R:Google Analytics/Параметры и измерения — различия между версиями

Материал Psylab.info - энциклопедии психодиагностики
Перейти к: навигация, поиск
м
м
Строка 7: Строка 7:
 
library(data.table)
 
library(data.table)
  
ga.metadata_url <- "https://www.googleapis.com/analytics/v3/metadata/ga/columns?pp=1"
+
ga.metadata_url <- "https://www.googleapis.com/analytics/v3/metadata/ga/columns"
 
ga.metadata_list <- fromJSON(getURL(ga.metadata_url))
 
ga.metadata_list <- fromJSON(getURL(ga.metadata_url))
 
ga.metadata_ids <- vapply(ga.metadata_list$items, "[[", "id", FUN.VALUE = character(1))
 
ga.metadata_ids <- vapply(ga.metadata_list$items, "[[", "id", FUN.VALUE = character(1))

Версия 15:26, 21 апреля 2014

Ниже приведена таблица со всеми показателями и измерениями в Google Analytics. За основу таблицы взяты данные из официального руководства по API Google Analytics. Данная таблица была получена с помощью следующего R-кода:

КодR

<syntaxhighlight lang="r">library(RCurl) library(rjson) library(data.table) ga.metadata_url <- "https://www.googleapis.com/analytics/v3/metadata/ga/columns" ga.metadata_list <- fromJSON(getURL(ga.metadata_url)) ga.metadata_ids <- vapply(ga.metadata_list$items, "[[", "id", FUN.VALUE = character(1)) ga.metadata_attr <- lapply(ga.metadata_list$items, "[[", "attributes") ga.metadata_attr.names <- unique(lapply(ga.metadata_attr, names)) ga.metadata_attr.names <- ga.metadata_attr.names[[which.min(sapply(ga.metadata_attr.names, length))]] ga.metadata_attr.values <- lapply(ga.metadata_attr, "[", ga.metadata_attr.names) ga.metadata_data <- data.table(id = ga.metadata_ids, rbindlist(ga.metadata_attr.values))</syntaxhighlight>

Переменная ga.metadata_data содержит следующую информацию:

  • id - название переменной, которая используется для запросов к API;
  • type - тип переменной: параметр (METRIC) или измерение (DIMENSION);
  • dataType - тип возвращаемого значения: STRING, INTEGER, PERCENT, TIME, CURRENCY, FLOAT;
  • group - группа параметров: User, Session, Traffic Sources, Adwords, Goal Conversions, Platform or Device, Geo Network, System, Social Activities, Page Tracking, Internal Search, Site Speed, App Tracking, Event Tracking, Ecommerce, Social Interactions, User Timings, Exceptions, Content Experiments, Custom Variables or Columns, Time, Audience, Adsense;
  • status - статус переменной: используемый (PUBLIC) или устаревший (DEPRECATED);
  • uiName - название переменной используемое для пользовательских интерфейсов (UI);
  • description - описание переменной.

В качестве примера использования таблицы приведём вывод всех ID параметров (метрик), имеющих актуальный статус (не устаревшие) и относящиеся к группе "User":

КодR

<syntaxhighlight lang="r">> ga.metadata_data[status != "DEPRECATED" & type == "METRIC" & group == "User", id] [1] "ga:users" "ga:newUsers" "ga:percentNewSessions"</syntaxhighlight>

Подробнее о синтаксисе при работе объектами класса data.table смотрите соответствующую документацию к пакету data.table.

Таблица данных

Нижеприведённая таблица была сгенерирована с помощью следующего кода:

КодR

<syntaxhighlight lang="r">cat("{| class=\"wide wikitable sortable\"", "\n", "! ", "id !! ", paste(ga.metadata_attr.names, collapse = " !! "), paste("\n|-\n| ", apply(ga.metadata_data, 1, paste, collapse = " || ")), "\n|}", sep = "")</syntaxhighlight>

id type dataType group status uiName description
ga:userType DIMENSION STRING User PUBLIC User Type A boolean indicating if a user is new or returning. Possible values: New Visitor, Returning Visitor.
ga:visitorType DIMENSION STRING User DEPRECATED User Type A boolean indicating if a user is new or returning. Possible values: New Visitor, Returning Visitor.
ga:sessionCount DIMENSION STRING User PUBLIC Count of Sessions The session index for a user to your property. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indicies. For example, if a certain user has 4 sessions to your website, sessionCount for that user will have 4 distinct values of '1' through '4'.
ga:visitCount DIMENSION STRING User DEPRECATED Count of Sessions The session index for a user to your property. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indicies. For example, if a certain user has 4 sessions to your website, sessionCount for that user will have 4 distinct values of '1' through '4'.
ga:daysSinceLastSession DIMENSION STRING User PUBLIC Days Since Last Session The number of days elapsed since users last visited your property. Used to calculate user loyalty.
ga:daysSinceLastVisit DIMENSION STRING User DEPRECATED Days Since Last Session The number of days elapsed since users last visited your property. Used to calculate user loyalty.
ga:userDefinedValue DIMENSION STRING User PUBLIC User Defined Value The value provided when you define custom user segments for your property.
ga:users METRIC INTEGER User PUBLIC Users Total number of users to your property for the requested time period.
ga:visitors METRIC INTEGER User DEPRECATED Users Total number of users to your property for the requested time period.
ga:newUsers METRIC INTEGER User PUBLIC New Users The number of users whose session on your property was marked as a first-time session.
ga:newVisits METRIC INTEGER User DEPRECATED New Users The number of users whose session on your property was marked as a first-time session.
ga:percentNewSessions METRIC PERCENT User PUBLIC  % New Sessions The percentage of sessions by people who had never visited your property before.
ga:percentNewVisits METRIC PERCENT User DEPRECATED  % New Sessions The percentage of sessions by people who had never visited your property before.
ga:sessionDurationBucket DIMENSION STRING Session PUBLIC Session Duration The length of a session on your property measured in seconds and reported in second increments. The value returned is a string.
ga:visitLength DIMENSION STRING Session DEPRECATED Session Duration The length of a session on your property measured in seconds and reported in second increments. The value returned is a string.
ga:sessions METRIC INTEGER Session PUBLIC Sessions Counts the total number of sessions.
ga:visits METRIC INTEGER Session DEPRECATED Sessions Counts the total number of sessions.
ga:bounces METRIC INTEGER Session PUBLIC Bounces The total number of single page (or single engagement hit) sessions for your property.
ga:entranceBounceRate METRIC PERCENT Session DEPRECATED Bounce Rate This dimension is deprecated and will be removed soon. Please use ga:bounceRate instead.
ga:bounceRate METRIC PERCENT Session PUBLIC Bounce Rate The percentage of single-page session (i.e., session in which the person left your property from the first page).
ga:visitBounceRate METRIC PERCENT Session DEPRECATED Bounce Rate The percentage of single-page session (i.e., session in which the person left your property from the first page).
ga:sessionDuration METRIC TIME Session PUBLIC Session Duration The total duration of user sessions represented in total seconds.
ga:timeOnSite METRIC TIME Session DEPRECATED Session Duration The total duration of user sessions represented in total seconds.
ga:avgSessionDuration METRIC TIME Session PUBLIC Avg. Session Duration The average duration of user sessions represented in total seconds.
ga:avgTimeOnSite METRIC TIME Session DEPRECATED Avg. Session Duration The average duration of user sessions represented in total seconds.
ga:referralPath DIMENSION STRING Traffic Sources PUBLIC Referral Path The path of the referring URL (e.g. document.referrer). If someone places a link to your property on their website, this element contains the path of the page that contains the referring link.
ga:fullReferrer DIMENSION STRING Traffic Sources PUBLIC Full Referrer The full referring URL including the hostname and path.
ga:campaign DIMENSION STRING Traffic Sources PUBLIC Campaign When using manual campaign tracking, the value of the utm_campaign campaign tracking parameter. When using AdWords autotagging, the name(s) of the online ad campaign that you use for your property. Otherwise the value (not set) is used.
ga:source DIMENSION STRING Traffic Sources PUBLIC Source The source of referrals to your property. When using manual campaign tracking, the value of the utm_source campaign tracking parameter. When using AdWords autotagging, the value is google. Otherwise the domain of the source referring the user to your property (e.g. document.referrer). The value may also contain a port address. If the user arrived without a referrer, the value is (direct)
ga:medium DIMENSION STRING Traffic Sources PUBLIC Medium The type of referrals to your property. When using manual campaign tracking, the value of the utm_medium campaign tracking parameter. When using AdWords autotagging, the value is ppc. If the user comes from a search engine detected by Google Analytics, the value is organic. If the referrer is not a search engine, the value is referral. If the users came directly to the property, and document.referrer is empty, the value is (none).
ga:sourceMedium DIMENSION STRING Traffic Sources PUBLIC Source / Medium Combined values of ga:source and ga:medium.
ga:keyword DIMENSION STRING Traffic Sources PUBLIC Keyword When using manual campaign tracking, the value of the utm_term campaign tracking parameter. When using AdWords autotagging or if a user used organic search to reach your property, the keywords used by users to reach your property. Otherwise the value is (not set).
ga:adContent DIMENSION STRING Traffic Sources PUBLIC Ad Content When using manual campaign tracking, the value of the utm_content campaign tracking parameter. When using AdWords autotagging, the first line of the text for your online Ad campaign. If you are using mad libs for your AdWords content, this field displays the keywords you provided for the mad libs keyword match. Otherwise the value is (not set)
ga:socialNetwork DIMENSION STRING Traffic Sources PUBLIC Social Network Name of the social network. This can be related to the referring social network for traffic sources, or to the social network for social data hub activities. E.g. Google+, Blogger, etc.
ga:hasSocialSourceReferral DIMENSION STRING Traffic Sources PUBLIC Social Source Referral Indicates sessions that arrived to the property from a social source. The possible values are Yes or No where the first letter is capitalized.
ga:organicSearches METRIC INTEGER Traffic Sources PUBLIC Organic Searches The number of organic searches that happened within a session. This metric is search engine agnostic.
ga:adGroup DIMENSION STRING Adwords PUBLIC Ad Group The name of your AdWords ad group.
ga:adSlot DIMENSION STRING Adwords PUBLIC Ad Slot The location of the advertisement on the hosting page (Top, RHS, or not set).
ga:adSlotPosition DIMENSION STRING Adwords PUBLIC Ad Slot Position The ad slot positions in which your AdWords ads appeared (1-8).
ga:adDistributionNetwork DIMENSION STRING Adwords PUBLIC Ad Distribution Network The networks used to deliver your ads (Content, Search, Search partners, etc.).
ga:adMatchType DIMENSION STRING Adwords PUBLIC Query Match Type The match types applied for the search term the user had input(Phrase, Exact, Broad, etc.). Ads on the content network are identified as "Content network". Details: https://support.google.com/adwords/answer/2472708?hl=en
ga:adKeywordMatchType DIMENSION STRING Adwords PUBLIC Keyword Match Type The match types applied to your keywords (Phrase, Exact, Broad). Details: https://support.google.com/adwords/answer/2472708?hl=en
ga:adMatchedQuery DIMENSION STRING Adwords PUBLIC Matched Search Query The search queries that triggered impressions of your AdWords ads.
ga:adPlacementDomain DIMENSION STRING Adwords PUBLIC Placement Domain The domains where your ads on the content network were placed.
ga:adPlacementUrl DIMENSION STRING Adwords PUBLIC Placement URL The URLs where your ads on the content network were placed.
ga:adFormat DIMENSION STRING Adwords PUBLIC Ad Format Your AdWords ad formats (Text, Image, Flash, Video, etc.).
ga:adTargetingType DIMENSION STRING Adwords PUBLIC Targeting Type How your AdWords ads were targeted (keyword, placement, and vertical targeting, etc.).
ga:adTargetingOption DIMENSION STRING Adwords PUBLIC Placement Type How you manage your ads on the content network. Values are Automatic placements or Managed placements.
ga:adDisplayUrl DIMENSION STRING Adwords PUBLIC Display URL The URLs your AdWords ads displayed.
ga:adDestinationUrl DIMENSION STRING Adwords PUBLIC Destination URL The URLs to which your AdWords ads referred traffic.
ga:adwordsCustomerID DIMENSION STRING Adwords PUBLIC AdWords Customer ID A string. Corresponds to AdWords API AccountInfo.customerId.
ga:adwordsCampaignID DIMENSION STRING Adwords PUBLIC AdWords Campaign ID A string. Corresponds to AdWords API Campaign.id.
ga:adwordsAdGroupID DIMENSION STRING Adwords PUBLIC AdWords Ad Group ID A string. Corresponds to AdWords API AdGroup.id.
ga:adwordsCreativeID DIMENSION STRING Adwords PUBLIC AdWords Creative ID A string. Corresponds to AdWords API Ad.id.
ga:adwordsCriteriaID DIMENSION STRING Adwords PUBLIC AdWords Criteria ID A string. Corresponds to AdWords API Criterion.id.
ga:impressions METRIC INTEGER Adwords PUBLIC Impressions Total number of campaign impressions.
ga:adClicks METRIC INTEGER Adwords PUBLIC Clicks The total number of times users have clicked on an ad to reach your property.
ga:adCost METRIC CURRENCY Adwords PUBLIC Cost Derived cost for the advertising campaign. The currency for this value is based on the currency that you set in your AdWords account.
ga:CPM METRIC CURRENCY Adwords PUBLIC CPM Cost per thousand impressions.
ga:CPC METRIC CURRENCY Adwords PUBLIC CPC Cost to advertiser per click.
ga:CTR METRIC PERCENT Adwords PUBLIC CTR Click-through-rate for your ad. This is equal to the number of clicks divided by the number of impressions for your ad (e.g. how many times users clicked on one of your ads where that ad appeared).
ga:costPerTransaction METRIC CURRENCY Adwords PUBLIC Cost per Transaction The cost per transaction for your property.
ga:costPerGoalConversion METRIC CURRENCY Adwords PUBLIC Cost per Goal Conversion The cost per goal conversion for your property.
ga:costPerConversion METRIC CURRENCY Adwords PUBLIC Cost per Conversion The cost per conversion (including ecommerce and goal conversions) for your property.
ga:RPC METRIC CURRENCY Adwords PUBLIC RPC RPC or revenue-per-click is the average revenue (from ecommerce sales and/or goal value) you received for each click on one of your search ads.
ga:ROI METRIC PERCENT Adwords PUBLIC ROI Returns on Investment is overall transaction profit divided by derived advertising cost.
ga:margin METRIC PERCENT Adwords PUBLIC Margin The overall transaction profit margin.
ga:goalCompletionLocation DIMENSION STRING Goal Conversions PUBLIC Goal Completion Location The page path or screen name that matched any destination type goal completion.
ga:goalPreviousStep1 DIMENSION STRING Goal Conversions PUBLIC Goal Previous Step - 1 The page path or screen name that matched any destination type goal, one step prior to the goal completion location.
ga:goalPreviousStep2 DIMENSION STRING Goal Conversions PUBLIC Goal Previous Step - 2 The page path or screen name that matched any destination type goal, two steps prior to the goal completion location.
ga:goalPreviousStep3 DIMENSION STRING Goal Conversions PUBLIC Goal Previous Step - 3 The page path or screen name that matched any destination type goal, three steps prior to the goal completion location.
ga:goalXXStarts METRIC INTEGER Goal Conversions PUBLIC Goal 1 Starts The total number of starts for the requested goal number.
ga:goalStartsAll METRIC INTEGER Goal Conversions PUBLIC Goal Starts The total number of starts for all goals defined for your profile.
ga:goalXXCompletions METRIC INTEGER Goal Conversions PUBLIC Goal 1 Completions The total number of completions for the requested goal number.
ga:goalCompletionsAll METRIC INTEGER Goal Conversions PUBLIC Goal Completions The total number of completions for all goals defined for your profile.
ga:goalXXValue METRIC CURRENCY Goal Conversions PUBLIC Goal 1 Value The total numeric value for the requested goal number.
ga:goalValueAll METRIC CURRENCY Goal Conversions PUBLIC Goal Value The total numeric value for all goals defined for your profile.
ga:goalValuePerSession METRIC CURRENCY Goal Conversions PUBLIC Per Session Goal Value The average goal value of a session on your property.
ga:goalValuePerVisit METRIC CURRENCY Goal Conversions DEPRECATED Per Session Goal Value The average goal value of a session on your property.
ga:goalXXConversionRate METRIC PERCENT Goal Conversions PUBLIC Goal 1 Conversion Rate The percentage of sessions which resulted in a conversion to the requested goal number.
ga:goalConversionRateAll METRIC PERCENT Goal Conversions PUBLIC Goal Conversion Rate The percentage of sessions which resulted in a conversion to at least one of your goals.
ga:goalXXAbandons METRIC INTEGER Goal Conversions PUBLIC Goal 1 Abandoned Funnels The number of times users started conversion activity on the requested goal number without actually completing it.
ga:goalAbandonsAll METRIC INTEGER Goal Conversions PUBLIC Abandoned Funnels The overall number of times users started goals without actually completing them.
ga:goalXXAbandonRate METRIC PERCENT Goal Conversions PUBLIC Goal 1 Abandonment Rate The rate at which the requested goal number was abandoned.
ga:goalAbandonRateAll METRIC PERCENT Goal Conversions PUBLIC Total Abandonment Rate The rate at which goals were abandoned.
ga:browser DIMENSION STRING Platform or Device PUBLIC Browser The names of browsers used by users to your website. For example, Internet Explorer or Firefox.
ga:browserVersion DIMENSION STRING Platform or Device PUBLIC Browser Version The browser versions used by users to your website. For example, 2.0.0.14
ga:operatingSystem DIMENSION STRING Platform or Device PUBLIC Operating System The operating system used by your users. For example, Windows, Linux , Macintosh, iPhone, iPod.
ga:operatingSystemVersion DIMENSION STRING Platform or Device PUBLIC Operating System Version The version of the operating system used by your users, such as XP for Windows or PPC for Macintosh.
ga:isMobile DIMENSION STRING Platform or Device DEPRECATED Mobile (Including Tablet) This dimension is deprecated and will be removed soon. Please use ga:deviceCategory instead (e.g., ga:deviceCategory==mobile).
ga:isTablet DIMENSION STRING Platform or Device DEPRECATED Tablet This dimension is deprecated and will be removed soon. Please use ga:deviceCategory instead (e.g., ga:deviceCategory==tablet).
ga:mobileDeviceBranding DIMENSION STRING Platform or Device PUBLIC Mobile Device Branding Mobile manufacturer or branded name.
ga:mobileDeviceModel DIMENSION STRING Platform or Device PUBLIC Mobile Device Model Mobile device model
ga:mobileInputSelector DIMENSION STRING Platform or Device PUBLIC Mobile Input Selector Selector used on the mobile device (e.g.: touchscreen, joystick, clickwheel, stylus).
ga:mobileDeviceInfo DIMENSION STRING Platform or Device PUBLIC Mobile Device Info The branding, model, and marketing name used to identify the mobile device.
ga:mobileDeviceMarketingName DIMENSION STRING Platform or Device PUBLIC Mobile Device Marketing Name The marketing name used for the mobile device.
ga:deviceCategory DIMENSION STRING Platform or Device PUBLIC Device Category The type of device: desktop, tablet, or mobile.
ga:continent DIMENSION STRING Geo Network PUBLIC Continent The continents of property users, derived from IP addresses.
ga:subContinent DIMENSION STRING Geo Network PUBLIC Sub Continent Region The sub-continent of users, derived from IP addresses. For example, Polynesia or Northern Europe.
ga:country DIMENSION STRING Geo Network PUBLIC Country / Territory The country of users, derived from IP addresses.
ga:region DIMENSION STRING Geo Network PUBLIC Region The region of users to your property, derived from IP addresses. In the U.S., a region is a state, such as New York.
ga:metro DIMENSION STRING Geo Network PUBLIC Metro The Designated Market Area (DMA) from where traffic arrived on your property.
ga:city DIMENSION STRING Geo Network PUBLIC City The cities of property users, derived from IP addresses.
ga:latitude DIMENSION STRING Geo Network PUBLIC Latitude The approximate latitude of the user's city. Derived from IP address. Locations north of the equator are represented by positive values and locations south of the equator by negative values.
ga:longitude DIMENSION STRING Geo Network PUBLIC Longitude The approximate longitude of the user's city. Derived from IP address. Locations east of the meridian are represented by positive values and locations west of the meridian by negative values.
ga:networkDomain DIMENSION STRING Geo Network PUBLIC Network Domain The domain name of the ISPs used by users to your property. This is derived from the domain name registered to the IP address.
ga:networkLocation DIMENSION STRING Geo Network PUBLIC Service Provider The name of service providers used to reach your property. For example, if most users to your website come via the major service providers for cable internet, you will see the names of those cable service providers in this element.
ga:flashVersion DIMENSION STRING System PUBLIC Flash Version The versions of Flash supported by users' browsers, including minor versions.
ga:javaEnabled DIMENSION STRING System PUBLIC Java Support Indicates Java support for users' browsers. The possible values are Yes or No where the first letter must be capitalized.
ga:language DIMENSION STRING System PUBLIC Language The language provided by the HTTP Request for the browser. Values are given as an ISO-639 code (e.g. en-gb for British English).
ga:screenColors DIMENSION STRING System PUBLIC Screen Colors The color depth of users' monitors, as retrieved from the DOM of the user's browser. For example 4-bit, 8-bit, 24-bit, or undefined-bit.
ga:sourcePropertyId DIMENSION STRING System PUBLIC Source Property Tracking ID Source property ID of derived properties. This is valid only for derived properties.
ga:sourcePropertyName DIMENSION STRING System PUBLIC Source Property Display Name Source property name of derived properties. This is valid only for derived properties.
ga:screenResolution DIMENSION STRING System PUBLIC Screen Resolution The screen resolution of users' screens. For example: 1024x738.
ga:socialActivityEndorsingUrl DIMENSION STRING Social Activities PUBLIC Endorsing URL For a social data hub activity, this value represents the URL of the social activity (e.g. the Google+ post URL, the blog comment URL, etc.)
ga:socialActivityDisplayName DIMENSION STRING Social Activities PUBLIC Display Name For a social data hub activity, this value represents the title of the social activity posted by the social network user.
ga:socialActivityPost DIMENSION STRING Social Activities PUBLIC Social Activity Post For a social data hub activity, this value represents the content of the social activity posted by the social network user (e.g. The message content of a Google+ post)
ga:socialActivityTimestamp DIMENSION STRING Social Activities PUBLIC Social Activity Timestamp For a social data hub activity, this value represents when the social activity occurred on the social network.
ga:socialActivityUserHandle DIMENSION STRING Social Activities PUBLIC Social User Handle For a social data hub activity, this value represents the social network handle (e.g. name or ID) of the user who initiated the social activity.
ga:socialActivityUserPhotoUrl DIMENSION STRING Social Activities PUBLIC User Photo URL For a social data hub activity, this value represents the URL of the photo associated with the user's social network profile.
ga:socialActivityUserProfileUrl DIMENSION STRING Social Activities PUBLIC User Profile URL For a social data hub activity, this value represents the URL of the associated user's social network profile.
ga:socialActivityContentUrl DIMENSION STRING Social Activities PUBLIC Shared URL For a social data hub activity, this value represents the URL shared by the associated social network user.
ga:socialActivityTagsSummary DIMENSION STRING Social Activities PUBLIC Social Tags Summary For a social data hub activity, this is a comma-separated set of tags associated with the social activity.
ga:socialActivityAction DIMENSION STRING Social Activities PUBLIC Originating Social Action For a social data hub activity, this value represents the type of social action associated with the activity (e.g. vote, comment, +1, etc.).
ga:socialActivityNetworkAction DIMENSION STRING Social Activities PUBLIC Social Network and Action For a social data hub activity, this value represents the type of social action and the social network where the activity originated.
ga:socialActivities METRIC INTEGER Social Activities PUBLIC Data Hub Activities The count of activities where a content URL was shared / mentioned on a social data hub partner network.
ga:hostname DIMENSION STRING Page Tracking PUBLIC Hostname The hostname from which the tracking request was made.
ga:pagePath DIMENSION STRING Page Tracking PUBLIC Page A page on your website specified by path and/or query parameters. Use in conjunction with hostname to get the full URL of the page.
ga:pagePathLevel1 DIMENSION STRING Page Tracking PUBLIC Page path level 1 This dimension rolls up all the page paths in the first hierarchical level in pagePath.
ga:pagePathLevel2 DIMENSION STRING Page Tracking PUBLIC Page path level 2 This dimension rolls up all the page paths in the second hierarchical level in pagePath.
ga:pagePathLevel3 DIMENSION STRING Page Tracking PUBLIC Page path level 3 This dimension rolls up all the page paths in the third hierarchical level in pagePath.
ga:pagePathLevel4 DIMENSION STRING Page Tracking PUBLIC Page path level 4 This dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels in the pagePath hierarchy are also rolled up in this dimension.
ga:pageTitle DIMENSION STRING Page Tracking PUBLIC Page Title The title of a page. Keep in mind that multiple pages might have the same page title.
ga:landingPagePath DIMENSION STRING Page Tracking PUBLIC Landing Page The first page in a user's session, or landing page.
ga:secondPagePath DIMENSION STRING Page Tracking PUBLIC Second Page The second page in a user's session.
ga:exitPagePath DIMENSION STRING Page Tracking PUBLIC Exit Page The last page in a user's session, or exit page.
ga:previousPagePath DIMENSION STRING Page Tracking PUBLIC Previous Page Path A page on your property that was visited before another page on the same property. Typically used with the pagePath dimension.
ga:nextPagePath DIMENSION STRING Page Tracking PUBLIC Next Page Path A page on your website that was visited after another page on your website. Typically used with the previousPagePath dimension.
ga:pageDepth DIMENSION STRING Page Tracking PUBLIC Page Depth The number of pages visited by users during a session. The value is a histogram that counts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of sessions will have more.
ga:pageValue METRIC CURRENCY Page Tracking PUBLIC Page Value The average value of this page or set of pages. Page Value is (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews (for the page or set of pages).
ga:entrances METRIC INTEGER Page Tracking PUBLIC Entrances The number of entrances to your property measured as the first pageview in a session. Typically used with landingPagePath
ga:entranceRate METRIC PERCENT Page Tracking PUBLIC Entrances / Pageviews The percentage of pageviews in which this page was the entrance.
ga:pageviews METRIC INTEGER Page Tracking PUBLIC Pageviews The total number of pageviews for your property.
ga:pageviewsPerSession METRIC FLOAT Page Tracking PUBLIC Pages / Session The average number of pages viewed during a session on your property. Repeated views of a single page are counted.
ga:pageviewsPerVisit METRIC FLOAT Page Tracking DEPRECATED Pages / Session The average number of pages viewed during a session on your property. Repeated views of a single page are counted.
ga:uniquePageviews METRIC INTEGER Page Tracking PUBLIC Unique Pageviews The number of different (unique) pages within a session. This takes into both the pagePath and pageTitle to determine uniqueness.
ga:timeOnPage METRIC TIME Page Tracking PUBLIC Time on Page How long a user spent on a particular page in seconds. Calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. Thus, this metric does not apply to exit pages for your property.
ga:avgTimeOnPage METRIC TIME Page Tracking PUBLIC Avg. Time on Page The average amount of time users spent viewing this page or a set of pages.
ga:exits METRIC INTEGER Page Tracking PUBLIC Exits The number of exits from your property.
ga:exitRate METRIC PERCENT Page Tracking PUBLIC  % Exit The percentage of exits from your property that occurred out of the total page views.
ga:searchUsed DIMENSION STRING Internal Search PUBLIC Site Search Status A boolean to distinguish whether internal search was used in a session. Values are Visits With Site Search and Visits Without Site Search.
ga:searchKeyword DIMENSION STRING Internal Search PUBLIC Search Term Search terms used by users within your property.
ga:searchKeywordRefinement DIMENSION STRING Internal Search PUBLIC Refined Keyword Subsequent keyword search terms or strings entered by users after a given initial string search.
ga:searchCategory DIMENSION STRING Internal Search PUBLIC Site Search Category The categories used for the internal search if you have this enabled for your profile. For example, you might have product categories such as electronics, furniture, or clothing.
ga:searchStartPage DIMENSION STRING Internal Search PUBLIC Start Page A page where the user initiated an internal search on your property.
ga:searchDestinationPage DIMENSION STRING Internal Search PUBLIC Destination Page A page that the user visited after performing an internal search on your property.
ga:searchResultViews METRIC INTEGER Internal Search PUBLIC Results Pageviews The number of times a search result page was viewed after performing a search.
ga:searchUniques METRIC INTEGER Internal Search PUBLIC Total Unique Searches The total number of unique keywords from internal searches within a session. For example if "shoes" was searched for 3 times in a session, it will be only counted once.
ga:avgSearchResultViews METRIC FLOAT Internal Search PUBLIC Results Pageviews / Search The average number of times people viewed a search results page after performing a search.
ga:searchSessions METRIC INTEGER Internal Search PUBLIC Sessions with Search The total number of sessions that included an internal search
ga:searchVisits METRIC INTEGER Internal Search DEPRECATED Sessions with Search The total number of sessions that included an internal search
ga:percentSessionsWithSearch METRIC PERCENT Internal Search PUBLIC  % Sessions with Search The percentage of sessions with search.
ga:percentVisitsWithSearch METRIC PERCENT Internal Search DEPRECATED  % Sessions with Search The percentage of sessions with search.
ga:searchDepth METRIC INTEGER Internal Search PUBLIC Search Depth The average number of subsequent page views made on your property after a use of your internal search feature.
ga:avgSearchDepth METRIC FLOAT Internal Search PUBLIC Search Depth The average number of pages people viewed after performing a search on your property.
ga:searchRefinements METRIC INTEGER Internal Search PUBLIC Search Refinements The total number of times a refinement (transition) occurs between internal search keywords within a session. For example if the sequence of keywords is: "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different.
ga:percentSearchRefinements METRIC PERCENT Internal Search PUBLIC  % Search Refinements The percentage of number of times a refinement (i.e., transition) occurs between internal search keywords within a session.
ga:searchDuration METRIC TIME Internal Search PUBLIC Time after Search The session duration on your property where a use of your internal search feature occurred.
ga:avgSearchDuration METRIC TIME Internal Search PUBLIC Time after Search The average amount of time people spent on your property after searching.
ga:searchExits METRIC INTEGER Internal Search PUBLIC Search Exits The number of exits on your site that occurred following a search result from your internal search feature.
ga:searchExitRate METRIC PERCENT Internal Search PUBLIC  % Search Exits The percentage of searches that resulted in an immediate exit from your property.
ga:searchGoalXXConversionRate METRIC PERCENT Internal Search PUBLIC Site Search Goal 1 Conversion Rate The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
ga:searchGoalConversionRateAll METRIC PERCENT Internal Search PUBLIC Site Search Goal Conversion Rate The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to at least one of your goals.
ga:goalValueAllPerSearch METRIC CURRENCY Internal Search PUBLIC Per Search Goal Value The average goal value of a search on your property.
ga:pageLoadTime METRIC INTEGER Site Speed PUBLIC Page Load Time (ms) Total Page Load Time is the amount of time (in milliseconds) it takes for pages from the sample set to load, from initiation of the pageview (e.g. click on a page link) to load completion in the browser.
ga:pageLoadSample METRIC INTEGER Site Speed PUBLIC Page Load Sample The sample set (or count) of pageviews used to calculate the average page load time.
ga:avgPageLoadTime METRIC FLOAT Site Speed PUBLIC Avg. Page Load Time (sec) The average amount of time (in seconds) it takes for pages from the sample set to load, from initiation of the pageview (e.g. click on a page link) to load completion in the browser.
ga:domainLookupTime METRIC INTEGER Site Speed PUBLIC Domain Lookup Time (ms) The total amount of time (in milliseconds) spent in DNS lookup for this page among all samples.
ga:avgDomainLookupTime METRIC FLOAT Site Speed PUBLIC Avg. Domain Lookup Time (sec) The average amount of time (in seconds) spent in DNS lookup for this page.
ga:pageDownloadTime METRIC INTEGER Site Speed PUBLIC Page Download Time (ms) The total amount of time (in milliseconds) to download this page among all samples.
ga:avgPageDownloadTime METRIC FLOAT Site Speed PUBLIC Avg. Page Download Time (sec) The average amount of time (in seconds) to download this page.
ga:redirectionTime METRIC INTEGER Site Speed PUBLIC Redirection Time (ms) The total amount of time (in milliseconds) spent in redirects before fetching this page among all samples. If there are no redirects, the value for this metric is expected to be 0.
ga:avgRedirectionTime METRIC FLOAT Site Speed PUBLIC Avg. Redirection Time (sec) The average amount of time (in seconds) spent in redirects before fetching this page. If there are no redirects, the value for this metric is expected to be 0.
ga:serverConnectionTime METRIC INTEGER Site Speed PUBLIC Server Connection Time (ms) The total amount of time (in milliseconds) spent in establishing TCP connection for this page among all samples.
ga:avgServerConnectionTime METRIC FLOAT Site Speed PUBLIC Avg. Server Connection Time (sec) The average amount of time (in seconds) spent in establishing TCP connection for this page.
ga:serverResponseTime METRIC INTEGER Site Speed PUBLIC Server Response Time (ms) The total amount of time (in milliseconds) your server takes to respond to a user request among all samples, including the network time from user's location to your server.
ga:avgServerResponseTime METRIC FLOAT Site Speed PUBLIC Avg. Server Response Time (sec) The average amount of time (in seconds) your server takes to respond to a user request, including the network time from user's location to your server.
ga:speedMetricsSample METRIC INTEGER Site Speed PUBLIC Speed Metrics Sample The sample set (or count) of pageviews used to calculate the averages for site speed metrics. This metric is used in all site speed average calculations including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime.
ga:domInteractiveTime METRIC INTEGER Site Speed PUBLIC Document Interactive Time (ms) The time the browser takes (in milliseconds) to parse the document (DOMInteractive), including the network time from the user's location to your server. At this time, the user can interact with the Document Object Model even though it is not fully loaded.
ga:avgDomInteractiveTime METRIC FLOAT Site Speed PUBLIC Avg. Document Interactive Time (sec) The average time (in seconds) it takes the browser to parse the document and execute deferred and parser-inserted scripts including the network time from the user's location to your server.
ga:domContentLoadedTime METRIC INTEGER Site Speed PUBLIC Document Content Loaded Time (ms) The time the browser takes (in milliseconds) to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded), including the network time from the user's location to your server. Parsing of the document is finished, the Document Object Model is ready, but referenced style sheets, images, and subframes may not be finished loading. This event is often the starting point for javascript framework execution, e.g., JQuery's onready() callback, etc.
ga:avgDomContentLoadedTime METRIC FLOAT Site Speed PUBLIC Avg. Document Content Loaded Time (sec) The average time (in seconds) it takes the browser to parse the document.
ga:domLatencyMetricsSample METRIC INTEGER Site Speed PUBLIC DOM Latency Metrics Sample The sample set (or count) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used in the avgDomContentLoadedTime and avgDomInteractiveTime calculations.
ga:appInstallerId DIMENSION STRING App Tracking PUBLIC App Installer ID ID of the installer (e.g., Google Play Store) from which the app was downloaded. By default, the app installer id is set based on the PackageManager#getInstallerPackageName method.
ga:appVersion DIMENSION STRING App Tracking PUBLIC App Version The version of the application.
ga:appName DIMENSION STRING App Tracking PUBLIC App Name The name of the application.
ga:appId DIMENSION STRING App Tracking PUBLIC App ID The ID of the application.
ga:screenName DIMENSION STRING App Tracking PUBLIC Screen Name The name of the screen.
ga:screenDepth DIMENSION STRING App Tracking PUBLIC Screen Depth The number of screenviews per session reported as a string. Can be useful for historgrams.
ga:landingScreenName DIMENSION STRING App Tracking PUBLIC Landing Screen The name of the first screen viewed.
ga:exitScreenName DIMENSION STRING App Tracking PUBLIC Exit Screen The name of the screen when the user exited the application.
ga:screenviews METRIC INTEGER App Tracking PUBLIC Screen Views The total number of screenviews.
ga:appviews METRIC INTEGER App Tracking DEPRECATED Screen Views The total number of screenviews.
ga:uniqueScreenviews METRIC INTEGER App Tracking PUBLIC Unique Screen Views The number of different (unique) screenviews within a session.
ga:uniqueAppviews METRIC INTEGER App Tracking DEPRECATED Unique Screen Views The number of different (unique) screenviews within a session.
ga:screenviewsPerSession METRIC FLOAT App Tracking PUBLIC Screens / Session The average number of screenviews per session.
ga:appviewsPerVisit METRIC FLOAT App Tracking DEPRECATED Screens / Session The average number of screenviews per session.
ga:timeOnScreen METRIC TIME App Tracking PUBLIC Time on Screen The time spent viewing the current screen.
ga:avgScreenviewDuration METRIC TIME App Tracking PUBLIC Avg. Time on Screen The average amount of time users spent on a screen in seconds.
ga:eventCategory DIMENSION STRING Event Tracking PUBLIC Event Category The category of the event.
ga:eventAction DIMENSION STRING Event Tracking PUBLIC Event Action The action of the event.
ga:eventLabel DIMENSION STRING Event Tracking PUBLIC Event Label The label of the event.
ga:totalEvents METRIC INTEGER Event Tracking PUBLIC Total Events The total number of events for the profile, across all categories.
ga:uniqueEvents METRIC INTEGER Event Tracking PUBLIC Unique Events The total number of unique events for the profile, across all categories.
ga:eventValue METRIC INTEGER Event Tracking PUBLIC Event Value The total value of events for the profile.
ga:avgEventValue METRIC FLOAT Event Tracking PUBLIC Avg. Value The average value of an event.
ga:sessionsWithEvent METRIC INTEGER Event Tracking PUBLIC Sessions with Event The total number of sessions with events.
ga:visitsWithEvent METRIC INTEGER Event Tracking DEPRECATED Sessions with Event The total number of sessions with events.
ga:eventsPerSessionWithEvent METRIC FLOAT Event Tracking PUBLIC Events / Session The average number of events per session with event.
ga:eventsPerVisitWithEvent METRIC FLOAT Event Tracking DEPRECATED Events / Session The average number of events per session with event.
ga:transactionId DIMENSION STRING Ecommerce PUBLIC Transaction The transaction ID for the shopping cart purchase as supplied by your ecommerce tracking method.
ga:affiliation DIMENSION STRING Ecommerce PUBLIC Affiliation Typically used to designate a supplying company or brick and mortar location; product affiliation.
ga:sessionsToTransaction DIMENSION STRING Ecommerce PUBLIC Sessions to Transaction The number of sessions between users' purchases and the related campaigns that lead to the purchases.
ga:visitsToTransaction DIMENSION STRING Ecommerce DEPRECATED Sessions to Transaction The number of sessions between users' purchases and the related campaigns that lead to the purchases.
ga:daysToTransaction DIMENSION STRING Ecommerce PUBLIC Days to Transaction The number of days between users' purchases and the related campaigns that lead to the purchases.
ga:productSku DIMENSION STRING Ecommerce PUBLIC Product SKU The product sku for purchased items as you have defined them in your ecommerce tracking application.
ga:productName DIMENSION STRING Ecommerce PUBLIC Product The product name for purchased items as supplied by your ecommerce tracking application.
ga:productCategory DIMENSION STRING Ecommerce PUBLIC Product Category Any product variations (size, color) for purchased items as supplied by your ecommerce application.
ga:currencyCode DIMENSION STRING Ecommerce PUBLIC Currency Code The local currency code of the transaction based on ISO 4217 standard.
ga:transactions METRIC INTEGER Ecommerce PUBLIC Transactions The total number of transactions.
ga:transactionsPerSession METRIC PERCENT Ecommerce PUBLIC Ecommerce Conversion Rate The average number of transactions for a session on your property.
ga:transactionsPerVisit METRIC PERCENT Ecommerce DEPRECATED Ecommerce Conversion Rate The average number of transactions for a session on your property.
ga:transactionRevenue METRIC CURRENCY Ecommerce PUBLIC Revenue The total sale revenue provided in the transaction excluding shipping and tax.
ga:revenuePerTransaction METRIC CURRENCY Ecommerce PUBLIC Average Order Value The average revenue for an e-commerce transaction.
ga:transactionRevenuePerSession METRIC CURRENCY Ecommerce PUBLIC Per Session Value Average transaction revenue for a session on your property.
ga:transactionRevenuePerVisit METRIC CURRENCY Ecommerce DEPRECATED Per Session Value Average transaction revenue for a session on your property.
ga:transactionShipping METRIC CURRENCY Ecommerce PUBLIC Shipping The total cost of shipping.
ga:transactionTax METRIC CURRENCY Ecommerce PUBLIC Tax The total amount of tax.
ga:totalValue METRIC CURRENCY Ecommerce PUBLIC Total Value Total value for your property (including total revenue and total goal value).
ga:itemQuantity METRIC INTEGER Ecommerce PUBLIC Quantity The total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, 7 items have been purchased.
ga:uniquePurchases METRIC INTEGER Ecommerce PUBLIC Unique Purchases The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from your site, 2 unique products have been purchased.
ga:revenuePerItem METRIC CURRENCY Ecommerce PUBLIC Average Price The average revenue per item.
ga:itemRevenue METRIC CURRENCY Ecommerce PUBLIC Product Revenue The total revenue from purchased product items on your property.
ga:itemsPerPurchase METRIC FLOAT Ecommerce PUBLIC Average QTY The average quantity of this item (or group of items) sold per purchase.
ga:localTransactionRevenue METRIC CURRENCY Ecommerce PUBLIC Local Revenue Transaction revenue in local currency.
ga:localTransactionShipping METRIC CURRENCY Ecommerce PUBLIC Local Shipping Transaction shipping cost in local currency.
ga:localTransactionTax METRIC CURRENCY Ecommerce PUBLIC Local Tax Transaction tax in local currency.
ga:localItemRevenue METRIC CURRENCY Ecommerce PUBLIC Local Product Revenue Product revenue in local currency.
ga:socialInteractionNetwork DIMENSION STRING Social Interactions PUBLIC Social Source For social interactions, a value representing the social network being tracked.
ga:socialInteractionAction DIMENSION STRING Social Interactions PUBLIC Social Action For social interactions, a value representing the social action being tracked (e.g. +1, bookmark)
ga:socialInteractionNetworkAction DIMENSION STRING Social Interactions PUBLIC Social Source and Action For social interactions, a value representing the concatenation of the socialInteractionNetwork and socialInteractionAction action being tracked at this hit level (e.g. Google: +1)
ga:socialInteractionTarget DIMENSION STRING Social Interactions PUBLIC Social Entity For social interactions, a value representing the URL (or resource) which receives the social network action.
ga:socialEngagementType DIMENSION STRING Social Interactions PUBLIC Social Type Engagement type. Possible values are "Socially Engaged" or "Not Socially Engaged".
ga:socialInteractions METRIC INTEGER Social Interactions PUBLIC Social Actions The total number of social interactions on your property.
ga:uniqueSocialInteractions METRIC INTEGER Social Interactions PUBLIC Unique Social Actions The number of sessions during which the specified social action(s) occurred at least once. This is based on the the unique combination of socialInteractionNetwork, socialInteractionAction, and socialInteractionTarget.
ga:socialInteractionsPerSession METRIC FLOAT Social Interactions PUBLIC Actions Per Social Session The number of social interactions per session on your property.
ga:socialInteractionsPerVisit METRIC FLOAT Social Interactions DEPRECATED Actions Per Social Session The number of social interactions per session on your property.
ga:userTimingCategory DIMENSION STRING User Timings PUBLIC Timing Category A string for categorizing all user timing variables into logical groups for easier reporting purposes.
ga:userTimingLabel DIMENSION STRING User Timings PUBLIC Timing Label The name of the resource's action being tracked.
ga:userTimingVariable DIMENSION STRING User Timings PUBLIC Timing Variable A value that can be used to add flexibility in visualizing user timings in the reports.
ga:userTimingValue METRIC INTEGER User Timings PUBLIC User Timing (ms) The total number of milliseconds for a user timing.
ga:userTimingSample METRIC INTEGER User Timings PUBLIC User Timing Sample The number of hits that were sent for a particular userTimingCategory, userTimingLabel, and userTimingVariable.
ga:avgUserTimingValue METRIC FLOAT User Timings PUBLIC Avg. User Timing (sec) The average amount of elapsed time.
ga:exceptionDescription DIMENSION STRING Exceptions PUBLIC Exception Description The description for the exception.
ga:exceptions METRIC INTEGER Exceptions PUBLIC Exceptions The number of exceptions that were sent to Google Analytics.
ga:exceptionsPerScreenview METRIC PERCENT Exceptions PUBLIC Exceptions / Screen The number of exceptions thrown divided by the number of screenviews.
ga:fatalExceptions METRIC INTEGER Exceptions PUBLIC Crashes The number of exceptions where isFatal is set to true.
ga:fatalExceptionsPerScreenview METRIC PERCENT Exceptions PUBLIC Crashes / Screen The number of fatal exceptions thrown divided by the number of screenviews.
ga:experimentId DIMENSION STRING Content Experiments PUBLIC Experiment ID The user-scoped id of the content experiment that the user was exposed to when the metrics were reported.
ga:experimentVariant DIMENSION STRING Content Experiments PUBLIC Variation The user-scoped id of the particular variation that the user was exposed to during a content experiment.
ga:dimensionXX DIMENSION STRING Custom Variables or Columns PUBLIC Custom Dimension The name of the requested custom dimension, where XX refers the number/index of the custom dimension.
ga:customVarNameXX DIMENSION STRING Custom Variables or Columns PUBLIC Custom Variable (Key 1) The name for the requested custom variable.
ga:metricXX METRIC INTEGER Custom Variables or Columns PUBLIC Custom Metric Value The name of the requested custom metric, where XX refers the number/index of the custom metric.
ga:customVarValueXX DIMENSION STRING Custom Variables or Columns PUBLIC Custom Variable (Value 01) The value for the requested custom variable.
ga:date DIMENSION STRING Time PUBLIC Date The date of the session formatted as YYYYMMDD.
ga:year DIMENSION STRING Time PUBLIC Year The year of the session. A four-digit year from 2005 to the current year.
ga:month DIMENSION STRING Time PUBLIC Month of the year The month of the session. A two digit integer from 01 to 12.
ga:week DIMENSION STRING Time PUBLIC Week of the Year The week of the session. A two-digit number from 01 to 53. Each week starts on Sunday.
ga:day DIMENSION STRING Time PUBLIC Day of the month The day of the month. A two-digit number from 01 to 31.
ga:hour DIMENSION STRING Time PUBLIC Hour A two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time, adhering to all local rules for daylight savings time. If your timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the change-over hour (e.g. between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)
ga:minute DIMENSION STRING Time PUBLIC Minute Returns the minute in the hour. The possible values are between 00 and 59.
ga:nthMonth DIMENSION STRING Time PUBLIC Month Index Index for each month in the specified date range. Index for the first month in the date range is 0, 1 for the second month, and so on. The index corresponds to month entries.
ga:nthWeek DIMENSION STRING Time PUBLIC Week Index Index for each week in the specified date range. Index for the first week in the date range is 0, 1 for the second week, and so on. The index corresponds to week entries.
ga:nthDay DIMENSION STRING Time PUBLIC Day Index Index for each day in the specified date range. Index for the first day (i.e., start-date) in the date range is 0, 1 for the second day, and so on.
ga:nthMinute DIMENSION STRING Time PUBLIC Minute Index Index for each minute in the specified date range. Index for the first minute of first day (i.e., start-date) in the date range is 0, 1 for the next minute, and so on.
ga:dayOfWeek DIMENSION STRING Time PUBLIC Day of Week The day of the week. A one-digit number from 0 (Sunday) to 6 (Saturday).
ga:dayOfWeekName DIMENSION STRING Time PUBLIC Day of Week Name The name of the day of the week (in English).
ga:dateHour DIMENSION STRING Time PUBLIC Hour of Day Combined values of ga:date and ga:hour.
ga:yearMonth DIMENSION STRING Time PUBLIC Month of Year Combined values of ga:year and ga:month.
ga:yearWeek DIMENSION STRING Time PUBLIC Week of Year Combined values of ga:year and ga:week.
ga:isoWeek DIMENSION STRING Time PUBLIC ISO Week of the Year The ISO week number, where each week starts with a Monday. Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear since ga:year represents gregorian calendar.
ga:isoYear DIMENSION STRING Time PUBLIC ISO Year The ISO year of the session. Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should only be used with ga:isoWeek since ga:week represents gregorian calendar.
ga:isoYearIsoWeek DIMENSION STRING Time PUBLIC ISO Week of ISO Year Combined values of ga:isoYear and ga:isoWeek.
ga:userAgeBracket DIMENSION STRING Audience PUBLIC Age Age bracket of user.
ga:visitorAgeBracket DIMENSION STRING Audience DEPRECATED Age Age bracket of user.
ga:userGender DIMENSION STRING Audience PUBLIC Gender Gender of user.
ga:visitorGender DIMENSION STRING Audience DEPRECATED Gender Gender of user.
ga:interestOtherCategory DIMENSION STRING Audience PUBLIC Other Category Indicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase.
ga:interestAffinityCategory DIMENSION STRING Audience PUBLIC Affinity Category (reach) Indicates that users are more likely to be interested in learning about the specified category.
ga:interestInMarketCategory DIMENSION STRING Audience PUBLIC In-market Segment Indicates that users are more likely to be ready to purchase products or services in the specified category.
ga:adsenseRevenue METRIC CURRENCY Adsense PUBLIC AdSense Revenue The total revenue from AdSense ads.
ga:adsenseAdUnitsViewed METRIC INTEGER Adsense PUBLIC AdSense Ad Units Viewed The number of AdSense ad units viewed. An Ad unit is a set of ads displayed as a result of one piece of the AdSense ad code. Details: https://support.google.com/adsense/answer/32715?hl=en
ga:adsenseAdsViewed METRIC INTEGER Adsense PUBLIC AdSense Ads Viewed The number of AdSense ads viewed. Multiple ads can be displayed within an Ad Unit.
ga:adsenseAdsClicks METRIC INTEGER Adsense PUBLIC AdSense Ads Clicked The number of times AdSense ads on your site were clicked.
ga:adsensePageImpressions METRIC INTEGER Adsense PUBLIC AdSense Page Impressions The number of pageviews during which an AdSense ad was displayed. A page impression can have multiple Ad Units.
ga:adsenseCTR METRIC PERCENT Adsense PUBLIC AdSense CTR The percentage of page impressions that resulted in a click on an AdSense ad.
ga:adsenseECPM METRIC CURRENCY Adsense PUBLIC AdSense eCPM The estimated cost per thousand page impressions. It is your AdSense Revenue per 1000 page impressions.
ga:adsenseExits METRIC INTEGER Adsense PUBLIC AdSense Exits The number of sessions that ended due to a user clicking on an AdSense ad.
ga:isTrueViewVideoAd DIMENSION STRING Adwords PUBLIC TrueView Video Ad 'Yes' or 'No' - Indicates whether the ad is an AdWords TrueView video ad.
ga:nthHour DIMENSION STRING Time PUBLIC Hour Index Index for each hour in the specified date range. Index for the first hour of first day (i.e., start-date) in the date range is 0, 1 for the next hour, and so on.