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→Таблица данных
Ниже приведена таблица со всеми показателями и измерениями в Google Analytics. За основу таблицы взяты данные из [https://developers.google.com/analytics/devguides/reporting/core/dimsmets официального руководства] по API Google Analytics. Данная таблица была получена с помощью следующего R-кода:
{{r-code|code=<nowiki>library(httr)library(jsonlite)# Request URLurl <- "https://www.googleapis.com/analytics/v3/metadata/ga/columns?fields=items"ids # Get JSON datadata_json <- jsonlite::fromJSON(paste0(url)# Subsettingsdata_r <- .subset2(data_json, "items")id <- .subset2(data_r, "/id")attributes <- .subset2(data_r, "attributes")$itemsattrs # Convert column typesattributes <- fromJSONtransform(paste0attributes, allowedInSegments = as.logical(urlmatch(allowedInSegments, table = c(NA, "/attributestrue"))$items- 1), minTemplateIndex = as.numeric(minTemplateIndex), maxTemplateIndex = as.numeric(maxTemplateIndex), premiumMinTemplateIndex = as.numeric(premiumMinTemplateIndex), premiumMaxTemplateIndex = as.numeric(premiumMaxTemplateIndex))# Create data.framega.metadata <- cbind(idsid, attrs$attributes, stringsAsFactors = FALSE)</nowiki>}}
Переменная <code>ga.metadata</code> содержит следующую информацию:
! group !! uiName !! id !! type !! dataType !! allowedInSegments !! calculation !! description
|-
| User || User Type || ga:userType || DIMENSION || STRING || true TRUE || || A boolean indicating if a user is new or returning. Possible values: New Visitor, Returning Visitor.|-| User || Count of Sessions || ga:sessionCount || DIMENSION || STRING || TRUE || || The session index for a user to your property. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indicies. For example, if a certain user has 4 sessions to your website, sessionCount for that user will have 4 distinct values of '1' through '4'.|-| User || Days Since Last Session || ga:daysSinceLastSession || DIMENSION || STRING || TRUE || || The number of days elapsed since users last visited your property. Used to calculate user loyalty.|-| User || User Defined Value || ga:userDefinedValue || DIMENSION || STRING || TRUE || || The value provided when you define custom user segments for your property.|-| User || Users || ga:users || METRIC || INTEGER || FALSE || || Total number of users to your property for the requested time period.|-| User || New Users || ga:newUsers || METRIC || INTEGER || TRUE || || The number of users whose session on your property was marked as a first-time session.|-| User || % New Sessions || ga:percentNewSessions || METRIC || PERCENT || FALSE || ga:newUsers / ga:sessions || The percentage of sessions by people who had never visited your property before.|-| Session || Session Duration || ga:sessionDurationBucket || DIMENSION || STRING || TRUE || || The length of a session on your property measured in seconds and reported in second increments. The value returned is a string.|-| Session || Sessions || ga:sessions || METRIC || INTEGER || TRUE || || Counts the total number of sessions.|-| Session || Bounces || ga:bounces || METRIC || INTEGER || TRUE || || The total number of single page (or single engagement hit) sessions for your property.|-| Session || Bounce Rate || ga:bounceRate || METRIC || PERCENT || FALSE || ga:bounces / ga:sessions || The percentage of single-page session (i.e., session in which the person left your property from the first page).|-| Session || Session Duration || ga:sessionDuration || METRIC || TIME || TRUE || || The total duration of user sessions represented in total seconds.|-| Session || Avg. Session Duration || ga:avgSessionDuration || METRIC || TIME || FALSE || ga:sessionDuration / ga:sessions || The average duration of user sessions represented in total seconds.|-| Traffic Sources || Referral Path || ga:referralPath || DIMENSION || STRING || TRUE || || The path of the referring URL (e.g. document.referrer). If someone places a link to your property on their website, this element contains the path of the page that contains the referring link.|-| Traffic Sources || Full Referrer || ga:fullReferrer || DIMENSION || STRING || FALSE || || The full referring URL including the hostname and path.|-| Traffic Sources || Campaign || ga:campaign || DIMENSION || STRING || TRUE || || When using manual campaign tracking, the value of the utm_campaign campaign tracking parameter. When using AdWords autotagging, the name(s) of the online ad campaign that you use for your property. Otherwise the value (not set) is used.|-| Traffic Sources || Source || ga:source || DIMENSION || STRING || TRUE || || The source of referrals to your property. When using manual campaign tracking, the value of the utm_source campaign tracking parameter. When using AdWords autotagging, the value is google. Otherwise the domain of the source referring the user to your property (e.g. document.referrer). The value may also contain a port address. If the user arrived without a referrer, the value is (direct)|-| Traffic Sources || Medium || ga:medium || DIMENSION || STRING || TRUE || || The type of referrals to your property. When using manual campaign tracking, the value of the utm_medium campaign tracking parameter. When using AdWords autotagging, the value is ppc. If the user comes from a search engine detected by Google Analytics, the value is organic. If the referrer is not a search engine, the value is referral. If the users came directly to the property, and document.referrer is empty, the value is (none).|-| Traffic Sources || Source / Medium || ga:sourceMedium || DIMENSION || STRING || TRUE || || Combined values of ga:source and ga:medium.|-| Traffic Sources || Keyword || ga:keyword || DIMENSION || STRING || TRUE || || When using manual campaign tracking, the value of the utm_term campaign tracking parameter. When using AdWords autotagging or if a user used organic search to reach your property, the keywords used by users to reach your property. Otherwise the value is (not set).|-| Traffic Sources || Ad Content || ga:adContent || DIMENSION || STRING || TRUE || || When using manual campaign tracking, the value of the utm_content campaign tracking parameter. When using AdWords autotagging, the first line of the text for your online Ad campaign. If you are using mad libs for your AdWords content, this field displays the keywords you provided for the mad libs keyword match. Otherwise the value is (not set)|-| Traffic Sources || Social Network || ga:socialNetwork || DIMENSION || STRING || FALSE || || Name of the social network. This can be related to the referring social network for traffic sources, or to the social network for social data hub activities. E.g. Google+, Blogger, etc.|-| Traffic Sources || Social Source Referral || ga:hasSocialSourceReferral || DIMENSION || STRING || FALSE || || Indicates sessions that arrived to the property from a social source. The possible values are Yes or No where the first letter is capitalized.|-| Traffic Sources || Organic Searches || ga:organicSearches || METRIC || INTEGER || FALSE || || The number of organic searches that happened within a session. This metric is search engine agnostic.|-| Adwords || Ad Group || ga:adGroup || DIMENSION || STRING || TRUE || || The name of your AdWords ad group.|-| Adwords || Ad Slot || ga:adSlot || DIMENSION || STRING || TRUE || || The location of the advertisement on the hosting page (Top, RHS, or not set).|-| Adwords || Ad Slot Position || ga:adSlotPosition || DIMENSION || STRING || TRUE || || The ad slot positions in which your AdWords ads appeared (1-8).|-| Adwords || Ad Distribution Network || ga:adDistributionNetwork || DIMENSION || STRING || FALSE || || The networks used to deliver your ads (Content, Search, Search partners, etc.).|-| Adwords || Query Match Type || ga:adMatchType || DIMENSION || STRING || FALSE || || The match types applied for the search term the user had input(Phrase, Exact, Broad, etc.). Ads on the content network are identified as "Content network". Details: https://support.google.com/adwords/answer/2472708?hl=en|-| Adwords || Keyword Match Type || ga:adKeywordMatchType || DIMENSION || STRING || FALSE || || The match types applied to your keywords (Phrase, Exact, Broad). Details: https://support.google.com/adwords/answer/2472708?hl=en|-| Adwords || Matched Search Query || ga:adMatchedQuery || DIMENSION || STRING || FALSE || || The search queries that triggered impressions of your AdWords ads.|-| Adwords || Placement Domain || ga:adPlacementDomain || DIMENSION || STRING || FALSE || || The domains where your ads on the content network were placed.|-| Adwords || Placement URL || ga:adPlacementUrl || DIMENSION || STRING || FALSE || || The URLs where your ads on the content network were placed.|-| Adwords || Ad Format || ga:adFormat || DIMENSION || STRING || FALSE || || Your AdWords ad formats (Text, Image, Flash, Video, etc.).|-| Adwords || Targeting Type || ga:adTargetingType || DIMENSION || STRING || FALSE || || How your AdWords ads were targeted (keyword, placement, and vertical targeting, etc.).|-| Adwords || Placement Type || ga:adTargetingOption || DIMENSION || STRING || FALSE || || How you manage your ads on the content network. Values are Automatic placements or Managed placements.|-| Adwords || Display URL || ga:adDisplayUrl || DIMENSION || STRING || FALSE || || The URLs your AdWords ads displayed.|-| Adwords || Destination URL || ga:adDestinationUrl || DIMENSION || STRING || FALSE || || The URLs to which your AdWords ads referred traffic.|-| Adwords || AdWords Customer ID || ga:adwordsCustomerID || DIMENSION || STRING || FALSE || || A string. Corresponds to AdWords API AccountInfo.customerId.|-| Adwords || AdWords Campaign ID || ga:adwordsCampaignID || DIMENSION || STRING || FALSE || || A string. Corresponds to AdWords API Campaign.id.|-| Adwords || AdWords Ad Group ID || ga:adwordsAdGroupID || DIMENSION || STRING || FALSE || || A string. Corresponds to AdWords API AdGroup.id.|-| Adwords || AdWords Creative ID || ga:adwordsCreativeID || DIMENSION || STRING || FALSE || || A string. Corresponds to AdWords API Ad.id.|-| Adwords || AdWords Criteria ID || ga:adwordsCriteriaID || DIMENSION || STRING || FALSE || || A string. Corresponds to AdWords API Criterion.id.|-| Adwords || Impressions || ga:impressions || METRIC || INTEGER || FALSE || || Total number of campaign impressions.|-| Adwords || Clicks || ga:adClicks || METRIC || INTEGER || FALSE || || The total number of times users have clicked on an ad to reach your property.|-| Adwords || Cost || ga:adCost || METRIC || CURRENCY || FALSE || || Derived cost for the advertising campaign. The currency for this value is based on the currency that you set in your AdWords account.|-| Adwords || CPM || ga:CPM || METRIC || CURRENCY || FALSE || ga:adCost / (ga:impressions / 1000) || Cost per thousand impressions.|-| Adwords || CPC || ga:CPC || METRIC || CURRENCY || FALSE || ga:adCost / ga:adClicks || Cost to advertiser per click.|-| Adwords || CTR || ga:CTR || METRIC || PERCENT || FALSE || ga:adClicks / ga:impressions || Click-through-rate for your ad. This is equal to the number of clicks divided by the number of impressions for your ad (e.g. how many times users clicked on one of your ads where that ad appeared).|-| Adwords || Cost per Transaction || ga:costPerTransaction || METRIC || CURRENCY || FALSE || (ga:adCost) / (ga:transactions) || The cost per transaction for your property.|-| Adwords || Cost per Goal Conversion || ga:costPerGoalConversion || METRIC || CURRENCY || FALSE || (ga:adCost) / (ga:goalCompletionsAll) || The cost per goal conversion for your property.|-| Adwords || Cost per Conversion || ga:costPerConversion || METRIC || CURRENCY || FALSE || (ga:adCost) / (ga:transactions + ga:goalCompletionsAll) || The cost per conversion (including ecommerce and goal conversions) for your property.|-| Adwords || RPC || ga:RPC || METRIC || CURRENCY || FALSE || (ga:transactionRevenue + ga:goalValueAll) / ga:adClicks || RPC or revenue-per-click is the average revenue (from ecommerce sales and/or goal value) you received for each click on one of your search ads.|-| Adwords || ROAS || ga:ROAS || METRIC || PERCENT || FALSE || (ga:transactionRevenue + ga:goalValueAll) / ga:adCost || Return On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.|-| Goal Conversions || Goal Completion Location || ga:goalCompletionLocation || DIMENSION || STRING || FALSE || || The page path or screen name that matched any destination type goal completion.|-| Goal Conversions || Goal Previous Step - 1 || ga:goalPreviousStep1 || DIMENSION || STRING || FALSE || || The page path or screen name that matched any destination type goal, one step prior to the goal completion location.|-| Goal Conversions || Goal Previous Step - 2 || ga:goalPreviousStep2 || DIMENSION || STRING || FALSE || || The page path or screen name that matched any destination type goal, two steps prior to the goal completion location.|-| Goal Conversions || Goal Previous Step - 3 || ga:goalPreviousStep3 || DIMENSION || STRING || FALSE || || The page path or screen name that matched any destination type goal, three steps prior to the goal completion location.|-| Goal Conversions || Goal XX Starts || ga:goalXXStarts || METRIC || INTEGER || TRUE || || The total number of starts for the requested goal number.|-| Goal Conversions || Goal Starts || ga:goalStartsAll || METRIC || INTEGER || TRUE || || The total number of starts for all goals defined for your profile.|-| Goal Conversions || Goal XX Completions || ga:goalXXCompletions || METRIC || INTEGER || TRUE || || The total number of completions for the requested goal number.|-| Goal Conversions || Goal Completions || ga:goalCompletionsAll || METRIC || INTEGER || TRUE || || The total number of completions for all goals defined for your profile.|-| Goal Conversions || Goal XX Value || ga:goalXXValue || METRIC || CURRENCY || TRUE || || The total numeric value for the requested goal number.|-| Goal Conversions || Goal Value || ga:goalValueAll || METRIC || CURRENCY || TRUE || || The total numeric value for all goals defined for your profile.|-| Goal Conversions || Per Session Goal Value || ga:goalValuePerSession || METRIC || CURRENCY || FALSE || ga:goalValueAll / ga:sessions || The average goal value of a session on your property.
|-
| User Goal Conversions || Count of Sessions Goal XX Conversion Rate || ga:sessionCount goalXXConversionRate || DIMENSION METRIC || STRING PERCENT || true FALSE || ga:goalXXCompletions / ga:sessions || The session index for a user to your property. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent percentage of sessions do not change previous session indicies. For example, if which resulted in a certain user has 4 sessions conversion to your website, sessionCount for that user will have 4 distinct values of '1' through '4'the requested goal number.
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| User Goal Conversions || Days Since Last Session Goal Conversion Rate || ga:daysSinceLastSession goalConversionRateAll || DIMENSION METRIC || STRING PERCENT || true FALSE || ga:goalCompletionsAll / ga:sessions || The number percentage of days elapsed since users last visited your property. Used sessions which resulted in a conversion to calculate user loyaltyat least one of your goals.
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| User Goal Conversions || User Defined Value Goal XX Abandoned Funnels || ga:userDefinedValue goalXXAbandons || DIMENSION METRIC || STRING INTEGER || true FALSE || (ga:goalXXStarts - ga:goalXXCompletions) || The value provided when you define custom user segments for your propertynumber of times users started conversion activity on the requested goal number without actually completing it.
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| User Goal Conversions || Users Abandoned Funnels || ga:users goalAbandonsAll || METRIC || INTEGER || FALSE || (ga:goalStartsAll - ga:goalCompletionsAll) || Total The overall number of times users to your property for the requested time periodstarted goals without actually completing them.
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| User Goal Conversions || New Users Goal XX Abandonment Rate || ga:newUsers goalXXAbandonRate || METRIC || INTEGER PERCENT || true FALSE || ((ga:goalXXStarts - ga:goalXXCompletions)) / (ga:goalXXStarts) || The rate at which the requested goal number of users whose session on your property was marked as a first-time sessionabandoned.
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| User Goal Conversions || % New Sessions Total Abandonment Rate || ga:percentNewSessions goalAbandonRateAll || METRIC || PERCENT || FALSE || ((ga:newUsers goalStartsAll - ga:goalCompletionsAll)) / (ga:sessions goalStartsAll) || The percentage of sessions by people who had never visited your property beforerate at which goals were abandoned.
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| Session Platform or Device || Session Duration Browser || ga:sessionDurationBucket browser || DIMENSION || STRING || true TRUE || || The length names of a session on browsers used by users to your property measured in seconds and reported in second incrementswebsite. The value returned is a stringFor example, Internet Explorer or Firefox.
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| Session Platform or Device || Sessions Browser Version || ga:sessions browserVersion || METRIC DIMENSION || INTEGER STRING || true TRUE || || Counts the total number of sessionsThe browser versions used by users to your website. For example, 2.0.0.14
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| Session Platform or Device || Bounces Operating System || ga:bounces operatingSystem || METRIC DIMENSION || INTEGER STRING || true TRUE || || The total number of single page (or single engagement hit) sessions for operating system used by your propertyusers. For example, Windows, Linux , Macintosh, iPhone, iPod.
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| Session Platform or Device || Bounce Rate Operating System Version || ga:bounceRate operatingSystemVersion || METRIC DIMENSION || PERCENT STRING || TRUE || ga:bounces / ga:sessions || The percentage version of single-page session (i.e., session in which the person left operating system used by your property from the first page)users, such as XP for Windows or PPC for Macintosh.
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| Session Platform or Device || Session Duration Mobile Device Branding || ga:sessionDuration mobileDeviceBranding || METRIC DIMENSION || TIME STRING || true TRUE || || The total duration of user sessions represented in total secondsMobile manufacturer or branded name.
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| Session Platform or Device || Avg. Session Duration Mobile Device Model || ga:avgSessionDuration mobileDeviceModel || METRIC DIMENSION || TIME STRING || TRUE || ga:sessionDuration / ga:sessions || The average duration of user sessions represented in total seconds.Mobile device model
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| Traffic Sources Platform or Device || Referral Path Mobile Input Selector || ga:referralPath mobileInputSelector || DIMENSION || STRING || true TRUE || || The path of Selector used on the referring URL mobile device (e.g. document.referrer: touchscreen, joystick, clickwheel, stylus). If someone places a link to your property on their website, this element contains the path of the page that contains the referring link.
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| Traffic Sources Platform or Device || Full Referrer Mobile Device Info || ga:fullReferrer mobileDeviceInfo || DIMENSION || STRING || TRUE || || The full referring URL including the hostname branding, model, and pathmarketing name used to identify the mobile device.
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| Traffic Sources Platform or Device || Campaign Mobile Device Marketing Name || ga:campaign mobileDeviceMarketingName || DIMENSION || STRING || true TRUE || || When using manual campaign tracking, the value of the utm_campaign campaign tracking parameter. When using AdWords autotagging, the The marketing name(s) of the online ad campaign that you use used for your property. Otherwise the value (not set) is usedmobile device.
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| Traffic Sources Platform or Device || Source Device Category || ga:source deviceCategory || DIMENSION || STRING || true TRUE || || The source type of referrals to your property. When using manual campaign trackingdevice: desktop, the value of the utm_source campaign tracking parameter. When using AdWords autotaggingtablet, the value is googleor mobile. Otherwise the domain of the source referring the user to your property (e.g. document.referrer). The value may also contain a port address. If the user arrived without a referrer, the value is (direct)
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| Traffic Sources Geo Network || Medium Continent || ga:medium continent || DIMENSION || STRING || true TRUE || || The type continents of referrals to your property. When using manual campaign trackingusers, the value of the utm_medium campaign tracking parameter. When using AdWords autotagging, the value is ppc. If the user comes derived from a search engine detected by Google Analytics, the value is organic. If the referrer is not a search engine, the value is referral. If the users came directly to the property, and document.referrer is empty, the value is (none)IP addresses.
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| Traffic Sources Geo Network || Source / Medium Sub Continent || ga:sourceMedium subContinent || DIMENSION || STRING || true TRUE || || Combined values The sub-continent of ga:source and ga:mediumusers, derived from IP addresses. For example, Polynesia or Northern Europe.
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| Traffic Sources Geo Network || Keyword Country || ga:keyword country || DIMENSION || STRING || true TRUE || || When using manual campaign tracking, the value The country of the utm_term campaign tracking parameter. When using AdWords autotagging or if a user used organic search to reach your property, the keywords used by users to reach your property. Otherwise the value is (not set), derived from IP addresses.
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| Traffic Sources Geo Network || Ad Content Region || ga:adContent region || DIMENSION || STRING || true TRUE || || When using manual campaign trackingThe region of users to your property, the value of the utm_content campaign tracking parameterderived from IP addresses. When using AdWords autotagging, In the first line of the text for your online Ad campaignU.S. If you are using mad libs for your AdWords content, this field displays the keywords you provided for the mad libs keyword matcha region is a state, such as New York. Otherwise the value is (not set)
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| Traffic Sources Geo Network || Social Network Metro || ga:socialNetwork metro || DIMENSION || STRING || TRUE || || Name of the social network. This can be related to the referring social network for The Designated Market Area (DMA) from where traffic sources, or to the social network for social data hub activities. E.g. Google+, Blogger, etcarrived on your property.
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| Traffic Sources Geo Network || Social Source Referral City || ga:hasSocialSourceReferral city || DIMENSION || STRING || TRUE || || Indicates sessions that arrived to the The cities of property users, derived from a social source. The possible values are Yes or No where the first letter is capitalizedIP addresses.
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| Traffic Sources Geo Network || Organic Searches Latitude || ga:organicSearches latitude || METRIC DIMENSION || INTEGER STRING || FALSE || || The number approximate latitude of organic searches that happened within a sessionthe user's city. This metric is search engine agnosticDerived from IP address. Locations north of the equator are represented by positive values and locations south of the equator by negative values.
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| Adwords Geo Network || Ad Group Longitude || ga:adGroup longitude || DIMENSION || STRING || true FALSE || || The name approximate longitude of your AdWords ad groupthe user's city. Derived from IP address. Locations east of the meridian are represented by positive values and locations west of the meridian by negative values.
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| Adwords Geo Network || Ad Slot Network Domain || ga:adSlot networkDomain || DIMENSION || STRING || true TRUE || || The location domain name of the advertisement on ISPs used by users to your property. This is derived from the domain name registered to the hosting page (Top, RHS, or not set)IP address.
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| Adwords Geo Network || Ad Slot Position Service Provider || ga:adSlotPosition networkLocation || DIMENSION || STRING || true TRUE || || The ad slot positions in which name of service providers used to reach your AdWords ads appeared (1-8)property. For example, if most users to your website come via the major service providers for cable internet, you will see the names of those cable service providers in this element.
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| Adwords System || Ad Distribution Network Flash Version || ga:adDistributionNetwork flashVersion || DIMENSION || STRING || TRUE || || The networks used to deliver your ads (Contentversions of Flash supported by users' browsers, Search, Search partners, etc.)including minor versions.
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| Adwords System || Query Match Type Java Support || ga:adMatchType javaEnabled || DIMENSION || STRING || TRUE || || The match types applied Indicates Java support for the search term the user had input(Phrase, Exact, Broad, etcusers' browsers.). Ads on The possible values are Yes or No where the content network are identified as "Content network". Details: https://support.googlefirst letter must be capitalized.com/adwords/answer/2472708?hl=en
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| Adwords System || Keyword Match Type Language || ga:adKeywordMatchType language || DIMENSION || STRING || TRUE || || The match types applied to your keywords language provided by the HTTP Request for the browser. Values are given as an ISO-639 code (Phrase, Exact, Broad)e. Details: https://supportg.googleen-gb for British English).com/adwords/answer/2472708?hl=en
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| Adwords System || Matched Search Query Screen Colors || ga:adMatchedQuery screenColors || DIMENSION || STRING || TRUE || || The search queries that triggered impressions color depth of your AdWords adsusers' monitors, as retrieved from the DOM of the user's browser. For example 4-bit, 8-bit, 24-bit, or undefined-bit.
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| Adwords System || Placement Domain Source Property Display Name || ga:adPlacementDomain sourcePropertyDisplayName || DIMENSION || STRING || TRUE || || The domains where your ads on the content network were placedSource property display name of roll-up properties. This is valid only for roll-up properties.
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| Adwords System || Placement URL Source Property Tracking ID || ga:adPlacementUrl sourcePropertyTrackingId || DIMENSION || STRING || TRUE || || The URLs where your ads on the content network were placedSource property tracking ID of roll-up properties. This is valid only for roll-up properties.
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| Adwords System || Ad Format Screen Resolution || ga:adFormat screenResolution || DIMENSION || STRING || TRUE || || Your AdWords ad formats (Text, Image, Flash, Video, etcThe screen resolution of users' screens.)For example: 1024x738.
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| Adwords Social Activities || Targeting Type Endorsing URL || ga:adTargetingType socialActivityEndorsingUrl || DIMENSION || STRING || FALSE || || How your AdWords ads were targeted For a social data hub activity, this value represents the URL of the social activity (keyworde.g. the Google+ post URL, placement, and vertical targetingthe blog comment URL, etc.).
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| Adwords Social Activities || Placement Type Display Name || ga:adTargetingOption socialActivityDisplayName || DIMENSION || STRING || FALSE || || How you manage your ads on For a social data hub activity, this value represents the title of the social activity posted by the content social network. Values are Automatic placements or Managed placementsuser.
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| Adwords Social Activities || Display URL Social Activity Post || ga:adDisplayUrl socialActivityPost || DIMENSION || STRING || FALSE || || The URLs your AdWords ads displayedFor a social data hub activity, this value represents the content of the social activity posted by the social network user (e.g. The message content of a Google+ post)
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| Adwords Social Activities || Destination URL Social Activity Timestamp || ga:adDestinationUrl socialActivityTimestamp || DIMENSION || STRING || FALSE || || The URLs to which your AdWords ads referred trafficFor a social data hub activity, this value represents when the social activity occurred on the social network.
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| Adwords Social Activities || AdWords Customer ID Social User Handle || ga:adwordsCustomerID socialActivityUserHandle || DIMENSION || STRING || FALSE || || A stringFor a social data hub activity, this value represents the social network handle (e. Corresponds to AdWords API AccountInfog.customerIdname or ID) of the user who initiated the social activity.
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| Adwords Social Activities || AdWords Campaign ID User Photo URL || ga:adwordsCampaignID socialActivityUserPhotoUrl || DIMENSION || STRING || FALSE || || A string. Corresponds to AdWords API Campaign.idFor a social data hub activity, this value represents the URL of the photo associated with the user's social network profile.
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| Adwords Social Activities || AdWords Ad Group ID User Profile URL || ga:adwordsAdGroupID socialActivityUserProfileUrl || DIMENSION || STRING || FALSE || || A string. Corresponds to AdWords API AdGroup.idFor a social data hub activity, this value represents the URL of the associated user's social network profile.
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| Adwords Social Activities || AdWords Creative ID Shared URL || ga:adwordsCreativeID socialActivityContentUrl || DIMENSION || STRING || FALSE || || A string. Corresponds to AdWords API Ad.idFor a social data hub activity, this value represents the URL shared by the associated social network user.
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| Adwords Social Activities || AdWords Criteria ID Social Tags Summary || ga:adwordsCriteriaID socialActivityTagsSummary || DIMENSION || STRING || FALSE || || A string. Corresponds to AdWords API Criterion.idFor a social data hub activity, this is a comma-separated set of tags associated with the social activity.
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| Adwords Social Activities || Impressions Originating Social Action || ga:impressions socialActivityAction || METRIC DIMENSION || INTEGER STRING || FALSE || || Total number For a social data hub activity, this value represents the type of campaign impressionssocial action associated with the activity (e.g. vote, comment, +1, etc.).
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| Adwords Social Activities || Clicks Social Network and Action || ga:adClicks socialActivityNetworkAction || METRIC DIMENSION || INTEGER STRING || FALSE || || The total number For a social data hub activity, this value represents the type of times users have clicked on an ad to reach your propertysocial action and the social network where the activity originated.
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| Adwords Social Activities || Cost Data Hub Activities || ga:adCost socialActivities || METRIC || CURRENCY INTEGER || FALSE || || Derived cost for the advertising campaign. The currency for this value is based count of activities where a content URL was shared / mentioned on the currency that you set in your AdWords accounta social data hub partner network.
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| Adwords Page Tracking || CPM Hostname || ga:CPM hostname || METRIC DIMENSION || CURRENCY STRING || TRUE || ga:adCost / (ga:impressions / 1000) || Cost per thousand impressionsThe hostname from which the tracking request was made.
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| Adwords Page Tracking || CPC Page || ga:CPC pagePath || METRIC DIMENSION || CURRENCY STRING || TRUE || ga:adCost / ga:adClicks || Cost A page on your website specified by path and/or query parameters. Use in conjunction with hostname to advertiser per clickget the full URL of the page.
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| Adwords Page Tracking || CTR Page path level 1 || ga:CTR pagePathLevel1 || METRIC DIMENSION || PERCENT STRING || FALSE || ga:adClicks / ga:impressions || Click-through-rate for your ad. This is equal to dimension rolls up all the number of clicks divided by page paths in the number of impressions for your ad (e.g. how many times users clicked on one of your ads where that ad appeared)first hierarchical level in pagePath.
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| Adwords Page Tracking || Cost per Transaction Page path level 2 || ga:costPerTransaction pagePathLevel2 || METRIC DIMENSION || CURRENCY STRING || FALSE || (ga:adCost) / (ga:transactions) || The cost per transaction for your propertyThis dimension rolls up all the page paths in the second hierarchical level in pagePath.
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| Adwords Page Tracking || Cost per Goal Conversion Page path level 3 || ga:costPerGoalConversion pagePathLevel3 || METRIC DIMENSION || CURRENCY STRING || FALSE || (ga:adCost) / (ga:goalCompletionsAll) || The cost per goal conversion for your propertyThis dimension rolls up all the page paths in the third hierarchical level in pagePath.
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| Adwords Page Tracking || Cost per Conversion Page path level 4 || ga:costPerConversion pagePathLevel4 || METRIC DIMENSION || CURRENCY STRING || FALSE || (ga:adCost) / (ga:transactions + ga:goalCompletionsAll) || The cost per conversion (including ecommerce and goal conversions) for your propertyThis dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels in the pagePath hierarchy are also rolled up in this dimension.
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| Adwords Page Tracking || RPC Page Title || ga:RPC pageTitle || METRIC DIMENSION || CURRENCY STRING || TRUE || (ga:transactionRevenue + ga:goalValueAll) / ga:adClicks || RPC or revenue-per-click is The title of a page. Keep in mind that multiple pages might have the average revenue (from ecommerce sales and/or goal value) you received for each click on one of your search adssame page title.
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| Adwords Page Tracking || ROI Landing Page || ga:ROI landingPagePath || METRIC DIMENSION || PERCENT STRING || TRUE || (ga:transactionRevenue + ga:goalValueAll - ga:adCost) / ga:adCost || Returns on Investment is overall transaction profit divided by derived advertising costThe first page in a user's session, or landing page.
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| Adwords Page Tracking || Margin Second Page || ga:margin secondPagePath || METRIC DIMENSION || PERCENT STRING || FALSE || (ga:transactionRevenue + ga:goalValueAll - ga:adCost) / (ga:transactionRevenue + ga:goalValueAll) || The overall transaction profit marginsecond page in a user's session.
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| Goal Conversions Page Tracking || Goal Completion Location Exit Page || ga:goalCompletionLocation exitPagePath || DIMENSION || STRING || TRUE || || The last page path in a user's session, or screen name that matched any destination type goal completionexit page.
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| Goal Conversions Page Tracking || Goal Previous Step - 1 Page Path || ga:goalPreviousStep1 previousPagePath || DIMENSION || STRING || FALSE || || The A page path or screen name on your property that matched any destination type goal, one step prior to was visited before another page on the same property. Typically used with the goal completion locationpagePath dimension.
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| Goal Conversions Page Tracking || Goal Previous Step - 2 Next Page Path || ga:goalPreviousStep2 nextPagePath || DIMENSION || STRING || FALSE || || The A page path or screen name on your website that matched any destination type goal, two steps prior to was visited after another page on your website. Typically used with the goal completion locationpreviousPagePath dimension.
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| Goal Conversions Page Tracking || Goal Previous Step - 3 Page Depth || ga:goalPreviousStep3 pageDepth || DIMENSION || STRING || TRUE || || The page path or screen name number of pages visited by users during a session. The value is a histogram that matched any destination type goalcounts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, three steps prior to the goal completion locationand some percentage of sessions will have more.
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| Goal Conversions Page Tracking || Goal XX Starts Page Value || ga:goalXXStarts pageValue || METRIC || INTEGER CURRENCY || true FALSE || || The total number average value of starts this page or set of pages. Page Value is (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews (for the requested goal numberpage or set of pages).
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| Goal Conversions Page Tracking || Goal Starts Entrances || ga:goalStartsAll entrances || METRIC || INTEGER || true TRUE || || The total number of starts for all goals defined for entrances to your profileproperty measured as the first pageview in a session.Typically used with landingPagePath
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| Goal Conversions Page Tracking || Goal XX Completions Entrances / Pageviews || ga:goalXXCompletions entranceRate || METRIC || INTEGER PERCENT || true FALSE || ga:entrances / ga:pageviews || The total number percentage of completions for pageviews in which this page was the requested goal numberentrance.
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| Goal Conversions Page Tracking || Goal Completions Pageviews || ga:goalCompletionsAll pageviews || METRIC || INTEGER || true TRUE || || The total number of completions for all goals defined pageviews for your profileproperty.
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| Goal Conversions Page Tracking || Goal XX Value Pages / Session || ga:goalXXValue pageviewsPerSession || METRIC || CURRENCY FLOAT || true FALSE || ga:pageviews / ga:sessions || The total numeric value for the requested goal average numberof pages viewed during a session on your property. Repeated views of a single page are counted.
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| Goal Conversions Content Grouping || Goal Value Unique Views || ga:goalValueAll contentGroupUniqueViewsXX || METRIC || CURRENCY INTEGER || true FALSE || || The total numeric value number of different (unique) pages within a session for all goals defined for your profilethe specified content group. This takes into account both the pagePath and pageTitle to determine uniqueness.
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| Goal Conversions Page Tracking || Per Session Goal Value Unique Pageviews || ga:goalValuePerSession uniquePageviews || METRIC || CURRENCY INTEGER || TRUE || ga:goalValueAll / ga:sessions || The average goal value number of different (unique) pages within a session on your property. This takes into account both the pagePath and pageTitle to determine uniqueness.
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| Goal Conversions Page Tracking || Goal XX Conversion Rate Time on Page || ga:goalXXConversionRate timeOnPage || METRIC || PERCENT TIME || TRUE || ga:goalXXCompletions / ga:sessions || The percentage of sessions which resulted How long a user spent on a particular page in seconds. Calculated by subtracting the initial view time for a conversion to particular page from the requested goal numberinitial view time for a subsequent page. Thus, this metric does not apply to exit pages for your property.
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| Goal Conversions Page Tracking || Goal Conversion Rate Avg. Time on Page || ga:goalConversionRateAll avgTimeOnPage || METRIC || PERCENT TIME || FALSE || ga:goalCompletionsAll timeOnPage / (ga:sessions pageviews - ga:exits) || The percentage average amount of sessions which resulted in time users spent viewing this page or a conversion to at least one set of your goalspages.
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| Goal Conversions Page Tracking || Goal XX Abandoned Funnels Exits || ga:goalXXAbandons exits || METRIC || INTEGER || TRUE || (ga:goalXXStarts - ga:goalXXCompletions) || The number of times users started conversion activity on the requested goal number without actually completing itexits from your property.
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| Goal Conversions Page Tracking || Abandoned Funnels % Exit || ga:goalAbandonsAll exitRate || METRIC || INTEGER PERCENT || FALSE || ga:exits / (ga:goalStartsAll - pageviews + ga:goalCompletionsAllscreenviews) || The overall number percentage of exits from your property that occurred out of times users started goals without actually completing themthe total page views.
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| Goal Conversions Internal Search || Goal XX Abandonment Rate Site Search Status || ga:goalXXAbandonRate searchUsed || METRIC DIMENSION || PERCENT STRING || TRUE || ((ga:goalXXStarts - ga:goalXXCompletions)) / (ga:goalXXStarts) || The rate at which the requested goal number A boolean to distinguish whether internal search was abandonedused in a session. Values are Visits With Site Search and Visits Without Site Search.
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| Goal Conversions Internal Search || Total Abandonment Rate Search Term || ga:goalAbandonRateAll searchKeyword || METRIC DIMENSION || PERCENT STRING || TRUE || ((ga:goalStartsAll - ga:goalCompletionsAll)) / (ga:goalStartsAll) || The rate at which goals were abandonedSearch terms used by users within your property.
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| Platform or Device Internal Search || Browser Refined Keyword || ga:browser searchKeywordRefinement || DIMENSION || STRING || true TRUE || || The names of browsers used Subsequent keyword search terms or strings entered by users to your website. For example, Internet Explorer or Firefoxafter a given initial string search.
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| Platform or Device Internal Search || Browser Version Site Search Category || ga:browserVersion searchCategory || DIMENSION || STRING || true TRUE || || The browser versions categories used by users to for the internal search if you have this enabled for your websiteprofile. For example, 2.0.0you might have product categories such as electronics, furniture, or clothing.14
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| Platform or Device Internal Search || Operating System Start Page || ga:operatingSystem searchStartPage || DIMENSION || STRING || true FALSE || || The operating system used by A page where the user initiated an internal search on your users. For example, Windows, Linux , Macintosh, iPhone, iPodproperty.
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| Platform or Device Internal Search || Operating System Version Destination Page || ga:operatingSystemVersion searchDestinationPage || DIMENSION || STRING || true FALSE || || The version of page the operating system used by user immediately visited after performing an internal search on your users, such as XP for Windows or PPC for Macintoshsite. (Usually the search results page).
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| Platform or Device Internal Search || Mobile Device Branding Results Pageviews || ga:mobileDeviceBranding searchResultViews || DIMENSION METRIC || STRING INTEGER || true FALSE || || Mobile manufacturer or branded nameThe number of times a search result page was viewed after performing a search.
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| Platform or Device Internal Search || Mobile Device Model Total Unique Searches || ga:mobileDeviceModel searchUniques || DIMENSION METRIC || STRING INTEGER || true TRUE || || Mobile device modelThe total number of unique keywords from internal searches within a session. For example if "shoes" was searched for 3 times in a session, it will be only counted once.
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| Platform or Device Internal Search || Mobile Input Selector Results Pageviews / Search || ga:mobileInputSelector avgSearchResultViews || DIMENSION METRIC || STRING FLOAT || true FALSE || ga:searchResultViews / ga:searchUniques || Selector used on the mobile device (e.g.: touchscreen, joystick, clickwheel, stylus)The average number of times people viewed a search results page after performing a search.
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| Platform or Device Internal Search || Mobile Device Info Sessions with Search || ga:mobileDeviceInfo searchSessions || DIMENSION METRIC || STRING INTEGER || true TRUE || || The branding, model, and marketing name used to identify the mobile device.total number of sessions that included an internal search
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| Platform or Device Internal Search || Mobile Device Marketing Name % Sessions with Search || ga:mobileDeviceMarketingName percentSessionsWithSearch || DIMENSION METRIC || STRING PERCENT || true FALSE || ga:searchSessions / ga:sessions || The marketing name used for the mobile devicepercentage of sessions with search.
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| Platform or Device Internal Search || Device Category Search Depth || ga:deviceCategory searchDepth || DIMENSION METRIC || STRING INTEGER || true TRUE || || The type average number of device: desktop, tablet, or mobilesubsequent page views made on your property after a use of your internal search feature.
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| Geo Network Internal Search || Continent Average Search Depth || ga:continent avgSearchDepth || DIMENSION METRIC || STRING FLOAT || true FALSE || ga:searchDepth / ga:searchUniques || The continents average number of pages people viewed after performing a search on your property users, derived from IP addresses.
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| Geo Network Internal Search || Sub Continent Region Search Refinements || ga:subContinent searchRefinements || DIMENSION METRIC || STRING INTEGER || true TRUE || || The sub-continent total number of users, derived from IP addressestimes a refinement (transition) occurs between internal search keywords within a session. For exampleif the sequence of keywords is: "shoes", "shoes", "pants", "pants", Polynesia or Northern Europethis metric will be one because the transition between "shoes" and "pants" is different.
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| Geo Network Internal Search || Country / Territory % Search Refinements || ga:country percentSearchRefinements || DIMENSION METRIC || STRING PERCENT || true FALSE || ga:searchRefinements / ga:searchResultViews || The country percentage of number of userstimes a refinement (i.e., derived from IP addressestransition) occurs between internal search keywords within a session.
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| Geo Network Internal Search || Region Time after Search || ga:region searchDuration || DIMENSION METRIC || STRING TIME || true TRUE || || The region of users to session duration on your property, derived from IP addresses. In the U.S., where a region is a state, such as New Yorkuse of your internal search feature occurred.
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| Geo Network Internal Search || Metro Time after Search || ga:metro avgSearchDuration || DIMENSION METRIC || STRING TIME || true FALSE || ga:searchDuration / ga:searchUniques || The Designated Market Area (DMA) from where traffic arrived average amount of time people spent on your propertyafter searching.
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| Geo Network Internal Search || City Search Exits || ga:city searchExits || DIMENSION METRIC || STRING INTEGER || true TRUE || || The cities number of property users, derived exits on your site that occurred following a search result from IP addressesyour internal search feature.
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| Geo Network Internal Search || Latitude % Search Exits || ga:latitude searchExitRate || DIMENSION METRIC || STRING PERCENT || FALSE || ga:searchExits / ga:searchUniques || The approximate latitude percentage of the user's city. Derived searches that resulted in an immediate exit from IP address. Locations north of the equator are represented by positive values and locations south of the equator by negative valuesyour property.
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| Geo Network Internal Search || Longitude Site Search Goal XX Conversion Rate || ga:longitude searchGoalXXConversionRate || DIMENSION METRIC || STRING PERCENT || FALSE || ga:goalXXCompletions / ga:searchUniques || The approximate longitude percentage of the user's citysearch sessions (i. Derived from IP addresse. Locations east of the meridian are represented by positive values and locations west of , sessions that included at least one search) which resulted in a conversion to the meridian by negative valuesrequested goal number.
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| Geo Network Internal Search || Network Domain Site Search Goal Conversion Rate || ga:networkDomain searchGoalConversionRateAll || DIMENSION METRIC || STRING PERCENT || true FALSE || ga:goalCompletionsAll / ga:searchUniques || The domain name percentage of the ISPs used by users to your propertysearch sessions (i. This is derived from the domain name registered e., sessions that included at least one search) which resulted in a conversion to the IP addressat least one of your goals.
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| Geo Network Internal Search || Service Provider Per Search Goal Value || ga:networkLocation goalValueAllPerSearch || DIMENSION METRIC || STRING CURRENCY || true FALSE || ga:goalValueAll / ga:searchUniques || The name average goal value of service providers used to reach a search on your property. For example, if most users to your website come via the major service providers for cable internet, you will see the names of those cable service providers in this element.
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| System Site Speed || Flash Version Page Load Time (ms) || ga:flashVersion pageLoadTime || DIMENSION METRIC || STRING INTEGER || true FALSE || || The versions Total Page Load Time is the amount of Flash supported by users' browserstime (in milliseconds) it takes for pages from the sample set to load, including minor versionsfrom initiation of the pageview (e.g. click on a page link) to load completion in the browser.
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| System Site Speed || Java Support Page Load Sample || ga:javaEnabled pageLoadSample || DIMENSION METRIC || STRING INTEGER || true FALSE || || Indicates Java support for users' browsers. The possible values are Yes sample set (or No where count) of pageviews used to calculate the first letter must be capitalizedaverage page load time.
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| System Site Speed || Language Avg. Page Load Time (sec) || ga:language avgPageLoadTime || DIMENSION METRIC || STRING FLOAT || true FALSE || (ga:pageLoadTime / ga:pageLoadSample / 1000) || The language provided by the HTTP Request average amount of time (in seconds) it takes for pages from the browser. Values are given as an ISO-639 code sample set to load, from initiation of the pageview (e.g. en-gb for British Englishclick on a page link)to load completion in the browser.
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| System Site Speed || Screen Colors Domain Lookup Time (ms) || ga:screenColors domainLookupTime || DIMENSION METRIC || STRING INTEGER || true FALSE || || The color depth total amount of users' monitors, as retrieved from the DOM of the user's browser. For example 4-bit, 8-bit, 24-bit, or undefined-bittime (in milliseconds) spent in DNS lookup for this page among all samples.
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| System Site Speed || Source Property Display Name Avg. Domain Lookup Time (sec) || ga:sourcePropertyDisplayName avgDomainLookupTime || DIMENSION METRIC || STRING FLOAT || true FALSE || (ga:domainLookupTime / ga:speedMetricsSample / 1000) || Source property display name The average amount of roll-up properties. This is valid only time (in seconds) spent in DNS lookup for roll-up propertiesthis page.
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| System Site Speed || Source Property Tracking ID Page Download Time (ms) || ga:sourcePropertyTrackingId pageDownloadTime || DIMENSION METRIC || STRING INTEGER || true FALSE || || Source property tracking ID The total amount of roll-up properties. This is valid only for roll-up propertiestime (in milliseconds) to download this page among all samples.
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| System Site Speed || Screen Resolution Avg. Page Download Time (sec) || ga:screenResolution avgPageDownloadTime || DIMENSION METRIC || STRING FLOAT || true FALSE || (ga:pageDownloadTime / ga:speedMetricsSample / 1000) || The screen resolution average amount of users' screens. For example: 1024x738time (in seconds) to download this page.
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| Social Activities Site Speed || Endorsing URL Redirection Time (ms) || ga:socialActivityEndorsingUrl redirectionTime || DIMENSION METRIC || STRING INTEGER || FALSE || || For a social data hub activity, this value represents the URL The total amount of the social activity time (ein milliseconds) spent in redirects before fetching this page among all samples.g. the Google+ post URLIf there are no redirects, the blog comment URL, etcvalue for this metric is expected to be 0.)
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| Social Activities Site Speed || Display Name Avg. Redirection Time (sec) || ga:socialActivityDisplayName avgRedirectionTime || DIMENSION METRIC || STRING FLOAT || FALSE || (ga:redirectionTime / ga:speedMetricsSample / 1000) || For a social data hub activity, The average amount of time (in seconds) spent in redirects before fetching this value represents page. If there are no redirects, the title of the social activity posted by the social network uservalue for this metric is expected to be 0.
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| Social Activities Site Speed || Social Activity Post Server Connection Time (ms) || ga:socialActivityPost serverConnectionTime || DIMENSION METRIC || STRING INTEGER || FALSE || || For a social data hub activity, this value represents the content The total amount of the social activity posted by the social network user time (ein milliseconds) spent in establishing TCP connection for this page among all samples.g. The message content of a Google+ post)
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| Social Activities Site Speed || Social Activity Timestamp Avg. Server Connection Time (sec) || ga:socialActivityTimestamp avgServerConnectionTime || DIMENSION METRIC || STRING FLOAT || FALSE || (ga:serverConnectionTime / ga:speedMetricsSample / 1000) || For a social data hub activity, The average amount of time (in seconds) spent in establishing TCP connection for this value represents when the social activity occurred on the social networkpage.
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| Social Activities Site Speed || Social User Handle Server Response Time (ms) || ga:socialActivityUserHandle serverResponseTime || DIMENSION METRIC || STRING INTEGER || FALSE || || For The total amount of time (in milliseconds) your server takes to respond to a social data hub activityuser request among all samples, this value represents including the social network handle (e.g. name or ID) of the time from user who initiated the social activity's location to your server.
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| Social Activities Site Speed || User Photo URL Avg. Server Response Time (sec) || ga:socialActivityUserPhotoUrl avgServerResponseTime || DIMENSION METRIC || STRING FLOAT || FALSE || (ga:serverResponseTime / ga:speedMetricsSample / 1000) || For The average amount of time (in seconds) your server takes to respond to a social data hub activityuser request, this value represents the URL of the photo associated with including the network time from user's social network profilelocation to your server.
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| Social Activities Site Speed || User Profile URL Speed Metrics Sample || ga:socialActivityUserProfileUrl speedMetricsSample || DIMENSION METRIC || STRING INTEGER || FALSE || || For a social data hub activity, this value represents the URL The sample set (or count) of pageviews used to calculate the associated user's social network profileaverages for site speed metrics. This metric is used in all site speed average calculations including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime.
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| Social Activities Site Speed || Shared URL Document Interactive Time (ms) || ga:socialActivityContentUrl domInteractiveTime || DIMENSION METRIC || STRING INTEGER || FALSE || || For a social data hub activity, this value represents The time the URL shared by browser takes (in milliseconds) to parse the document (DOMInteractive), including the associated social network time from the user's location to your server. At this time, the user can interact with the Document Object Model even though it is not fully loaded.
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| Social Activities Site Speed || Social Tags Summary Avg. Document Interactive Time (sec) || ga:socialActivityTagsSummary avgDomInteractiveTime || DIMENSION METRIC || STRING FLOAT || FALSE || (ga:domInteractiveTime / ga:domLatencyMetricsSample / 1000) || For a social data hub activity, this is a commaThe average time (in seconds) it takes the browser to parse the document and execute deferred and parser-separated set of tags associated with inserted scripts including the network time from the social activityuser's location to your server.
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| Social Activities Site Speed || Originating Social Action Document Content Loaded Time (ms) || ga:socialActivityAction domContentLoadedTime || DIMENSION METRIC || STRING INTEGER || FALSE || || For a social data hub activityThe time the browser takes (in milliseconds) to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded), this value represents including the type network time from the user's location to your server. Parsing of social action associated with the activity (document is finished, the Document Object Model is ready, but referenced style sheets, images, and subframes may not be finished loading. This event is often the starting point for javascript framework execution, e.g. vote, comment, +1JQuery's onready() callback, etc.).
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| Social Activities Site Speed || Social Network and Action Avg. Document Content Loaded Time (sec) || ga:socialActivityNetworkAction avgDomContentLoadedTime || DIMENSION METRIC || STRING FLOAT || FALSE || (ga:domContentLoadedTime / ga:domLatencyMetricsSample / 1000) || For a social data hub activity, this value represents the type of social action and The average time (in seconds) it takes the social network where browser to parse the activity originateddocument.
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| Social Activities Site Speed || Data Hub Activities DOM Latency Metrics Sample || ga:socialActivities domLatencyMetricsSample || METRIC || INTEGER || FALSE || || The sample set (or count ) of activities where a content URL was shared / mentioned on a social data hub partner networkpageviews used to calculate the averages for site speed DOM metrics. This metric is used in the avgDomContentLoadedTime and avgDomInteractiveTime calculations.
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| Page App Tracking || Hostname App Installer ID || ga:hostname appInstallerId || DIMENSION || STRING || true TRUE || || The hostname ID of the installer (e.g., Google Play Store) from which the tracking request app was madedownloaded. By default, the app installer id is set based on the PackageManager#getInstallerPackageName method.
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| Page App Tracking || Page App Version || ga:pagePath appVersion || DIMENSION || STRING || true TRUE || || A page on your website specified by path and/or query parameters. Use in conjunction with hostname to get the full URL The version of the pageapplication.
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| Page App Tracking || Page path level 1 App Name || ga:pagePathLevel1 appName || DIMENSION || STRING || TRUE || || This dimension rolls up all The name of the page paths in the first hierarchical level in pagePathapplication.
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| Page App Tracking || Page path level 2 App ID || ga:pagePathLevel2 appId || DIMENSION || STRING || TRUE || || This dimension rolls up all The ID of the page paths in the second hierarchical level in pagePathapplication.
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| Page App Tracking || Page path level 3 Screen Name || ga:pagePathLevel3 screenName || DIMENSION || STRING || TRUE || || This dimension rolls up all The name of the page paths in the third hierarchical level in pagePathscreen.
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| Page App Tracking || Page path level 4 Screen Depth || ga:pagePathLevel4 screenDepth || DIMENSION || STRING || TRUE || || This dimension rolls up all the page paths into hierarchical levelsThe number of screenviews per session reported as a string. Up to 4 pagePath levels maybe specified. All additional levels in the pagePath hierarchy are also rolled up in this dimensionCan be useful for historgrams.
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| Page App Tracking || Page Title Landing Screen || ga:pageTitle landingScreenName || DIMENSION || STRING || true TRUE || || The title name of a page. Keep in mind that multiple pages might have the same page titlefirst screen viewed.
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| Page App Tracking || Landing Page Exit Screen || ga:landingPagePath exitScreenName || DIMENSION || STRING || true TRUE || || The first page in a name of the screen when the user's session, or landing pageexited the application.
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| Page App Tracking || Second Page Screen Views || ga:secondPagePath screenviews || DIMENSION METRIC || STRING INTEGER || TRUE || || The second page in a user's sessiontotal number of screenviews.
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| Page App Tracking || Exit Page Unique Screen Views || ga:exitPagePath uniqueScreenviews || DIMENSION METRIC || STRING INTEGER || true TRUE || || The last page in number of different (unique) screenviews within a user's session, or exit page.
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| Page App Tracking || Previous Page Path Screens / Session || ga:previousPagePath screenviewsPerSession || DIMENSION METRIC || STRING FLOAT || FALSE || ga:screenviews / ga:sessions || A page on your property that was visited before another page on the same property. Typically used with the pagePath dimensionThe average number of screenviews per session.
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| Page App Tracking || Next Page Path Time on Screen || ga:nextPagePath timeOnScreen || DIMENSION METRIC || STRING TIME || TRUE || || A page on your website that was visited after another page on your website. Typically used with The time spent viewing the previousPagePath dimensioncurrent screen.
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| Page App Tracking || Page Depth Avg. Time on Screen || ga:pageDepth avgScreenviewDuration || DIMENSION METRIC || STRING TIME || true FALSE || || The number average amount of pages visited by time users during spent on a session. The value is a histogram that counts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of sessions will have morescreen in seconds.
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| Page Event Tracking || Page Value Event Category || ga:pageValue eventCategory || METRIC DIMENSION || CURRENCY STRING || TRUE || || The average value category of this page or set of pages. Page Value is (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews (for the page or set of pages)event.
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| Page Event Tracking || Entrances Event Action || ga:entrances eventAction || METRIC DIMENSION || INTEGER STRING || true TRUE || || The number action of entrances to your property measured as the first pageview in a sessionevent. Typically used with landingPagePath
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| Page Event Tracking || Entrances / Pageviews Event Label || ga:entranceRate eventLabel || METRIC DIMENSION || PERCENT STRING || TRUE || ga:entrances / ga:pageviews || The percentage label of pageviews in which this page was the entranceevent.
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| Page Event Tracking || Pageviews Total Events || ga:pageviews totalEvents || METRIC || INTEGER || true TRUE || || The total number of pageviews events for your propertythe profile, across all categories.
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| Page Event Tracking || Pages / Session Unique Events || ga:pageviewsPerSession uniqueEvents || METRIC || FLOAT INTEGER || FALSE || ga:pageviews / ga:sessions || The average total number of pages viewed during a session on your property. Repeated views of a single page are countedunique events for the profile, across all categories.
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| Page Event Tracking || Unique Pageviews Event Value || ga:uniquePageviews eventValue || METRIC || INTEGER || true TRUE || || The number total value of different (unique) pages within a session. This takes into both events for the pagePath and pageTitle to determine uniquenessprofile.
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| Page Event Tracking || Time on Page Avg. Value || ga:timeOnPage avgEventValue || METRIC || TIME FLOAT || true FALSE || ga:eventValue / ga:totalEvents || How long a user spent on a particular page in seconds. Calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. Thus, this metric does not apply to exit pages for your propertyThe average value of an event.
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| Page Event Tracking || Avg. Time on Page Sessions with Event || ga:avgTimeOnPage sessionsWithEvent || METRIC || TIME INTEGER || TRUE || ga:timeOnPage / (ga:pageviews - ga:exits) || The average amount of time users spent viewing this page or a set total number of pagessessions with events.
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| Page Event Tracking || Exits Events / Session with Event || ga:exits eventsPerSessionWithEvent || METRIC || INTEGER FLOAT || true FALSE || ga:totalEvents / ga:sessionsWithEvent || The average number of exits from your propertyevents per session with event.
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| Page Tracking Ecommerce || % Exit Transaction ID || ga:exitRate transactionId || METRIC DIMENSION || PERCENT STRING || TRUE || ga:exits / (ga:pageviews + ga:screenviews) || The percentage of exits from transaction ID for the shopping cart purchase as supplied by your property that occurred out of the total page viewsecommerce tracking method.
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| Internal Search Ecommerce || Site Search Status Affiliation || ga:searchUsed affiliation || DIMENSION || STRING || true TRUE || || A boolean to distinguish whether internal search was Typically used in to designate a session. Values are Visits With Site Search supplying company or brick and Visits Without Site Searchmortar location; product affiliation.
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| Internal Search Ecommerce || Search Term Sessions to Transaction || ga:searchKeyword sessionsToTransaction || DIMENSION || STRING || true TRUE || || Search terms used by The number of sessions between users within your property' purchases and the related campaigns that lead to the purchases.
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| Internal Search Ecommerce || Refined Keyword Days to Transaction || ga:searchKeywordRefinement daysToTransaction || DIMENSION || STRING || true TRUE || || Subsequent keyword search terms or strings entered by The number of days between users after a given initial string search' purchases and the related campaigns that lead to the purchases.
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| Internal Search Ecommerce || Site Search Category Product SKU || ga:searchCategory productSku || DIMENSION || STRING || true TRUE || || The categories used product sku for the internal search if purchased items as you have this enabled for defined them in your profile. For example, you might have product categories such as electronics, furniture, or clothingecommerce tracking application.
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| Internal Search Ecommerce || Start Page Product || ga:searchStartPage productName || DIMENSION || STRING || TRUE || || A page where the user initiated an internal search on The product name for purchased items as supplied by your propertyecommerce tracking application.
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| Internal Search Ecommerce || Destination Page Product Category || ga:searchDestinationPage productCategory || DIMENSION || STRING || TRUE || || A page that the user visited after performing an internal search on Any product variations (size, color) for purchased items as supplied by your propertyecommerce application. Not compatible with Enhanced Ecommerce.
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| Internal Search Ecommerce || Results Pageviews Currency Code || ga:searchResultViews currencyCode || METRIC DIMENSION || INTEGER STRING || FALSE || || The number local currency code of times a search result page was viewed after performing a searchthe transaction based on ISO 4217 standard.
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| Internal Search Ecommerce || Total Unique Searches Transactions || ga:searchUniques transactions || METRIC || INTEGER || true TRUE || || The total number of unique keywords from internal searches within a session. For example if "shoes" was searched for 3 times in a session, it will be only counted oncetransactions.
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| Internal Search Ecommerce || Results Pageviews / Search Ecommerce Conversion Rate || ga:avgSearchResultViews transactionsPerSession || METRIC || FLOAT PERCENT || FALSE || ga:searchResultViews transactions / ga:searchUniques sessions || The average number of times people viewed a search results page after performing transactions for a searchsession on your property.
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| Internal Search Ecommerce || Sessions with Search Revenue || ga:searchSessions transactionRevenue || METRIC || INTEGER CURRENCY || true TRUE || || The total number of sessions that included an internal searchsale revenue provided in the transaction excluding shipping and tax.
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| Internal Search Ecommerce || % Sessions with Search Average Order Value || ga:percentSessionsWithSearch revenuePerTransaction || METRIC || PERCENT CURRENCY || FALSE || ga:searchSessions transactionRevenue / ga:sessions transactions || The percentage of sessions with searchaverage revenue for an e-commerce transaction.
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| Internal Search Ecommerce || Search Depth Per Session Value || ga:searchDepth transactionRevenuePerSession || METRIC || INTEGER CURRENCY || true FALSE || ga:transactionRevenue / ga:sessions || The average number of subsequent page views made Average transaction revenue for a session on your property after a use of your internal search feature.
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| Internal Search Ecommerce || Average Search Depth Shipping || ga:avgSearchDepth transactionShipping || METRIC || FLOAT CURRENCY || TRUE || ga:searchDepth / ga:searchUniques || The average number total cost of pages people viewed after performing a search on your propertyshipping.
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| Internal Search Ecommerce || Search Refinements Tax || ga:searchRefinements transactionTax || METRIC || INTEGER CURRENCY || true TRUE || || The total number amount of times a refinement (transition) occurs between internal search keywords within a session. For example if the sequence of keywords is: "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is differenttax.
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| Internal Search Ecommerce || % Search Refinements Total Value || ga:percentSearchRefinements totalValue || METRIC || PERCENT CURRENCY || FALSE || (ga:searchRefinements / transactionRevenue + ga:searchResultViews goalValueAll) || The percentage of number of times a refinement Total value for your property (i.e., transitionincluding total revenue and total goal value) occurs between internal search keywords within a session.
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| Internal Search Ecommerce || Time after Search Quantity || ga:searchDuration itemQuantity || METRIC || TIME INTEGER || true TRUE || || The session duration on your property where a use total number of your internal search feature occurreditems purchased. For example, if users purchase 2 frisbees and 5 tennis balls, 7 items have been purchased.
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| Internal Search Ecommerce || Time after Search Unique Purchases || ga:avgSearchDuration uniquePurchases || METRIC || TIME INTEGER || TRUE || ga:searchDuration / ga:searchUniques || The average amount number of time people spent on product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from your property after searchingsite, 2 unique products have been purchased.
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| Internal Search Ecommerce || Search Exits Average Price || ga:searchExits revenuePerItem || METRIC || INTEGER CURRENCY || true FALSE || ga:itemRevenue / ga:itemQuantity || The number of exits on your site that occurred following a search result from your internal search featureaverage revenue per item.
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| Internal Search Ecommerce || % Search Exits Product Revenue || ga:searchExitRate itemRevenue || METRIC || PERCENT CURRENCY || TRUE || ga:searchExits / ga:searchUniques || The percentage of searches that resulted in an immediate exit total revenue from purchased product items on your property.
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| Internal Search Ecommerce || Site Search Goal XX Conversion Rate Average QTY || ga:searchGoalXXConversionRate itemsPerPurchase || METRIC || PERCENT FLOAT || FALSE || ga:goalXXCompletions itemQuantity / ga:searchUniques uniquePurchases || The percentage average quantity of search sessions this item (i.e., sessions that included at least one searchor group of items) which resulted in a conversion to the requested goal numbersold per purchase.
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| Internal Search Ecommerce || Site Search Goal Conversion Rate Local Revenue || ga:searchGoalConversionRateAll localTransactionRevenue || METRIC || PERCENT CURRENCY || FALSE || ga:goalCompletionsAll / ga:searchUniques || The percentage of search sessions (i.e., sessions that included at least one search) which resulted Transaction revenue in a conversion to at least one of your goalslocal currency.
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| Internal Search Ecommerce || Per Search Goal Value Local Shipping || ga:goalValueAllPerSearch localTransactionShipping || METRIC || CURRENCY || FALSE || ga:goalValueAll / ga:searchUniques || The average goal value of a search on your propertyTransaction shipping cost in local currency.
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| Site Speed Ecommerce || Page Load Time (ms) Local Tax || ga:pageLoadTime localTransactionTax || METRIC || INTEGER CURRENCY || FALSE || || Total Page Load Time is the amount of time (in milliseconds) it takes for pages from the sample set to load, from initiation of the pageview (e.g. click on a page link) to load completion Transaction tax in the browserlocal currency.
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| Site Speed Ecommerce || Page Load Sample Local Product Revenue || ga:pageLoadSample localItemRevenue || METRIC || INTEGER CURRENCY || TRUE || || The sample set (or count) of pageviews used to calculate the average page load timeProduct revenue in local currency.
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| Site Speed Social Interactions || Avg. Page Load Time (sec) Social Source || ga:avgPageLoadTime socialInteractionNetwork || METRIC DIMENSION || FLOAT STRING || FALSE || (ga:pageLoadTime / ga:pageLoadSample / 1000) || The average amount of time (in seconds) it takes for pages from the sample set to loadFor social interactions, from initiation of the pageview (e.g. click on a page link) to load completion in value representing the browsersocial network being tracked.
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| Site Speed Social Interactions || Domain Lookup Time (ms) Social Action || ga:domainLookupTime socialInteractionAction || METRIC DIMENSION || INTEGER STRING || FALSE || || The total amount of time For social interactions, a value representing the social action being tracked (in milliseconds) spent in DNS lookup for this page among all samplese.g.+1, bookmark)
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| Site Speed Social Interactions || Avg. Domain Lookup Time (sec) Social Source and Action || ga:avgDomainLookupTime socialInteractionNetworkAction || METRIC DIMENSION || FLOAT STRING || FALSE || (ga:domainLookupTime / ga:speedMetricsSample / 1000) || The average amount For social interactions, a value representing the concatenation of time the socialInteractionNetwork and socialInteractionAction action being tracked at this hit level (in secondse.g. Google: +1) spent in DNS lookup for this page.
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| Site Speed Social Interactions || Page Download Time (ms) Social Entity || ga:pageDownloadTime socialInteractionTarget || METRIC DIMENSION || INTEGER STRING || FALSE || || The total amount of time For social interactions, a value representing the URL (in millisecondsor resource) to download this page among all sampleswhich receives the social network action.
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| Site Speed Social Interactions || Avg. Page Download Time (sec) Social Type || ga:avgPageDownloadTime socialEngagementType || METRIC DIMENSION || FLOAT STRING || FALSE || (ga:pageDownloadTime / ga:speedMetricsSample / 1000) || The average amount of time (in seconds) to download this pageEngagement type. Possible values are "Socially Engaged" or "Not Socially Engaged".
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| Site Speed Social Interactions || Redirection Time (ms) Social Actions || ga:redirectionTime socialInteractions || METRIC || INTEGER || FALSE || || The total amount number of time (in milliseconds) spent in redirects before fetching this page among all samples. If there are no redirects, the value for this metric is expected to be 0social interactions on your property.
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| Site Speed Social Interactions || Avg. Redirection Time (sec) Unique Social Actions || ga:avgRedirectionTime uniqueSocialInteractions || METRIC || FLOAT INTEGER || FALSE || (ga:redirectionTime / ga:speedMetricsSample / 1000) || The average amount number of time sessions during which the specified social action(in secondss) spent in redirects before fetching this pageoccurred at least once. If there are no redirectsThis is based on the the unique combination of socialInteractionNetwork, the value for this metric is expected to be 0socialInteractionAction, and socialInteractionTarget.
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| Site Speed Social Interactions || Server Connection Time (ms) Actions Per Social Session || ga:serverConnectionTime socialInteractionsPerSession || METRIC || INTEGER FLOAT || FALSE || ga:socialInteractions / ga:uniqueSocialInteractions || The total amount number of time (in milliseconds) spent in establishing TCP connection for this page among all samplessocial interactions per session on your property.
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| Site Speed User Timings || Avg. Server Connection Time (sec) Timing Category || ga:avgServerConnectionTime userTimingCategory || METRIC DIMENSION || FLOAT STRING || TRUE || (ga:serverConnectionTime / ga:speedMetricsSample / 1000) || The average amount of time (in seconds) spent in establishing TCP connection A string for categorizing all user timing variables into logical groups for this pageeasier reporting purposes.
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| Site Speed User Timings || Server Response Time (ms) Timing Label || ga:serverResponseTime userTimingLabel || METRIC DIMENSION || INTEGER STRING || TRUE || || The total amount name of time (in milliseconds) your server takes to respond to a user request among all samples, including the network time from userresource's location to your serveraction being tracked.
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| Site Speed User Timings || Avg. Server Response Time (sec) Timing Variable || ga:avgServerResponseTime userTimingVariable || METRIC DIMENSION || FLOAT STRING || TRUE || (ga:serverResponseTime / ga:speedMetricsSample / 1000) || The average amount of time (A value that can be used to add flexibility in seconds) your server takes to respond to a visualizing user request, including timings in the network time from user's location to your serverreports.
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| Site Speed User Timings || Speed Metrics Sample User Timing (ms) || ga:speedMetricsSample userTimingValue || METRIC || INTEGER || FALSE || || The sample set (or count) total number of pageviews used to calculate the averages milliseconds for site speed metrics. This metric is used in all site speed average calculations including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTimea user timing.
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| Site Speed User Timings || Document Interactive Time (ms) User Timing Sample || ga:domInteractiveTime userTimingSample || METRIC || INTEGER || FALSE || || The time the browser takes (in milliseconds) to parse the document (DOMInteractive)number of hits that were sent for a particular userTimingCategory, including the network time from the user's location to your server. At this timeuserTimingLabel, the user can interact with the Document Object Model even though it is not fully loadedand userTimingVariable.
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| Site Speed User Timings || Avg. Document Interactive Time User Timing (sec) || ga:avgDomInteractiveTime avgUserTimingValue || METRIC || FLOAT || FALSE || (ga:domInteractiveTime userTimingValue / ga:domLatencyMetricsSample userTimingSample / 1000) || The average amount of elapsed time (in seconds) it takes the browser to parse the document and execute deferred and parser-inserted scripts including the network time from the user's location to your server.
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| Site Speed Exceptions || Document Content Loaded Time (ms) Exception Description || ga:domContentLoadedTime exceptionDescription || METRIC DIMENSION || INTEGER STRING || TRUE || || The time description for the browser takes (in milliseconds) to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded), including the network time from the user's location to your server. Parsing of the document is finished, the Document Object Model is ready, but referenced style sheets, images, and subframes may not be finished loading. This event is often the starting point for javascript framework execution, e.g., JQuery's onready() callback, etcexception.
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| Site Speed Exceptions || Avg. Document Content Loaded Time (sec) Exceptions || ga:avgDomContentLoadedTime exceptions || METRIC || FLOAT INTEGER || TRUE || (ga:domContentLoadedTime / ga:domLatencyMetricsSample / 1000) || The average time (in seconds) it takes the browser number of exceptions that were sent to parse the documentGoogle Analytics.
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| Site Speed Exceptions || DOM Latency Metrics Sample Exceptions / Screen || ga:domLatencyMetricsSample exceptionsPerScreenview || METRIC || INTEGER PERCENT || FALSE || ga:exceptions / ga:screenviews || The sample set (or count) number of pageviews used to calculate exceptions thrown divided by the averages for site speed DOM metrics. This metric is used in the avgDomContentLoadedTime and avgDomInteractiveTime calculationsnumber of screenviews.
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| App Tracking Exceptions || App Installer ID Crashes || ga:appInstallerId fatalExceptions || DIMENSION METRIC || STRING INTEGER || true TRUE || || ID The number of the installer (e.g., Google Play Store) from which the app was downloaded. By default, the app installer id exceptions where isFatal is set based on the PackageManager#getInstallerPackageName methodto true.
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| App Tracking Exceptions || App Version Crashes / Screen || ga:appVersion fatalExceptionsPerScreenview || DIMENSION METRIC || STRING PERCENT || true FALSE || ga:fatalExceptions / ga:screenviews || The version number of fatal exceptions thrown divided by the applicationnumber of screenviews.
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| App Tracking Content Experiments || App Name Experiment ID || ga:appName experimentId || DIMENSION || STRING || true TRUE || || The name user-scoped id of the applicationcontent experiment that the user was exposed to when the metrics were reported.
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| App Tracking Content Experiments || App ID Variation || ga:appId experimentVariant || DIMENSION || STRING || true TRUE || || The ID user-scoped id of the applicationparticular variation that the user was exposed to during a content experiment.
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| App Tracking Custom Variables or Columns || Screen Name Custom Dimension XX || ga:screenName dimensionXX || DIMENSION || STRING || true TRUE || || The name of the screenrequested custom dimension, where XX refers the number/index of the custom dimension.
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| App Tracking Custom Variables or Columns || Screen Depth Custom Variable (Key XX) || ga:screenDepth customVarNameXX || DIMENSION || STRING || true TRUE || || The number of screenviews per session reported as a string. Can be useful name for historgramsthe requested custom variable.
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| App Tracking Custom Variables or Columns || Landing Screen Custom Metric XX Value || ga:landingScreenName metricXX || DIMENSION METRIC || STRING INTEGER || true TRUE || || The name of the first screen viewedrequested custom metric, where XX refers the number/index of the custom metric.
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| App Tracking Custom Variables or Columns || Exit Screen Custom Variable (Value XX) || ga:exitScreenName customVarValueXX || DIMENSION || STRING || true TRUE || || The name of the screen when the user exited value for the applicationrequested custom variable.
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| App Tracking Time || Screen Views Date || ga:screenviews date || METRIC DIMENSION || INTEGER STRING || true FALSE || || The total number date of screenviewsthe session formatted as YYYYMMDD.
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| App Tracking Time || Unique Screen Views Year || ga:uniqueScreenviews year || METRIC DIMENSION || INTEGER STRING || true FALSE || || The number year of different (unique) screenviews within a the session. A four-digit year from 2005 to the current year.
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| App Tracking Time || Screens / Session Month of the year || ga:screenviewsPerSession month || METRIC DIMENSION || FLOAT STRING || FALSE || ga:screenviews / ga:sessions || The average number month of screenviews per the session. A two digit integer from 01 to 12.
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| App Tracking Time || Time on Screen Week of the Year || ga:timeOnScreen week || METRIC DIMENSION || TIME STRING || true FALSE || || The time spent viewing week of the current screensession. A two-digit number from 01 to 53. Each week starts on Sunday.
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| App Tracking Time || Avg. Time on Screen Day of the month || ga:avgScreenviewDuration day || METRIC DIMENSION || TIME STRING || FALSE || || The average amount day of time users spent on a screen in secondsthe month. A two-digit number from 01 to 31.
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| Event Tracking Time || Event Category Hour || ga:eventCategory hour || DIMENSION || STRING || true TRUE || || The category A two-digit hour of the eventday ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time, adhering to all local rules for daylight savings time. If your timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the change-over hour (e.g. between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)
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| Event Tracking Time || Event Action Minute || ga:eventAction minute || DIMENSION || STRING || true TRUE || || The action of Returns the eventminute in the hour. The possible values are between 00 and 59.
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| Event Tracking Time || Event Label Month Index || ga:eventLabel nthMonth || DIMENSION || STRING || true FALSE || || The label of Index for each month in the eventspecified date range. Index for the first month in the date range is 0, 1 for the second month, and so on. The index corresponds to month entries.
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| Event Tracking Time || Total Events Week Index || ga:totalEvents nthWeek || METRIC DIMENSION || INTEGER STRING || true FALSE || || The total number of events Index for each week in the profilespecified date range. Index for the first week in the date range is 0, across all categories1 for the second week, and so on. The index corresponds to week entries.
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| Event Tracking Time || Unique Events Day Index || ga:uniqueEvents nthDay || METRIC DIMENSION || INTEGER STRING || FALSE || || The total number of unique events Index for each day in the specified date range. Index for the first day (i.e., start-date) in the date range is 0, 1 for the profilesecond day, across all categoriesand so on.
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| Event Tracking Time || Event Value Minute Index || ga:eventValue nthMinute || METRIC DIMENSION || INTEGER STRING || true FALSE || || The total value Index for each minute in the specified date range. Index for the first minute of events first day (i.e., start-date) in the date range is 0, 1 for the profilenext minute, and so on.
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| Event Tracking Time || Avg. Value Day of Week || ga:avgEventValue dayOfWeek || METRIC DIMENSION || FLOAT STRING || FALSE || ga:eventValue / ga:totalEvents || The average value day of an eventthe week. A one-digit number from 0 (Sunday) to 6 (Saturday).
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| Event Tracking Time || Sessions with Event Day of Week Name || ga:sessionsWithEvent dayOfWeekName || METRIC DIMENSION || INTEGER STRING || true FALSE || || The total number name of the day of sessions with eventsthe week (in English).
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| Event Tracking Time || Events / Session with Event Hour of Day || ga:eventsPerSessionWithEvent dateHour || METRIC DIMENSION || FLOAT STRING || FALSE || || Combined values of ga:totalEvents / date and ga:sessionsWithEvent || The average number of events per session with eventhour.
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| Ecommerce Time || Transaction Id Month of Year || ga:transactionId yearMonth || DIMENSION || STRING || true FALSE || || The transaction ID for the shopping cart purchase as supplied by your ecommerce tracking methodCombined values of ga:year and ga:month.
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| Ecommerce Time || Affiliation Week of Year || ga:affiliation yearWeek || DIMENSION || STRING || true FALSE || || Typically used to designate a supplying company or brick Combined values of ga:year and mortar location; product affiliationga:week.
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| Ecommerce Time || Sessions to Transaction ISO Week of the Year || ga:sessionsToTransaction isoWeek || DIMENSION || STRING || true FALSE || || The ISO week number of sessions between users' purchases and the related campaigns that lead to the purchases, where each week starts with a Monday. Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear since ga:year represents gregorian calendar.
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| Ecommerce Time || Days to Transaction ISO Year || ga:daysToTransaction isoYear || DIMENSION || STRING || true FALSE || || The number ISO year of days between users' purchases and the related campaigns that lead to the purchasessession. Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should only be used with ga:isoWeek since ga:week represents gregorian calendar.
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| Ecommerce Time || Product SKU ISO Week of ISO Year || ga:productSku isoYearIsoWeek || DIMENSION || STRING || true FALSE || || The product sku for purchased items as you have defined them in your ecommerce tracking applicationCombined values of ga:isoYear and ga:isoWeek.
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| Ecommerce DoubleClick Campaign Manager || Product DFA Ad (GA Model) || ga:productName dcmClickAd || DIMENSION || STRING || true FALSE || || The product DCM ad name for purchased items as supplied by your ecommerce tracking applicationof the DCM click matching the Google Analytics session (premium only).
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| Ecommerce DoubleClick Campaign Manager || Product Category DFA Ad ID (GA Model) || ga:productCategory dcmClickAdId || DIMENSION || STRING || true FALSE || || Any product variations DCM ad ID of the DCM click matching the Google Analytics session (size, colorpremium only) for purchased items as supplied by your ecommerce application.
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| Ecommerce DoubleClick Campaign Manager || Currency Code DFA Ad Type (GA Model) || ga:currencyCode dcmClickAdType || DIMENSION || STRING || FALSE || || The local currency code DCM ad type name of the transaction based on ISO 4217 standardDCM click matching the Google Analytics session (premium only).
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| Ecommerce DoubleClick Campaign Manager || Transactions DFA Ad Type ID || ga:transactions dcmClickAdTypeId || METRIC DIMENSION || INTEGER STRING || true FALSE || || The total number DCM ad type ID of transactionsthe DCM click matching the Google Analytics session (premium only).
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| Ecommerce DoubleClick Campaign Manager || Ecommerce Conversion Rate DFA Advertiser (GA Model) || ga:transactionsPerSession dcmClickAdvertiser || METRIC DIMENSION || PERCENT STRING || FALSE || ga:transactions / ga:sessions || The average number DCM advertiser name of transactions for a the DCM click matching the Google Analytics session on your property(premium only).
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| Ecommerce DoubleClick Campaign Manager || Revenue DFA Advertiser ID (GA Model) || ga:transactionRevenue dcmClickAdvertiserId || METRIC DIMENSION || CURRENCY STRING || true FALSE || || The total sale revenue provided in DCM advertiser ID of the transaction excluding shipping and taxDCM click matching the Google Analytics session (premium only).
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| Ecommerce DoubleClick Campaign Manager || Average Order Value DFA Campaign (GA Model) || ga:revenuePerTransaction dcmClickCampaign || METRIC DIMENSION || CURRENCY STRING || FALSE || ga:transactionRevenue / ga:transactions || The average revenue for an e-commerce transactionDCM campaign name of the DCM click matching the Google Analytics session (premium only).
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| Ecommerce DoubleClick Campaign Manager || Per Session Value DFA Campaign ID (GA Model) || ga:transactionRevenuePerSession dcmClickCampaignId || METRIC DIMENSION || CURRENCY STRING || FALSE || ga:transactionRevenue / ga:sessions || Average transaction revenue for a DCM campaign ID of the DCM click matching the Google Analytics session on your property(premium only).
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| Ecommerce DoubleClick Campaign Manager || Shipping DFA Creative ID (GA Model) || ga:transactionShipping dcmClickCreativeId || METRIC DIMENSION || CURRENCY STRING || true FALSE || || The total cost DCM creative ID of shippingthe DCM click matching the Google Analytics session (premium only).
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| Ecommerce DoubleClick Campaign Manager || Tax DFA Creative (GA Model) || ga:transactionTax dcmClickCreative || METRIC DIMENSION || CURRENCY STRING || true FALSE || || The total amount DCM creative name of taxthe DCM click matching the Google Analytics session (premium only).
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| Ecommerce DoubleClick Campaign Manager || Total Value DFA Rendering ID (GA Model) || ga:totalValue dcmClickRenderingId || METRIC DIMENSION || CURRENCY STRING || FALSE || (ga:transactionRevenue + ga:goalValueAll) || Total value for your property DCM rendering ID of the DCM click matching the Google Analytics session (including total revenue and total goal valuepremium only).
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| Ecommerce DoubleClick Campaign Manager || Quantity DFA Creative Type (GA Model) || ga:itemQuantity dcmClickCreativeType || METRIC DIMENSION || INTEGER STRING || true FALSE || || The total number DCM creative type name of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, 7 items have been purchasedthe DCM click matching the Google Analytics session (premium only).
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| Ecommerce DoubleClick Campaign Manager || Unique Purchases DFA Creative Type ID (GA Model) || ga:uniquePurchases dcmClickCreativeTypeId || METRIC DIMENSION || INTEGER STRING || true FALSE || || The number DCM creative type ID of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from your site, 2 unique products have been purchasedthe DCM click matching the Google Analytics session (premium only).
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| Ecommerce DoubleClick Campaign Manager || Average Price DFA Creative Version (GA Model) || ga:revenuePerItem dcmClickCreativeVersion || METRIC DIMENSION || CURRENCY STRING || FALSE || ga:itemRevenue / ga:itemQuantity || The average revenue per itemDCM creative version of the DCM click matching the Google Analytics session (premium only).
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| Ecommerce DoubleClick Campaign Manager || Product Revenue DFA Site (GA Model) || ga:itemRevenue dcmClickSite || METRIC DIMENSION || CURRENCY STRING || true FALSE || || The total revenue from purchased product items Site name where the DCM creative was shown and clicked on your propertyfor the DCM click matching the Google Analytics session (premium only).
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| Ecommerce DoubleClick Campaign Manager || Average QTY DFA Site ID (GA Model) || ga:itemsPerPurchase dcmClickSiteId || METRIC DIMENSION || FLOAT STRING || FALSE || ga:itemQuantity / ga:uniquePurchases || The average quantity of this item DCM site ID where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session (or group of itemspremium only) sold per purchase.
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| Ecommerce DoubleClick Campaign Manager || Local Revenue DFA Placement (GA Model) || ga:localTransactionRevenue dcmClickSitePlacement || METRIC DIMENSION || CURRENCY STRING || FALSE || || Transaction revenue in local currencyDCM site placement name of the DCM click matching the Google Analytics session (premium only).
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| Ecommerce DoubleClick Campaign Manager || Local Shipping DFA Placement ID (GA Model) || ga:localTransactionShipping dcmClickSitePlacementId || METRIC DIMENSION || CURRENCY STRING || FALSE || || Transaction shipping cost in local currencyDCM site placement ID of the DCM click matching the Google Analytics session (premium only).
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| Ecommerce DoubleClick Campaign Manager || Local Tax DFA Floodlight Configuration ID (GA Model) || ga:localTransactionTax dcmClickSpotId || METRIC DIMENSION || CURRENCY STRING || FALSE || || Transaction tax in local currencyDCM Floodlight configuration ID of the DCM click matching the Google Analytics session (premium only).
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| Ecommerce DoubleClick Campaign Manager || Local Product Revenue DFA Activity || ga:localItemRevenue dcmFloodlightActivity || METRIC DIMENSION || CURRENCY STRING || true FALSE || || Product revenue in local currencyDCM Floodlight activity name associated with the floodlight conversion (premium only).
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| Social Interactions DoubleClick Campaign Manager || Social Source DFA Activity and Group || ga:socialInteractionNetwork dcmFloodlightActivityAndGroup || DIMENSION || STRING || FALSE || || For social interactions, a value representing DCM Floodlight activity name and group name associated with the social network being trackedfloodlight conversion (premium only).
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| Social Interactions DoubleClick Campaign Manager || Social Action DFA Activity Group || ga:socialInteractionAction dcmFloodlightActivityGroup || DIMENSION || STRING || FALSE || || For social interactions, a value representing DCM Floodlight activity group name associated with the social action being tracked floodlight conversion (epremium only).g. +1, bookmark)
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| Social Interactions DoubleClick Campaign Manager || Social Source and Action DFA Activity Group ID || ga:socialInteractionNetworkAction dcmFloodlightActivityGroupId || DIMENSION || STRING || FALSE || || For social interactions, a value representing DCM Floodlight activity group ID associated with the concatenation of the socialInteractionNetwork and socialInteractionAction action being tracked at this hit level floodlight conversion (epremium only).g. Google: +1)
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| Social Interactions DoubleClick Campaign Manager || Social Entity DFA Activity ID || ga:socialInteractionTarget dcmFloodlightActivityId || DIMENSION || STRING || FALSE || || For social interactions, a value representing DCM Floodlight activity ID associated with the URL floodlight conversion (or resourcepremium only) which receives the social network action.
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| Social Interactions DoubleClick Campaign Manager || Social Type DFA Advertiser ID || ga:socialEngagementType dcmFloodlightAdvertiserId || DIMENSION || STRING || FALSE || || Engagement type. Possible values are "Socially Engaged" or "Not Socially Engaged"DCM Floodlight advertiser ID associated with the floodlight conversion (premium only).
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| Social Interactions DoubleClick Campaign Manager || Social Actions DFA Floodlight Configuration ID || ga:socialInteractions dcmFloodlightSpotId || METRIC DIMENSION || INTEGER STRING || FALSE || || The total number of social interactions on your propertyDCM Floodlight configuration ID associated with the floodlight conversion (premium only).
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| Social Interactions DoubleClick Campaign Manager || Unique Social Actions DFA Ad || ga:uniqueSocialInteractions dcmLastEventAd || METRIC DIMENSION || INTEGER STRING || FALSE || || The number DCM ad name of sessions during which the specified social actionlast DCM event (simpression or click within the DCM lookback window) occurred at least once. This is based on associated with the the unique combination of socialInteractionNetwork, socialInteractionAction, and socialInteractionTargetGoogle Analytics session (premium only).
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| Social Interactions DoubleClick Campaign Manager || Actions Per Social Session DFA Ad ID (DFA Model) || ga:socialInteractionsPerSession dcmLastEventAdId || METRIC DIMENSION || FLOAT STRING || FALSE || ga:socialInteractions / ga:uniqueSocialInteractions || The number DCM ad ID of social interactions per the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session on your property(premium only).
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| User Timings DoubleClick Campaign Manager || Timing Category DFA Ad Type (DFA Model) || ga:userTimingCategory dcmLastEventAdType || DIMENSION || STRING || true FALSE || || A string for categorizing all user timing variables into logical groups for easier reporting purposesDCM ad type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| User Timings DoubleClick Campaign Manager || Timing Label DFA Ad Type ID (DFA Model) || ga:userTimingLabel dcmLastEventAdTypeId || DIMENSION || STRING || true FALSE || || The name DCM ad type ID of the resource's action being trackedlast DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| User Timings DoubleClick Campaign Manager || Timing Variable DFA Advertiser (DFA Model) || ga:userTimingVariable dcmLastEventAdvertiser || DIMENSION || STRING || true FALSE || || A value that can be used to add flexibility in visualizing user timings in DCM advertiser name of the reportslast DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| User Timings DoubleClick Campaign Manager || User Timing DFA Advertiser ID (msDFA Model) || ga:userTimingValue dcmLastEventAdvertiserId || METRIC DIMENSION || INTEGER STRING || FALSE || || The total number DCM advertiser ID of milliseconds for a user timingthe last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| User Timings DoubleClick Campaign Manager || User Timing Sample DFA Attribution Type (DFA Model) || ga:userTimingSample dcmLastEventAttributionType || METRIC DIMENSION || INTEGER STRING || FALSE || || The number of hits that were sent for There are two possible values: ClickThrough and ViewThrough. If the last DCM event associated with the Google Analytics session was a particular userTimingCategoryclick, userTimingLabelthen the value will be ClickThrough. If the last DCM event associated with the Google Analytics session was an ad impression, and userTimingVariablethen the value will be ViewThrough (premium only).
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| User Timings DoubleClick Campaign Manager || Avg. User Timing DFA Campaign (secDFA Model) || ga:avgUserTimingValue dcmLastEventCampaign || METRIC DIMENSION || FLOAT STRING || FALSE || || DCM campaign name of the last DCM event (ga:userTimingValue / ga:userTimingSample / 1000impression or click within the DCM lookback window) associated with the Google Analytics session (premium only) || The average amount of elapsed time.
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| Exceptions DoubleClick Campaign Manager || Exception Description DFA Campaign ID (DFA Model) || ga:exceptionDescription dcmLastEventCampaignId || DIMENSION || STRING || true FALSE || || The description for DCM campaign ID of the exceptionlast DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| Exceptions DoubleClick Campaign Manager || Exceptions DFA Creative ID (DFA Model) || ga:exceptions dcmLastEventCreativeId || METRIC DIMENSION || INTEGER STRING || true FALSE || || The number DCM creative ID of exceptions that were sent to the last DCM event (impression or click within the DCM lookback window) associated with the Google Analyticssession (premium only).
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| Exceptions DoubleClick Campaign Manager || Exceptions / Screen DFA Creative (DFA Model) || ga:exceptionsPerScreenview dcmLastEventCreative || METRIC DIMENSION || PERCENT STRING || FALSE || ga:exceptions / ga:screenviews || The number DCM creative name of exceptions thrown divided by the number of screenviewslast DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| Exceptions DoubleClick Campaign Manager || Crashes DFA Rendering ID (DFA Model) || ga:fatalExceptions dcmLastEventRenderingId || METRIC DIMENSION || INTEGER STRING || true FALSE || || The number DCM rendering ID of exceptions where isFatal is set to truethe last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| Exceptions DoubleClick Campaign Manager || Crashes / Screen DFA Creative Type (DFA Model) || ga:fatalExceptionsPerScreenview dcmLastEventCreativeType || METRIC DIMENSION || PERCENT STRING || FALSE || ga:fatalExceptions / ga:screenviews || The number DCM creative type name of fatal exceptions thrown divided by the number of screenviewslast DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| Content Experiments DoubleClick Campaign Manager || Experiment DFA Creative Type ID (DFA Model) || ga:experimentId dcmLastEventCreativeTypeId || DIMENSION || STRING || true FALSE || || The user-scoped id DCM creative type ID of the content experiment that last DCM event (impression or click within the user was exposed to when DCM lookback window) associated with the metrics were reportedGoogle Analytics session (premium only).
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| Content Experiments DoubleClick Campaign Manager || Variation DFA Creative Version (DFA Model) || ga:experimentVariant dcmLastEventCreativeVersion || DIMENSION || STRING || true FALSE || || The user-scoped id DCM creative version of the particular variation that last DCM event (impression or click within the user was exposed to during a content experimentDCM lookback window) associated with the Google Analytics session (premium only).
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| Custom Variables or Columns DoubleClick Campaign Manager || Custom Dimension XX DFA Site (DFA Model) || ga:dimensionXX dcmLastEventSite || DIMENSION || STRING || true FALSE || || The Site name of the requested custom dimension, where XX refers the number/index of DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the custom dimensionGoogle Analytics session (premium only).
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| Custom Variables or Columns DoubleClick Campaign Manager || Custom Variable DFA Site ID (Key XXDFA Model) || ga:customVarNameXX dcmLastEventSiteId || DIMENSION || STRING || true FALSE || || The name DCM site ID where the DCM creative was shown and clicked on for the requested custom variablelast DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| Custom Variables or Columns DoubleClick Campaign Manager || Custom Metric XX Value DFA Placement (DFA Model) || ga:metricXX dcmLastEventSitePlacement || METRIC DIMENSION || INTEGER STRING || true FALSE || || The DCM site placement name of the requested custom metric, where XX refers last DCM event (impression or click within the number/index of DCM lookback window) associated with the custom metricGoogle Analytics session (premium only).
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| Custom Variables or Columns DoubleClick Campaign Manager || Custom Variable DFA Placement ID (Value XXDFA Model) || ga:customVarValueXX dcmLastEventSitePlacementId || DIMENSION || STRING || true FALSE || || The value for DCM site placement ID of the requested custom variablelast DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| Time DoubleClick Campaign Manager || Date DFA Floodlight Configuration ID (DFA Model) || ga:date dcmLastEventSpotId || DIMENSION || STRING || FALSE || || The date DCM Floodlight configuration ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session formatted as YYYYMMDD(premium only).
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| Time DoubleClick Campaign Manager || Year DFA Conversions || ga:year dcmFloodlightQuantity || DIMENSION METRIC || STRING INTEGER || FALSE || || The year number of the session. A four-digit year from 2005 to the current yearDCM Floodlight conversions (premium only).
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| Time DoubleClick Campaign Manager || Month of the year DFA Revenue || ga:month dcmFloodlightRevenue || DIMENSION METRIC || STRING CURRENCY || FALSE || || The month of the session. A two digit integer from 01 to 12DCM Floodlight revenue (premium only).
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| Time Content Grouping || Week of the Year Landing Page Group XX || ga:week landingContentGroupXX || DIMENSION || STRING || TRUE || || The week of the first matching content group in a user's session. A two-digit number from 01 to 53. Each week starts on Sunday.
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| Time Content Grouping || Day of the month Previous Page Group XX || ga:day previousContentGroupXX || DIMENSION || STRING || TRUE || || The day of the month. A two-digit number from 01 Refers to 31content group that was visited before another content group.
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| Time Content Grouping || Hour Page Group XX || ga:hour contentGroupXX || DIMENSION || STRING || true TRUE || || Content group on a property. A two-digit hour content group is a collection of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings timecontent providing a logical structure that can be determined by tracking code or page title/url regex match, adhering to all local or predefined rules for daylight savings time. If your timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the change-over hour (e.g. between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)
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| Time Content Grouping || Minute Next Page Group XX || ga:minute nextContentGroupXX || DIMENSION || STRING || true TRUE || || Returns the minute in the hour. The possible values are between 00 and 59Refers to content group that was visited after another content group.
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| Time Audience || Month Index Age || ga:nthMonth userAgeBracket || DIMENSION || STRING || TRUE || || Index for each month in the specified date range. Index for the first month in the date range is 0, 1 for the second month, and so on. The index corresponds to month entriesAge bracket of user.
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| Time Audience || Week Index Gender || ga:nthWeek userGender || DIMENSION || STRING || TRUE || || Index for each week in the specified date range. Index for the first week in the date range is 0, 1 for the second week, and so on. The index corresponds to week entriesGender of user.
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| Time Audience || Day Index Other Category || ga:nthDay interestOtherCategory || DIMENSION || STRING || TRUE || || Index for each day Indicates that users are more likely to be interested in learning about the specified date range. Index for the first day (i.e., start-date) in the date range is 0, 1 for the second daycategory, and so onmore likely to be ready to purchase.
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| Time Audience || Minute Index Affinity Category (reach) || ga:nthMinute interestAffinityCategory || DIMENSION || STRING || TRUE || || Index for each minute Indicates that users are more likely to be interested in learning about the specified date range. Index for the first minute of first day (i.e., start-date) in the date range is 0, 1 for the next minute, and so oncategory.
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| Time Audience || Day of Week In-Market Segment || ga:dayOfWeek interestInMarketCategory || DIMENSION || STRING || TRUE || || The day of the week. A one-digit number from 0 (Sunday) Indicates that users are more likely to 6 (Saturday)be ready to purchase products or services in the specified category.
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| Time Adsense || Day of Week Name AdSense Revenue || ga:dayOfWeekName adsenseRevenue || DIMENSION METRIC || STRING CURRENCY || TRUE || || The name of the day of the week (in English)total revenue from AdSense ads.
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| Time Adsense || Hour of Day AdSense Ad Units Viewed || ga:dateHour adsenseAdUnitsViewed || DIMENSION METRIC || STRING INTEGER || TRUE || || Combined values The number of gaAdSense ad units viewed. An Ad unit is a set of ads displayed as a result of one piece of the AdSense ad code. Details:date and gahttps:hour//support.google.com/adsense/answer/32715?hl=en
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| Time Adsense || Month of Year AdSense Impressions || ga:yearMonth adsenseAdsViewed || DIMENSION METRIC || STRING INTEGER || TRUE || || Combined values The number of ga:year and ga:monthAdSense ads viewed. Multiple ads can be displayed within an Ad Unit.
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| Time Adsense || Week of Year AdSense Ads Clicked || ga:yearWeek adsenseAdsClicks || DIMENSION METRIC || STRING INTEGER || TRUE || || Combined values The number of ga:year and ga:weektimes AdSense ads on your site were clicked.
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| Time Adsense || ISO Week of the Year AdSense Page Impressions || ga:isoWeek adsensePageImpressions || DIMENSION METRIC || STRING INTEGER || TRUE || || The ISO week number, where each week starts with a Mondayof pageviews during which an AdSense ad was displayed. Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear since ga:year represents gregorian calendarA page impression can have multiple Ad Units.
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| Time Adsense || ISO Year AdSense CTR || ga:isoYear adsenseCTR || DIMENSION METRIC || STRING PERCENT || FALSE || ga:adsenseAdsClicks/ga:adsensePageImpressions || The ISO year percentage of the session. Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should only be used with ga:isoWeek since ga:week represents gregorian calendarpage impressions that resulted in a click on an AdSense ad.
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| Time Adsense || ISO Week of ISO Year AdSense eCPM || ga:isoYearIsoWeek adsenseECPM || DIMENSION METRIC || STRING CURRENCY || FALSE || || Combined values of ga:isoYear and adsenseRevenue/(ga:isoWeekadsensePageImpressions/1000) || The estimated cost per thousand page impressions. It is your AdSense Revenue per 1000 page impressions.
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| Audience Adsense || Age AdSense Exits || ga:userAgeBracket adsenseExits || DIMENSION METRIC || STRING INTEGER || true TRUE || || Age bracket The number of sessions that ended due to a userclicking on an AdSense ad.
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| Audience Adsense || Gender AdSense Viewable Impression % || ga:userGender adsenseViewableImpressionPercent || DIMENSION METRIC || STRING PERCENT || true FALSE || || Gender The percentage of userimpressions that were viewable.
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| Audience Adsense || Other Category AdSense Coverage || ga:interestOtherCategory adsenseCoverage || DIMENSION METRIC || STRING PERCENT || true FALSE || || Indicates The percentage of ad requests that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchasereturned at least one ad.
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| Audience Traffic Sources || Affinity Category (reach) Campaign Code || ga:interestAffinityCategory campaignCode || DIMENSION || STRING || true FALSE || || Indicates that users are more likely to be interested in learning about When using manual campaign tracking, the specified categoryvalue of the utm_id campaign tracking parameter.
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| Audience Channel Grouping || In-Market Segment Default Channel Grouping || ga:interestInMarketCategory channelGrouping || DIMENSION || STRING || true TRUE || || Indicates The default channel grouping that users are more likely to be ready to purchase products or services in is shared within the specified categoryView (Profile).
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| Adsense Ecommerce || AdSense Revenue Checkout Options || ga:adsenseRevenue checkoutOptions || METRIC DIMENSION || CURRENCY STRING || true TRUE || || The total revenue from AdSense adsUser options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options or Visa, MasterCard, AmEx for payment options. This dimension should be used along with ga:shoppingStage (Enhanced Ecommerce).
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| Adsense Related Products || AdSense Ad Units Viewed Correlation Model ID || ga:adsenseAdUnitsViewed correlationModelId || METRIC DIMENSION || INTEGER STRING || true FALSE || || The number of AdSense ad units viewedCorrelation Model ID for related products. An Ad unit is a set of ads displayed as a result of one piece of the AdSense ad code. Details: https://support.google.com/adsense/answer/32715?hl=en
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| Adsense Ecommerce || AdSense Ads Viewed Internal Promotion Creative || ga:adsenseAdsViewed internalPromotionCreative || METRIC DIMENSION || INTEGER STRING || true TRUE || || The number of AdSense ads viewed. Multiple ads can be displayed within an Ad Unitcreative content designed for a promotion (Enhanced Ecommerce).
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| Adsense Ecommerce || AdSense Ads Clicked Internal Promotion ID || ga:adsenseAdsClicks internalPromotionId || METRIC DIMENSION || INTEGER STRING || true TRUE || || The number ID of times AdSense ads on your site were clickedthe promotion (Enhanced Ecommerce).
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| Adsense Ecommerce || AdSense Page Impressions Internal Promotion Name || ga:adsensePageImpressions internalPromotionName || METRIC DIMENSION || INTEGER STRING || true TRUE || || The number name of pageviews during which an AdSense ad was displayed. A page impression can have multiple Ad Unitsthe promotion (Enhanced Ecommerce).
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| Adsense Ecommerce || AdSense CTR Internal Promotion Position || ga:adsenseCTR internalPromotionPosition || METRIC DIMENSION || PERCENT STRING || TRUE || ga:adsenseAdsClicks/ga:adsensePageImpressions || The percentage position of the promotion on the web page impressions that resulted in a click on an AdSense ador application screen (Enhanced Ecommerce).
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| Adsense Adwords || AdSense eCPM TrueView Video Ad || ga:adsenseECPM isTrueViewVideoAd || METRIC DIMENSION || CURRENCY STRING || FALSE || ga:adsenseRevenue/(ga:adsensePageImpressions/1000) || The estimated cost per thousand page impressions. It 'Yes' or 'No' - Indicates whether the ad is your AdSense Revenue per 1000 page impressionsan AdWords TrueView video ad.
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| Adsense Time || AdSense Exits Hour Index || ga:adsenseExits nthHour || METRIC DIMENSION || INTEGER STRING || true FALSE || || The number Index for each hour in the specified date range. Index for the first hour of sessions that ended due to a user clicking first day (i.e., start-date) in the date range is 0, 1 for the next hour, and so on an AdSense ad.
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| Channel Grouping Ecommerce || Default Channel Grouping Order Coupon Code || ga:channelGrouping orderCouponCode || DIMENSION || STRING || true TRUE || || The default channel grouping that is shared within Code for the View order-level coupon (ProfileEnhanced Ecommerce).
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| Ecommerce || Checkout Options Product Brand || ga:checkoutOptions productBrand || DIMENSION || STRING || true TRUE || || User options specified during The brand name under which the checkout process, e.g., FedEx, DHL, UPS for delivery options or Visa, MasterCard, AmEx for payment options. This dimension should be used along with ga:shoppingStageproduct is sold (Enhanced Ecommerce).
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| Related Products Ecommerce || Correlation Model ID Product Category (Enhanced Ecommerce) || ga:correlationModelId productCategoryHierarchy || DIMENSION || STRING || TRUE || || Correlation Model ID for related productsThe hierarchical category in which the product is classified (Enhanced Ecommerce).
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| Ecommerce || Internal Promotion Creative Product Category Level XX || ga:internalPromotionCreative productCategoryLevelXX || DIMENSION || STRING || true TRUE || || The creative content designed for a promotionLevel (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
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| Ecommerce || Internal Promotion ID Product Coupon Code || ga:internalPromotionId productCouponCode || DIMENSION || STRING || true TRUE || || The ID of Code for the promotionproduct-level coupon (Enhanced Ecommerce).
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| Ecommerce || Internal Promotion Product List Name || ga:internalPromotionName productListName || DIMENSION || STRING || true TRUE || || The name of the promotionproduct list in which the product appears (Enhanced Ecommerce).
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| Ecommerce || Internal Promotion Product List Position || ga:internalPromotionPosition productListPosition || DIMENSION || STRING || true TRUE || || The position of the promotion on product in the web page or application screenproduct list (Enhanced Ecommerce).
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| Adwords Ecommerce || TrueView Video Ad Product Variant || ga:isTrueViewVideoAd productVariant || DIMENSION || STRING || TRUE || || 'Yes' The specific variation of a product, e.g., XS, S, M, L for size or 'No' - Indicates whether the ad is an AdWords TrueView video adRed, Blue, Green, Black for color (Enhanced Ecommerce).
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| Time Related Products || Hour Index Queried Product ID || ga:nthHour queryProductId || DIMENSION || STRING || FALSE || || Index for each hour in the specified date range. Index for the first hour ID of first day (i.e., start-date) in the date range is 0, 1 for the next hour, and so onproduct being queried.
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| Ecommerce Related Products || Order Coupon Code Queried Product Name || ga:orderCouponCode queryProductName || DIMENSION || STRING || true FALSE || || Code for Name of the order-level couponproduct being queried.
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| Ecommerce Related Products || Queried Product Brand Variation || ga:productBrand queryProductVariation || DIMENSION || STRING || true FALSE || || The brand name under which Variation of the product is soldbeing queried.
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| Ecommerce Related Products || Related Product Category (Enhanced Ecommerce) ID || ga:productCategoryHierarchy relatedProductId || DIMENSION || STRING || true FALSE || || The hierarchical category in which ID of the related product is classified (Enhanced Ecommerce).
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| Ecommerce Related Products || Related Product Category Level XX Name || ga:productCategoryLevelXX relatedProductName || DIMENSION || STRING || true FALSE || || Level (1-5) in Name of the related product category hierarchy, starting from the top.
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| Ecommerce Related Products || Related Product Coupon Code Variation || ga:productCouponCode relatedProductVariation || DIMENSION || STRING || true FALSE || || Code for Variation of the related product-level coupon.
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| Ecommerce || Product List Name Shopping Stage || ga:productListName shoppingStage || DIMENSION || STRING || true TRUE || || The name Various stages of the product list shopping experience that users completed in which the product appearsa session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce).
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| Ecommerce || Product List Position Buy-to-Detail Rate || ga:productListPosition buyToDetailRate || DIMENSION METRIC || STRING PERCENT || true FALSE || || The position Unique purchases divided by views of the product in the product listdetail pages (Enhanced Ecommerce).
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| Ecommerce || Product Variant Cart-to-Detail Rate || ga:productVariant cartToDetailRate || DIMENSION METRIC || STRING PERCENT || true FALSE || || The specific variation Product adds divided by views of a product, e.g., XS, S, M, L for size or Red, Blue, Green, Black for colordetails (Enhanced Ecommerce).
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| Related Products || Queried Product ID Correlation Score || ga:queryProductId correlationScore || DIMENSION METRIC || STRING CURRENCY || FALSE || || ID of the product being queriedCorrelation Score for related products.
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| Related Products DoubleClick Campaign Manager || Queried Product Name DFA CPC || ga:queryProductName dcmCPC || DIMENSION METRIC || STRING CURRENCY || FALSE || || Name of the product being queriedDCM Cost Per Click (premium only).
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| Related Products DoubleClick Campaign Manager || Queried Product Variation DFA CTR || ga:queryProductVariation dcmCTR || DIMENSION METRIC || STRING PERCENT || FALSE || || Variation of the product being queriedDCM Click Through Rate (premium only).
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| Related Products DoubleClick Campaign Manager || Related Product ID DFA Clicks || ga:relatedProductId dcmClicks || DIMENSION METRIC || STRING INTEGER || FALSE || || ID of the related productDCM Total Clicks (premium only).
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| Related Products DoubleClick Campaign Manager || Related Product Name DFA Cost || ga:relatedProductName dcmCost || DIMENSION METRIC || STRING CURRENCY || FALSE || || Name of the related productDCM Total Cost (premium only).
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| Related Products DoubleClick Campaign Manager || Related Product Variation DFA Impressions || ga:relatedProductVariation dcmImpressions || DIMENSION METRIC || STRING INTEGER || FALSE || || Variation of the related productDCM Total Impressions (premium only).
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| Ecommerce DoubleClick Campaign Manager || Shopping Stage DFA Margin || ga:shoppingStage dcmMargin || DIMENSION METRIC || STRING PERCENT || true FALSE || || Various stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etcDCM Margin (premium only).
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| Ecommerce DoubleClick Campaign Manager || Buy-to-Detail Rate DFA ROI || ga:buyToDetailRate dcmROI || METRIC || PERCENT || FALSE || || Unique purchases divided by views of product detail pagesDCM Return On Investment (premium only).
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| Ecommerce DoubleClick Campaign Manager || Cart-to-Detail Rate DFA RPC || ga:cartToDetailRate dcmRPC || METRIC || PERCENT CURRENCY || FALSE || || Product adds divided by views of product detailsDCM Revenue Per Click (premium only).
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| Related Products Session || Correlation Score Hits || ga:correlationScore hits || METRIC || CURRENCY INTEGER || TRUE || || Correlation Score for related productsTotal number of hits sent to Google Analytics. This metric sums all hit types (e.g. pageview, event, timing, etc.).
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| Ecommerce || Internal Promotion CTR || ga:internalPromotionCTR || METRIC || PERCENT || FALSE || ga:internalPromotionClicks / ga:internalPromotionViews || The rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce).
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| Ecommerce || Internal Promotion Clicks || ga:internalPromotionClicks || METRIC || INTEGER || true TRUE || || The number of clicks on an internal promotion(Enhanced Ecommerce).
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| Ecommerce || Internal Promotion Views || ga:internalPromotionViews || METRIC || INTEGER || true TRUE || || The number of views of an internal promotion(Enhanced Ecommerce).
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| Ecommerce || Local Product Refund Amount || ga:localProductRefundAmount || METRIC || CURRENCY || true TRUE || || Refund amount for a given product in the local currency(Enhanced Ecommerce).
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| Ecommerce || Local Refund Amount || ga:localRefundAmount || METRIC || CURRENCY || true TRUE || || Total refund amount for the transaction in the local currency(Enhanced Ecommerce).
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| Ecommerce || Product Adds To Cart || ga:productAddsToCart || METRIC || INTEGER || true TRUE || || Number of times the product was added to the shopping cart(Enhanced Ecommerce).
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| Ecommerce || Product Checkouts || ga:productCheckouts || METRIC || INTEGER || true TRUE || || Number of times the product was included in the check-out process(Enhanced Ecommerce).
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| Ecommerce || Product Detail Views || ga:productDetailViews || METRIC || INTEGER || true TRUE || || Number of times users viewed the product-detail page(Enhanced Ecommerce).
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| Ecommerce || Product List CTR || ga:productListCTR || METRIC || PERCENT || FALSE || ga:productListClicks / ga:productListViews || The rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - (Enhanced Ecommerce).
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| Ecommerce || Product List Clicks || ga:productListClicks || METRIC || INTEGER || true TRUE || || Number of times users clicked the product when it appeared in the product list(Enhanced Ecommerce).
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| Ecommerce || Product List Views || ga:productListViews || METRIC || INTEGER || true TRUE || || Number of times the product appeared in a product list(Enhanced Ecommerce).
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| Ecommerce || Product Refund Amount || ga:productRefundAmount || METRIC || CURRENCY || true TRUE || || Total refund amount associated with the product(Enhanced Ecommerce).
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| Ecommerce || Product Refunds || ga:productRefunds || METRIC || INTEGER || true TRUE || || Number of times a refund was issued for the product(Enhanced Ecommerce).
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| Ecommerce || Product Removes From Cart || ga:productRemovesFromCart || METRIC || INTEGER || true TRUE || || Number of times the product was removed from shopping cart(Enhanced Ecommerce).
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| Ecommerce || Product Revenue per Purchase || ga:productRevenuePerPurchase || METRIC || CURRENCY || FALSE || ga:itemRevenue / ga:uniquePurchases || Average product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) - (Enhanced Ecommerce).
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| Ecommerce || Quantity Added To Cart || ga:quantityAddedToCart || METRIC || INTEGER || true TRUE || || Number of product units added to the shopping cart(Enhanced Ecommerce).
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| Ecommerce || Quantity Checked Out || ga:quantityCheckedOut || METRIC || INTEGER || true TRUE || || Number of product units included in check out(Enhanced Ecommerce).
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| Ecommerce || Quantity Refunded || ga:quantityRefunded || METRIC || INTEGER || true TRUE || || Number of product units refunded(Enhanced Ecommerce).
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| Ecommerce || Quantity Removed From Cart || ga:quantityRemovedFromCart || METRIC || INTEGER || true TRUE || || Number of product units removed from cart(Enhanced Ecommerce).
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| Related Products || Queried Product Quantity || ga:queryProductQuantity || METRIC || INTEGER || FALSE || || Quantity of the product being queried.
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| Ecommerce || Refund Amount || ga:refundAmount || METRIC || CURRENCY || true TRUE || || Currency amount refunded for a transaction(Enhanced Ecommerce).
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| Related Products || Related Product Quantity || ga:relatedProductQuantity || METRIC || INTEGER || FALSE || || Quantity of the related product.
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| Ecommerce || Refunds || ga:totalRefunds || METRIC || INTEGER || true TRUE || || Number of refunds that have been issued(Enhanced Ecommerce).
|}
