3482
правки
Изменения
м
→Таблица данных
! group !! uiName !! id !! type !! dataType !! allowedInSegments !! calculation !! description
|-
| User || User Type || ga:userType || DIMENSION || STRING || true TRUE || || A boolean indicating if a user is new or returning. Possible values: New Visitor, Returning Visitor.
|-
| User || Count of Sessions || ga:sessionCount || DIMENSION || STRING || true TRUE || || The session index for a user to your property. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indicies. For example, if a certain user has 4 sessions to your website, sessionCount for that user will have 4 distinct values of '1' through '4'.
|-
| User || Days Since Last Session || ga:daysSinceLastSession || DIMENSION || STRING || true TRUE || || The number of days elapsed since users last visited your property. Used to calculate user loyalty.
|-
| User || User Defined Value || ga:userDefinedValue || DIMENSION || STRING || true TRUE || || The value provided when you define custom user segments for your property.
|-
| User || Users || ga:users || METRIC || INTEGER || FALSE || || Total number of users to your property for the requested time period.
|-
| User || New Users || ga:newUsers || METRIC || INTEGER || true TRUE || || The number of users whose session on your property was marked as a first-time session.
|-
| User || % New Sessions || ga:percentNewSessions || METRIC || PERCENT || FALSE || ga:newUsers / ga:sessions || The percentage of sessions by people who had never visited your property before.
|-
| Session || Session Duration || ga:sessionDurationBucket || DIMENSION || STRING || true TRUE || || The length of a session on your property measured in seconds and reported in second increments. The value returned is a string.
|-
| Session || Sessions || ga:sessions || METRIC || INTEGER || true TRUE || || Counts the total number of sessions.
|-
| Session || Bounces || ga:bounces || METRIC || INTEGER || true TRUE || || The total number of single page (or single engagement hit) sessions for your property.
|-
| Session || Bounce Rate || ga:bounceRate || METRIC || PERCENT || FALSE || ga:bounces / ga:sessions || The percentage of single-page session (i.e., session in which the person left your property from the first page).
|-
| Session || Session Duration || ga:sessionDuration || METRIC || TIME || true TRUE || || The total duration of user sessions represented in total seconds.
|-
| Session || Avg. Session Duration || ga:avgSessionDuration || METRIC || TIME || FALSE || ga:sessionDuration / ga:sessions || The average duration of user sessions represented in total seconds.
|-
| Traffic Sources || Referral Path || ga:referralPath || DIMENSION || STRING || true TRUE || || The path of the referring URL (e.g. document.referrer). If someone places a link to your property on their website, this element contains the path of the page that contains the referring link.
|-
| Traffic Sources || Full Referrer || ga:fullReferrer || DIMENSION || STRING || FALSE || || The full referring URL including the hostname and path.
|-
| Traffic Sources || Campaign || ga:campaign || DIMENSION || STRING || true TRUE || || When using manual campaign tracking, the value of the utm_campaign campaign tracking parameter. When using AdWords autotagging, the name(s) of the online ad campaign that you use for your property. Otherwise the value (not set) is used.
|-
| Traffic Sources || Source || ga:source || DIMENSION || STRING || true TRUE || || The source of referrals to your property. When using manual campaign tracking, the value of the utm_source campaign tracking parameter. When using AdWords autotagging, the value is google. Otherwise the domain of the source referring the user to your property (e.g. document.referrer). The value may also contain a port address. If the user arrived without a referrer, the value is (direct)
|-
| Traffic Sources || Medium || ga:medium || DIMENSION || STRING || true TRUE || || The type of referrals to your property. When using manual campaign tracking, the value of the utm_medium campaign tracking parameter. When using AdWords autotagging, the value is ppc. If the user comes from a search engine detected by Google Analytics, the value is organic. If the referrer is not a search engine, the value is referral. If the users came directly to the property, and document.referrer is empty, the value is (none).
|-
| Traffic Sources || Source / Medium || ga:sourceMedium || DIMENSION || STRING || true TRUE || || Combined values of ga:source and ga:medium.
|-
| Traffic Sources || Keyword || ga:keyword || DIMENSION || STRING || true TRUE || || When using manual campaign tracking, the value of the utm_term campaign tracking parameter. When using AdWords autotagging or if a user used organic search to reach your property, the keywords used by users to reach your property. Otherwise the value is (not set).
|-
| Traffic Sources || Ad Content || ga:adContent || DIMENSION || STRING || true TRUE || || When using manual campaign tracking, the value of the utm_content campaign tracking parameter. When using AdWords autotagging, the first line of the text for your online Ad campaign. If you are using mad libs for your AdWords content, this field displays the keywords you provided for the mad libs keyword match. Otherwise the value is (not set)
|-
| Traffic Sources || Social Network || ga:socialNetwork || DIMENSION || STRING || FALSE || || Name of the social network. This can be related to the referring social network for traffic sources, or to the social network for social data hub activities. E.g. Google+, Blogger, etc.
|-
| Traffic Sources || Social Source Referral || ga:hasSocialSourceReferral || DIMENSION || STRING || FALSE || || Indicates sessions that arrived to the property from a social source. The possible values are Yes or No where the first letter is capitalized.
|-
| Traffic Sources || Organic Searches || ga:organicSearches || METRIC || INTEGER || FALSE || || The number of organic searches that happened within a session. This metric is search engine agnostic.
|-
| Adwords || Ad Group || ga:adGroup || DIMENSION || STRING || true TRUE || || The name of your AdWords ad group.
|-
| Adwords || Ad Slot || ga:adSlot || DIMENSION || STRING || true TRUE || || The location of the advertisement on the hosting page (Top, RHS, or not set).
|-
| Adwords || Ad Slot Position || ga:adSlotPosition || DIMENSION || STRING || true TRUE || || The ad slot positions in which your AdWords ads appeared (1-8).
|-
| Adwords || Ad Distribution Network || ga:adDistributionNetwork || DIMENSION || STRING || FALSE || || The networks used to deliver your ads (Content, Search, Search partners, etc.).
|-
| Adwords || Query Match Type || ga:adMatchType || DIMENSION || STRING || FALSE || || The match types applied for the search term the user had input(Phrase, Exact, Broad, etc.). Ads on the content network are identified as "Content network". Details: https://support.google.com/adwords/answer/2472708?hl=en
|-
| Adwords || Keyword Match Type || ga:adKeywordMatchType || DIMENSION || STRING || FALSE || || The match types applied to your keywords (Phrase, Exact, Broad). Details: https://support.google.com/adwords/answer/2472708?hl=en
|-
| Adwords || Matched Search Query || ga:adMatchedQuery || DIMENSION || STRING || FALSE || || The search queries that triggered impressions of your AdWords ads.
|-
| Adwords || Placement Domain || ga:adPlacementDomain || DIMENSION || STRING || FALSE || || The domains where your ads on the content network were placed.
|-
| Adwords || Placement URL || ga:adPlacementUrl || DIMENSION || STRING || FALSE || || The URLs where your ads on the content network were placed.
|-
| Adwords || Ad Format || ga:adFormat || DIMENSION || STRING || FALSE || || Your AdWords ad formats (Text, Image, Flash, Video, etc.).
|-
| Adwords || Targeting Type || ga:adTargetingType || DIMENSION || STRING || FALSE || || How your AdWords ads were targeted (keyword, placement, and vertical targeting, etc.).
|-
| Adwords || Placement Type || ga:adTargetingOption || DIMENSION || STRING || FALSE || || How you manage your ads on the content network. Values are Automatic placements or Managed placements.
|-
| Adwords || Display URL || ga:adDisplayUrl || DIMENSION || STRING || FALSE || || The URLs your AdWords ads displayed.
|-
| Adwords || Destination URL || ga:adDestinationUrl || DIMENSION || STRING || FALSE || || The URLs to which your AdWords ads referred traffic.
|-
| Adwords || AdWords Customer ID || ga:adwordsCustomerID || DIMENSION || STRING || FALSE || || A string. Corresponds to AdWords API AccountInfo.customerId.
|-
| Adwords || AdWords Campaign ID || ga:adwordsCampaignID || DIMENSION || STRING || FALSE || || A string. Corresponds to AdWords API Campaign.id.
|-
| Adwords || AdWords Ad Group ID || ga:adwordsAdGroupID || DIMENSION || STRING || FALSE || || A string. Corresponds to AdWords API AdGroup.id.
|-
| Adwords || AdWords Creative ID || ga:adwordsCreativeID || DIMENSION || STRING || FALSE || || A string. Corresponds to AdWords API Ad.id.
|-
| Adwords || AdWords Criteria ID || ga:adwordsCriteriaID || DIMENSION || STRING || FALSE || || A string. Corresponds to AdWords API Criterion.id.
|-
| Adwords || Impressions || ga:impressions || METRIC || INTEGER || FALSE || || Total number of campaign impressions.
|-
| Adwords || Clicks || ga:adClicks || METRIC || INTEGER || FALSE || || The total number of times users have clicked on an ad to reach your property.
|-
| Adwords || Cost || ga:adCost || METRIC || CURRENCY || FALSE || || Derived cost for the advertising campaign. The currency for this value is based on the currency that you set in your AdWords account.
|-
| Adwords || CPM || ga:CPM || METRIC || CURRENCY || FALSE || ga:adCost / (ga:impressions / 1000) || Cost per thousand impressions.
|-
| Adwords || CPC || ga:CPC || METRIC || CURRENCY || FALSE || ga:adCost / ga:adClicks || Cost to advertiser per click.
|-
| Adwords || CTR || ga:CTR || METRIC || PERCENT || FALSE || ga:adClicks / ga:impressions || Click-through-rate for your ad. This is equal to the number of clicks divided by the number of impressions for your ad (e.g. how many times users clicked on one of your ads where that ad appeared).
|-
| Adwords || Cost per Transaction || ga:costPerTransaction || METRIC || CURRENCY || FALSE || (ga:adCost) / (ga:transactions) || The cost per transaction for your property.
|-
| Adwords || Cost per Goal Conversion || ga:costPerGoalConversion || METRIC || CURRENCY || FALSE || (ga:adCost) / (ga:goalCompletionsAll) || The cost per goal conversion for your property.
|-
| Adwords || Cost per Conversion || ga:costPerConversion || METRIC || CURRENCY || FALSE || (ga:adCost) / (ga:transactions + ga:goalCompletionsAll) || The cost per conversion (including ecommerce and goal conversions) for your property.
|-
| Adwords || RPC || ga:RPC || METRIC || CURRENCY || FALSE || (ga:transactionRevenue + ga:goalValueAll) / ga:adClicks || RPC or revenue-per-click is the average revenue (from ecommerce sales and/or goal value) you received for each click on one of your search ads.
|-
| Adwords || ROI ROAS || ga:ROI ROAS || METRIC || PERCENT || FALSE || (ga:transactionRevenue + ga:goalValueAll - ga:adCost) / ga:adCost || Returns on Investment Return On Ad Spend (ROAS) is overall the total transaction profit revenue and goal value divided by derived advertising cost.
|-
| Adwords Goal Conversions || Margin Goal Completion Location || ga:margin goalCompletionLocation || METRIC DIMENSION || PERCENT STRING || FALSE || (ga:transactionRevenue + ga:goalValueAll - ga:adCost) / (ga:transactionRevenue + ga:goalValueAll) || The overall transaction profit marginpage path or screen name that matched any destination type goal completion.
|-
| Goal Conversions || Goal Completion Location Previous Step - 1 || ga:goalCompletionLocation goalPreviousStep1 || DIMENSION || STRING || FALSE || || The page path or screen name that matched any destination type goal, one step prior to the goal completionlocation.
|-
| Goal Conversions || Goal Previous Step - 1 2 || ga:goalPreviousStep1 goalPreviousStep2 || DIMENSION || STRING || FALSE || || The page path or screen name that matched any destination type goal, one step two steps prior to the goal completion location.
|-
| Goal Conversions || Goal Previous Step - 2 3 || ga:goalPreviousStep2 goalPreviousStep3 || DIMENSION || STRING || FALSE || || The page path or screen name that matched any destination type goal, two three steps prior to the goal completion location.
|-
| Goal Conversions || Goal Previous Step - 3 XX Starts || ga:goalPreviousStep3 goalXXStarts || DIMENSION METRIC || STRING INTEGER || TRUE || || The page path or screen name that matched any destination type goal, three steps prior to total number of starts for the requested goal completion locationnumber.
|-
| Goal Conversions || Goal XX Starts || ga:goalXXStarts goalStartsAll || METRIC || INTEGER || true TRUE || || The total number of starts for the requested goal numberall goals defined for your profile.
|-
| Goal Conversions || Goal Starts XX Completions || ga:goalStartsAll goalXXCompletions || METRIC || INTEGER || true TRUE || || The total number of starts completions for all goals defined for your profilethe requested goal number.
|-
| Goal Conversions || Goal XX Completions || ga:goalXXCompletions goalCompletionsAll || METRIC || INTEGER || true TRUE || || The total number of completions for the requested goal numberall goals defined for your profile.
|-
| Goal Conversions || Goal Completions XX Value || ga:goalCompletionsAll goalXXValue || METRIC || INTEGER CURRENCY || true TRUE || || The total number of completions numeric value for all goals defined for your profilethe requested goal number.
|-
| Goal Conversions || Goal XX Value || ga:goalXXValue goalValueAll || METRIC || CURRENCY || true TRUE || || The total numeric value for the requested goal numberall goals defined for your profile.
|-
| Goal Conversions || Per Session Goal Value || ga:goalValueAll goalValuePerSession || METRIC || CURRENCY || true FALSE || ga:goalValueAll / ga:sessions || The total numeric average goal value for all goals defined for of a session on your profileproperty.
|-
| Goal Conversions || Per Session Goal Value XX Conversion Rate || ga:goalValuePerSession goalXXConversionRate || METRIC || CURRENCY PERCENT || FALSE || ga:goalValueAll goalXXCompletions / ga:sessions || The average goal value percentage of sessions which resulted in a session on your propertyconversion to the requested goal number.
|-
| Goal Conversions || Goal XX Conversion Rate || ga:goalXXConversionRate goalConversionRateAll || METRIC || PERCENT || FALSE || ga:goalXXCompletions goalCompletionsAll / ga:sessions || The percentage of sessions which resulted in a conversion to the requested goal numberat least one of your goals.
|-
| Goal Conversions || Goal Conversion Rate XX Abandoned Funnels || ga:goalConversionRateAll goalXXAbandons || METRIC || PERCENT INTEGER || FALSE || (ga:goalCompletionsAll / goalXXStarts - ga:sessions goalXXCompletions) || The percentage number of sessions which resulted in a times users started conversion to at least one of your goalsactivity on the requested goal number without actually completing it.
|-
| Goal Conversions || Goal XX Abandoned Funnels || ga:goalXXAbandons goalAbandonsAll || METRIC || INTEGER || FALSE || (ga:goalXXStarts goalStartsAll - ga:goalXXCompletionsgoalCompletionsAll) || The overall number of times users started conversion activity on the requested goal number goals without actually completing itthem.
|-
| Goal Conversions || Abandoned Funnels Goal XX Abandonment Rate || ga:goalAbandonsAll goalXXAbandonRate || METRIC || INTEGER PERCENT || FALSE || ((ga:goalStartsAll goalXXStarts - ga:goalCompletionsAllgoalXXCompletions)) / (ga:goalXXStarts) || The overall rate at which the requested goal number of times users started goals without actually completing themwas abandoned.
|-
| Goal Conversions || Goal XX Total Abandonment Rate || ga:goalXXAbandonRate goalAbandonRateAll || METRIC || PERCENT || FALSE || ((ga:goalXXStarts goalStartsAll - ga:goalXXCompletionsgoalCompletionsAll)) / (ga:goalXXStartsgoalStartsAll) || The rate at which the requested goal number was goals were abandoned.
|-
| Goal Conversions Platform or Device || Total Abandonment Rate Browser || ga:goalAbandonRateAll browser || METRIC DIMENSION || PERCENT STRING || TRUE || ((ga:goalStartsAll - ga:goalCompletionsAll)) / (ga:goalStartsAll) || The rate at which goals were abandonednames of browsers used by users to your website. For example, Internet Explorer or Firefox.
|-
| Platform or Device || Browser Version || ga:browser browserVersion || DIMENSION || STRING || true TRUE || || The names of browsers browser versions used by users to your website. For example, Internet Explorer or Firefox2.0.0.14
|-
| Platform or Device || Browser Version Operating System || ga:browserVersion operatingSystem || DIMENSION || STRING || true TRUE || || The browser versions operating system used by users to your websiteusers. For example, 2.0.0Windows, Linux , Macintosh, iPhone, iPod.14
|-
| Platform or Device || Operating System Version || ga:operatingSystem operatingSystemVersion || DIMENSION || STRING || true TRUE || || The version of the operating system used by your users. For example, such as XP for Windows, Linux , or PPC for Macintosh, iPhone, iPod.
|-
| Platform or Device || Operating System Version Mobile Device Branding || ga:operatingSystemVersion mobileDeviceBranding || DIMENSION || STRING || true TRUE || || The version of the operating system used by your users, such as XP for Windows Mobile manufacturer or PPC for Macintoshbranded name.
|-
| Platform or Device || Mobile Device Branding Model || ga:mobileDeviceBranding mobileDeviceModel || DIMENSION || STRING || true TRUE || || Mobile manufacturer or branded name.device model
|-
| Platform or Device || Mobile Device Model Input Selector || ga:mobileDeviceModel mobileInputSelector || DIMENSION || STRING || true TRUE || || Mobile Selector used on the mobile device model(e.g.: touchscreen, joystick, clickwheel, stylus).
|-
| Platform or Device || Mobile Input Selector Device Info || ga:mobileInputSelector mobileDeviceInfo || DIMENSION || STRING || true TRUE || || Selector The branding, model, and marketing name used on to identify the mobile device (e.g.: touchscreen, joystick, clickwheel, stylus).
|-
| Platform or Device || Mobile Device Info Marketing Name || ga:mobileDeviceInfo mobileDeviceMarketingName || DIMENSION || STRING || true TRUE || || The branding, model, and marketing name used to identify for the mobile device.
|-
| Platform or Device || Mobile Device Marketing Name Category || ga:mobileDeviceMarketingName deviceCategory || DIMENSION || STRING || true TRUE || || The marketing name used for the mobile type of device: desktop, tablet, or mobile.
|-
| Platform or Device Geo Network || Device Category Continent || ga:deviceCategory continent || DIMENSION || STRING || true TRUE || || The type continents of device: desktop, tabletproperty users, or mobilederived from IP addresses.
|-
| Geo Network || Sub Continent || ga:continent subContinent || DIMENSION || STRING || true TRUE || || The continents sub-continent of property users, derived from IP addresses. For example, Polynesia or Northern Europe.
|-
| Geo Network || Sub Continent Region Country || ga:subContinent country || DIMENSION || STRING || true TRUE || || The sub-continent country of users, derived from IP addresses. For example, Polynesia or Northern Europe.
|-
| Geo Network || Country / Territory Region || ga:country region || DIMENSION || STRING || true TRUE || || The country region of usersto your property, derived from IP addresses. In the U.S., a region is a state, such as New York.
|-
| Geo Network || Region Metro || ga:region metro || DIMENSION || STRING || true TRUE || || The region of users to Designated Market Area (DMA) from where traffic arrived on your property, derived from IP addresses. In the U.S., a region is a state, such as New York.
|-
| Geo Network || Metro City || ga:metro city || DIMENSION || STRING || true TRUE || || The Designated Market Area (DMA) from where traffic arrived on your cities of propertyusers, derived from IP addresses.
|-
| Geo Network || City Latitude || ga:city latitude || DIMENSION || STRING || true FALSE || || The cities approximate latitude of property users, derived the user's city. Derived from IP addressesaddress. Locations north of the equator are represented by positive values and locations south of the equator by negative values.
|-
| Geo Network || Latitude Longitude || ga:latitude longitude || DIMENSION || STRING || FALSE || || The approximate latitude longitude of the user's city. Derived from IP address. Locations north east of the equator meridian are represented by positive values and locations south west of the equator meridian by negative values.
|-
| Geo Network || Longitude Network Domain || ga:longitude networkDomain || DIMENSION || STRING || TRUE || || The approximate longitude domain name of the user's cityISPs used by users to your property. Derived This is derived from the domain name registered to the IP address. Locations east of the meridian are represented by positive values and locations west of the meridian by negative values.
|-
| Geo Network || Network Domain Service Provider || ga:networkDomain networkLocation || DIMENSION || STRING || true TRUE || || The domain name of the ISPs service providers used by users to reach your property. This is derived from the domain name registered For example, if most users to your website come via the IP addressmajor service providers for cable internet, you will see the names of those cable service providers in this element.
|-
| Geo Network System || Service Provider Flash Version || ga:networkLocation flashVersion || DIMENSION || STRING || true TRUE || || The name versions of service providers used to reach your property. For example, if most Flash supported by users to your website come via the major service providers for cable internet' browsers, you will see the names of those cable service providers in this elementincluding minor versions.
|-
| System || Flash Version Java Support || ga:flashVersion javaEnabled || DIMENSION || STRING || true TRUE || || The versions of Flash supported by Indicates Java support for users' browsers, including minor versions. The possible values are Yes or No where the first letter must be capitalized.
|-
| System || Java Support Language || ga:javaEnabled language || DIMENSION || STRING || true TRUE || || Indicates Java support The language provided by the HTTP Request for users' browsersthe browser. The possible values Values are Yes or No where the first letter must be capitalizedgiven as an ISO-639 code (e.g. en-gb for British English).
|-
| System || Language Screen Colors || ga:language screenColors || DIMENSION || STRING || true TRUE || || The language provided by color depth of users' monitors, as retrieved from the HTTP Request for DOM of the user's browser. Values are given as an ISOFor example 4-639 code (e.g. enbit, 8-bit, 24-bit, or undefined-gb for British English)bit.
|-
| System || Screen Colors Source Property Display Name || ga:screenColors sourcePropertyDisplayName || DIMENSION || STRING || true TRUE || || The color depth Source property display name of users' monitors, as retrieved from the DOM of the user's browserroll-up properties. For example 4-bit, 8-bit, 24-bit, or undefinedThis is valid only for roll-bitup properties.
|-
| System || Source Property Display Name Tracking ID || ga:sourcePropertyDisplayName sourcePropertyTrackingId || DIMENSION || STRING || true TRUE || || Source property display name tracking ID of roll-up properties. This is valid only for roll-up properties.
|-
| System || Source Property Tracking ID Screen Resolution || ga:sourcePropertyTrackingId screenResolution || DIMENSION || STRING || true TRUE || || Source property tracking ID The screen resolution of roll-up propertiesusers' screens. This is valid only for roll-up propertiesFor example: 1024x738.
|-
| System Social Activities || Screen Resolution Endorsing URL || ga:screenResolution socialActivityEndorsingUrl || DIMENSION || STRING || true FALSE || || The screen resolution For a social data hub activity, this value represents the URL of users' screensthe social activity (e. For example: 1024x738g. the Google+ post URL, the blog comment URL, etc.)
|-
| Social Activities || Endorsing URL Display Name || ga:socialActivityEndorsingUrl socialActivityDisplayName || DIMENSION || STRING || FALSE || || For a social data hub activity, this value represents the URL title of the social activity (e.g. posted by the Google+ post URL, the blog comment URL, etcsocial network user.)
|-
| Social Activities || Display Name Social Activity Post || ga:socialActivityDisplayName socialActivityPost || DIMENSION || STRING || FALSE || || For a social data hub activity, this value represents the title content of the social activity posted by the social network user(e.g. The message content of a Google+ post)
|-
| Social Activities || Social Activity Post Timestamp || ga:socialActivityPost socialActivityTimestamp || DIMENSION || STRING || FALSE || || For a social data hub activity, this value represents the content of when the social activity posted by occurred on the social network user (e.g. The message content of a Google+ post)
|-
| Social Activities || Social Activity Timestamp User Handle || ga:socialActivityTimestamp socialActivityUserHandle || DIMENSION || STRING || FALSE || || For a social data hub activity, this value represents when the social activity occurred on network handle (e.g. name or ID) of the user who initiated the social networkactivity.
|-
| Social Activities || Social User Handle Photo URL || ga:socialActivityUserHandle socialActivityUserPhotoUrl || DIMENSION || STRING || FALSE || || For a social data hub activity, this value represents the social network handle (e.g. name or ID) URL of the photo associated with the user who initiated the 's social activitynetwork profile.
|-
| Social Activities || User Photo Profile URL || ga:socialActivityUserPhotoUrl socialActivityUserProfileUrl || DIMENSION || STRING || FALSE || || For a social data hub activity, this value represents the URL of the photo associated with the user's social network profile.
|-
| Social Activities || User Profile Shared URL || ga:socialActivityUserProfileUrl socialActivityContentUrl || DIMENSION || STRING || FALSE || || For a social data hub activity, this value represents the URL of shared by the associated user's social network profileuser.
|-
| Social Activities || Shared URL Social Tags Summary || ga:socialActivityContentUrl socialActivityTagsSummary || DIMENSION || STRING || FALSE || || For a social data hub activity, this value represents the URL shared by the is a comma-separated set of tags associated with the social network useractivity.
|-
| Social Activities || Originating Social Tags Summary Action || ga:socialActivityTagsSummary socialActivityAction || DIMENSION || STRING || FALSE || || For a social data hub activity, this is a comma-separated set value represents the type of tags social action associated with the social activity(e.g. vote, comment, +1, etc.).
|-
| Social Activities || Originating Social Network and Action || ga:socialActivityAction socialActivityNetworkAction || DIMENSION || STRING || FALSE || || For a social data hub activity, this value represents the type of social action associated with and the social network where the activity (e.g. vote, comment, +1, etc.)originated.
|-
| Social Activities || Social Network and Action Data Hub Activities || ga:socialActivityNetworkAction socialActivities || DIMENSION METRIC || STRING INTEGER || FALSE || || For The count of activities where a content URL was shared / mentioned on a social data hub activity, this value represents the type of social action and the social partner network where the activity originated.
|-
| Social Activities Page Tracking || Data Hub Activities Hostname || ga:socialActivities hostname || METRIC DIMENSION || INTEGER STRING || TRUE || || The count of activities where a content URL hostname from which the tracking request was shared / mentioned on a social data hub partner networkmade.
|-
| Page Tracking || Hostname Page || ga:hostname pagePath || DIMENSION || STRING || true TRUE || || The A page on your website specified by path and/or query parameters. Use in conjunction with hostname from which to get the full URL of the tracking request was madepage.
|-
| Page Tracking || Page path level 1 || ga:pagePath pagePathLevel1 || DIMENSION || STRING || true FALSE || || A This dimension rolls up all the page on your website specified by path and/or query parameters. Use paths in conjunction with hostname to get the full URL of the pagefirst hierarchical level in pagePath.
|-
| Page Tracking || Page path level 1 2 || ga:pagePathLevel1 pagePathLevel2 || DIMENSION || STRING || FALSE || || This dimension rolls up all the page paths in the first second hierarchical level in pagePath.
|-
| Page Tracking || Page path level 2 3 || ga:pagePathLevel2 pagePathLevel3 || DIMENSION || STRING || FALSE || || This dimension rolls up all the page paths in the second third hierarchical level in pagePath.
|-
| Page Tracking || Page path level 3 4 || ga:pagePathLevel3 pagePathLevel4 || DIMENSION || STRING || FALSE || || This dimension rolls up all the page paths in the third into hierarchical level levels. Up to 4 pagePath levels maybe specified. All additional levels in the pagePathhierarchy are also rolled up in this dimension.
|-
| Page Tracking || Page path level 4 Title || ga:pagePathLevel4 pageTitle || DIMENSION || STRING || TRUE || || This dimension rolls up all the The title of a page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels Keep in mind that multiple pages might have the pagePath hierarchy are also rolled up in this dimensionsame page title.
|-
| Page Tracking || Landing Page Title || ga:pageTitle landingPagePath || DIMENSION || STRING || true TRUE || || The title of a first page. Keep in mind that multiple pages might have the same a user's session, or landing page title.
|-
| Page Tracking || Landing Second Page || ga:landingPagePath secondPagePath || DIMENSION || STRING || true FALSE || || The first second page in a user's session, or landing page.
|-
| Page Tracking || Second Exit Page || ga:secondPagePath exitPagePath || DIMENSION || STRING || TRUE || || The second last page in a user's session, or exit page.
|-
| Page Tracking || Exit Previous Page Path || ga:exitPagePath previousPagePath || DIMENSION || STRING || true FALSE || || The last A page in a user's session, or exit on your property that was visited before another pageon the same property. Typically used with the pagePath dimension.
|-
| Page Tracking || Previous Next Page Path || ga:previousPagePath nextPagePath || DIMENSION || STRING || FALSE || || A page on your property website that was visited before after another page on the same propertyyour website. Typically used with the pagePath previousPagePath dimension.
|-
| Page Tracking || Next Page Path Depth || ga:nextPagePath pageDepth || DIMENSION || STRING || TRUE || || A page on your website that was The number of pages visited after another page on your websiteby users during a session. The value is a histogram that counts pageviews across a range of possible values. Typically used with the previousPagePath dimensionIn this calculation, all sessions will have at least one pageview, and some percentage of sessions will have more.
|-
| Page Tracking || Page Depth Value || ga:pageDepth pageValue || DIMENSION METRIC || STRING CURRENCY || true FALSE || || The number average value of this page or set of pages visited by users during a session. The value Page Value is a histogram that counts pageviews across a range (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews (for the page or set of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of sessions will have morepages).
|-
| Page Tracking || Page Value Entrances || ga:pageValue entrances || METRIC || CURRENCY INTEGER || TRUE || || The average value number of this page or set of pages. Page Value is (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews (for entrances to your property measured as the page or set of pages)first pageview in a session.Typically used with landingPagePath
|-
| Page Tracking || Entrances / Pageviews || ga:entrances entranceRate || METRIC || INTEGER PERCENT || true FALSE || ga:entrances / ga:pageviews || The number percentage of entrances to your property measured as the first pageview pageviews in a sessionwhich this page was the entrance. Typically used with landingPagePath
|-
| Page Tracking || Entrances / Pageviews || ga:entranceRate pageviews || METRIC || PERCENT INTEGER || TRUE || ga:entrances / ga:pageviews || The percentage total number of pageviews in which this page was the entrancefor your property.
|-
| Page Tracking || Pageviews Pages / Session || ga:pageviews pageviewsPerSession || METRIC || INTEGER FLOAT || true FALSE || ga:pageviews / ga:sessions || The total average number of pageviews for pages viewed during a session on your property. Repeated views of a single page are counted.
|-
| Page Tracking Content Grouping || Pages / Session Unique Views || ga:pageviewsPerSession contentGroupUniqueViewsXX || METRIC || FLOAT INTEGER || FALSE || ga:pageviews / ga:sessions || The average number of different (unique) pages viewed during within a session on your propertyfor the specified content group. Repeated views of a single page are countedThis takes into account both the pagePath and pageTitle to determine uniqueness.
|-
| Page Tracking || Unique Pageviews || ga:uniquePageviews || METRIC || INTEGER || true TRUE || || The number of different (unique) pages within a session. This takes into account both the pagePath and pageTitle to determine uniqueness.
|-
| Page Tracking || Time on Page || ga:timeOnPage || METRIC || TIME || true TRUE || || How long a user spent on a particular page in seconds. Calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. Thus, this metric does not apply to exit pages for your property.
|-
| Page Tracking || Avg. Time on Page || ga:avgTimeOnPage || METRIC || TIME || FALSE || ga:timeOnPage / (ga:pageviews - ga:exits) || The average amount of time users spent viewing this page or a set of pages.
|-
| Page Tracking || Exits || ga:exits || METRIC || INTEGER || true TRUE || || The number of exits from your property.
|-
| Page Tracking || % Exit || ga:exitRate || METRIC || PERCENT || FALSE || ga:exits / (ga:pageviews + ga:screenviews) || The percentage of exits from your property that occurred out of the total page views.
|-
| Internal Search || Site Search Status || ga:searchUsed || DIMENSION || STRING || true TRUE || || A boolean to distinguish whether internal search was used in a session. Values are Visits With Site Search and Visits Without Site Search.
|-
| Internal Search || Search Term || ga:searchKeyword || DIMENSION || STRING || true TRUE || || Search terms used by users within your property.
|-
| Internal Search || Refined Keyword || ga:searchKeywordRefinement || DIMENSION || STRING || true TRUE || || Subsequent keyword search terms or strings entered by users after a given initial string search.
|-
| Internal Search || Site Search Category || ga:searchCategory || DIMENSION || STRING || true TRUE || || The categories used for the internal search if you have this enabled for your profile. For example, you might have product categories such as electronics, furniture, or clothing.
|-
| Internal Search || Start Page || ga:searchStartPage || DIMENSION || STRING || FALSE || || A page where the user initiated an internal search on your property.
|-
| Internal Search || Destination Page || ga:searchDestinationPage || DIMENSION || STRING || FALSE || || A The page that the user immediately visited after performing an internal search on your propertysite. (Usually the search results page).
|-
| Internal Search || Results Pageviews || ga:searchResultViews || METRIC || INTEGER || FALSE || || The number of times a search result page was viewed after performing a search.
|-
| Internal Search || Total Unique Searches || ga:searchUniques || METRIC || INTEGER || true TRUE || || The total number of unique keywords from internal searches within a session. For example if "shoes" was searched for 3 times in a session, it will be only counted once.
|-
| Internal Search || Results Pageviews / Search || ga:avgSearchResultViews || METRIC || FLOAT || FALSE || ga:searchResultViews / ga:searchUniques || The average number of times people viewed a search results page after performing a search.
|-
| Internal Search || Sessions with Search || ga:searchSessions || METRIC || INTEGER || true TRUE || || The total number of sessions that included an internal search
|-
| Internal Search || % Sessions with Search || ga:percentSessionsWithSearch || METRIC || PERCENT || FALSE || ga:searchSessions / ga:sessions || The percentage of sessions with search.
|-
| Internal Search || Search Depth || ga:searchDepth || METRIC || INTEGER || true TRUE || || The average number of subsequent page views made on your property after a use of your internal search feature.
|-
| Internal Search || Average Search Depth || ga:avgSearchDepth || METRIC || FLOAT || FALSE || ga:searchDepth / ga:searchUniques || The average number of pages people viewed after performing a search on your property.
|-
| Internal Search || Search Refinements || ga:searchRefinements || METRIC || INTEGER || true TRUE || || The total number of times a refinement (transition) occurs between internal search keywords within a session. For example if the sequence of keywords is: "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different.
|-
| Internal Search || % Search Refinements || ga:percentSearchRefinements || METRIC || PERCENT || FALSE || ga:searchRefinements / ga:searchResultViews || The percentage of number of times a refinement (i.e., transition) occurs between internal search keywords within a session.
|-
| Internal Search || Time after Search || ga:searchDuration || METRIC || TIME || true TRUE || || The session duration on your property where a use of your internal search feature occurred.
|-
| Internal Search || Time after Search || ga:avgSearchDuration || METRIC || TIME || FALSE || ga:searchDuration / ga:searchUniques || The average amount of time people spent on your property after searching.
|-
| Internal Search || Search Exits || ga:searchExits || METRIC || INTEGER || true TRUE || || The number of exits on your site that occurred following a search result from your internal search feature.
|-
| Internal Search || % Search Exits || ga:searchExitRate || METRIC || PERCENT || FALSE || ga:searchExits / ga:searchUniques || The percentage of searches that resulted in an immediate exit from your property.
|-
| Internal Search || Site Search Goal XX Conversion Rate || ga:searchGoalXXConversionRate || METRIC || PERCENT || FALSE || ga:goalXXCompletions / ga:searchUniques || The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
|-
| Internal Search || Site Search Goal Conversion Rate || ga:searchGoalConversionRateAll || METRIC || PERCENT || FALSE || ga:goalCompletionsAll / ga:searchUniques || The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to at least one of your goals.
|-
| Internal Search || Per Search Goal Value || ga:goalValueAllPerSearch || METRIC || CURRENCY || FALSE || ga:goalValueAll / ga:searchUniques || The average goal value of a search on your property.
|-
| Site Speed || Page Load Time (ms) || ga:pageLoadTime || METRIC || INTEGER || FALSE || || Total Page Load Time is the amount of time (in milliseconds) it takes for pages from the sample set to load, from initiation of the pageview (e.g. click on a page link) to load completion in the browser.
|-
| Site Speed || Page Load Sample || ga:pageLoadSample || METRIC || INTEGER || FALSE || || The sample set (or count) of pageviews used to calculate the average page load time.
|-
| Site Speed || Avg. Page Load Time (sec) || ga:avgPageLoadTime || METRIC || FLOAT || FALSE || (ga:pageLoadTime / ga:pageLoadSample / 1000) || The average amount of time (in seconds) it takes for pages from the sample set to load, from initiation of the pageview (e.g. click on a page link) to load completion in the browser.
|-
| Site Speed || Domain Lookup Time (ms) || ga:domainLookupTime || METRIC || INTEGER || FALSE || || The total amount of time (in milliseconds) spent in DNS lookup for this page among all samples.
|-
| Site Speed || Avg. Domain Lookup Time (sec) || ga:avgDomainLookupTime || METRIC || FLOAT || FALSE || (ga:domainLookupTime / ga:speedMetricsSample / 1000) || The average amount of time (in seconds) spent in DNS lookup for this page.
|-
| Site Speed || Page Download Time (ms) || ga:pageDownloadTime || METRIC || INTEGER || FALSE || || The total amount of time (in milliseconds) to download this page among all samples.
|-
| Site Speed || Avg. Page Download Time (sec) || ga:avgPageDownloadTime || METRIC || FLOAT || FALSE || (ga:pageDownloadTime / ga:speedMetricsSample / 1000) || The average amount of time (in seconds) to download this page.
|-
| Site Speed || Redirection Time (ms) || ga:redirectionTime || METRIC || INTEGER || FALSE || || The total amount of time (in milliseconds) spent in redirects before fetching this page among all samples. If there are no redirects, the value for this metric is expected to be 0.
|-
| Site Speed || Avg. Redirection Time (sec) || ga:avgRedirectionTime || METRIC || FLOAT || FALSE || (ga:redirectionTime / ga:speedMetricsSample / 1000) || The average amount of time (in seconds) spent in redirects before fetching this page. If there are no redirects, the value for this metric is expected to be 0.
|-
| Site Speed || Server Connection Time (ms) || ga:serverConnectionTime || METRIC || INTEGER || FALSE || || The total amount of time (in milliseconds) spent in establishing TCP connection for this page among all samples.
|-
| Site Speed || Avg. Server Connection Time (sec) || ga:avgServerConnectionTime || METRIC || FLOAT || FALSE || (ga:serverConnectionTime / ga:speedMetricsSample / 1000) || The average amount of time (in seconds) spent in establishing TCP connection for this page.
|-
| Site Speed || Server Response Time (ms) || ga:serverResponseTime || METRIC || INTEGER || FALSE || || The total amount of time (in milliseconds) your server takes to respond to a user request among all samples, including the network time from user's location to your server.
|-
| Site Speed || Avg. Server Response Time (sec) || ga:avgServerResponseTime || METRIC || FLOAT || FALSE || (ga:serverResponseTime / ga:speedMetricsSample / 1000) || The average amount of time (in seconds) your server takes to respond to a user request, including the network time from user's location to your server.
|-
| Site Speed || Speed Metrics Sample || ga:speedMetricsSample || METRIC || INTEGER || FALSE || || The sample set (or count) of pageviews used to calculate the averages for site speed metrics. This metric is used in all site speed average calculations including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime.
|-
| Site Speed || Document Interactive Time (ms) || ga:domInteractiveTime || METRIC || INTEGER || FALSE || || The time the browser takes (in milliseconds) to parse the document (DOMInteractive), including the network time from the user's location to your server. At this time, the user can interact with the Document Object Model even though it is not fully loaded.
|-
| Site Speed || Avg. Document Interactive Time (sec) || ga:avgDomInteractiveTime || METRIC || FLOAT || FALSE || (ga:domInteractiveTime / ga:domLatencyMetricsSample / 1000) || The average time (in seconds) it takes the browser to parse the document and execute deferred and parser-inserted scripts including the network time from the user's location to your server.
|-
| Site Speed || Document Content Loaded Time (ms) || ga:domContentLoadedTime || METRIC || INTEGER || FALSE || || The time the browser takes (in milliseconds) to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded), including the network time from the user's location to your server. Parsing of the document is finished, the Document Object Model is ready, but referenced style sheets, images, and subframes may not be finished loading. This event is often the starting point for javascript framework execution, e.g., JQuery's onready() callback, etc.
|-
| Site Speed || Avg. Document Content Loaded Time (sec) || ga:avgDomContentLoadedTime || METRIC || FLOAT || FALSE || (ga:domContentLoadedTime / ga:domLatencyMetricsSample / 1000) || The average time (in seconds) it takes the browser to parse the document.
|-
| Site Speed || DOM Latency Metrics Sample || ga:domLatencyMetricsSample || METRIC || INTEGER || FALSE || || The sample set (or count) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used in the avgDomContentLoadedTime and avgDomInteractiveTime calculations.
|-
| App Tracking || App Installer ID || ga:appInstallerId || DIMENSION || STRING || true TRUE || || ID of the installer (e.g., Google Play Store) from which the app was downloaded. By default, the app installer id is set based on the PackageManager#getInstallerPackageName method.
|-
| App Tracking || App Version || ga:appVersion || DIMENSION || STRING || true TRUE || || The version of the application.
|-
| App Tracking || App Name || ga:appName || DIMENSION || STRING || true TRUE || || The name of the application.
|-
| App Tracking || App ID || ga:appId || DIMENSION || STRING || true TRUE || || The ID of the application.
|-
| App Tracking || Screen Name || ga:screenName || DIMENSION || STRING || true TRUE || || The name of the screen.
|-
| App Tracking || Screen Depth || ga:screenDepth || DIMENSION || STRING || true TRUE || || The number of screenviews per session reported as a string. Can be useful for historgrams.
|-
| App Tracking || Landing Screen || ga:landingScreenName || DIMENSION || STRING || true TRUE || || The name of the first screen viewed.
|-
| App Tracking || Exit Screen || ga:exitScreenName || DIMENSION || STRING || true TRUE || || The name of the screen when the user exited the application.
|-
| App Tracking || Screen Views || ga:screenviews || METRIC || INTEGER || true TRUE || || The total number of screenviews.
|-
| App Tracking || Unique Screen Views || ga:uniqueScreenviews || METRIC || INTEGER || true TRUE || || The number of different (unique) screenviews within a session.
|-
| App Tracking || Screens / Session || ga:screenviewsPerSession || METRIC || FLOAT || FALSE || ga:screenviews / ga:sessions || The average number of screenviews per session.
|-
| App Tracking || Time on Screen || ga:timeOnScreen || METRIC || TIME || true TRUE || || The time spent viewing the current screen.
|-
| App Tracking || Avg. Time on Screen || ga:avgScreenviewDuration || METRIC || TIME || FALSE || || The average amount of time users spent on a screen in seconds.
|-
| Event Tracking || Event Category || ga:eventCategory || DIMENSION || STRING || true TRUE || || The category of the event.
|-
| Event Tracking || Event Action || ga:eventAction || DIMENSION || STRING || true TRUE || || The action of the event.
|-
| Event Tracking || Event Label || ga:eventLabel || DIMENSION || STRING || true TRUE || || The label of the event.
|-
| Event Tracking || Total Events || ga:totalEvents || METRIC || INTEGER || true TRUE || || The total number of events for the profile, across all categories.
|-
| Event Tracking || Unique Events || ga:uniqueEvents || METRIC || INTEGER || FALSE || || The total number of unique events for the profile, across all categories.
|-
| Event Tracking || Event Value || ga:eventValue || METRIC || INTEGER || true TRUE || || The total value of events for the profile.
|-
| Event Tracking || Avg. Value || ga:avgEventValue || METRIC || FLOAT || FALSE || ga:eventValue / ga:totalEvents || The average value of an event.
|-
| Event Tracking || Sessions with Event || ga:sessionsWithEvent || METRIC || INTEGER || true TRUE || || The total number of sessions with events.
|-
| Event Tracking || Events / Session with Event || ga:eventsPerSessionWithEvent || METRIC || FLOAT || FALSE || ga:totalEvents / ga:sessionsWithEvent || The average number of events per session with event.
|-
| Ecommerce || Transaction Id ID || ga:transactionId || DIMENSION || STRING || true TRUE || || The transaction ID for the shopping cart purchase as supplied by your ecommerce tracking method.
|-
| Ecommerce || Affiliation || ga:affiliation || DIMENSION || STRING || true TRUE || || Typically used to designate a supplying company or brick and mortar location; product affiliation.
|-
| Ecommerce || Sessions to Transaction || ga:sessionsToTransaction || DIMENSION || STRING || true TRUE || || The number of sessions between users' purchases and the related campaigns that lead to the purchases.
|-
| Ecommerce || Days to Transaction || ga:daysToTransaction || DIMENSION || STRING || true TRUE || || The number of days between users' purchases and the related campaigns that lead to the purchases.
|-
| Ecommerce || Product SKU || ga:productSku || DIMENSION || STRING || true TRUE || || The product sku for purchased items as you have defined them in your ecommerce tracking application.
|-
| Ecommerce || Product || ga:productName || DIMENSION || STRING || true TRUE || || The product name for purchased items as supplied by your ecommerce tracking application.
|-
| Ecommerce || Product Category || ga:productCategory || DIMENSION || STRING || true TRUE || || Any product variations (size, color) for purchased items as supplied by your ecommerce application. Not compatible with Enhanced Ecommerce.
|-
| Ecommerce || Currency Code || ga:currencyCode || DIMENSION || STRING || FALSE || || The local currency code of the transaction based on ISO 4217 standard.
|-
| Ecommerce || Transactions || ga:transactions || METRIC || INTEGER || true TRUE || || The total number of transactions.
|-
| Ecommerce || Ecommerce Conversion Rate || ga:transactionsPerSession || METRIC || PERCENT || FALSE || ga:transactions / ga:sessions || The average number of transactions for a session on your property.
|-
| Ecommerce || Revenue || ga:transactionRevenue || METRIC || CURRENCY || true TRUE || || The total sale revenue provided in the transaction excluding shipping and tax.
|-
| Ecommerce || Average Order Value || ga:revenuePerTransaction || METRIC || CURRENCY || FALSE || ga:transactionRevenue / ga:transactions || The average revenue for an e-commerce transaction.
|-
| Ecommerce || Per Session Value || ga:transactionRevenuePerSession || METRIC || CURRENCY || FALSE || ga:transactionRevenue / ga:sessions || Average transaction revenue for a session on your property.
|-
| Ecommerce || Shipping || ga:transactionShipping || METRIC || CURRENCY || true TRUE || || The total cost of shipping.
|-
| Ecommerce || Tax || ga:transactionTax || METRIC || CURRENCY || true TRUE || || The total amount of tax.
|-
| Ecommerce || Total Value || ga:totalValue || METRIC || CURRENCY || FALSE || (ga:transactionRevenue + ga:goalValueAll) || Total value for your property (including total revenue and total goal value).
|-
| Ecommerce || Quantity || ga:itemQuantity || METRIC || INTEGER || true TRUE || || The total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, 7 items have been purchased.
|-
| Ecommerce || Unique Purchases || ga:uniquePurchases || METRIC || INTEGER || true TRUE || || The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from your site, 2 unique products have been purchased.
|-
| Ecommerce || Average Price || ga:revenuePerItem || METRIC || CURRENCY || FALSE || ga:itemRevenue / ga:itemQuantity || The average revenue per item.
|-
| Ecommerce || Product Revenue || ga:itemRevenue || METRIC || CURRENCY || true TRUE || || The total revenue from purchased product items on your property.
|-
| Ecommerce || Average QTY || ga:itemsPerPurchase || METRIC || FLOAT || FALSE || ga:itemQuantity / ga:uniquePurchases || The average quantity of this item (or group of items) sold per purchase.
|-
| Ecommerce || Local Revenue || ga:localTransactionRevenue || METRIC || CURRENCY || FALSE || || Transaction revenue in local currency.
|-
| Ecommerce || Local Shipping || ga:localTransactionShipping || METRIC || CURRENCY || FALSE || || Transaction shipping cost in local currency.
|-
| Ecommerce || Local Tax || ga:localTransactionTax || METRIC || CURRENCY || FALSE || || Transaction tax in local currency.
|-
| Ecommerce || Local Product Revenue || ga:localItemRevenue || METRIC || CURRENCY || true TRUE || || Product revenue in local currency.
|-
| Social Interactions || Social Source || ga:socialInteractionNetwork || DIMENSION || STRING || FALSE || || For social interactions, a value representing the social network being tracked.
|-
| Social Interactions || Social Action || ga:socialInteractionAction || DIMENSION || STRING || FALSE || || For social interactions, a value representing the social action being tracked (e.g. +1, bookmark)
|-
| Social Interactions || Social Source and Action || ga:socialInteractionNetworkAction || DIMENSION || STRING || FALSE || || For social interactions, a value representing the concatenation of the socialInteractionNetwork and socialInteractionAction action being tracked at this hit level (e.g. Google: +1)
|-
| Social Interactions || Social Entity || ga:socialInteractionTarget || DIMENSION || STRING || FALSE || || For social interactions, a value representing the URL (or resource) which receives the social network action.
|-
| Social Interactions || Social Type || ga:socialEngagementType || DIMENSION || STRING || FALSE || || Engagement type. Possible values are "Socially Engaged" or "Not Socially Engaged".
|-
| Social Interactions || Social Actions || ga:socialInteractions || METRIC || INTEGER || FALSE || || The total number of social interactions on your property.
|-
| Social Interactions || Unique Social Actions || ga:uniqueSocialInteractions || METRIC || INTEGER || FALSE || || The number of sessions during which the specified social action(s) occurred at least once. This is based on the the unique combination of socialInteractionNetwork, socialInteractionAction, and socialInteractionTarget.
|-
| Social Interactions || Actions Per Social Session || ga:socialInteractionsPerSession || METRIC || FLOAT || FALSE || ga:socialInteractions / ga:uniqueSocialInteractions || The number of social interactions per session on your property.
|-
| User Timings || Timing Category || ga:userTimingCategory || DIMENSION || STRING || true TRUE || || A string for categorizing all user timing variables into logical groups for easier reporting purposes.
|-
| User Timings || Timing Label || ga:userTimingLabel || DIMENSION || STRING || true TRUE || || The name of the resource's action being tracked.
|-
| User Timings || Timing Variable || ga:userTimingVariable || DIMENSION || STRING || true TRUE || || A value that can be used to add flexibility in visualizing user timings in the reports.
|-
| User Timings || User Timing (ms) || ga:userTimingValue || METRIC || INTEGER || FALSE || || The total number of milliseconds for a user timing.
|-
| User Timings || User Timing Sample || ga:userTimingSample || METRIC || INTEGER || FALSE || || The number of hits that were sent for a particular userTimingCategory, userTimingLabel, and userTimingVariable.
|-
| User Timings || Avg. User Timing (sec) || ga:avgUserTimingValue || METRIC || FLOAT || FALSE || (ga:userTimingValue / ga:userTimingSample / 1000) || The average amount of elapsed time.
|-
| Exceptions || Exception Description || ga:exceptionDescription || DIMENSION || STRING || true TRUE || || The description for the exception.
|-
| Exceptions || Exceptions || ga:exceptions || METRIC || INTEGER || true TRUE || || The number of exceptions that were sent to Google Analytics.
|-
| Exceptions || Exceptions / Screen || ga:exceptionsPerScreenview || METRIC || PERCENT || FALSE || ga:exceptions / ga:screenviews || The number of exceptions thrown divided by the number of screenviews.
|-
| Exceptions || Crashes || ga:fatalExceptions || METRIC || INTEGER || true TRUE || || The number of exceptions where isFatal is set to true.
|-
| Exceptions || Crashes / Screen || ga:fatalExceptionsPerScreenview || METRIC || PERCENT || FALSE || ga:fatalExceptions / ga:screenviews || The number of fatal exceptions thrown divided by the number of screenviews.
|-
| Content Experiments || Experiment ID || ga:experimentId || DIMENSION || STRING || true TRUE || || The user-scoped id of the content experiment that the user was exposed to when the metrics were reported.
|-
| Content Experiments || Variation || ga:experimentVariant || DIMENSION || STRING || true TRUE || || The user-scoped id of the particular variation that the user was exposed to during a content experiment.
|-
| Custom Variables or Columns || Custom Dimension XX || ga:dimensionXX || DIMENSION || STRING || true TRUE || || The name of the requested custom dimension, where XX refers the number/index of the custom dimension.
|-
| Custom Variables or Columns || Custom Variable (Key XX) || ga:customVarNameXX || DIMENSION || STRING || true TRUE || || The name for the requested custom variable.
|-
| Custom Variables or Columns || Custom Metric XX Value || ga:metricXX || METRIC || INTEGER || true TRUE || || The name of the requested custom metric, where XX refers the number/index of the custom metric.
|-
| Custom Variables or Columns || Custom Variable (Value XX) || ga:customVarValueXX || DIMENSION || STRING || true TRUE || || The value for the requested custom variable.
|-
| Time || Date || ga:date || DIMENSION || STRING || FALSE || || The date of the session formatted as YYYYMMDD.
|-
| Time || Year || ga:year || DIMENSION || STRING || FALSE || || The year of the session. A four-digit year from 2005 to the current year.
|-
| Time || Month of the year || ga:month || DIMENSION || STRING || FALSE || || The month of the session. A two digit integer from 01 to 12.
|-
| Time || Week of the Year || ga:week || DIMENSION || STRING || FALSE || || The week of the session. A two-digit number from 01 to 53. Each week starts on Sunday.
|-
| Time || Day of the month || ga:day || DIMENSION || STRING || FALSE || || The day of the month. A two-digit number from 01 to 31.
|-
| Time || Hour || ga:hour || DIMENSION || STRING || true TRUE || || A two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time, adhering to all local rules for daylight savings time. If your timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the change-over hour (e.g. between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)
|-
| Time || Minute || ga:minute || DIMENSION || STRING || true TRUE || || Returns the minute in the hour. The possible values are between 00 and 59.
|-
| Time || Month Index || ga:nthMonth || DIMENSION || STRING || FALSE || || Index for each month in the specified date range. Index for the first month in the date range is 0, 1 for the second month, and so on. The index corresponds to month entries.
|-
| Time || Week Index || ga:nthWeek || DIMENSION || STRING || FALSE || || Index for each week in the specified date range. Index for the first week in the date range is 0, 1 for the second week, and so on. The index corresponds to week entries.
|-
| Time || Day Index || ga:nthDay || DIMENSION || STRING || FALSE || || Index for each day in the specified date range. Index for the first day (i.e., start-date) in the date range is 0, 1 for the second day, and so on.
|-
| Time || Minute Index || ga:nthMinute || DIMENSION || STRING || FALSE || || Index for each minute in the specified date range. Index for the first minute of first day (i.e., start-date) in the date range is 0, 1 for the next minute, and so on.
|-
| Time || Day of Week || ga:dayOfWeek || DIMENSION || STRING || FALSE || || The day of the week. A one-digit number from 0 (Sunday) to 6 (Saturday).
|-
| Time || Day of Week Name || ga:dayOfWeekName || DIMENSION || STRING || FALSE || || The name of the day of the week (in English).
|-
| Time || Hour of Day || ga:dateHour || DIMENSION || STRING || FALSE || || Combined values of ga:date and ga:hour.
|-
| Time || Month of Year || ga:yearMonth || DIMENSION || STRING || FALSE || || Combined values of ga:year and ga:month.
|-
| Time || Week of Year || ga:yearWeek || DIMENSION || STRING || FALSE || || Combined values of ga:year and ga:week.
|-
| Time || ISO Week of the Year || ga:isoWeek || DIMENSION || STRING || FALSE || || The ISO week number, where each week starts with a Monday. Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear since ga:year represents gregorian calendar.
|-
| Time || ISO Year || ga:isoYear || DIMENSION || STRING || FALSE || || The ISO year of the session. Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should only be used with ga:isoWeek since ga:week represents gregorian calendar.
|-
| Time || ISO Week of ISO Year || ga:isoYearIsoWeek || DIMENSION || STRING || FALSE || || Combined values of ga:isoYear and ga:isoWeek.
|-
| Audience DoubleClick Campaign Manager || Age DFA Ad (GA Model) || ga:userAgeBracket dcmClickAd || DIMENSION || STRING || true FALSE || || Age bracket DCM ad name of userthe DCM click matching the Google Analytics session (premium only).
|-
| Audience DoubleClick Campaign Manager || Gender DFA Ad ID (GA Model) || ga:userGender dcmClickAdId || DIMENSION || STRING || true FALSE || || Gender DCM ad ID of userthe DCM click matching the Google Analytics session (premium only).
|-
| Audience DoubleClick Campaign Manager || Other Category DFA Ad Type (GA Model) || ga:interestOtherCategory dcmClickAdType || DIMENSION || STRING || true FALSE || || Indicates that users are more likely to be interested in learning about DCM ad type name of the specified category, and more likely to be ready to purchaseDCM click matching the Google Analytics session (premium only).
|-
| Audience DoubleClick Campaign Manager || Affinity Category (reach) DFA Ad Type ID || ga:interestAffinityCategory dcmClickAdTypeId || DIMENSION || STRING || true FALSE || || Indicates that users are more likely to be interested in learning about DCM ad type ID of the specified categoryDCM click matching the Google Analytics session (premium only).
|-
| Audience DoubleClick Campaign Manager || In-Market Segment DFA Advertiser (GA Model) || ga:interestInMarketCategory dcmClickAdvertiser || DIMENSION || STRING || true FALSE || || Indicates that users are more likely to be ready to purchase products or services in DCM advertiser name of the specified categoryDCM click matching the Google Analytics session (premium only).
|-
| Adsense DoubleClick Campaign Manager || AdSense Revenue DFA Advertiser ID (GA Model) || ga:adsenseRevenue dcmClickAdvertiserId || METRIC DIMENSION || CURRENCY STRING || true FALSE || || The total revenue from AdSense adsDCM advertiser ID of the DCM click matching the Google Analytics session (premium only).
|-
| Adsense DoubleClick Campaign Manager || AdSense Ad Units Viewed DFA Campaign (GA Model) || ga:adsenseAdUnitsViewed dcmClickCampaign || METRIC DIMENSION || INTEGER STRING || true FALSE || || The number of AdSense ad units viewed. An Ad unit is a set of ads displayed as a result of one piece DCM campaign name of the AdSense ad code. Details: https://support.googleDCM click matching the Google Analytics session (premium only).com/adsense/answer/32715?hl=en
|-
| Adsense DoubleClick Campaign Manager || AdSense Ads Viewed DFA Campaign ID (GA Model) || ga:adsenseAdsViewed dcmClickCampaignId || METRIC DIMENSION || INTEGER STRING || true FALSE || || The number DCM campaign ID of AdSense ads viewed. Multiple ads can be displayed within an Ad Unitthe DCM click matching the Google Analytics session (premium only).
|-
| Adsense DoubleClick Campaign Manager || AdSense Ads Clicked DFA Creative ID (GA Model) || ga:adsenseAdsClicks dcmClickCreativeId || METRIC DIMENSION || INTEGER STRING || true FALSE || || The number DCM creative ID of times AdSense ads on your site were clickedthe DCM click matching the Google Analytics session (premium only).
|-
| Adsense DoubleClick Campaign Manager || AdSense Page Impressions DFA Creative (GA Model) || ga:adsensePageImpressions dcmClickCreative || METRIC DIMENSION || INTEGER STRING || true FALSE || || The number DCM creative name of pageviews during which an AdSense ad was displayed. A page impression can have multiple Ad Unitsthe DCM click matching the Google Analytics session (premium only).
|-
| Adsense DoubleClick Campaign Manager || AdSense CTR DFA Rendering ID (GA Model) || ga:adsenseCTR dcmClickRenderingId || METRIC DIMENSION || PERCENT STRING || FALSE || ga:adsenseAdsClicks/ga:adsensePageImpressions || The percentage DCM rendering ID of page impressions that resulted in a the DCM click on an AdSense admatching the Google Analytics session (premium only).
|-
| Adsense DoubleClick Campaign Manager || AdSense eCPM DFA Creative Type (GA Model) || ga:adsenseECPM dcmClickCreativeType || METRIC DIMENSION || CURRENCY STRING || FALSE || || ga:adsenseRevenue/DCM creative type name of the DCM click matching the Google Analytics session (ga:adsensePageImpressions/1000premium only) || The estimated cost per thousand page impressions. It is your AdSense Revenue per 1000 page impressions.
|-
| Adsense DoubleClick Campaign Manager || AdSense Exits DFA Creative Type ID (GA Model) || ga:adsenseExits dcmClickCreativeTypeId || METRIC DIMENSION || INTEGER STRING || true FALSE || || The number DCM creative type ID of sessions that ended due to a user clicking on an AdSense adthe DCM click matching the Google Analytics session (premium only).
|-
| Channel Grouping DoubleClick Campaign Manager || Default Channel Grouping DFA Creative Version (GA Model) || ga:channelGrouping dcmClickCreativeVersion || DIMENSION || STRING || true FALSE || || The default channel grouping that is shared within DCM creative version of the DCM click matching the View Google Analytics session (Profilepremium only).
|-
| Ecommerce DoubleClick Campaign Manager || Checkout Options DFA Site (GA Model) || ga:checkoutOptions dcmClickSite || DIMENSION || STRING || true FALSE || || User options specified during Site name where the checkout process, e.g., FedEx, DHL, UPS DCM creative was shown and clicked on for delivery options or Visa, MasterCard, AmEx for payment options. This dimension should be used along with ga:shoppingStagethe DCM click matching the Google Analytics session (premium only).
|-
| Related Products DoubleClick Campaign Manager || Correlation Model DFA Site ID (GA Model) || ga:correlationModelId dcmClickSiteId || DIMENSION || STRING || FALSE || || Correlation Model DCM site ID where the DCM creative was shown and clicked on for related productsthe DCM click matching the Google Analytics session (premium only).
|-
| Ecommerce DoubleClick Campaign Manager || Internal Promotion Creative DFA Placement (GA Model) || ga:internalPromotionCreative dcmClickSitePlacement || DIMENSION || STRING || true FALSE || || The creative content designed for a promotionDCM site placement name of the DCM click matching the Google Analytics session (premium only).
|-
| Ecommerce DoubleClick Campaign Manager || Internal Promotion DFA Placement ID (GA Model) || ga:internalPromotionId dcmClickSitePlacementId || DIMENSION || STRING || true FALSE || || The DCM site placement ID of the promotionDCM click matching the Google Analytics session (premium only).
|-
| Ecommerce DoubleClick Campaign Manager || Internal Promotion Name DFA Floodlight Configuration ID (GA Model) || ga:internalPromotionName dcmClickSpotId || DIMENSION || STRING || true FALSE || || The name DCM Floodlight configuration ID of the promotionDCM click matching the Google Analytics session (premium only).
|-
| Ecommerce DoubleClick Campaign Manager || Internal Promotion Position DFA Activity || ga:internalPromotionPosition dcmFloodlightActivity || DIMENSION || STRING || true FALSE || || The position of DCM Floodlight activity name associated with the promotion on the web page or application screenfloodlight conversion (premium only).
|-
| Adwords DoubleClick Campaign Manager || TrueView Video Ad DFA Activity and Group || ga:isTrueViewVideoAd dcmFloodlightActivityAndGroup || DIMENSION || STRING || FALSE || || 'Yes' or 'No' - Indicates whether DCM Floodlight activity name and group name associated with the ad is an AdWords TrueView video adfloodlight conversion (premium only).
|-
| Time DoubleClick Campaign Manager || Hour Index DFA Activity Group || ga:nthHour dcmFloodlightActivityGroup || DIMENSION || STRING || FALSE || || Index for each hour in DCM Floodlight activity group name associated with the specified date range. Index for the first hour of first day floodlight conversion (i.e., start-datepremium only) in the date range is 0, 1 for the next hour, and so on.
|-
| Ecommerce DoubleClick Campaign Manager || Order Coupon Code DFA Activity Group ID || ga:orderCouponCode dcmFloodlightActivityGroupId || DIMENSION || STRING || true FALSE || || Code for DCM Floodlight activity group ID associated with the order-level couponfloodlight conversion (premium only).
|-
| Ecommerce DoubleClick Campaign Manager || Product Brand DFA Activity ID || ga:productBrand dcmFloodlightActivityId || DIMENSION || STRING || true FALSE || || The brand name under which DCM Floodlight activity ID associated with the product is soldfloodlight conversion (premium only).
|-
| Ecommerce DoubleClick Campaign Manager || Product Category (Enhanced Ecommerce) DFA Advertiser ID || ga:productCategoryHierarchy dcmFloodlightAdvertiserId || DIMENSION || STRING || true FALSE || || The hierarchical category in which DCM Floodlight advertiser ID associated with the product is classified floodlight conversion (Enhanced Ecommercepremium only).
|-
| Ecommerce DoubleClick Campaign Manager || Product Category Level XX DFA Floodlight Configuration ID || ga:productCategoryLevelXX dcmFloodlightSpotId || DIMENSION || STRING || true FALSE || || Level DCM Floodlight configuration ID associated with the floodlight conversion (1-5premium only) in the product category hierarchy, starting from the top.
|-
| Ecommerce DoubleClick Campaign Manager || Product Coupon Code DFA Ad || ga:productCouponCode dcmLastEventAd || DIMENSION || STRING || true FALSE || || Code for DCM ad name of the product-level couponlast DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
|-
| Ecommerce DoubleClick Campaign Manager || Product List Name DFA Ad ID (DFA Model) || ga:productListName dcmLastEventAdId || DIMENSION || STRING || true FALSE || || The name DCM ad ID of the product list in which last DCM event (impression or click within the product appearsDCM lookback window) associated with the Google Analytics session (premium only).
|-
| Ecommerce DoubleClick Campaign Manager || Product List Position DFA Ad Type (DFA Model) || ga:productListPosition dcmLastEventAdType || DIMENSION || STRING || true FALSE || || The position DCM ad type name of the product in last DCM event (impression or click within the product listDCM lookback window) associated with the Google Analytics session (premium only).
|-
| Ecommerce DoubleClick Campaign Manager || Product Variant DFA Ad Type ID (DFA Model) || ga:productVariant dcmLastEventAdTypeId || DIMENSION || STRING || true FALSE || || The specific variation DCM ad type ID of a product, e.g., XS, S, M, L for size the last DCM event (impression or Red, Blue, Green, Black for colorclick within the DCM lookback window) associated with the Google Analytics session (premium only).
|-
| Related Products DoubleClick Campaign Manager || Queried Product ID DFA Advertiser (DFA Model) || ga:queryProductId dcmLastEventAdvertiser || DIMENSION || STRING || FALSE || || ID DCM advertiser name of the product being queriedlast DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
|-
| Related Products DoubleClick Campaign Manager || Queried Product Name DFA Advertiser ID (DFA Model) || ga:queryProductName dcmLastEventAdvertiserId || DIMENSION || STRING || FALSE || || Name DCM advertiser ID of the product being queriedlast DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
|-
| Related Products DoubleClick Campaign Manager || Queried Product Variation DFA Attribution Type (DFA Model) || ga:queryProductVariation dcmLastEventAttributionType || DIMENSION || STRING || FALSE || || Variation of There are two possible values: ClickThrough and ViewThrough. If the last DCM event associated with the Google Analytics session was a click, then the value will be ClickThrough. If the last DCM event associated with the Google Analytics session was an ad impression, then the product being queriedvalue will be ViewThrough (premium only).
|-
| Related Products DoubleClick Campaign Manager || Related Product ID DFA Campaign (DFA Model) || ga:relatedProductId dcmLastEventCampaign || DIMENSION || STRING || FALSE || || ID DCM campaign name of the related productlast DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
|-
| Related Products DoubleClick Campaign Manager || Related Product Name DFA Campaign ID (DFA Model) || ga:relatedProductName dcmLastEventCampaignId || DIMENSION || STRING || FALSE || || Name DCM campaign ID of the related productlast DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
|-
| Related Products DoubleClick Campaign Manager || Related Product Variation DFA Creative ID (DFA Model) || ga:relatedProductVariation dcmLastEventCreativeId || DIMENSION || STRING || FALSE || || Variation DCM creative ID of the related productlast DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
|-
| Ecommerce DoubleClick Campaign Manager || Shopping Stage DFA Creative (DFA Model) || ga:shoppingStage dcmLastEventCreative || DIMENSION || STRING || true FALSE || || Various stages DCM creative name of the shopping experience that users completed in a last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc(premium only).
|-
| Ecommerce DoubleClick Campaign Manager || Buy-to-Detail Rate DFA Rendering ID (DFA Model) || ga:buyToDetailRate dcmLastEventRenderingId || METRIC DIMENSION || PERCENT STRING || FALSE || || Unique purchases divided by views DCM rendering ID of product detail pagesthe last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
|-
| Ecommerce DoubleClick Campaign Manager || Cart-to-Detail Rate DFA Creative Type (DFA Model) || ga:cartToDetailRate dcmLastEventCreativeType || METRIC DIMENSION || PERCENT STRING || FALSE || || Product adds divided by views DCM creative type name of product detailsthe last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
|-
| Related Products DoubleClick Campaign Manager || Correlation Score DFA Creative Type ID (DFA Model) || ga:correlationScore dcmLastEventCreativeTypeId || METRIC DIMENSION || CURRENCY STRING || FALSE || || Correlation Score for related productsDCM creative type ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
|-
| Ecommerce DoubleClick Campaign Manager || Internal Promotion CTR DFA Creative Version (DFA Model) || ga:internalPromotionCTR dcmLastEventCreativeVersion || METRIC DIMENSION || PERCENT STRING || FALSE || ga:internalPromotionClicks / ga:internalPromotionViews || The rate at which users clicked through to view DCM creative version of the internal promotion last DCM event (ga:internalPromotionClicks / ga:internalPromotionViewsimpression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
|-
| Ecommerce DoubleClick Campaign Manager || Internal Promotion Clicks DFA Site (DFA Model) || ga:internalPromotionClicks dcmLastEventSite || METRIC DIMENSION || INTEGER STRING || true FALSE || || The number of clicks Site name where the DCM creative was shown and clicked on an internal promotionfor the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
|-
| Ecommerce DoubleClick Campaign Manager || Internal Promotion Views DFA Site ID (DFA Model) || ga:internalPromotionViews dcmLastEventSiteId || METRIC DIMENSION || INTEGER STRING || true FALSE || || The number of views of an internal promotionDCM site ID where the DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
|-
| Ecommerce DoubleClick Campaign Manager || Local Product Refund Amount DFA Placement (DFA Model) || ga:localProductRefundAmount dcmLastEventSitePlacement || METRIC DIMENSION || CURRENCY STRING || true FALSE || || Refund amount for a given product in DCM site placement name of the local currencylast DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
|-
| Ecommerce DoubleClick Campaign Manager || Local Refund Amount DFA Placement ID (DFA Model) || ga:localRefundAmount dcmLastEventSitePlacementId || METRIC DIMENSION || CURRENCY STRING || true FALSE || || Total refund amount for DCM site placement ID of the transaction in last DCM event (impression or click within the local currencyDCM lookback window) associated with the Google Analytics session (premium only).
|-
| Ecommerce DoubleClick Campaign Manager || Product Adds To Cart DFA Floodlight Configuration ID (DFA Model) || ga:productAddsToCart dcmLastEventSpotId || METRIC DIMENSION || INTEGER STRING || true FALSE || || Number DCM Floodlight configuration ID of times the product was added to last DCM event (impression or click within the shopping cartDCM lookback window) associated with the Google Analytics session (premium only).
|-
| Ecommerce DoubleClick Campaign Manager || Product Checkouts DFA Conversions || ga:productCheckouts dcmFloodlightQuantity || METRIC || INTEGER || true FALSE || || Number The number of times the product was included in the check-out processDCM Floodlight conversions (premium only).
|-
| Ecommerce DoubleClick Campaign Manager || Product Detail Views DFA Revenue || ga:productDetailViews dcmFloodlightRevenue || METRIC || INTEGER CURRENCY || true FALSE || || Number of times users viewed the product-detail pageDCM Floodlight revenue (premium only).
|-
| Ecommerce Content Grouping || Product List CTR Landing Page Group XX || ga:productListCTR landingContentGroupXX || METRIC DIMENSION || PERCENT STRING || TRUE || ga:productListClicks / ga:productListViews || The rate at which users clicked through on the product first matching content group in a product list (ga:productListClicks / ga:productListViews)user's session.
|-
| Ecommerce Content Grouping || Product List Clicks Previous Page Group XX || ga:productListClicks previousContentGroupXX || METRIC DIMENSION || INTEGER STRING || true TRUE || || Number of times users clicked the product when it appeared in the product listRefers to content group that was visited before another content group.
|-
| Ecommerce Content Grouping || Product List Views Page Group XX || ga:productListViews contentGroupXX || METRIC DIMENSION || INTEGER STRING || true TRUE || || Number Content group on a property. A content group is a collection of times the product appeared in content providing a product listlogical structure that can be determined by tracking code or page title/url regex match, or predefined rules.
|-
| Ecommerce Content Grouping || Product Refund Amount Next Page Group XX || ga:productRefundAmount nextContentGroupXX || METRIC DIMENSION || CURRENCY STRING || true TRUE || || Total refund amount associated with the productRefers to content group that was visited after another content group.
|-
| Ecommerce Audience || Product Refunds Age || ga:productRefunds userAgeBracket || METRIC DIMENSION || INTEGER STRING || true TRUE || || Number Age bracket of times a refund was issued for the productuser.
|-
| Ecommerce Audience || Product Removes From Cart Gender || ga:productRemovesFromCart userGender || METRIC DIMENSION || INTEGER STRING || true TRUE || || Number Gender of times the product was removed from shopping cartuser.
|-
| Ecommerce Audience || Product Revenue per Purchase Other Category || ga:productRevenuePerPurchase interestOtherCategory || METRIC DIMENSION || CURRENCY STRING || TRUE || ga:itemRevenue / ga:uniquePurchases || Average product revenue per Indicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases).
|-
| Ecommerce Audience || Quantity Added To Cart Affinity Category (reach) || ga:quantityAddedToCart interestAffinityCategory || METRIC DIMENSION || INTEGER STRING || true TRUE || || Number of product units added Indicates that users are more likely to be interested in learning about the shopping cartspecified category.
|-
| Ecommerce Audience || Quantity Checked Out In-Market Segment || ga:quantityCheckedOut interestInMarketCategory || METRIC DIMENSION || INTEGER STRING || true TRUE || || Number of product units included Indicates that users are more likely to be ready to purchase products or services in check outthe specified category.
|-
| Ecommerce Adsense || Quantity Refunded AdSense Revenue || ga:quantityRefunded adsenseRevenue || METRIC || INTEGER CURRENCY || true TRUE || || Number of product units refundedThe total revenue from AdSense ads.
|-
| Ecommerce Adsense || Quantity Removed From Cart AdSense Ad Units Viewed || ga:quantityRemovedFromCart adsenseAdUnitsViewed || METRIC || INTEGER || true TRUE || || Number The number of product AdSense ad units removed from cartviewed. An Ad unit is a set of ads displayed as a result of one piece of the AdSense ad code. Details: https://support.google.com/adsense/answer/32715?hl=en
|-
| Related Products Adsense || Queried Product Quantity AdSense Impressions || ga:queryProductQuantity adsenseAdsViewed || METRIC || INTEGER || TRUE || || Quantity The number of the product being queriedAdSense ads viewed. Multiple ads can be displayed within an Ad Unit.
|-
| Ecommerce Adsense || Refund Amount AdSense Ads Clicked || ga:refundAmount adsenseAdsClicks || METRIC || CURRENCY INTEGER || true TRUE || || Currency amount refunded for a transactionThe number of times AdSense ads on your site were clicked.
|-
| Related Products Adsense || Related Product Quantity AdSense Page Impressions || ga:relatedProductQuantity adsensePageImpressions || METRIC || INTEGER || TRUE || || Quantity The number of the related productpageviews during which an AdSense ad was displayed. A page impression can have multiple Ad Units.
|-
| Adsense || AdSense CTR || ga:adsenseCTR || METRIC || PERCENT || FALSE || ga:adsenseAdsClicks/ga:adsensePageImpressions || The percentage of page impressions that resulted in a click on an AdSense ad.|-| Adsense || AdSense eCPM || ga:adsenseECPM || METRIC || CURRENCY || FALSE || ga:adsenseRevenue/(ga:adsensePageImpressions/1000) || The estimated cost per thousand page impressions. It is your AdSense Revenue per 1000 page impressions.|-| Adsense || AdSense Exits || ga:adsenseExits || METRIC || INTEGER || TRUE || || The number of sessions that ended due to a user clicking on an AdSense ad.|-| Adsense || AdSense Viewable Impression % || ga:adsenseViewableImpressionPercent || METRIC || PERCENT || FALSE || || The percentage of impressions that were viewable.|-| Adsense || AdSense Coverage || ga:adsenseCoverage || METRIC || PERCENT || FALSE || || The percentage of ad requests that returned at least one ad.|-| Traffic Sources || Campaign Code || ga:campaignCode || DIMENSION || STRING || FALSE || || When using manual campaign tracking, the value of the utm_id campaign tracking parameter.|-| Channel Grouping || Default Channel Grouping || ga:channelGrouping || DIMENSION || STRING || TRUE || || The default channel grouping that is shared within the View (Profile).|-| Ecommerce || Checkout Options || ga:checkoutOptions || DIMENSION || STRING || TRUE || || User options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options or Visa, MasterCard, AmEx for payment options. This dimension should be used along with ga:shoppingStage (Enhanced Ecommerce).|-| Related Products || Correlation Model ID || ga:correlationModelId || DIMENSION || STRING || FALSE || || Correlation Model ID for related products.|-| Ecommerce || Internal Promotion Creative || ga:internalPromotionCreative || DIMENSION || STRING || TRUE || || The creative content designed for a promotion (Enhanced Ecommerce).|-| Ecommerce || Internal Promotion ID || ga:internalPromotionId || DIMENSION || STRING || TRUE || || The ID of the promotion (Enhanced Ecommerce).|-| Ecommerce || Internal Promotion Name || ga:internalPromotionName || DIMENSION || STRING || TRUE || || The name of the promotion (Enhanced Ecommerce).|-| Ecommerce || Internal Promotion Position || ga:internalPromotionPosition || DIMENSION || STRING || TRUE || || The position of the promotion on the web page or application screen (Enhanced Ecommerce).|-| Adwords || TrueView Video Ad || ga:isTrueViewVideoAd || DIMENSION || STRING || FALSE || || 'Yes' or 'No' - Indicates whether the ad is an AdWords TrueView video ad.|-| Time || Hour Index || ga:nthHour || DIMENSION || STRING || FALSE || || Index for each hour in the specified date range. Index for the first hour of first day (i.e., start-date) in the date range is 0, 1 for the next hour, and so on.|-| Ecommerce || Order Coupon Code || ga:orderCouponCode || DIMENSION || STRING || TRUE || || Code for the order-level coupon (Enhanced Ecommerce).|-| Ecommerce || Product Brand || ga:productBrand || DIMENSION || STRING || TRUE || || The brand name under which the product is sold (Enhanced Ecommerce).|-| Ecommerce || Product Category (Enhanced Ecommerce) || ga:productCategoryHierarchy || DIMENSION || STRING || TRUE || || The hierarchical category in which the product is classified (Enhanced Ecommerce).|-| Ecommerce || Product Category Level XX || ga:productCategoryLevelXX || DIMENSION || STRING || TRUE || || Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).|-| Ecommerce || Product Coupon Code || ga:productCouponCode || DIMENSION || STRING || TRUE || || Code for the product-level coupon (Enhanced Ecommerce).|-| Ecommerce || Product List Name || ga:productListName || DIMENSION || STRING || TRUE || || The name of the product list in which the product appears (Enhanced Ecommerce).|-| Ecommerce || Product List Position || ga:productListPosition || DIMENSION || STRING || TRUE || || The position of the product in the product list (Enhanced Ecommerce).|-| Ecommerce || Product Variant || ga:productVariant || DIMENSION || STRING || TRUE || || The specific variation of a product, e.g., XS, S, M, L for size or Red, Blue, Green, Black for color (Enhanced Ecommerce).|-| Related Products || Queried Product ID || ga:queryProductId || DIMENSION || STRING || FALSE || || ID of the product being queried.|-| Related Products || Queried Product Name || ga:queryProductName || DIMENSION || STRING || FALSE || || Name of the product being queried.|-| Related Products || Queried Product Variation || ga:queryProductVariation || DIMENSION || STRING || FALSE || || Variation of the product being queried.|-| Related Products || Related Product ID || ga:relatedProductId || DIMENSION || STRING || FALSE || || ID of the related product.|-| Related Products || Related Product Name || ga:relatedProductName || DIMENSION || STRING || FALSE || || Name of the related product.|-| Related Products || Related Product Variation || ga:relatedProductVariation || DIMENSION || STRING || FALSE || || Variation of the related product.|-| Ecommerce || Shopping Stage || ga:shoppingStage || DIMENSION || STRING || TRUE || || Various stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce).|-| Ecommerce || Buy-to-Detail Rate || ga:buyToDetailRate || METRIC || PERCENT || FALSE || || Unique purchases divided by views of product detail pages (Enhanced Ecommerce).|-| Ecommerce || Cart-to-Detail Rate || ga:cartToDetailRate || METRIC || PERCENT || FALSE || || Product adds divided by views of product details (Enhanced Ecommerce).|-| Related Products || Correlation Score || ga:correlationScore || METRIC || CURRENCY || FALSE || || Correlation Score for related products.|-| DoubleClick Campaign Manager || DFA CPC || ga:dcmCPC || METRIC || CURRENCY || FALSE || || DCM Cost Per Click (premium only).|-| DoubleClick Campaign Manager || DFA CTR || ga:dcmCTR || METRIC || PERCENT || FALSE || || DCM Click Through Rate (premium only).|-| DoubleClick Campaign Manager || DFA Clicks || ga:dcmClicks || METRIC || INTEGER || FALSE || || DCM Total Clicks (premium only).|-| DoubleClick Campaign Manager || DFA Cost || ga:dcmCost || METRIC || CURRENCY || FALSE || || DCM Total Cost (premium only).|-| DoubleClick Campaign Manager || DFA Impressions || ga:dcmImpressions || METRIC || INTEGER || FALSE || || DCM Total Impressions (premium only).|-| DoubleClick Campaign Manager || DFA Margin || ga:dcmMargin || METRIC || PERCENT || FALSE || || DCM Margin (premium only).|-| DoubleClick Campaign Manager || DFA ROI || ga:dcmROI || METRIC || PERCENT || FALSE || || DCM Return On Investment (premium only).|-| DoubleClick Campaign Manager || DFA RPC || ga:dcmRPC || METRIC || CURRENCY || FALSE || || DCM Revenue Per Click (premium only).|-| Session || Hits || ga:hits || METRIC || INTEGER || TRUE || || Total number of hits sent to Google Analytics. This metric sums all hit types (e.g. pageview, event, timing, etc.).|-| Ecommerce || Internal Promotion CTR || ga:internalPromotionCTR || METRIC || PERCENT || FALSE || ga:internalPromotionClicks / ga:internalPromotionViews || The rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce).|-| Ecommerce || Internal Promotion Clicks || ga:internalPromotionClicks || METRIC || INTEGER || TRUE || || The number of clicks on an internal promotion (Enhanced Ecommerce).|-| Ecommerce || Internal Promotion Views || ga:internalPromotionViews || METRIC || INTEGER || TRUE || || The number of views of an internal promotion (Enhanced Ecommerce).|-| Ecommerce || Local Product Refund Amount || ga:localProductRefundAmount || METRIC || CURRENCY || TRUE || || Refund amount for a given product in the local currency (Enhanced Ecommerce).|-| Ecommerce || Local Refund Amount || ga:localRefundAmount || METRIC || CURRENCY || TRUE || || Total refund amount for the transaction in the local currency (Enhanced Ecommerce).|-| Ecommerce || Product Adds To Cart || ga:productAddsToCart || METRIC || INTEGER || TRUE || || Number of times the product was added to the shopping cart (Enhanced Ecommerce).|-| Ecommerce || Product Checkouts || ga:productCheckouts || METRIC || INTEGER || TRUE || || Number of times the product was included in the check-out process (Enhanced Ecommerce).|-| Ecommerce || Product Detail Views || ga:productDetailViews || METRIC || INTEGER || TRUE || || Number of times users viewed the product-detail page (Enhanced Ecommerce).|-| Ecommerce || Product List CTR || ga:productListCTR || METRIC || PERCENT || FALSE || ga:productListClicks / ga:productListViews || The rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - (Enhanced Ecommerce).|-| Ecommerce || Product List Clicks || ga:productListClicks || METRIC || INTEGER || TRUE || || Number of times users clicked the product when it appeared in the product list (Enhanced Ecommerce).|-| Ecommerce || Product List Views || ga:productListViews || METRIC || INTEGER || TRUE || || Number of times the product appeared in a product list (Enhanced Ecommerce).|-| Ecommerce || Product Refund Amount || ga:productRefundAmount || METRIC || CURRENCY || TRUE || || Total refund amount associated with the product (Enhanced Ecommerce).|-| Ecommerce || Product Refunds || ga:productRefunds || METRIC || INTEGER || TRUE || || Number of times a refund was issued for the product (Enhanced Ecommerce).|-| Ecommerce || Product Removes From Cart || ga:productRemovesFromCart || METRIC || INTEGER || TRUE || || Number of times the product was removed from shopping cart (Enhanced Ecommerce).|-| Ecommerce || Product Revenue per Purchase || ga:productRevenuePerPurchase || METRIC || CURRENCY || FALSE || ga:itemRevenue / ga:uniquePurchases || Average product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) - (Enhanced Ecommerce).|-| Ecommerce || Quantity Added To Cart || ga:quantityAddedToCart || METRIC || INTEGER || TRUE || || Number of product units added to the shopping cart (Enhanced Ecommerce).|-| Ecommerce || Quantity Checked Out || ga:quantityCheckedOut || METRIC || INTEGER || TRUE || || Number of product units included in check out (Enhanced Ecommerce).|-| Ecommerce || Quantity Refunded || ga:quantityRefunded || METRIC || INTEGER || TRUE || || Number of product units refunded (Enhanced Ecommerce).|-| Ecommerce || Quantity Removed From Cart || ga:quantityRemovedFromCart || METRIC || INTEGER || TRUE || || Number of product units removed from cart (Enhanced Ecommerce).|-| Related Products || Queried Product Quantity || ga:queryProductQuantity || METRIC || INTEGER || FALSE || || Quantity of the product being queried.|-| Ecommerce || Refund Amount || ga:refundAmount || METRIC || CURRENCY || TRUE || || Currency amount refunded for a transaction (Enhanced Ecommerce).|-| Related Products || Related Product Quantity || ga:relatedProductQuantity || METRIC || INTEGER || FALSE || || Quantity of the related product.|-| Ecommerce || Refunds || ga:totalRefunds || METRIC || INTEGER || true TRUE || || Number of refunds that have been issued(Enhanced Ecommerce).
|}
