating System Version || ga:longitude operatingSystemVersion || DIMENSION || STRING || Geo Network true || PUBLIC || Longitude || The approximate longitude version of the user's city. Derived from IP address. Locations east of the meridian are represented operating system used by positive values and locations west of the meridian by negative valuesyour users, such as XP for Windows or PPC for Macintosh. || || || || || || ||
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| Platform or Device || Mobile Device Branding || ga:networkDomain mobileDeviceBranding || DIMENSION || STRING || Geo Network true || PUBLIC || Network Domain || The domain Mobile manufacturer or branded name of the ISPs used by users to your property. This is derived from the domain name registered to the IP address. || true || || || || || ||
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| Platform or Device || Mobile Device Model || ga:networkLocation mobileDeviceModel || DIMENSION || STRING || Geo Network || PUBLIC || Service Provider || The name of service providers used to reach your property. For example, if most users to your website come via the major service providers for cable internet, you will see the names of those cable service providers in this element. || true || || || || || || Mobile device model
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| Platform or Device || Mobile Input Selector || ga:flashVersion mobileInputSelector || DIMENSION || STRING || System true || PUBLIC || Flash Version || The versions of Flash supported by users' browsersSelector used on the mobile device (e.g.: touchscreen, including minor versionsjoystick, clickwheel, stylus). || true || || || || || ||
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| Platform or Device || Mobile Device Info || ga:javaEnabled mobileDeviceInfo || DIMENSION || STRING || System true || PUBLIC || Java Support || Indicates Java support for users' browsers. The possible values are Yes or No where branding, model, and marketing name used to identify the first letter must be capitalizedmobile device. || true || || || || || ||
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| Platform or Device || Mobile Device Marketing Name || ga:language mobileDeviceMarketingName || DIMENSION || STRING || System true || PUBLIC || Language || The language provided by the HTTP Request marketing name used for the browsermobile device. Values are given as an ISO-639 code (e.g. en-gb for British English). || true || || || || || ||
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| Platform or Device || Device Category || ga:screenColors deviceCategory || DIMENSION || STRING || System true || PUBLIC || Screen Colors || The color depth type of users' monitorsdevice: desktop, as retrieved from the DOM of the user's browser. For example 4-bit, 8-bit, 24-bittablet, or undefined-bitmobile. || true || || || || || ||
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| Geo Network || Continent || ga:sourcePropertyId continent || DIMENSION || STRING || System true || PUBLIC || Source Property Tracking ID || Source The continents of property ID of users, derived propertiesfrom IP addresses. This is valid only for derived properties. || true || || || || || ||
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| Geo Network || Sub Continent Region || ga:sourcePropertyName subContinent || DIMENSION || STRING || System true || PUBLIC || Source Property Display Name || Source property name The sub-continent of users, derived propertiesfrom IP addresses. This is valid only for derived propertiesFor example, Polynesia or Northern Europe. || true || || || || || ||
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| Geo Network || Country / Territory || ga:screenResolution country || DIMENSION || STRING || System true || PUBLIC || Screen Resolution || The screen resolution country of users' screens, derived from IP addresses. For example: 1024x738. || true || || || || || ||
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| Geo Network || Region || ga:socialActivityEndorsingUrl region || DIMENSION || STRING || Social Activities true || PUBLIC || Endorsing URL || For a social data hub activityThe region of users to your property, this value represents derived from IP addresses. In the URL of the social activity (eU.gS. the Google+ post URL, the blog comment URLa region is a state, etcsuch as New York.) || || || || || || ||
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| Geo Network || Metro || ga:socialActivityDisplayName metro || DIMENSION || STRING || Social Activities true || PUBLIC || Display Name || For a social data hub activity, this value represents the title of the social activity posted by the social network userThe Designated Market Area (DMA) from where traffic arrived on your property. || || || || || || ||
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| Geo Network || City || ga:socialActivityPost city || DIMENSION || STRING || Social Activities true || PUBLIC || Social Activity Post || For a social data hub activityThe cities of property users, this value represents the content of the social activity posted by the social network user (ederived from IP addresses.g. The message content of a Google+ post) || || || || || || ||
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| Geo Network || Latitude || ga:socialActivityTimestamp latitude || DIMENSION || STRING || Social Activities || PUBLIC || Social Activity Timestamp || For a social data hub activity, this value represents when The approximate latitude of the social activity occurred on user's city. Derived from IP address. Locations north of the social networkequator are represented by positive values and locations south of the equator by negative values. || || || || || || ||
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| Geo Network || Longitude || ga:socialActivityUserHandle longitude || DIMENSION || STRING || Social Activities || PUBLIC || Social User Handle || For a social data hub activity, this value represents The approximate longitude of the social network handle (euser's city.gDerived from IP address. name or ID) Locations east of the user who initiated meridian are represented by positive values and locations west of the social activitymeridian by negative values. || || || || || || ||
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| Geo Network || Network Domain || ga:socialActivityUserPhotoUrl networkDomain || DIMENSION || STRING || Social Activities true || PUBLIC || User Photo URL || For a social data hub activity, this value represents the URL The domain name of the photo associated with ISPs used by users to your property. This is derived from the user's social network profiledomain name registered to the IP address. || || || || || || ||
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| Geo Network || Service Provider || ga:socialActivityUserProfileUrl networkLocation || DIMENSION || STRING || Social Activities true || PUBLIC || User Profile URL || The name of service providers used to reach your property. For a social data hub activityexample, this value represents if most users to your website come via the major service providers for cable internet, you will see the URL names of the associated user's social network profilethose cable service providers in this element. || || || || || || ||
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| System || Flash Version || ga:socialActivityContentUrl flashVersion || DIMENSION || STRING || Social Activities true || PUBLIC || Shared URL || For a social data hub activityThe versions of Flash supported by users' browsers, this value represents the URL shared by the associated social network userincluding minor versions. || || || || || || ||
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| System || Java Support || ga:socialActivityTagsSummary javaEnabled || DIMENSION || STRING || Social Activities true || PUBLIC || Social Tags Summary || For a social data hub activity, this is a comma-separated set of tags associated with Indicates Java support for users' browsers. The possible values are Yes or No where the social activityfirst letter must be capitalized. || || || || || || ||
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| System || Language || ga:socialActivityAction language || DIMENSION || STRING || Social Activities true || PUBLIC || Originating Social Action || For a social data hub activity, this value represents The language provided by the type of social action associated with HTTP Request for the activity browser. Values are given as an ISO-639 code (e.g. vote, comment, +1, etc.en-gb for British English). || || || || || || ||
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| System || Screen Colors || ga:socialActivityNetworkAction screenColors || DIMENSION || STRING || Social Activities true || PUBLIC || Social Network and Action || For a social data hub activityThe color depth of users' monitors, this value represents as retrieved from the type DOM of social action and the social network where the activity originateduser's browser. For example 4-bit, 8-bit, 24-bit, or undefined-bit. || || || || || || ||
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| ga:socialActivities System || METRIC Source Property Tracking ID || INTEGER ga:sourcePropertyId || Social Activities DIMENSION || PUBLIC STRING || Data Hub Activities || The count of activities where a content URL was shared / mentioned on a social data hub partner network. || || || || || true || || Source property ID of derived properties. This is valid only for derived properties.
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| System || Source Property Display Name || ga:hostname sourcePropertyName || DIMENSION || STRING || Page Tracking || PUBLIC || Hostname || The hostname from which the tracking request was made. || true || || || || || || Source property name of derived properties. This is valid only for derived properties.
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| System || Screen Resolution || ga:pagePath screenResolution || DIMENSION || STRING || Page Tracking true || PUBLIC || Page || A page on your website specified by path and/or query parameters. Use in conjunction with hostname to get the full URL The screen resolution of the pageusers' screens. For example: 1024x738. || true || || || || || ||
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| Social Activities || Endorsing URL || ga:pagePathLevel1 socialActivityEndorsingUrl || DIMENSION || STRING || Page Tracking || PUBLIC || Page path level 1 || This dimension rolls up all For a social data hub activity, this value represents the page paths in URL of the first hierarchical level in pagePathsocial activity (e. || || || || || || || g. the Google+ post URL, the blog comment URL, etc.)
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| Social Activities || Display Name || ga:pagePathLevel2 socialActivityDisplayName || DIMENSION || STRING || Page Tracking || PUBLIC || Page path level 2 || This dimension rolls up all For a social data hub activity, this value represents the page paths in title of the second hierarchical level in pagePathsocial activity posted by the social network user. || || || || || || ||
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| Social Activities || Social Activity Post || ga:pagePathLevel3 socialActivityPost || DIMENSION || STRING || Page Tracking || PUBLIC || Page path level 3 || This dimension rolls up all For a social data hub activity, this value represents the page paths in content of the third hierarchical level in pagePathsocial activity posted by the social network user (e. || || || || || || || g. The message content of a Google+ post)
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| Social Activities || Social Activity Timestamp || ga:pagePathLevel4 socialActivityTimestamp || DIMENSION || STRING || Page Tracking || PUBLIC || Page path level 4 || This dimension rolls up all For a social data hub activity, this value represents when the page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels in social activity occurred on the pagePath hierarchy are also rolled up in this dimensionsocial network. || || || || || || ||
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| Social Activities || Social User Handle || ga:pageTitle socialActivityUserHandle || DIMENSION || STRING || Page Tracking || PUBLIC || Page Title || The title of For a pagesocial data hub activity, this value represents the social network handle (e. Keep in mind that multiple pages might have g. name or ID) of the same page titleuser who initiated the social activity. || true || || || || || ||
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| Social Activities || User Photo URL || ga:landingPagePath socialActivityUserPhotoUrl || DIMENSION || STRING || Page Tracking || PUBLIC || Landing Page || The first page in For a social data hub activity, this value represents the URL of the photo associated with the user's session, or landing pagesocial network profile. || true || || || || || ||
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| Social Activities || User Profile URL || ga:secondPagePath socialActivityUserProfileUrl || DIMENSION || STRING || Page Tracking || PUBLIC || Second Page || The second page in For a social data hub activity, this value represents the URL of the associated user's sessionsocial network profile. || || || || || || ||
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| Social Activities || Shared URL || ga:exitPagePath socialActivityContentUrl || DIMENSION || STRING || Page Tracking || PUBLIC || Exit Page || The last page in For a social data hub activity, this value represents the URL shared by the associated social network user's session, or exit page. || true || || || || || ||
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| Social Activities || Social Tags Summary || ga:previousPagePath socialActivityTagsSummary || DIMENSION || STRING || Page Tracking || PUBLIC || Previous Page Path || A page on your property that was visited before another page on the same property. Typically used For a social data hub activity, this is a comma-separated set of tags associated with the pagePath dimensionsocial activity. || || || || || || ||
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| Social Activities || Originating Social Action || ga:nextPagePath socialActivityAction || DIMENSION || STRING || Page Tracking || PUBLIC || Next Page Path || A page on your website that was visited after another page on your website. Typically used For a social data hub activity, this value represents the type of social action associated with the previousPagePath dimensionactivity (e.g. vote, comment, +1, etc.). || || || || || || ||
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| Social Activities || Social Network and Action || ga:pageDepth socialActivityNetworkAction || DIMENSION || STRING || Page Tracking || PUBLIC || Page Depth || The number of pages visited by users during For a session. The social data hub activity, this value is a histogram that counts pageviews across a range represents the type of possible values. In this calculation, all sessions will have at least one pageview, social action and some percentage of sessions will have morethe social network where the activity originated. || true || || || || || ||
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| ga:pageValue Social Activities || METRIC Data Hub Activities || CURRENCY || Page Tracking || PUBLIC || Page Value || The average value of this page or set of pages. Page Value is (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews (for the page or set of pages). socialActivities || METRIC || || || INTEGER || || || The count of activities where a content URL was shared / mentioned on a social data hub partner network.
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| ga:entrances || METRIC || INTEGER || Page Tracking || PUBLIC Hostname || Entrances ga:hostname || The number of entrances to your property measured as the first pageview in a session. Typically used with landingPagePath DIMENSION || true STRING || || || || true || || The hostname from which the tracking request was made.
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| ga:entranceRate || METRIC || PERCENT Page Tracking || Page Tracking || PUBLIC ga:pagePath || Entrances / Pageviews DIMENSION || The percentage of pageviews in which this page was the entrance. STRING || true || || ga:entrances A page on your website specified by path and/ ga:pageviews || || || || or query parameters. Use in conjunction with hostname to get the full URL of the page.
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| ga:pageviews || METRIC || INTEGER || Page Tracking || PUBLIC Page path level 1 || Pageviews ga:pagePathLevel1 || The total number of pageviews for your property. DIMENSION || true || || || STRING || || || This dimension rolls up all the page paths in the first hierarchical level in pagePath.
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| ga:pageviewsPerSession || METRIC || FLOAT || Page Tracking || PUBLIC Page path level 2 || Pages / Session ga:pagePathLevel2 || The average number of pages viewed during a session on your property. Repeated views of a single page are counted. DIMENSION || || || ga:pageviews / ga:sessions || STRING || || || This dimension rolls up all the page paths in the second hierarchical level in pagePath.
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| ga:pageviewsPerVisit || METRIC || FLOAT || Page Tracking || DEPRECATED || Pages / Session || The average number of pages viewed during a session on your property. Repeated views of a single page are counted. || Page path level 3 || ga:pageviewsPerSession pagePathLevel3 || ga:pageviews / ga:sessions DIMENSION || STRING || || || This dimension rolls up all the page paths in the third hierarchical level in pagePath.
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| ga:uniquePageviews || METRIC || INTEGER || Page Tracking || PUBLIC Page path level 4 || Unique Pageviews ga:pagePathLevel4 || The number of different (unique) pages within a session. This takes into both the pagePath and pageTitle to determine uniqueness. DIMENSION || true || || || STRING || || || This dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels in the pagePath hierarchy are also rolled up in this dimension.
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| Page Tracking || Page Title || ga:timeOnPage pageTitle || METRIC DIMENSION || TIME STRING || Page Tracking true || PUBLIC || Time on Page || How long The title of a user spent on a particular page . Keep in seconds. Calculated by subtracting mind that multiple pages might have the initial view time for a particular page from the initial view time for a subsequent same pagetitle. Thus, this metric does not apply to exit pages for your property. || true || || || || || ||
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| ga:avgTimeOnPage || METRIC || TIME || Page Tracking || PUBLIC || Avg. Time on Landing Page || The average amount of time users spent viewing this page or a set of pages. ga:landingPagePath || DIMENSION || STRING || ga:timeOnPage / (ga:pageviews - ga:exits) || || true || || The first page in a user's session, or landing page.
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| ga:exits || METRIC || INTEGER || Page Tracking || PUBLIC Second Page || Exits ga:secondPagePath || The number of exits from your property. DIMENSION || true || || || STRING || || || The second page in a user's session.
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| ga:exitRate || METRIC || PERCENT || Page Tracking || PUBLIC || % Exit Page || The percentage of exits from your property that occurred out of the total page views. ga:exitPagePath || DIMENSION || STRING || ga:exits / (ga:pageviews + ga:screenviews) || || true || || The last page in a user's session, or exit page.
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| Page Tracking || Previous Page Path || ga:searchUsed previousPagePath || DIMENSION || STRING || Internal Search || PUBLIC || Site Search Status || A boolean to distinguish whether internal search page on your property that was visited before another page on the same property. Typically used in a sessionwith the pagePath dimension. Values are Visits With Site Search and Visits Without Site Search. || true || || || || || ||
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| Page Tracking || Next Page Path || ga:searchKeyword nextPagePath || DIMENSION || STRING || Internal Search || PUBLIC || Search Term || Search terms used by users within A page on your website that was visited after another page on your propertywebsite. Typically used with the previousPagePath dimension. || true || || || || || ||
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| Page Tracking || Page Depth || ga:searchKeywordRefinement pageDepth || DIMENSION || STRING || Internal Search true || PUBLIC || Refined Keyword || Subsequent keyword search terms or strings entered The number of pages visited by users after during a given initial string searchsession. The value is a histogram that counts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of sessions will have more. || true || || || || || ||
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| Page Tracking || Page Value || ga:searchCategory pageValue || DIMENSION METRIC || STRING CURRENCY || Internal Search || PUBLIC || Site Search Category || The categories used average value of this page or set of pages. Page Value is (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews (for the internal search if you have this enabled for your profile. For example, you might have product categories such as electronics, furniture, page or clothingset of pages). || true || || || || || ||
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| ga:searchStartPage || DIMENSION || STRING || Internal Search || PUBLIC || Start Page Tracking || A page where the user initiated an internal search on your property. Entrances || ga:entrances || METRIC || INTEGER || || true || || The number of entrances to your property measured as the first pageview in a session. Typically used with landingPagePath
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| ga:searchDestinationPage || DIMENSION || STRING || Internal Search || PUBLIC || Destination Page Tracking || A page that the user visited after performing an internal search on your property. Entrances / Pageviews || ga:entranceRate || METRIC || PERCENT || || || ga:entrances / ga:pageviews || The percentage of pageviews in which this page was the entrance.
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| Page Tracking || Pageviews || ga:searchResultViews pageviews || METRIC || INTEGER || Internal Search true || PUBLIC || Results Pageviews || The total number of times a search result page was viewed after performing a searchpageviews for your property. || || || || || || ||
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| Page Tracking || Pages / Session || ga:searchUniques pageviewsPerSession || METRIC || INTEGER FLOAT || Internal Search || PUBLIC || Total Unique Searches ga:pageviews / ga:sessions || The total average number of unique keywords from internal searches within pages viewed during a sessionon your property. For example if "shoes" was searched for 3 times in Repeated views of a session, it will be only single page are counted once. || true || || || || || ||
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| Page Tracking || Unique Pageviews || ga:avgSearchResultViews uniquePageviews || METRIC || FLOAT INTEGER || Internal Search true || PUBLIC || Results Pageviews / Search || The average number of times people viewed different (unique) pages within a search results page after performing a searchsession. This takes into both the pagePath and pageTitle to determine uniqueness. || || || ga:searchResultViews / ga:searchUniques || || || ||
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| ga:searchSessions Page Tracking || METRIC Time on Page || INTEGER ga:timeOnPage || Internal Search METRIC || PUBLIC || Sessions with Search || The total number of sessions that included an internal search TIME || true || || || || || || How long a user spent on a particular page in seconds. Calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. Thus, this metric does not apply to exit pages for your property.
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| ga:searchVisits Page Tracking || METRIC || INTEGER || Internal Search || DEPRECATED || Sessions with Search || The total number of sessions that included an internal search || true Avg. Time on Page || ga:searchSessions avgTimeOnPage || METRIC || TIME || || ga:timeOnPage / (ga:pageviews - ga:exits) || The average amount of time users spent viewing this page or a set of pages.
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| Page Tracking || Exits || ga:percentSessionsWithSearch exits || METRIC || PERCENT INTEGER || Internal Search true || PUBLIC || % Sessions with Search || The percentage number of sessions with searchexits from your property. || || || ga:searchSessions / ga:sessions || || || ||
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| Page Tracking || % Exit || ga:percentVisitsWithSearch exitRate || METRIC || PERCENT || Internal Search || DEPRECATED || % Sessions with Search || The percentage of sessions with search. || || ga:percentSessionsWithSearch || exits / (ga:searchSessions / pageviews + ga:sessions || || || screenviews) || The percentage of exits from your property that occurred out of the total page views.
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| ga:searchDepth || METRIC || INTEGER || Internal Search || PUBLIC || Site Search Depth Status || The average number of subsequent page views made on your property after a use of your internal search feature. ga:searchUsed || true DIMENSION || STRING || || || true || || A boolean to distinguish whether internal search was used in a session. Values are Visits With Site Search and Visits Without Site Search.
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| ga:avgSearchDepth || METRIC || FLOAT || Internal Search || PUBLIC || Search Depth Term || The average number of pages people viewed after performing a search on your property. ga:searchKeyword || DIMENSION || STRING || ga:searchDepth / ga:searchUniques || || true || || Search terms used by users within your property.
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| ga:searchRefinements || METRIC || INTEGER || Internal Search || PUBLIC Refined Keyword || Search Refinements || The total number of times a refinement (transition) occurs between internal search keywords within a session. For example if the sequence of keywords isga: "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different. searchKeywordRefinement || true DIMENSION || STRING || || || true || || Subsequent keyword search terms or strings entered by users after a given initial string search.
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| ga:percentSearchRefinements || METRIC || PERCENT || Internal Search || PUBLIC || % Site Search Refinements Category || The percentage of number of times a refinement (i.e., transition) occurs between internal search keywords within a session. ga:searchCategory || DIMENSION || STRING || ga:searchRefinements / ga:searchResultViews || || true || || The categories used for the internal search if you have this enabled for your profile. For example, you might have product categories such as electronics, furniture, or clothing.
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| ga:searchDuration || METRIC || TIME || Internal Search || PUBLIC Start Page || Time after Search ga:searchStartPage || The session duration on your property where a use of your internal search feature occurred. DIMENSION || true || || || STRING || || || A page where the user initiated an internal search on your property.
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| ga:avgSearchDuration || METRIC || TIME || Internal Search || PUBLIC Destination Page || Time after Search ga:searchDestinationPage || The average amount of time people spent on your property after searching. DIMENSION || || || ga:searchDuration / ga:searchUniques || STRING || || || A page that the user visited after performing an internal search on your property.
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| Internal Search || Results Pageviews || ga:searchExits searchResultViews || METRIC || INTEGER || Internal Search || PUBLIC || Search Exits || The number of exits on your site that occurred following times a search result from your internal page was viewed after performing a search feature. || true || || || || || ||
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| Internal Search || Total Unique Searches || ga:searchExitRate searchUniques || METRIC || PERCENT INTEGER || Internal Search true || PUBLIC || % Search Exits || The percentage total number of unique keywords from internal searches that resulted within a session. For example if "shoes" was searched for 3 times in an immediate exit from your propertya session, it will be only counted once. || || || ga:searchExits / ga:searchUniques || || || ||
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| ga:searchGoalXXConversionRate || METRIC || PERCENT || Internal Search || PUBLIC Results Pageviews / Search || Site Search Goal 1 Conversion Rate ga:avgSearchResultViews || The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number. METRIC || FLOAT || || ga:goalXXCompletions searchResultViews / ga:searchUniques || 1 || 20 || || The average number of times people viewed a search results page after performing a search.
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| Internal Search || Sessions with Search || ga:searchGoalConversionRateAll searchSessions || METRIC || PERCENT INTEGER || Internal Search true || PUBLIC || Site Search Goal Conversion Rate || The percentage total number of search sessions (i.e., sessions that included at least one an internal search) which resulted in a conversion to at least one of your goals. || || || ga:goalCompletionsAll / ga:searchUniques || || || ||
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| ga:goalValueAllPerSearch || METRIC || CURRENCY || Internal Search || PUBLIC % Sessions with Search || Per Search Goal Value ga:percentSessionsWithSearch || The average goal value of a search on your property. METRIC || PERCENT || || ga:goalValueAll searchSessions / ga:searchUniques || || || sessions || The percentage of sessions with search.
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| Internal Search || Search Depth || ga:pageLoadTime searchDepth || METRIC || INTEGER || Site Speed true || PUBLIC || Page Load Time (ms) || Total Page Load Time is the amount The average number of time (in milliseconds) it takes for pages from the sample set to load, from initiation of the pageview (e.g. click subsequent page views made on your property after a page link) to load completion in the browseruse of your internal search feature. || || || || || || ||
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| Internal Search || Search Depth || ga:pageLoadSample avgSearchDepth || METRIC || INTEGER FLOAT || Site Speed || PUBLIC || Page Load Sample ga:searchDepth / ga:searchUniques || The sample set (or count) average number of pageviews used to calculate the average page load timepages people viewed after performing a search on your property. || || || || || || ||
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| Internal Search || Search Refinements || ga:avgPageLoadTime searchRefinements || METRIC || FLOAT INTEGER || Site Speed true || PUBLIC || Avg. Page Load Time (sec) || The average amount total number of time times a refinement (in secondstransition) it takes for pages from occurs between internal search keywords within a session. For example if the sample set to loadsequence of keywords is: "shoes", "shoes", from initiation of "pants", "pants", this metric will be one because the pageview (etransition between "shoes" and "pants" is different.g. click on a page link) to load completion in the browser. || || || (ga:pageLoadTime / ga:pageLoadSample / 1000) || || || ||
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| Internal Search || % Search Refinements || ga:domainLookupTime percentSearchRefinements || METRIC || INTEGER PERCENT || Site Speed || PUBLIC || Domain Lookup Time (ms) ga:searchRefinements / ga:searchResultViews || The total amount percentage of time number of times a refinement (in millisecondsi.e., transition) spent in DNS lookup for this page among all samplesoccurs between internal search keywords within a session. || || || || || || ||
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| Internal Search || Time after Search || ga:avgDomainLookupTime searchDuration || METRIC || FLOAT TIME || Site Speed true || PUBLIC || Avg. Domain Lookup Time (sec) || The average amount session duration on your property where a use of time (in seconds) spent in DNS lookup for this pageyour internal search feature occurred. || || || (ga:domainLookupTime / ga:speedMetricsSample / 1000) || || || ||
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| Internal Search || Time after Search || ga:pageDownloadTime avgSearchDuration || METRIC || INTEGER TIME || Site Speed || PUBLIC || Page Download Time (ms) ga:searchDuration / ga:searchUniques || The total average amount of time (in milliseconds) to download this page among all samplespeople spent on your property after searching. || || || || || || ||
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| Internal Search || Search Exits || ga:avgPageDownloadTime searchExits || METRIC || FLOAT INTEGER || Site Speed true || PUBLIC || Avg. Page Download Time (sec) || The average amount number of time (in seconds) to download this pageexits on your site that occurred following a search result from your internal search feature. || || || (ga:pageDownloadTime / ga:speedMetricsSample / 1000) || || || ||
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| Internal Search || % Search Exits || ga:redirectionTime searchExitRate || METRIC || INTEGER PERCENT || Site Speed || PUBLIC || Redirection Time (ms) ga:searchExits / ga:searchUniques || The total amount percentage of time (searches that resulted in milliseconds) spent in redirects before fetching this page among all samplesan immediate exit from your property. If there are no redirects, the value for this metric is expected to be 0. || || || || || || ||
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| ga:avgRedirectionTime || METRIC || FLOAT Internal Search || Site Speed Search Goal 1 Conversion Rate || PUBLIC ga:searchGoalXXConversionRate || Avg. Redirection Time (sec) METRIC || The average amount of time (in seconds) spent in redirects before fetching this page. If there are no redirects, the value for this metric is expected to be 0. PERCENT || || || (ga:redirectionTime goalXXCompletions / ga:speedMetricsSample / 1000) || || || searchUniques || The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
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| Internal Search || Site Search Goal Conversion Rate || ga:serverConnectionTime searchGoalConversionRateAll || METRIC || INTEGER PERCENT || Site Speed || PUBLIC || Server Connection Time (ms) ga:goalCompletionsAll / ga:searchUniques || The total amount percentage of time search sessions (in millisecondsi.e., sessions that included at least one search) spent which resulted in establishing TCP connection for this page among all samplesa conversion to at least one of your goals. || || || || || || ||
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| ga:avgServerConnectionTime Internal Search || METRIC Per Search Goal Value || FLOAT ga:goalValueAllPerSearch || Site Speed METRIC || PUBLIC || Avg. Server Connection Time (sec) || The average amount of time (in seconds) spent in establishing TCP connection for this page. CURRENCY || || || (ga:serverConnectionTime goalValueAll / ga:speedMetricsSample / 1000) || || || searchUniques || The average goal value of a search on your property.
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| Site Speed || Page Load Time (ms) || ga:serverResponseTime pageLoadTime || METRIC || INTEGER || Site Speed || PUBLIC || Server Response Total Page Load Time (ms) || The total is the amount of time (in milliseconds) your server it takes for pages from the sample set to respond to a user request among all samplesload, including from initiation of the network time from user's location pageview (e.g. click on a page link) to your serverload completion in the browser. || || || || || || ||
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| Site Speed || Page Load Sample || ga:avgServerResponseTime pageLoadSample || METRIC || FLOAT INTEGER || Site Speed || PUBLIC || Avg. Server Response Time The sample set (secor count) || The average amount of time (in seconds) your server takes to respond pageviews used to a user request, including calculate the network average page load time from user's location to your server. || || || (ga:serverResponseTime / ga:speedMetricsSample / 1000) || || || ||
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| Site Speed || Avg. Page Load Time (sec) || ga:speedMetricsSample avgPageLoadTime || METRIC || INTEGER FLOAT || Site Speed || PUBLIC || Speed Metrics Sample (ga:pageLoadTime / ga:pageLoadSample / 1000) || The average amount of time (in seconds) it takes for pages from the sample set to load, from initiation of the pageview (or counte.g. click on a page link) of pageviews used to calculate load completion in the averages for site speed metricsbrowser. This metric is used in all site speed average calculations including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime. || || || || || || ||
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| Site Speed || Domain Lookup Time (ms) || ga:domInteractiveTime domainLookupTime || METRIC || INTEGER || Site Speed || PUBLIC || Document Interactive Time (ms) || The total amount of time the browser takes (in milliseconds) to parse the document (DOMInteractive), including the network time from the user's location to your server. At spent in DNS lookup for this time, the user can interact with the Document Object Model even though it is not fully loadedpage among all samples. || || || || || || ||
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| ga:avgDomInteractiveTime || METRIC || FLOAT || Site Speed || PUBLIC || Avg. Document Interactive Domain Lookup Time (sec) || The average time (in seconds) it takes the browser to parse the document and execute deferred and parser-inserted scripts including the network time from the user's location to your server. ga:avgDomainLookupTime || METRIC || FLOAT || || (ga:domInteractiveTime domainLookupTime / ga:domLatencyMetricsSample speedMetricsSample / 1000) || || || || The average amount of time (in seconds) spent in DNS lookup for this page.
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| Site Speed || Page Download Time (ms) || ga:domContentLoadedTime pageDownloadTime || METRIC || INTEGER || Site Speed || PUBLIC || Document Content Loaded Time (ms) || The total amount of time the browser takes (in milliseconds) to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded), including the network time from the user's location to your serverdownload this page among all samples. Parsing of the document is finished, the Document Object Model is ready, but referenced style sheets, images, and subframes may not be finished loading. This event is often the starting point for javascript framework execution, e.g., JQuery's onready() callback, etc. || || || || || || ||
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| ga:avgDomContentLoadedTime || METRIC || FLOAT || Site Speed || PUBLIC || Avg. Document Content Loaded Page Download Time (sec) || The average time (in seconds) it takes the browser to parse the document. ga:avgPageDownloadTime || METRIC || FLOAT || || (ga:domContentLoadedTime pageDownloadTime / ga:domLatencyMetricsSample speedMetricsSample / 1000) || || || || The average amount of time (in seconds) to download this page.
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| Site Speed || Redirection Time (ms) || ga:domLatencyMetricsSample redirectionTime || METRIC || INTEGER || Site Speed || PUBLIC || DOM Latency Metrics Sample || The sample set total amount of time (or countin milliseconds) of pageviews used to calculate spent in redirects before fetching this page among all samples. If there are no redirects, the averages value for site speed DOM metrics. This this metric is used in the avgDomContentLoadedTime and avgDomInteractiveTime calculationsexpected to be 0. || || || || || || ||
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| Site Speed || Avg. Redirection Time (sec) || ga:appInstallerId avgRedirectionTime || DIMENSION METRIC || STRING FLOAT || App Tracking || PUBLIC (ga:redirectionTime / ga:speedMetricsSample / 1000) || App Installer ID || ID The average amount of the installer time (e.g., Google Play Storein seconds) from which the app was downloadedspent in redirects before fetching this page. By defaultIf there are no redirects, the app installer id value for this metric is set based on the PackageManager#getInstallerPackageName methodexpected to be 0. || true || || || || || ||
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| ga:appVersion Site Speed || DIMENSION Server Connection Time (ms) || STRING ga:serverConnectionTime || App Tracking METRIC || PUBLIC || App Version || The version of the application. || true || || || INTEGER || || || The total amount of time (in milliseconds) spent in establishing TCP connection for this page among all samples.
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| ga:appName Site Speed || DIMENSION || STRING || App Tracking || PUBLIC || App Name || The name of the applicationAvg. Server Connection Time (sec) || true ga:avgServerConnectionTime || METRIC || FLOAT || || || (ga:serverConnectionTime / ga:speedMetricsSample / 1000) || The average amount of time (in seconds) spent in establishing TCP connection for this page.
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| Site Speed || Server Response Time (ms) || ga:appId serverResponseTime || DIMENSION METRIC || STRING INTEGER || App Tracking || PUBLIC || App ID || The ID total amount of time (in milliseconds) your server takes to respond to a user request among all samples, including the applicationnetwork time from user's location to your server. || true || || || || || ||
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| Site Speed || Avg. Server Response Time (sec) || ga:screenName avgServerResponseTime || DIMENSION METRIC || STRING FLOAT || App Tracking || PUBLIC || Screen Name (ga:serverResponseTime / ga:speedMetricsSample / 1000) || The name average amount of time (in seconds) your server takes to respond to a user request, including the screennetwork time from user's location to your server. || true || || || || || ||
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| Site Speed || Speed Metrics Sample || ga:screenDepth speedMetricsSample || DIMENSION METRIC || STRING INTEGER || App Tracking || PUBLIC || Screen Depth || The number sample set (or count) of screenviews per session reported as a string. Can be useful pageviews used to calculate the averages for historgramssite speed metrics. This metric is used in all site speed average calculations including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime. || true || || || || || ||
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| ga:landingScreenName Site Speed || DIMENSION Document Interactive Time (ms) || STRING ga:domInteractiveTime || App Tracking METRIC || PUBLIC || Landing Screen || The name of the first screen viewed. || true || || || INTEGER || || || The time the browser takes (in milliseconds) to parse the document (DOMInteractive), including the network time from the user's location to your server. At this time, the user can interact with the Document Object Model even though it is not fully loaded.
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| Site Speed || Avg. Document Interactive Time (sec) || ga:exitScreenName avgDomInteractiveTime || DIMENSION METRIC || STRING FLOAT || App Tracking || PUBLIC || Exit Screen (ga:domInteractiveTime / ga:domLatencyMetricsSample / 1000) || The name of average time (in seconds) it takes the browser to parse the screen when document and execute deferred and parser-inserted scripts including the network time from the user exited the application's location to your server. || true || || || || || ||
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| Site Speed || Document Content Loaded Time (ms) || ga:screenviews domContentLoadedTime || METRIC || INTEGER || App Tracking || PUBLIC || Screen Views || The total number time the browser takes (in milliseconds) to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded), including the network time from the user's location to your server. Parsing of screenviewsthe document is finished, the Document Object Model is ready, but referenced style sheets, images, and subframes may not be finished loading. This event is often the starting point for javascript framework execution, e.g., JQuery's onready() callback, etc. || true || || || || || ||
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| ga:appviews Site Speed || METRIC || INTEGER || App Tracking || DEPRECATED || Screen Views || The total number of screenviewsAvg. || true Document Content Loaded Time (sec) || ga:screenviews avgDomContentLoadedTime || METRIC || FLOAT || || (ga:domContentLoadedTime / ga:domLatencyMetricsSample / 1000) || The average time (in seconds) it takes the browser to parse the document.
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| Site Speed || DOM Latency Metrics Sample || ga:uniqueScreenviews domLatencyMetricsSample || METRIC || INTEGER || App Tracking || PUBLIC || Unique Screen Views || The number of different sample set (uniqueor count) screenviews within a sessionof pageviews used to calculate the averages for site speed DOM metrics. This metric is used in the avgDomContentLoadedTime and avgDomInteractiveTime calculations. || true || || || || || ||
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| ga:uniqueAppviews || METRIC || INTEGER || App Tracking || DEPRECATED || Unique Screen Views || The number of different (unique) screenviews within a session. || true App Installer ID || ga:uniqueScreenviews appInstallerId || DIMENSION || STRING || true || || ID of the installer (e.g., Google Play Store) from which the app was downloaded. By default, the app installer id is set based on the PackageManager#getInstallerPackageName method.
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| ga:screenviewsPerSession || METRIC || FLOAT || App Tracking || PUBLIC App Version || Screens / Session ga:appVersion || The average number of screenviews per session. DIMENSION || STRING || || ga:screenviews / ga:sessions || || true || || The version of the application.
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| ga:appviewsPerVisit || METRIC || FLOAT || App Tracking || DEPRECATED || Screens / Session || The average number of screenviews per session. || App Name || ga:screenviewsPerSession appName || ga:screenviews / ga:sessions DIMENSION || STRING || true || || The name of the application.
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| ga:timeOnScreen || METRIC || TIME App Tracking || App Tracking ID || PUBLIC ga:appId || Time on Screen DIMENSION || The time spent viewing the current screen. STRING || true || || || || || || The ID of the application.
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| ga:avgScreenviewDuration || METRIC || TIME || App Tracking || PUBLIC || Avg. Time on Screen Name || The average amount of time users spent on a screen in seconds. ga:screenName || DIMENSION || STRING || || || true || || The name of the screen.
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| App Tracking || Screen Depth || ga:eventCategory screenDepth || DIMENSION || STRING || Event Tracking true || PUBLIC || Event Category || The category number of the eventscreenviews per session reported as a string. Can be useful for historgrams. || true || || || || || ||
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| App Tracking || Landing Screen || ga:eventAction landingScreenName || DIMENSION || STRING || Event Tracking true || PUBLIC || Event Action || The action name of the eventfirst screen viewed. || true || || || || || ||
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| App Tracking || Exit Screen || ga:eventLabel exitScreenName || DIMENSION || STRING || Event Tracking true || PUBLIC || Event Label || The label name of the eventscreen when the user exited the application. || true || || || || || ||
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| App Tracking || Screen Views || ga:totalEvents screenviews || METRIC || INTEGER || Event Tracking true || PUBLIC || Total Events || The total number of events for the profile, across all categoriesscreenviews. || true || || || || || ||
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| App Tracking || Unique Screen Views || ga:uniqueEvents uniqueScreenviews || METRIC || INTEGER || Event Tracking true || PUBLIC || Unique Events || The total number of different (unique events for the profile, across all categories) screenviews within a session. || || || || || || ||
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| App Tracking || Screens / Session || ga:eventValue screenviewsPerSession || METRIC || INTEGER FLOAT || Event Tracking || PUBLIC || Event Value ga:screenviews / ga:sessions || The total value average number of events for the profilescreenviews per session. || true || || || || || ||
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| ga:avgEventValue || METRIC || FLOAT || Event App Tracking || PUBLIC Time on Screen || Avg. Value ga:timeOnScreen || The average value of an event. METRIC || TIME || || ga:eventValue / ga:totalEvents || || true || || The time spent viewing the current screen.
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| ga:sessionsWithEvent || METRIC || INTEGER || Event App Tracking || PUBLIC || Sessions with Event || The total number of sessions with eventsAvg. Time on Screen || true ga:avgScreenviewDuration || METRIC || || TIME || || || The average amount of time users spent on a screen in seconds.
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| ga:visitsWithEvent || METRIC || INTEGER || Event Tracking || DEPRECATED || Sessions with Event || The total number of sessions with events. || true Category || ga:sessionsWithEvent eventCategory || DIMENSION || STRING || true || || The category of the event.
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| ga:eventsPerSessionWithEvent || METRIC || FLOAT || Event Tracking || PUBLIC Event Action || Events / Session ga:eventAction || The average number of events per session with event. DIMENSION || STRING || || ga:totalEvents / ga:sessionsWithEvent || || true || || The action of the event.
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| ga:eventsPerVisitWithEvent || METRIC || FLOAT || Event Tracking || DEPRECATED || Events / Session || The average number of events per session with event. || Event Label || ga:eventsPerSessionWithEvent eventLabel || ga:totalEvents / ga:sessionsWithEvent DIMENSION || STRING || true || || The label of the event.
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| Event Tracking || Total Events || ga:transactionId totalEvents || DIMENSION METRIC || STRING INTEGER || Ecommerce true || PUBLIC || Transaction || The transaction ID total number of events for the shopping cart purchase as supplied by your ecommerce tracking methodprofile, across all categories. || || || || || || ||
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| ga:affiliation Event Tracking || DIMENSION Unique Events || STRING ga:uniqueEvents || Ecommerce METRIC || PUBLIC || Affiliation || Typically used to designate a supplying company or brick and mortar location; product affiliation. || true || || || INTEGER || || || The total number of unique events for the profile, across all categories.
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| Event Tracking || Event Value || ga:sessionsToTransaction eventValue || DIMENSION METRIC || STRING INTEGER || Ecommerce true || PUBLIC || Sessions to Transaction || The number total value of sessions between users' purchases and events for the related campaigns that lead to the purchasesprofile. || true || || || || || ||
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| ga:visitsToTransaction Event Tracking || DIMENSION || STRING || Ecommerce || DEPRECATED || Sessions to Transaction || The number of sessions between users' purchases and the related campaigns that lead to the purchasesAvg. || true Value || ga:sessionsToTransaction avgEventValue || METRIC || FLOAT || || ga:eventValue / ga:totalEvents || The average value of an event.
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| Event Tracking || Sessions with Event || ga:daysToTransaction sessionsWithEvent || DIMENSION METRIC || STRING INTEGER || Ecommerce true || PUBLIC || Days to Transaction || The total number of days between users' purchases and the related campaigns that lead to the purchasessessions with events. || true || || || || || ||
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| ga:productSku Event Tracking || DIMENSION Events / Session || STRING ga:eventsPerSessionWithEvent || Ecommerce METRIC || PUBLIC || Product SKU || The product sku for purchased items as you have defined them in your ecommerce tracking application. || true FLOAT || || || || || ga:totalEvents / ga:sessionsWithEvent || The average number of events per session with event.
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| Ecommerce || Transaction || ga:productName transactionId || DIMENSION || STRING || Ecommerce || PUBLIC || Product || The product name transaction ID for purchased items the shopping cart purchase as supplied by your ecommerce tracking applicationmethod. || true || || || || || ||
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| Ecommerce || Affiliation || ga:productCategory affiliation || DIMENSION || STRING || Ecommerce true || PUBLIC || Product Category || Any Typically used to designate a supplying company or brick and mortar location; product variations (size, color) for purchased items as supplied by your ecommerce applicationaffiliation. || true || || || || || ||
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| Ecommerce || Sessions to Transaction || ga:currencyCode sessionsToTransaction || DIMENSION || STRING || Ecommerce true || PUBLIC || Currency Code || The local currency code number of sessions between users' purchases and the transaction based on ISO 4217 standardrelated campaigns that lead to the purchases. || || || || || || ||
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| Ecommerce || Days to Transaction || ga:transactions daysToTransaction || METRIC DIMENSION || INTEGER STRING || Ecommerce true || PUBLIC || Transactions || The total number of transactionsdays between users' purchases and the related campaigns that lead to the purchases. || true || || || || || ||
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| Ecommerce || Product SKU || ga:transactionsPerSession productSku || METRIC DIMENSION || PERCENT STRING || Ecommerce true || PUBLIC || Ecommerce Conversion Rate || The average number of transactions product sku for a session on purchased items as you have defined them in your propertyecommerce tracking application. || || || ga:transactions / ga:sessions || || || ||
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| ga:transactionsPerVisit || METRIC || PERCENT || Ecommerce || DEPRECATED || Ecommerce Conversion Rate || The average number of transactions for a session on your property. || Product || ga:transactionsPerSession productName || ga:transactions / ga:sessions DIMENSION || STRING || true || || The product name for purchased items as supplied by your ecommerce tracking application.
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| ga:transactionRevenue Ecommerce || METRIC Product Category || CURRENCY ga:productCategory || Ecommerce DIMENSION || PUBLIC || Revenue || The total sale revenue provided in the transaction excluding shipping and tax. STRING || true || || || || || || Any product variations (size, color) for purchased items as supplied by your ecommerce application.
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| ga:revenuePerTransaction || METRIC || CURRENCY || Ecommerce || PUBLIC Currency Code || Average Order Value ga:currencyCode || The average revenue for an e-commerce transaction. DIMENSION || || || ga:transactionRevenue / ga:transactions || STRING || || || The local currency code of the transaction based on ISO 4217 standard.
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| ga:transactionRevenuePerSession || METRIC || CURRENCY || Ecommerce || PUBLIC Transactions || Per Session Value ga:transactions || Average transaction revenue for a session on your property. METRIC || INTEGER || || ga:transactionRevenue / ga:sessions || || true || || The total number of transactions.
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| ga:transactionRevenuePerVisit || METRIC || CURRENCY Ecommerce || Ecommerce Conversion Rate || DEPRECATED ga:transactionsPerSession || Per Session Value METRIC || Average transaction revenue for a session on your property. PERCENT || || ga:transactionRevenuePerSession || ga:transactionRevenue transactions / ga:sessions || || || || The average number of transactions for a session on your property.
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| Ecommerce || Revenue || ga:transactionShipping transactionRevenue || METRIC || CURRENCY || Ecommerce true || PUBLIC || Shipping || The total cost of sale revenue provided in the transaction excluding shippingand tax. || true || || || || || ||
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| Ecommerce || Average Order Value || ga:transactionTax revenuePerTransaction || METRIC || CURRENCY || Ecommerce || PUBLIC || Tax ga:transactionRevenue / ga:transactions || The total amount of taxaverage revenue for an e-commerce transaction. || true || || || || || ||
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| ga:totalValue || METRIC || CURRENCY || Ecommerce || PUBLIC Per Session Value || Total Value ga:transactionRevenuePerSession || Total value for your property (including total revenue and total goal value). METRIC || CURRENCY || || (ga:transactionRevenue + / ga:goalValueAll) || || || sessions || Average transaction revenue for a session on your property.
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| Ecommerce || Shipping || ga:itemQuantity transactionShipping || METRIC || INTEGER CURRENCY || Ecommerce true || PUBLIC || Quantity || The total number cost of items purchasedshipping. For example, if users purchase 2 frisbees and 5 tennis balls, 7 items have been purchased. || true || || || || || ||
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| Ecommerce || Tax || ga:uniquePurchases transactionTax || METRIC || INTEGER CURRENCY || Ecommerce true || PUBLIC || Unique Purchases || The number total amount of product sets purchasedtax. For example, if users purchase 2 frisbees and 5 tennis balls from your site, 2 unique products have been purchased. || true || || || || || ||
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| ga:revenuePerItem || METRIC || CURRENCY || Ecommerce || PUBLIC Total Value || Average Price ga:totalValue || The average revenue per item. METRIC || CURRENCY || || (ga:itemRevenue / transactionRevenue + ga:itemQuantity || || || goalValueAll) || Total value for your property (including total revenue and total goal value).
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| Ecommerce || Quantity || ga:itemRevenue itemQuantity || METRIC || CURRENCY INTEGER || Ecommerce true || PUBLIC || Product Revenue || The total revenue from number of items purchased product . For example, if users purchase 2 frisbees and 5 tennis balls, 7 items on your propertyhave been purchased. || true || || || || || ||
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| Ecommerce || Unique Purchases || ga:itemsPerPurchase uniquePurchases || METRIC || FLOAT INTEGER || Ecommerce true || PUBLIC || Average QTY || The average quantity number of this item (or group of items) sold per product sets purchased. For example, if users purchase2 frisbees and 5 tennis balls from your site, 2 unique products have been purchased. || || || ga:itemQuantity / ga:uniquePurchases || || || ||
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| Ecommerce || Average Price || ga:localTransactionRevenue revenuePerItem || METRIC || CURRENCY || Ecommerce || PUBLIC ga:itemRevenue / ga:itemQuantity || Local Revenue || Transaction The average revenue in local currencyper item. || || || || || || ||
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| ga:localTransactionShipping || METRIC || CURRENCY || Ecommerce || PUBLIC Product Revenue || Local Shipping ga:itemRevenue || Transaction shipping cost in local currency. METRIC || CURRENCY || || || || true || || The total revenue from purchased product items on your property.
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| ga:localTransactionTax || METRIC || CURRENCY || Ecommerce || PUBLIC Average QTY || Local Tax ga:itemsPerPurchase || Transaction tax in local currency. METRIC || FLOAT || || || || || ga:itemQuantity / ga:uniquePurchases || The average quantity of this item (or group of items) sold per purchase.
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| Ecommerce || Local Revenue || ga:localItemRevenue localTransactionRevenue || METRIC || CURRENCY || Ecommerce || PUBLIC || Local Product Revenue || Product Transaction revenue in local currency. || true || || || || || ||
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| ga:socialInteractionNetwork Ecommerce || DIMENSION Local Shipping || STRING ga:localTransactionShipping || Social Interactions METRIC || PUBLIC || Social Source || For social interactions, a value representing the social network being tracked. || || || || CURRENCY || || || Transaction shipping cost in local currency.
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| ga:socialInteractionAction Ecommerce || DIMENSION Local Tax || STRING ga:localTransactionTax || Social Interactions METRIC || PUBLIC || Social Action || For social interactions, a value representing the social action being tracked (e.g. +1, bookmark) || || || || CURRENCY || || || Transaction tax in local currency.
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| ga:socialInteractionNetworkAction Ecommerce || DIMENSION Local Product Revenue || STRING || Social Interactions || PUBLIC || Social Source and Action || For social interactions, a value representing the concatenation of the socialInteractionNetwork and socialInteractionAction action being tracked at this hit level (e.g. Googlega: +1) localItemRevenue || METRIC || CURRENCY || || || true || || Product revenue in local currency.
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| Social Interactions || Social Source || ga:socialInteractionTarget socialInteractionNetwork || DIMENSION || STRING || Social Interactions || PUBLIC || Social Entity || For social interactions, a value representing the URL (or resource) which receives the social network actionbeing tracked. || || || || || || ||
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| ga:socialEngagementType || DIMENSION || STRING || Social Interactions || PUBLIC || Social Type Action || Engagement type. Possible values are "Socially Engaged" or "Not Socially Engaged". ga:socialInteractionAction || DIMENSION || || || STRING || || || For social interactions, a value representing the social action being tracked (e.g. +1, bookmark)
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| ga:socialInteractions || METRIC || INTEGER || Social Interactions || PUBLIC || Social Actions Source and Action || The total number of social interactions on your property. ga:socialInteractionNetworkAction || DIMENSION || || || STRING || || || For social interactions, a value representing the concatenation of the socialInteractionNetwork and socialInteractionAction action being tracked at this hit level (e.g. Google: +1)
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| ga:uniqueSocialInteractions || METRIC || INTEGER || Social Interactions || PUBLIC || Unique Social Actions Entity || The number of sessions during which the specified social action(s) occurred at least once. This is based on the the unique combination of socialInteractionNetwork, socialInteractionAction, and ga:socialInteractionTarget. || DIMENSION || || || STRING || || || For social interactions, a value representing the URL (or resource) which receives the social network action.
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| ga:socialInteractionsPerSession || METRIC || FLOAT || Social Interactions || PUBLIC || Actions Per Social Session Type || The number of social interactions per session on your property. ga:socialEngagementType || DIMENSION || || ga:socialInteractions / ga:uniqueSocialInteractions || STRING || || || Engagement type. Possible values are "Socially Engaged" or "Not Socially Engaged".
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| Social Interactions || Social Actions || ga:socialInteractionsPerVisit socialInteractions || METRIC || FLOAT INTEGER || Social Interactions || DEPRECATED || Actions Per Social Session || The total number of social interactions per session on your property. || || ga:socialInteractionsPerSession || ga:socialInteractions / ga:uniqueSocialInteractions || || || ||
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| ga:userTimingCategory Social Interactions || DIMENSION Unique Social Actions || STRING ga:uniqueSocialInteractions || User Timings METRIC || PUBLIC || Timing Category || A string for categorizing all user timing variables into logical groups for easier reporting purposes. || true || || || INTEGER || || || The number of sessions during which the specified social action(s) occurred at least once. This is based on the the unique combination of socialInteractionNetwork, socialInteractionAction, and socialInteractionTarget.
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| Social Interactions || Actions Per Social Session || ga:userTimingLabel socialInteractionsPerSession || DIMENSION METRIC || STRING FLOAT || User Timings || PUBLIC || Timing Label ga:socialInteractions / ga:uniqueSocialInteractions || The name number of the resource's action being trackedsocial interactions per session on your property. || true || || || || || ||
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| ga:userTimingVariable || DIMENSION || STRING || User Timings || PUBLIC || Timing Variable Category || A value that can be used to add flexibility in visualizing user timings in the reports. ga:userTimingCategory || true DIMENSION || STRING || || || true || || A string for categorizing all user timing variables into logical groups for easier reporting purposes.
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| ga:userTimingValue || METRIC || INTEGER || User Timings || PUBLIC || User Timing (ms) Label || The total number of milliseconds for a user timing. ga:userTimingLabel || DIMENSION || STRING || || || true || || The name of the resource's action being tracked.
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| ga:userTimingSample || METRIC || INTEGER || User Timings || PUBLIC || User Timing Sample Variable || The number of hits that were sent for a particular userTimingCategory, userTimingLabel, and ga:userTimingVariable. || DIMENSION || STRING || || || true || || A value that can be used to add flexibility in visualizing user timings in the reports.
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| ga:avgUserTimingValue || METRIC || FLOAT || User Timings || PUBLIC || Avg. User Timing (secms) || The average amount of elapsed time. || || || (ga:userTimingValue / ga:userTimingSample / 1000) || METRIC || INTEGER || || || The total number of milliseconds for a user timing.
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| ga:exceptionDescription User Timings || DIMENSION User Timing Sample || STRING ga:userTimingSample || Exceptions METRIC || PUBLIC || Exception Description || The description for the exception. || true || || || INTEGER || || || The number of hits that were sent for a particular userTimingCategory, userTimingLabel, and userTimingVariable.
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| User Timings || Avg. User Timing (sec) || ga:exceptions avgUserTimingValue || METRIC || INTEGER FLOAT || Exceptions || PUBLIC || Exceptions (ga:userTimingValue / ga:userTimingSample / 1000) || The number average amount of exceptions that were sent to Google Analyticselapsed time. || true || || || || || ||
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| ga:exceptionsPerScreenview || METRIC || PERCENT || Exceptions || PUBLIC Exception Description || Exceptions / Screen ga:exceptionDescription || The number of exceptions thrown divided by the number of screenviews. DIMENSION || STRING || || ga:exceptions / ga:screenviews || || true || || The description for the exception.
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| Exceptions || Exceptions || ga:fatalExceptions exceptions || METRIC || INTEGER || Exceptions true || PUBLIC || Crashes || The number of exceptions where isFatal is set that were sent to trueGoogle Analytics. || true || || || || || ||
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| Exceptions || Exceptions / Screen || ga:fatalExceptionsPerScreenview exceptionsPerScreenview || METRIC || PERCENT || Exceptions || PUBLIC || Crashes ga:exceptions / Screen ga:screenviews || The number of fatal exceptions thrown divided by the number of screenviews. || || || ga:fatalExceptions / ga:screenviews || || || ||
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| Exceptions || Crashes || ga:experimentId fatalExceptions || DIMENSION METRIC || STRING INTEGER || Content Experiments true || PUBLIC || Experiment ID || The user-scoped id number of the content experiment that the user was exposed exceptions where isFatal is set to when the metrics were reportedtrue. || true || || || || || ||
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| Exceptions || Crashes / Screen || ga:experimentVariant fatalExceptionsPerScreenview || DIMENSION METRIC || STRING PERCENT || Content Experiments || PUBLIC || Variation ga:fatalExceptions / ga:screenviews || The user-scoped id number of fatal exceptions thrown divided by the particular variation that the user was exposed to during a content experimentnumber of screenviews. || true || || || || || ||
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| Content Experiments || Experiment ID || ga:dimensionXX experimentId || DIMENSION || STRING || Custom Variables or Columns true || PUBLIC || Custom Dimension || The name user-scoped id of the requested custom dimension, where XX refers content experiment that the number/index of user was exposed to when the custom dimensionmetrics were reported. || true || || || 1 || 20 || 1 || 200
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| Content Experiments || Variation || ga:customVarNameXX experimentVariant || DIMENSION || STRING || Custom Variables or Columns true || PUBLIC || Custom Variable (Key 1) || The name for user-scoped id of the requested custom variableparticular variation that the user was exposed to during a content experiment. || true || || || 1 || 5 || 1 || 50
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| Custom Variables or Columns || Custom Dimension || ga:metricXX dimensionXX || METRIC DIMENSION || INTEGER STRING || Custom Variables or Columns true || PUBLIC || Custom Metric Value || The name of the requested custom metricdimension, where XX refers the number/index of the custom metricdimension. || true || || || 1 || 20 || 1 || 200
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| ga:customVarValueXX || DIMENSION || STRING || Custom Variables or Columns || PUBLIC || Custom Variable (Value 01Key 1) || The value for the requested custom variable. ga:customVarNameXX || true DIMENSION || STRING || true || 1 || 5 || 1 || 50The name for the requested custom variable.
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| Custom Variables or Columns || Custom Metric Value || ga:date metricXX || DIMENSION METRIC || STRING INTEGER || Time true || PUBLIC || Date || The date name of the session formatted as YYYYMMDDrequested custom metric, where XX refers the number/index of the custom metric. || || || || || || ||
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| Custom Variables or Columns || Custom Variable (Value 01) || ga:year customVarValueXX || DIMENSION || STRING || Time true || PUBLIC || Year || The year of value for the sessionrequested custom variable. A four-digit year from 2005 to the current year. || || || || || || ||
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| Time || Date || ga:month date || DIMENSION || STRING || Time || PUBLIC || Month of the year || The month date of the sessionformatted as YYYYMMDD. A two digit integer from 01 to 12. || || || || || || ||
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| Time || Year || ga:week year || DIMENSION || STRING || Time || PUBLIC || Week of the Year || The week year of the session. A twofour-digit number year from 01 2005 to 53the current year. Each week starts on Sunday. || || || || || || ||
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| Time || Month of the year || ga:day month || DIMENSION || STRING || Time || PUBLIC || Day of the The month || The day of the monthsession. A two-digit number integer from 01 to 3112. || || || || || || ||
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| Time || Week of the Year || ga:hour week || DIMENSION || STRING || Time || PUBLIC || Hour || The week of the session. A two-digit hour of the day ranging number from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time, adhering 01 to all local rules for daylight savings time53. If your timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the change-over hour (eEach week starts on Sunday.g. between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.) || true || || || || || ||
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| ga:minute || DIMENSION || STRING || Time || PUBLIC || Minute || Returns Day of the minute in the hour. The possible values are between 00 and 59. month || true ga:day || DIMENSION || || STRING || || || The day of the month. A two-digit number from 01 to 31.
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| Time || Hour || ga:nthMonth hour || DIMENSION || STRING || Time true || PUBLIC || Month Index || Index for each month A two-digit hour of the day ranging from 00-23 in the specified date rangetimezone configured for the account. Index This value is also corrected for the first month daylight savings time, adhering to all local rules for daylight savings time. If your timezone follows daylight savings time, there will be an apparent bump in the date range is 0, number of sessions during the change-over hour (e.g. between 1 :00 and 2:00) for the second month, and so onday per year when that hour repeats. The index corresponds to month entriesA corresponding hour with zero sessions will occur at the opposite changeover. || || || || || || || (Google Analytics does not track user time more precisely than hours.)
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| Time || Minute || ga:nthWeek minute || DIMENSION || STRING || Time true || PUBLIC || Week Index || Index for each week in Returns the specified date range. Index for the first week minute in the date range is 0, 1 for the second week, and so onhour. The index corresponds to week entriespossible values are between 00 and 59. || || || || || || ||
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| Time || Month Index || ga:nthDay nthMonth || DIMENSION || STRING || Time || PUBLIC || Day Index || Index for each day month in the specified date range. Index for the first day (i.e., start-date) month in the date range is 0, 1 for the second daymonth, and so on. || || || || || || || The index corresponds to month entries.
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| Time || Week Index || ga:nthMinute nthWeek || DIMENSION || STRING || Time || PUBLIC || Minute Index || Index for each minute week in the specified date range. Index for the first minute of first day (i.e., start-date) week in the date range is 0, 1 for the next minutesecond week, and so on. || || || || || || || The index corresponds to week entries.
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| Time || Day Index || ga:dayOfWeek nthDay || DIMENSION || STRING || Time || PUBLIC || Day of Week || The Index for each day of in the weekspecified date range. A oneIndex for the first day (i.e., start-digit number from date) in the date range is 0 (Sunday) to 6 (Saturday), 1 for the second day, and so on. || || || || || || ||
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| Time || Minute Index || ga:dayOfWeekName nthMinute || DIMENSION || STRING || Time || PUBLIC || Day Index for each minute in the specified date range. Index for the first minute of Week Name || The name of the first day of the week (i.e., start-date) in English)the date range is 0, 1 for the next minute, and so on. || || || || || || ||
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| ga:dateHour || DIMENSION || STRING || Time || PUBLIC || Hour Day of Day Week || Combined values of ga:date and ga:hour. dayOfWeek || DIMENSION || || || STRING || || || The day of the week. A one-digit number from 0 (Sunday) to 6 (Saturday).
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| ga:yearMonth || DIMENSION || STRING || Time || PUBLIC || Month Day of Year Week Name || Combined values of ga:year and ga:month. dayOfWeekName || DIMENSION || || || STRING || || || The name of the day of the week (in English).
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| Time || Hour of Day || ga:yearWeek dateHour || DIMENSION || STRING || Time || PUBLIC || Week of Year || Combined values of ga:year date and ga:weekhour. || || || || || || ||
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| ga:isoWeek || DIMENSION || STRING || Time || PUBLIC || ISO Week Month of the Year || The ISO week number, where each week starts with a Monday. Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear since ga:year represents gregorian calendar. yearMonth || DIMENSION || || || STRING || || || Combined values of ga:year and ga:month.
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| Time || Week of Year || ga:isoYear yearWeek || DIMENSION || STRING || Time || PUBLIC || ISO Year || The ISO year Combined values of the session. Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should only be used with ga:isoWeek since year and ga:week represents gregorian calendar. || || || || || || ||
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| ga:isoYearIsoWeek || DIMENSION || STRING || Time || PUBLIC || ISO Week of ISO the Year || Combined values of ga:isoYear and ga:isoWeek. || DIMENSION || || || STRING || || || The ISO week number, where each week starts with a Monday. Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear since ga:year represents gregorian calendar.
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| Time || ISO Year || ga:userAgeBracket isoYear || DIMENSION || STRING || Audience || PUBLIC || Age || Age bracket The ISO year of userthe session. Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should only be used with ga:isoWeek since ga:week represents gregorian calendar. || true || || || || || ||
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| ga:visitorAgeBracket Time || DIMENSION || STRING || Audience || DEPRECATED || Age || Age bracket ISO Week of user. || true ISO Year || ga:userAgeBracket isoYearIsoWeek || DIMENSION || STRING || || || Combined values of ga:isoYear and ga:isoWeek.
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| Audience || Age || ga:userGender userAgeBracket || DIMENSION || STRING || Audience true || PUBLIC || Gender || Gender Age bracket of user. || true || || || || || ||
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| ga:visitorGender || DIMENSION || STRING || Audience || DEPRECATED || Gender || Gender of user. || true || ga:userGender || DIMENSION || STRING || true || || Gender of user.
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| Audience || Other Category || ga:interestOtherCategory || DIMENSION || STRING || Audience true || PUBLIC || Other Category || Indicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase. || true || || || || || ||
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| Audience || Affinity Category (reach) || ga:interestAffinityCategory || DIMENSION || STRING || Audience true || PUBLIC || Affinity Category (reach) || Indicates that users are more likely to be interested in learning about the specified category. || true || || || || || ||
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| Audience || In-market Segment || ga:interestInMarketCategory || DIMENSION || STRING || Audience true || PUBLIC || In-market Segment || Indicates that users are more likely to be ready to purchase products or services in the specified category. || true || || || || || ||
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| Adsense || AdSense Revenue || ga:adsenseRevenue || METRIC || CURRENCY || Adsense true || PUBLIC || AdSense Revenue || The total revenue from AdSense ads. || true || || || || || ||
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| Adsense || AdSense Ad Units Viewed || ga:adsenseAdUnitsViewed || METRIC || INTEGER || Adsense true || PUBLIC || AdSense Ad Units Viewed || The number of AdSense ad units viewed. An Ad unit is a set of ads displayed as a result of one piece of the AdSense ad code. Details: https://support.google.com/adsense/answer/32715?hl=en || true || || || || || ||
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| Adsense || AdSense Ads Viewed || ga:adsenseAdsViewed || METRIC || INTEGER || Adsense true || PUBLIC || AdSense Ads Viewed || The number of AdSense ads viewed. Multiple ads can be displayed within an Ad Unit. || true || || || || || ||
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| Adsense || AdSense Ads Clicked || ga:adsenseAdsClicks || METRIC || INTEGER || Adsense true || PUBLIC || AdSense Ads Clicked || The number of times AdSense ads on your site were clicked. || true || || || || || ||
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| Adsense || AdSense Page Impressions || ga:adsensePageImpressions || METRIC || INTEGER || Adsense true || PUBLIC || AdSense Page Impressions || The number of pageviews during which an AdSense ad was displayed. A page impression can have multiple Ad Units. || true || || || || || ||
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| Adsense || AdSense CTR || ga:adsenseCTR || METRIC || PERCENT || Adsense || PUBLIC || AdSense CTR ga:adsenseAdsClicks/ga:adsensePageImpressions || The percentage of page impressions that resulted in a click on an AdSense ad. || || || ga:adsenseAdsClicks/ga:adsensePageImpressions || || || ||
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| Adsense || AdSense eCPM || ga:adsenseECPM || METRIC || CURRENCY || Adsense || PUBLIC || AdSense eCPM ga:adsenseRevenue/(ga:adsensePageImpressions/1000) || The estimated cost per thousand page impressions. It is your AdSense Revenue per 1000 page impressions. || || || ga:adsenseRevenue/(ga:adsensePageImpressions/1000) || || || ||
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| Adsense || AdSense Exits || ga:adsenseExits || METRIC || INTEGER || Adsense true || PUBLIC || AdSense Exits || The number of sessions that ended due to a user clicking on an AdSense ad. || true || || || || || ||
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| Adwords || TrueView Video Ad || ga:isTrueViewVideoAd || DIMENSION || STRING || Adwords || PUBLIC || TrueView Video Ad || 'Yes' or 'No' - Indicates whether the ad is an AdWords TrueView video ad. || || || || || || ||
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| Time || Hour Index || ga:nthHour || DIMENSION || STRING || Time || PUBLIC || Hour Index || Index for each hour in the specified date range. Index for the first hour of first day (i.e., start-date) in the date range is 0, 1 for the next hour, and so on. || || || || || || ||
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