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R:Google Analytics/Параметры и измерения

9337 байтов добавлено, 02:32, 17 декабря 2014
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Таблица данных
Ниже приведена таблица со всеми показателями и измерениями в Google Analytics. За основу таблицы взяты данные из [https://developers.google.com/analytics/devguides/reporting/core/dimsmets официального руководства] по API Google Analytics. Данная таблица была получена с помощью следующего R-кода:
{{r-code|code=<nowiki>library(RCurl)library(rjson)library(data.table)# Request URLurl <- "https://www.googleapis.com/analytics/v3/metadata/ga/columns?fields=items"id # Get JSON datadata_json <- jsonlite::fromJSON(getURL(paste0(url, "/id")))$itemsattrs # Subsettingsdata_r <- fromJSON.subset2(getURL(paste0(urldata_json, "/attributesitems")))$items id <- lapply.subset2(iddata_r, "[[id", 1)attrs attributes <- lapply.subset2(attrsdata_r, "[[attributes", 1)attrs.names # Convert column typesattributes <- uniquetransform(unlist(lapply(attrsattributes, names)))ga allowedInSegments = as.metadata <- cbindlogical(id, sapplymatch(attrs.namesallowedInSegments, functiontable = c(name) lapply(attrsNA, "[[true", name))- 1),ga minTemplateIndex = as.metadata[sapplynumeric(gaminTemplateIndex), maxTemplateIndex = as.metadatanumeric(maxTemplateIndex), is premiumMinTemplateIndex = as.nullnumeric(premiumMinTemplateIndex)] <- NA,ga.metadata <- premiumMaxTemplateIndex = as.data.tablenumeric(ga.metadatapremiumMaxTemplateIndex))# Create data.framega.metadata <- ga.metadata[, lapplycbind(.SDid, unlistattributes, stringsAsFactors = FALSE)]</nowiki>}}
Переменная <code>ga.metadata</code> содержит следующую информацию:
В качестве примера использования таблицы приведём вывод всех ID параметров (метрик), имеющих актуальный статус (не устаревшие) и относящиеся к группе "User":
{{r-code|code=<nowiki>> subset(ga.metadata[, status != "DEPRECATED" & type == "METRIC" & group == "User", id])[1] " id8 ga:users" "10 ga:newUsers" "12 ga:percentNewSessions"</nowiki>}}
Подробнее о синтаксисе при работе объектами класса <code>data.table</code> смотрите соответствующую документацию к пакету {{r-package|data.table}}.
Нижеприведённая таблица была сгенерирована с помощью следующего кода:
{{r-code|code=<nowiki>wiki.table <- subset(ga.metadata, status == "PUBLIC", c(group, uiName, id, type, dataType, allowedInSegments, calculation, description))wiki.table <- c("{| class=\"wide wikitable sortable\"", "\n", "! ", "id !! ", paste(attrs.names(wiki.table), collapse = " !! "), paste("\n|-\n| ", apply(gawiki.metadatatable, 1, paste, collapse = " || ")),
"\n|}")
wiki.table <- gsub("NA", "", wiki.table)
{| class="wide wikitable sortable"
! id group !! type uiName !! dataType id !! group type !! status !! uiName !! description dataType !! allowedInSegments !! replacedBy !! calculation !! minTemplateIndex !! maxTemplateIndex !! premiumMinTemplateIndex !! premiumMaxTemplateIndexdescription|-| User || User Type || ga:userType || DIMENSION || STRING || TRUE || || A boolean indicating if a user is new or returning. Possible values: New Visitor, Returning Visitor.|-| User || Count of Sessions || ga:sessionCount || DIMENSION || STRING || TRUE || || The session index for a user to your property. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indicies. For example, if a certain user has 4 sessions to your website, sessionCount for that user will have 4 distinct values of '1' through '4'.|-| User || Days Since Last Session || ga:daysSinceLastSession || DIMENSION || STRING || TRUE || || The number of days elapsed since users last visited your property. Used to calculate user loyalty.|-| User || User Defined Value || ga:userDefinedValue || DIMENSION || STRING || TRUE || || The value provided when you define custom user segments for your property.|-| User || Users || ga:users || METRIC || INTEGER || FALSE || || Total number of users to your property for the requested time period.|-| User || New Users || ga:newUsers || METRIC || INTEGER || TRUE || || The number of users whose session on your property was marked as a first-time session.|-| User || % New Sessions || ga:percentNewSessions || METRIC || PERCENT || FALSE || ga:newUsers / ga:sessions || The percentage of sessions by people who had never visited your property before.|-| Session || Session Duration || ga:sessionDurationBucket || DIMENSION || STRING || TRUE || || The length of a session on your property measured in seconds and reported in second increments. The value returned is a string.|-| Session || Sessions || ga:sessions || METRIC || INTEGER || TRUE || || Counts the total number of sessions.|-| Session || Bounces || ga:bounces || METRIC || INTEGER || TRUE || || The total number of single page (or single engagement hit) sessions for your property.|-| Session || Bounce Rate || ga:bounceRate || METRIC || PERCENT || FALSE || ga:bounces / ga:sessions || The percentage of single-page session (i.e., session in which the person left your property from the first page).|-| Session || Session Duration || ga:sessionDuration || METRIC || TIME || TRUE || || The total duration of user sessions represented in total seconds.|-| Session || Avg. Session Duration || ga:avgSessionDuration || METRIC || TIME || FALSE || ga:sessionDuration / ga:sessions || The average duration of user sessions represented in total seconds.|-| Traffic Sources || Referral Path || ga:referralPath || DIMENSION || STRING || TRUE || || The path of the referring URL (e.g. document.referrer). If someone places a link to your property on their website, this element contains the path of the page that contains the referring link.|-| Traffic Sources || Full Referrer || ga:fullReferrer || DIMENSION || STRING || FALSE || || The full referring URL including the hostname and path.|-| Traffic Sources || Campaign || ga:campaign || DIMENSION || STRING || TRUE || || When using manual campaign tracking, the value of the utm_campaign campaign tracking parameter. When using AdWords autotagging, the name(s) of the online ad campaign that you use for your property. Otherwise the value (not set) is used.|-| Traffic Sources || Source || ga:source || DIMENSION || STRING || TRUE || || The source of referrals to your property. When using manual campaign tracking, the value of the utm_source campaign tracking parameter. When using AdWords autotagging, the value is google. Otherwise the domain of the source referring the user to your property (e.g. document.referrer). The value may also contain a port address. If the user arrived without a referrer, the value is (direct)|-| Traffic Sources || Medium || ga:medium || DIMENSION || STRING || TRUE || || The type of referrals to your property. When using manual campaign tracking, the value of the utm_medium campaign tracking parameter. When using AdWords autotagging, the value is ppc. If the user comes from a search engine detected by Google Analytics, the value is organic. If the referrer is not a search engine, the value is referral. If the users came directly to the property, and document.referrer is empty, the value is (none).|-| Traffic Sources || Source / Medium || ga:sourceMedium || DIMENSION || STRING || TRUE || || Combined values of ga:source and ga:medium.|-| Traffic Sources || Keyword || ga:keyword || DIMENSION || STRING || TRUE || || When using manual campaign tracking, the value of the utm_term campaign tracking parameter. When using AdWords autotagging or if a user used organic search to reach your property, the keywords used by users to reach your property. Otherwise the value is (not set).|-| Traffic Sources || Ad Content || ga:adContent || DIMENSION || STRING || TRUE || || When using manual campaign tracking, the value of the utm_content campaign tracking parameter. When using AdWords autotagging, the first line of the text for your online Ad campaign. If you are using mad libs for your AdWords content, this field displays the keywords you provided for the mad libs keyword match. Otherwise the value is (not set)|-| Traffic Sources || Social Network || ga:socialNetwork || DIMENSION || STRING || FALSE || || Name of the social network. This can be related to the referring social network for traffic sources, or to the social network for social data hub activities. E.g. Google+, Blogger, etc.|-| Traffic Sources || Social Source Referral || ga:hasSocialSourceReferral || DIMENSION || STRING || FALSE || || Indicates sessions that arrived to the property from a social source. The possible values are Yes or No where the first letter is capitalized.|-| Traffic Sources || Organic Searches || ga:organicSearches || METRIC || INTEGER || FALSE || || The number of organic searches that happened within a session. This metric is search engine agnostic.|-| Adwords || Ad Group || ga:adGroup || DIMENSION || STRING || TRUE || || The name of your AdWords ad group.|-| Adwords || Ad Slot || ga:adSlot || DIMENSION || STRING || TRUE || || The location of the advertisement on the hosting page (Top, RHS, or not set).|-| Adwords || Ad Slot Position || ga:adSlotPosition || DIMENSION || STRING || TRUE || || The ad slot positions in which your AdWords ads appeared (1-8).|-| Adwords || Ad Distribution Network || ga:adDistributionNetwork || DIMENSION || STRING || FALSE || || The networks used to deliver your ads (Content, Search, Search partners, etc.).|-| Adwords || Query Match Type || ga:adMatchType || DIMENSION || STRING || FALSE || || The match types applied for the search term the user had input(Phrase, Exact, Broad, etc.). Ads on the content network are identified as "Content network". Details: https://support.google.com/adwords/answer/2472708?hl=en|-| Adwords || Keyword Match Type || ga:adKeywordMatchType || DIMENSION || STRING || FALSE || || The match types applied to your keywords (Phrase, Exact, Broad). Details: https://support.google.com/adwords/answer/2472708?hl=en|-| Adwords || Matched Search Query || ga:adMatchedQuery || DIMENSION || STRING || FALSE || || The search queries that triggered impressions of your AdWords ads.|-| Adwords || Placement Domain || ga:adPlacementDomain || DIMENSION || STRING || FALSE || || The domains where your ads on the content network were placed.|-| Adwords || Placement URL || ga:adPlacementUrl || DIMENSION || STRING || FALSE || || The URLs where your ads on the content network were placed.|-| Adwords || Ad Format || ga:adFormat || DIMENSION || STRING || FALSE || || Your AdWords ad formats (Text, Image, Flash, Video, etc.).|-| Adwords || Targeting Type || ga:adTargetingType || DIMENSION || STRING || FALSE || || How your AdWords ads were targeted (keyword, placement, and vertical targeting, etc.).|-| Adwords || Placement Type || ga:adTargetingOption || DIMENSION || STRING || FALSE || || How you manage your ads on the content network. Values are Automatic placements or Managed placements.|-| Adwords || Display URL || ga:adDisplayUrl || DIMENSION || STRING || FALSE || || The URLs your AdWords ads displayed.|-| Adwords || Destination URL || ga:adDestinationUrl || DIMENSION || STRING || FALSE || || The URLs to which your AdWords ads referred traffic.|-| Adwords || AdWords Customer ID || ga:adwordsCustomerID || DIMENSION || STRING || FALSE || || A string. Corresponds to AdWords API AccountInfo.customerId.|-| Adwords || AdWords Campaign ID || ga:adwordsCampaignID || DIMENSION || STRING || FALSE || || A string. Corresponds to AdWords API Campaign.id.|-| Adwords || AdWords Ad Group ID || ga:adwordsAdGroupID || DIMENSION || STRING || FALSE || || A string. Corresponds to AdWords API AdGroup.id.|-| Adwords || AdWords Creative ID || ga:adwordsCreativeID || DIMENSION || STRING || FALSE || || A string. Corresponds to AdWords API Ad.id.|-| Adwords || AdWords Criteria ID || ga:adwordsCriteriaID || DIMENSION || STRING || FALSE || || A string. Corresponds to AdWords API Criterion.id.|-| Adwords || Impressions || ga:impressions || METRIC || INTEGER || FALSE || || Total number of campaign impressions.|-| Adwords || Clicks || ga:adClicks || METRIC || INTEGER || FALSE || || The total number of times users have clicked on an ad to reach your property.|-| Adwords || Cost || ga:adCost || METRIC || CURRENCY || FALSE || || Derived cost for the advertising campaign. The currency for this value is based on the currency that you set in your AdWords account.|-| Adwords || CPM || ga:CPM || METRIC || CURRENCY || FALSE || ga:adCost / (ga:impressions / 1000) || Cost per thousand impressions.|-| Adwords || CPC || ga:CPC || METRIC || CURRENCY || FALSE || ga:adCost / ga:adClicks || Cost to advertiser per click.|-| Adwords || CTR || ga:CTR || METRIC || PERCENT || FALSE || ga:adClicks / ga:impressions || Click-through-rate for your ad. This is equal to the number of clicks divided by the number of impressions for your ad (e.g. how many times users clicked on one of your ads where that ad appeared).|-| Adwords || Cost per Transaction || ga:costPerTransaction || METRIC || CURRENCY || FALSE || (ga:adCost) / (ga:transactions) || The cost per transaction for your property.|-| Adwords || Cost per Goal Conversion || ga:costPerGoalConversion || METRIC || CURRENCY || FALSE || (ga:adCost) / (ga:goalCompletionsAll) || The cost per goal conversion for your property.|-| Adwords || Cost per Conversion || ga:costPerConversion || METRIC || CURRENCY || FALSE || (ga:adCost) / (ga:transactions + ga:goalCompletionsAll) || The cost per conversion (including ecommerce and goal conversions) for your property.|-| Adwords || RPC || ga:RPC || METRIC || CURRENCY || FALSE || (ga:transactionRevenue + ga:goalValueAll) / ga:adClicks || RPC or revenue-per-click is the average revenue (from ecommerce sales and/or goal value) you received for each click on one of your search ads.|-| Adwords || ROAS || ga:ROAS || METRIC || PERCENT || FALSE || (ga:transactionRevenue + ga:goalValueAll) / ga:adCost || Return On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.|-| Goal Conversions || Goal Completion Location || ga:goalCompletionLocation || DIMENSION || STRING || FALSE || || The page path or screen name that matched any destination type goal completion.|-| Goal Conversions || Goal Previous Step - 1 || ga:goalPreviousStep1 || DIMENSION || STRING || FALSE || || The page path or screen name that matched any destination type goal, one step prior to the goal completion location.|-| Goal Conversions || Goal Previous Step - 2 || ga:goalPreviousStep2 || DIMENSION || STRING || FALSE || || The page path or screen name that matched any destination type goal, two steps prior to the goal completion location.|-| Goal Conversions || Goal Previous Step - 3 || ga:goalPreviousStep3 || DIMENSION || STRING || FALSE || || The page path or screen name that matched any destination type goal, three steps prior to the goal completion location.|-| Goal Conversions || Goal XX Starts || ga:goalXXStarts || METRIC || INTEGER || TRUE || || The total number of starts for the requested goal number.|-| Goal Conversions || Goal Starts || ga:goalStartsAll || METRIC || INTEGER || TRUE || || The total number of starts for all goals defined for your profile.|-| Goal Conversions || Goal XX Completions || ga:goalXXCompletions || METRIC || INTEGER || TRUE || || The total number of completions for the requested goal number.|-| Goal Conversions || Goal Completions || ga:goalCompletionsAll || METRIC || INTEGER || TRUE || || The total number of completions for all goals defined for your profile.|-| Goal Conversions || Goal XX Value || ga:goalXXValue || METRIC || CURRENCY || TRUE || || The total numeric value for the requested goal number.|-| Goal Conversions || Goal Value || ga:goalValueAll || METRIC || CURRENCY || TRUE || || The total numeric value for all goals defined for your profile.|-| Goal Conversions || Per Session Goal Value || ga:goalValuePerSession || METRIC || CURRENCY || FALSE || ga:goalValueAll / ga:sessions || The average goal value of a session on your property.|-| Goal Conversions || Goal XX Conversion Rate || ga:goalXXConversionRate || METRIC || PERCENT || FALSE || ga:goalXXCompletions / ga:sessions || The percentage of sessions which resulted in a conversion to the requested goal number.|-| Goal Conversions || Goal Conversion Rate || ga:goalConversionRateAll || METRIC || PERCENT || FALSE || ga:goalCompletionsAll / ga:sessions || The percentage of sessions which resulted in a conversion to at least one of your goals.|-| Goal Conversions || Goal XX Abandoned Funnels || ga:goalXXAbandons || METRIC || INTEGER || FALSE || (ga:goalXXStarts - ga:goalXXCompletions) || The number of times users started conversion activity on the requested goal number without actually completing it.|-| Goal Conversions || Abandoned Funnels || ga:goalAbandonsAll || METRIC || INTEGER || FALSE || (ga:goalStartsAll - ga:goalCompletionsAll) || The overall number of times users started goals without actually completing them.|-| Goal Conversions || Goal XX Abandonment Rate || ga:goalXXAbandonRate || METRIC || PERCENT || FALSE || ((ga:goalXXStarts - ga:goalXXCompletions)) / (ga:goalXXStarts) || The rate at which the requested goal number was abandoned.|-| Goal Conversions || Total Abandonment Rate || ga:goalAbandonRateAll || METRIC || PERCENT || FALSE || ((ga:goalStartsAll - ga:goalCompletionsAll)) / (ga:goalStartsAll) || The rate at which goals were abandoned.|-| Platform or Device || Browser || ga:browser || DIMENSION || STRING || TRUE || || The names of browsers used by users to your website. For example, Internet Explorer or Firefox.|-| Platform or Device || Browser Version || ga:browserVersion || DIMENSION || STRING || TRUE || || The browser versions used by users to your website. For example, 2.0.0.14|-| Platform or Device || Operating System || ga:operatingSystem || DIMENSION || STRING || TRUE || || The operating system used by your users. For example, Windows, Linux , Macintosh, iPhone, iPod.|-| Platform or Device || Operating System Version || ga:operatingSystemVersion || DIMENSION || STRING || TRUE || || The version of the operating system used by your users, such as XP for Windows or PPC for Macintosh.|-| Platform or Device || Mobile Device Branding || ga:mobileDeviceBranding || DIMENSION || STRING || TRUE || || Mobile manufacturer or branded name.|-| Platform or Device || Mobile Device Model || ga:mobileDeviceModel || DIMENSION || STRING || TRUE || || Mobile device model|-| Platform or Device || Mobile Input Selector || ga:mobileInputSelector || DIMENSION || STRING || TRUE || || Selector used on the mobile device (e.g.: touchscreen, joystick, clickwheel, stylus).|-| Platform or Device || Mobile Device Info || ga:mobileDeviceInfo || DIMENSION || STRING || TRUE || || The branding, model, and marketing name used to identify the mobile device.|-| Platform or Device || Mobile Device Marketing Name || ga:mobileDeviceMarketingName || DIMENSION || STRING || TRUE || || The marketing name used for the mobile device.|-| Platform or Device || Device Category || ga:deviceCategory || DIMENSION || STRING || TRUE || || The type of device: desktop, tablet, or mobile.|-| Geo Network || Continent || ga:continent || DIMENSION || STRING || TRUE || || The continents of property users, derived from IP addresses.|-| Geo Network || Sub Continent || ga:subContinent || DIMENSION || STRING || TRUE || || The sub-continent of users, derived from IP addresses. For example, Polynesia or Northern Europe.
|-
| ga:userType Geo Network || DIMENSION Country || STRING || User || PUBLIC || User Type || A boolean indicating if a user is new or returning. Possible valuesga: New Visitor, Returning Visitor. country || true DIMENSION || || || STRING || TRUE || || The country of users, derived from IP addresses.
|-
| Geo Network || Region || ga:visitorType region || DIMENSION || STRING || User TRUE || DEPRECATED || User Type || A boolean indicating if The region of users to your property, derived from IP addresses. In the U.S., a user region is new or returning. Possible values: a state, such as New Visitor, Returning VisitorYork. || true || ga:userType || || || || ||
|-
| Geo Network || Metro || ga:sessionCount metro || DIMENSION || STRING || User TRUE || PUBLIC || Count of Sessions || The session index for a user to Designated Market Area (DMA) from where traffic arrived on your property. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indicies. For example, if a certain user has 4 sessions to your website, sessionCount for that user will have 4 distinct values of '1' through '4'. || true || || || || || ||
|-
| Geo Network || City || ga:visitCount city || DIMENSION || STRING || User TRUE || DEPRECATED || Count The cities of Sessions || The session index for a user to your property. Each session users, derived from a unique user will get its own incremental index starting from 1 for the first sessionIP addresses. Subsequent sessions do not change previous session indicies. For example, if a certain user has 4 sessions to your website, sessionCount for that user will have 4 distinct values of '1' through '4'. || true || ga:sessionCount || || || || ||
|-
| Geo Network || Latitude || ga:daysSinceLastSession latitude || DIMENSION || STRING || User FALSE || PUBLIC || Days Since Last Session || The number approximate latitude of days elapsed since users last visited your property. Used to calculate the user loyalty's city. Derived from IP address. Locations north of the equator are represented by positive values and locations south of the equator by negative values. || true || || || || || ||
|-
| Geo Network || Longitude || ga:daysSinceLastVisit longitude || DIMENSION || STRING || User FALSE || DEPRECATED || Days Since Last Session || The number approximate longitude of days elapsed since users last visited your property. Used to calculate the user loyalty's city. Derived from IP address. Locations east of the meridian are represented by positive values and locations west of the meridian by negative values. || true || ga:daysSinceLastSession || || || || ||
|-
| Geo Network || Network Domain || ga:userDefinedValue networkDomain || DIMENSION || STRING || User TRUE || PUBLIC || User Defined Value || The value provided when you define custom user segments for domain name of the ISPs used by users to your property. || true || || || || || || This is derived from the domain name registered to the IP address.
|-
| Geo Network || Service Provider || ga:users networkLocation || METRIC DIMENSION || INTEGER STRING || User TRUE || PUBLIC || Users || Total number The name of service providers used to reach your property. For example, if most users to your property website come via the major service providers for cable internet, you will see the requested time periodnames of those cable service providers in this element. || || || || || || ||
|-
| ga:visitors System || METRIC || INTEGER || User || DEPRECATED || Users || Total number of users to your property for the requested time period. || Flash Version || ga:users flashVersion || DIMENSION || STRING || TRUE || || The versions of Flash supported by users' browsers, including minor versions.
|-
| ga:newUsers System || METRIC Java Support || INTEGER ga:javaEnabled || User DIMENSION || PUBLIC || New Users || The number of users whose session on your property was marked as a first-time session. || true || || || STRING || TRUE || || Indicates Java support for users' browsers. The possible values are Yes or No where the first letter must be capitalized.
|-
| ga:newVisits System || METRIC || INTEGER || User || DEPRECATED || New Users || The number of users whose session on your property was marked as a first-time session. || true Language || ga:newUsers language || DIMENSION || STRING || TRUE || || The language provided by the HTTP Request for the browser. Values are given as an ISO-639 code (e.g. en-gb for British English).
|-
| ga:percentNewSessions System || METRIC Screen Colors || PERCENT ga:screenColors || User DIMENSION || PUBLIC || % New Sessions || The percentage of sessions by people who had never visited your property before. || || || ga:newUsers / ga:sessions || STRING || TRUE || || The color depth of users' monitors, as retrieved from the DOM of the user's browser. For example 4-bit, 8-bit, 24-bit, or undefined-bit.
|-
| ga:percentNewVisits System || METRIC || PERCENT || User || DEPRECATED || % New Sessions || The percentage of sessions by people who had never visited your property before. || Source Property Display Name || ga:percentNewSessions sourcePropertyDisplayName || ga:newUsers / ga:sessions DIMENSION || STRING || TRUE || || Source property display name of roll-up properties. This is valid only for roll-up properties.
|-
| System || Source Property Tracking ID || ga:sessionDurationBucket sourcePropertyTrackingId || DIMENSION || STRING || Session TRUE || PUBLIC || Session Duration || The length Source property tracking ID of a session on your property measured in seconds and reported in second incrementsroll-up properties. The value returned This is a stringvalid only for roll-up properties. || true || || || || || ||
|-
| System || Screen Resolution || ga:visitLength screenResolution || DIMENSION || STRING || Session TRUE || DEPRECATED || Session Duration || The length screen resolution of a session on your property measured in seconds and reported in second incrementsusers' screens. The value returned is a stringFor example: 1024x738. || true || ga:sessionDurationBucket || || || || ||
|-
| Social Activities || Endorsing URL || ga:sessions socialActivityEndorsingUrl || METRIC DIMENSION || INTEGER STRING || Session FALSE || PUBLIC || Sessions || Counts For a social data hub activity, this value represents the total number URL of sessionsthe social activity (e.g. || true || || || || || || the Google+ post URL, the blog comment URL, etc.)
|-
| ga:visits Social Activities || METRIC || INTEGER || Session || DEPRECATED || Sessions || Counts the total number of sessions. || true Display Name || ga:sessions socialActivityDisplayName || DIMENSION || STRING || FALSE || || For a social data hub activity, this value represents the title of the social activity posted by the social network user.
|-
| Social Activities || Social Activity Post || ga:bounces socialActivityPost || METRIC DIMENSION || INTEGER STRING || Session FALSE || PUBLIC || Bounces || For a social data hub activity, this value represents the content of the social activity posted by the social network user (e.g. The total number message content of single page (or single engagement hita Google+ post) sessions for your property. || true || || || || || ||
|-
| ga:entranceBounceRate Social Activities || METRIC Social Activity Timestamp || PERCENT || Session || DEPRECATED || Bounce Rate || This dimension is deprecated and will be removed soon. Please use ga:bounceRate instead. socialActivityTimestamp || DIMENSION || ga:bounceRate STRING || ga:bounces / ga:entrances || || FALSE || || For a social data hub activity, this value represents when the social activity occurred on the social network.
|-
| Social Activities || Social User Handle || ga:bounceRate socialActivityUserHandle || METRIC DIMENSION || PERCENT STRING || Session FALSE || PUBLIC || Bounce Rate || The percentage of single-page session For a social data hub activity, this value represents the social network handle (i.e., session in which g. name or ID) of the person left your property from user who initiated the first page)social activity. || || || ga:bounces / ga:sessions || || || ||
|-
| ga:visitBounceRate Social Activities || METRIC || PERCENT || Session || DEPRECATED || Bounce Rate || The percentage of single-page session (i.e., session in which the person left your property from the first page). || User Photo URL || ga:bounceRate socialActivityUserPhotoUrl || ga:bounces / ga:sessions DIMENSION || STRING || FALSE || || For a social data hub activity, this value represents the URL of the photo associated with the user's social network profile.
|-
| Social Activities || User Profile URL || ga:sessionDuration socialActivityUserProfileUrl || METRIC DIMENSION || TIME STRING || Session FALSE || PUBLIC || Session Duration || The total duration For a social data hub activity, this value represents the URL of the associated user sessions represented in total seconds's social network profile. || true || || || || || ||
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| ga:timeOnSite Social Activities || METRIC || TIME || Session || DEPRECATED || Session Duration || The total duration of user sessions represented in total seconds. || true Shared URL || ga:sessionDuration socialActivityContentUrl || DIMENSION || STRING || FALSE || || For a social data hub activity, this value represents the URL shared by the associated social network user.
|-
| ga:avgSessionDuration Social Activities || METRIC Social Tags Summary || TIME ga:socialActivityTagsSummary || Session DIMENSION || PUBLIC STRING || Avg. Session Duration || The average duration of user sessions represented in total seconds. || || || ga:sessionDuration / ga:sessions || || FALSE || || For a social data hub activity, this is a comma-separated set of tags associated with the social activity.
|-
| ga:avgTimeOnSite Social Activities || METRIC || TIME || Session || DEPRECATED || Avg. Session Duration || The average duration of user sessions represented in total seconds. || Originating Social Action || ga:avgSessionDuration socialActivityAction || ga:sessionDuration / ga:sessions DIMENSION || STRING || FALSE || || For a social data hub activity, this value represents the type of social action associated with the activity (e.g. vote, comment, +1, etc.).
|-
| Social Activities || Social Network and Action || ga:referralPath socialActivityNetworkAction || DIMENSION || STRING || Traffic Sources FALSE || PUBLIC || Referral Path || The path of the referring URL (e.g. document.referrer). If someone places For a link to your property on their websitesocial data hub activity, this element contains value represents the path type of social action and the page that contains social network where the referring linkactivity originated. || true || || || || || ||
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| Social Activities || Data Hub Activities || ga:fullReferrer socialActivities || DIMENSION METRIC || STRING INTEGER || Traffic Sources FALSE || PUBLIC || Full Referrer || The full referring count of activities where a content URL including the hostname and pathwas shared / mentioned on a social data hub partner network. || || || || || || ||
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| Page Tracking || Hostname || ga:campaign hostname || DIMENSION || STRING || Traffic Sources TRUE || PUBLIC || Campaign || When using manual campaign tracking, The hostname from which the value of the utm_campaign campaign tracking parameterrequest was made. When using AdWords autotagging, the name(s) of the online ad campaign that you use for your property. Otherwise the value (not set) is used. || true || || || || || ||
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| Page Tracking || Page || ga:source pagePath || DIMENSION || STRING || Traffic Sources TRUE || PUBLIC || Source || The source of referrals to A page on your propertywebsite specified by path and/or query parameters. When using manual campaign tracking, Use in conjunction with hostname to get the value full URL of the utm_source campaign tracking parameterpage. When using AdWords autotagging, the value is google. Otherwise the domain of the source referring the user to your property (e.g. document.referrer). The value may also contain a port address. If the user arrived without a referrer, the value is (direct) || true || || || || || ||
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| Page Tracking || Page path level 1 || ga:medium pagePathLevel1 || DIMENSION || STRING || Traffic Sources FALSE || PUBLIC || Medium || The type of referrals to your property. When using manual campaign tracking, This dimension rolls up all the value of page paths in the utm_medium campaign tracking parameterfirst hierarchical level in pagePath. When using AdWords autotagging, the value is ppc. If the user comes from a search engine detected by Google Analytics, the value is organic. If the referrer is not a search engine, the value is referral. If the users came directly to the property, and document.referrer is empty, the value is (none). || true || || || || || ||
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| ga:sourceMedium Page Tracking || DIMENSION Page path level 2 || STRING || Traffic Sources || PUBLIC || Source / Medium || Combined values of ga:source and ga:medium. pagePathLevel2 || true DIMENSION || STRING || || || FALSE || || This dimension rolls up all the page paths in the second hierarchical level in pagePath.
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| Page Tracking || Page path level 3 || ga:keyword pagePathLevel3 || DIMENSION || STRING || Traffic Sources FALSE || PUBLIC || Keyword || When using manual campaign tracking, This dimension rolls up all the value of page paths in the utm_term campaign tracking parameterthird hierarchical level in pagePath. When using AdWords autotagging or if a user used organic search to reach your property, the keywords used by users to reach your property. Otherwise the value is (not set). || true || || || || || ||
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| Page Tracking || Page path level 4 || ga:adContent pagePathLevel4 || DIMENSION || STRING || Traffic Sources FALSE || PUBLIC || Ad Content || When using manual campaign tracking, This dimension rolls up all the value of the utm_content campaign tracking parameterpage paths into hierarchical levels. Up to 4 pagePath levels maybe specified. When using AdWords autotagging, All additional levels in the first line of the text for your online Ad campaign. If you pagePath hierarchy are using mad libs for your AdWords content, also rolled up in this field displays the keywords you provided for the mad libs keyword matchdimension. Otherwise the value is (not set) || true || || || || || ||
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| Page Tracking || Page Title || ga:socialNetwork pageTitle || DIMENSION || STRING || Traffic Sources TRUE || PUBLIC || Social Network || Name The title of the social networka page. This can be related to Keep in mind that multiple pages might have the referring social network for traffic sources, or to the social network for social data hub activitiessame page title. E.g. Google+, Blogger, etc. || || || || || || ||
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| Page Tracking || Landing Page || ga:hasSocialSourceReferral landingPagePath || DIMENSION || STRING || Traffic Sources TRUE || PUBLIC || Social Source Referral || Indicates sessions that arrived to the property from The first page in a social source. The possible values are Yes user's session, or No where the first letter is capitalizedlanding page. || || || || || || ||
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| Page Tracking || Second Page || ga:organicSearches secondPagePath || METRIC DIMENSION || INTEGER STRING || Traffic Sources FALSE || PUBLIC || Organic Searches || The number of organic searches that happened within second page in a user's session. This metric is search engine agnostic. || || || || || || ||
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| Page Tracking || Exit Page || ga:adGroup exitPagePath || DIMENSION || STRING || Adwords TRUE || PUBLIC || Ad Group || The name of your AdWords ad grouplast page in a user's session, or exit page. || true || || || || || ||
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| Page Tracking || Previous Page Path || ga:adSlot previousPagePath || DIMENSION || STRING || Adwords FALSE || PUBLIC || Ad Slot || The location of the advertisement A page on your property that was visited before another page on the hosting page (Top, RHS, or not set)same property. Typically used with the pagePath dimension. || true || || || || || ||
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| Page Tracking || Next Page Path || ga:adSlotPosition nextPagePath || DIMENSION || STRING || Adwords FALSE || PUBLIC || Ad Slot Position || The ad slot positions in which A page on your website that was visited after another page on your AdWords ads appeared (1-8)website. Typically used with the previousPagePath dimension. || true || || || || || ||
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| Page Tracking || Page Depth || ga:adDistributionNetwork pageDepth || DIMENSION || STRING || Adwords TRUE || PUBLIC || Ad Distribution Network || The networks used to deliver your ads (Contentnumber of pages visited by users during a session. The value is a histogram that counts pageviews across a range of possible values. In this calculation, Searchall sessions will have at least one pageview, Search partners, etcand some percentage of sessions will have more.). || || || || || || ||
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| Page Tracking || Page Value || ga:adMatchType pageValue || DIMENSION METRIC || STRING CURRENCY || Adwords FALSE || PUBLIC || Query Match Type || The match types applied for the search term the user had inputaverage value of this page or set of pages. Page Value is (Phrase, Exact, Broad, etc.). Ads on the content network are identified as "Content network". Detailsga: httpstransactionRevenue + ga:goalValueAll) //supportga:uniquePageviews (for the page or set of pages).google.com/adwords/answer/2472708?hl=en || || || || || || ||
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| ga:adKeywordMatchType Page Tracking || DIMENSION Entrances || STRING || Adwords || PUBLIC || Keyword Match Type || The match types applied to your keywords (Phrase, Exact, Broad). Detailsga: https://support.google.com/adwords/answer/2472708?hl=en entrances || METRIC || || || INTEGER || TRUE || || The number of entrances to your property measured as the first pageview in a session. Typically used with landingPagePath
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| Page Tracking || Entrances / Pageviews || ga:adMatchedQuery entranceRate || DIMENSION METRIC || STRING PERCENT || Adwords FALSE || PUBLIC || Matched Search Query ga:entrances / ga:pageviews || The search queries that triggered impressions percentage of your AdWords adspageviews in which this page was the entrance. || || || || || || ||
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| ga:adPlacementDomain Page Tracking || DIMENSION Pageviews || STRING ga:pageviews || Adwords METRIC || PUBLIC || Placement Domain || The domains where your ads on the content network were placed. || || || || INTEGER || TRUE || || The total number of pageviews for your property.
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| Page Tracking || Pages / Session || ga:adPlacementUrl pageviewsPerSession || DIMENSION METRIC || STRING FLOAT || Adwords FALSE || PUBLIC || Placement URL ga:pageviews / ga:sessions || The URLs where average number of pages viewed during a session on your ads on the content network were placedproperty. Repeated views of a single page are counted. || || || || || || ||
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| Content Grouping || Unique Views || ga:adFormat contentGroupUniqueViewsXX || DIMENSION METRIC || STRING INTEGER || Adwords FALSE || PUBLIC || Ad Format || Your AdWords ad formats The number of different (Text, Image, Flash, Video, etc.unique)pages within a session for the specified content group. This takes into account both the pagePath and pageTitle to determine uniqueness. || || || || || || ||
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| ga:adTargetingType Page Tracking || DIMENSION Unique Pageviews || STRING ga:uniquePageviews || Adwords METRIC || PUBLIC || Targeting Type || How your AdWords ads were targeted (keyword, placement, and vertical targeting, etc.). || || || || INTEGER || TRUE || || The number of different (unique) pages within a session. This takes into account both the pagePath and pageTitle to determine uniqueness.
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| Page Tracking || Time on Page || ga:adTargetingOption timeOnPage || DIMENSION METRIC || STRING TIME || Adwords TRUE || PUBLIC || Placement Type || How you manage your ads long a user spent on a particular page in seconds. Calculated by subtracting the initial view time for a particular page from the content networkinitial view time for a subsequent page. Values are Automatic placements or Managed placementsThus, this metric does not apply to exit pages for your property. || || || || || || ||
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| ga:adDisplayUrl Page Tracking || DIMENSION || STRING || Adwords || PUBLIC || Display URL || The URLs your AdWords ads displayedAvg. Time on Page || ga:avgTimeOnPage || METRIC || TIME || FALSE || || ga:timeOnPage / (ga:pageviews - ga:exits) || The average amount of time users spent viewing this page or a set of pages.
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| ga:adDestinationUrl Page Tracking || DIMENSION Exits || STRING ga:exits || Adwords METRIC || PUBLIC || Destination URL || The URLs to which your AdWords ads referred traffic. || || || || INTEGER || TRUE || || The number of exits from your property.
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| ga:adwordsCustomerID Page Tracking || DIMENSION % Exit || STRING ga:exitRate || Adwords METRIC || PUBLIC PERCENT || AdWords Customer ID FALSE || A string. Corresponds to AdWords API AccountInfo.customerId. || || || || || || ga:exits / (ga:pageviews + ga:screenviews) || The percentage of exits from your property that occurred out of the total page views.
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| Internal Search || Site Search Status || ga:adwordsCampaignID searchUsed || DIMENSION || STRING || Adwords TRUE || PUBLIC || AdWords Campaign ID || A string. Corresponds boolean to AdWords API Campaigndistinguish whether internal search was used in a session.idValues are Visits With Site Search and Visits Without Site Search. || || || || || || ||
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| Internal Search || Search Term || ga:adwordsAdGroupID searchKeyword || DIMENSION || STRING || Adwords || PUBLIC || AdWords Ad Group ID || A string. Corresponds to AdWords API AdGroup.id. || || || || || TRUE || || Search terms used by users within your property.
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| Internal Search || Refined Keyword || ga:adwordsCreativeID searchKeywordRefinement || DIMENSION || STRING || Adwords TRUE || PUBLIC || AdWords Creative ID || A Subsequent keyword search terms or strings entered by users after a given initial stringsearch. Corresponds to AdWords API Ad.id. || || || || || || ||
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| Internal Search || Site Search Category || ga:adwordsCriteriaID searchCategory || DIMENSION || STRING || Adwords TRUE || PUBLIC || AdWords Criteria ID || A stringThe categories used for the internal search if you have this enabled for your profile. Corresponds to AdWords API CriterionFor example, you might have product categories such as electronics, furniture, or clothing.id. || || || || || || ||
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| ga:impressions Internal Search || METRIC Start Page || INTEGER ga:searchStartPage || Adwords DIMENSION || PUBLIC STRING || Impressions || Total number of campaign impressions. || || || || || FALSE || || A page where the user initiated an internal search on your property.
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| Internal Search || Destination Page || ga:adClicks searchDestinationPage || METRIC DIMENSION || INTEGER STRING || Adwords FALSE || PUBLIC || Clicks || The total number of times users have clicked on page the user immediately visited after performing an ad to reach internal search on your propertysite. (Usually the search results page). || || || || || || ||
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| Internal Search || Results Pageviews || ga:adCost searchResultViews || METRIC || CURRENCY INTEGER || Adwords FALSE || PUBLIC || Cost || Derived cost for the advertising campaign. The currency for this value is based on the currency that you set in your AdWords accountnumber of times a search result page was viewed after performing a search. || || || || || || ||
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| ga:CPM Internal Search || METRIC Total Unique Searches || CURRENCY ga:searchUniques || Adwords METRIC || PUBLIC || CPM || Cost per thousand impressions. || || || ga:adCost / (ga:impressions / 1000) || INTEGER || TRUE || || The total number of unique keywords from internal searches within a session. For example if "shoes" was searched for 3 times in a session, it will be only counted once.
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| ga:CPC Internal Search || METRIC Results Pageviews / Search || CURRENCY ga:avgSearchResultViews || Adwords METRIC || PUBLIC FLOAT || CPC || Cost to advertiser per click. || || FALSE || ga:adCost searchResultViews / ga:adClicks || || || searchUniques || The average number of times people viewed a search results page after performing a search.
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| Internal Search || Sessions with Search || ga:CTR searchSessions || METRIC || PERCENT INTEGER || Adwords TRUE || PUBLIC || CTR || Click-through-rate for your ad. This is equal to the The total number of clicks divided by the number of impressions for your ad (e.g. how many times users clicked on one of your ads where sessions that ad appeared). || || || ga:adClicks / ga:impressions || || || || included an internal search
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| ga:costPerTransaction Internal Search || METRIC % Sessions with Search || CURRENCY ga:percentSessionsWithSearch || Adwords METRIC || PUBLIC PERCENT || Cost per Transaction FALSE || The cost per transaction for your property. || || || (ga:adCost) searchSessions / (ga:transactions) || || || sessions || The percentage of sessions with search.
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| Internal Search || Search Depth || ga:costPerGoalConversion searchDepth || METRIC || CURRENCY INTEGER || Adwords TRUE || PUBLIC || Cost per Goal Conversion || The cost per goal conversion for average number of subsequent page views made on your propertyafter a use of your internal search feature. || || || (ga:adCost) / (ga:goalCompletionsAll) || || || ||
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| ga:costPerConversion Internal Search || METRIC Average Search Depth || CURRENCY ga:avgSearchDepth || Adwords METRIC || PUBLIC FLOAT || Cost per Conversion FALSE || The cost per conversion (including ecommerce and goal conversions) for your property. || || || (ga:adCost) searchDepth / (ga:transactions + ga:goalCompletionsAll) || || || searchUniques || The average number of pages people viewed after performing a search on your property.
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| ga:RPC Internal Search || METRIC Search Refinements || CURRENCY ga:searchRefinements || Adwords METRIC || PUBLIC || RPC || RPC or revenue-per-click is the average revenue (from ecommerce sales and/or goal value) you received for each click on one of your search ads. INTEGER || TRUE || || The total number of times a refinement (ga:transactionRevenue + ga:goalValueAlltransition) / gaoccurs between internal search keywords within a session. For example if the sequence of keywords is:adClicks || || || || "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different.
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| Internal Search || % Search Refinements || ga:ROI percentSearchRefinements || METRIC || PERCENT || Adwords FALSE || PUBLIC || ROI || Returns on Investment is overall transaction profit divided by derived advertising cost. || || || (ga:transactionRevenue + ga:goalValueAll - ga:adCost) searchRefinements / ga:adCost || || || searchResultViews || The percentage of number of times a refinement (i.e., transition) occurs between internal search keywords within a session.
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| ga:margin Internal Search || METRIC Time after Search || PERCENT ga:searchDuration || Adwords METRIC || PUBLIC || Margin || The overall transaction profit margin. || || || (ga:transactionRevenue + ga:goalValueAll - ga:adCost) / (ga:transactionRevenue + ga:goalValueAll) || TIME || TRUE || || The session duration on your property where a use of your internal search feature occurred.
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| Internal Search || Time after Search || ga:goalCompletionLocation avgSearchDuration || DIMENSION METRIC || STRING TIME || Goal Conversions FALSE || PUBLIC || Goal Completion Location ga:searchDuration / ga:searchUniques || The page path or screen name that matched any destination type goal completionaverage amount of time people spent on your property after searching. || || || || || || ||
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| ga:goalPreviousStep1 Internal Search || DIMENSION Search Exits || STRING ga:searchExits || Goal Conversions METRIC || PUBLIC || Goal Previous Step - 1 || The page path or screen name that matched any destination type goal, one step prior to the goal completion location. || || || || INTEGER || TRUE || || The number of exits on your site that occurred following a search result from your internal search feature.
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| Internal Search || % Search Exits || ga:goalPreviousStep2 searchExitRate || DIMENSION METRIC || STRING PERCENT || Goal Conversions FALSE || PUBLIC || Goal Previous Step - 2 ga:searchExits / ga:searchUniques || The page path or screen name percentage of searches that matched any destination type goal, two steps prior to the goal completion locationresulted in an immediate exit from your property. || || || || || || ||
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| Internal Search || Site Search Goal XX Conversion Rate || ga:goalPreviousStep3 searchGoalXXConversionRate || DIMENSION METRIC || STRING PERCENT || Goal Conversions FALSE || PUBLIC || Goal Previous Step - 3 ga:goalXXCompletions / ga:searchUniques || The page path or screen name that matched any destination type goalpercentage of search sessions (i.e., three steps prior sessions that included at least one search) which resulted in a conversion to the requested goal completion locationnumber. || || || || || || ||
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| Internal Search || Site Search Goal Conversion Rate || ga:goalXXStarts searchGoalConversionRateAll || METRIC || INTEGER PERCENT || Goal Conversions FALSE || PUBLIC || Goal 1 Starts ga:goalCompletionsAll / ga:searchUniques || The total number percentage of starts for the requested goal numbersearch sessions (i.e., sessions that included at least one search) which resulted in a conversion to at least one of your goals. || true || || || 1 || 20 || ||
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| Internal Search || Per Search Goal Value || ga:goalStartsAll goalValueAllPerSearch || METRIC || INTEGER CURRENCY || Goal Conversions FALSE || PUBLIC || Goal Starts ga:goalValueAll / ga:searchUniques || The total number average goal value of starts for all goals defined for a search on your profileproperty. || true || || || || || ||
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| Site Speed || Page Load Time (ms) || ga:goalXXCompletions pageLoadTime || METRIC || INTEGER || Goal Conversions FALSE || PUBLIC || Goal 1 Completions || The total number Total Page Load Time is the amount of completions time (in milliseconds) it takes for pages from the requested goal numbersample set to load, from initiation of the pageview (e.g. click on a page link) to load completion in the browser. || true || || || 1 || 20 || ||
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| Site Speed || Page Load Sample || ga:goalCompletionsAll pageLoadSample || METRIC || INTEGER || Goal Conversions FALSE || PUBLIC || Goal Completions || The total number sample set (or count) of completions for all goals defined for your profilepageviews used to calculate the average page load time. || true || || || || || ||
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| Site Speed || Avg. Page Load Time (sec) || ga:goalXXValue avgPageLoadTime || METRIC || CURRENCY FLOAT || Goal Conversions FALSE || PUBLIC || Goal 1 Value (ga:pageLoadTime / ga:pageLoadSample / 1000) || The total numeric value average amount of time (in seconds) it takes for pages from the requested goal numbersample set to load, from initiation of the pageview (e.g. click on a page link) to load completion in the browser. || true || || || 1 || 20 || ||
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| Site Speed || Domain Lookup Time (ms) || ga:goalValueAll domainLookupTime || METRIC || CURRENCY INTEGER || Goal Conversions FALSE || PUBLIC || Goal Value || The total numeric value amount of time (in milliseconds) spent in DNS lookup for this page among all goals defined for your profilesamples. || true || || || || || ||
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| ga:goalValuePerSession Site Speed || METRIC Avg. Domain Lookup Time (sec) || CURRENCY ga:avgDomainLookupTime || Goal Conversions METRIC || PUBLIC FLOAT || Per Session Goal Value || The average goal value of a session on your property. || || FALSE || (ga:goalValueAll domainLookupTime / ga:sessions || || || speedMetricsSample / 1000) || The average amount of time (in seconds) spent in DNS lookup for this page.
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| ga:goalValuePerVisit Site Speed || METRIC || CURRENCY || Goal Conversions || DEPRECATED || Per Session Goal Value || The average goal value of a session on your property. || Page Download Time (ms) || ga:goalValuePerSession pageDownloadTime || ga:goalValueAll / ga:sessions METRIC || INTEGER || FALSE || || The total amount of time (in milliseconds) to download this page among all samples.
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| ga:goalXXConversionRate Site Speed || METRIC Avg. Page Download Time (sec) || PERCENT ga:avgPageDownloadTime || Goal Conversions METRIC || PUBLIC FLOAT || Goal 1 Conversion Rate || The percentage of sessions which resulted in a conversion to the requested goal number. || || FALSE || (ga:goalXXCompletions pageDownloadTime / ga:sessions || 1 || 20 || speedMetricsSample / 1000) || The average amount of time (in seconds) to download this page.
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| Site Speed || Redirection Time (ms) || ga:goalConversionRateAll redirectionTime || METRIC || PERCENT INTEGER || Goal Conversions FALSE || PUBLIC || Goal Conversion Rate || The percentage total amount of sessions which resulted time (in a conversion milliseconds) spent in redirects before fetching this page among all samples. If there are no redirects, the value for this metric is expected to at least one of your goalsbe 0. || || || ga:goalCompletionsAll / ga:sessions || || || ||
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| ga:goalXXAbandons Site Speed || METRIC Avg. Redirection Time (sec) || INTEGER ga:avgRedirectionTime || Goal Conversions METRIC || PUBLIC FLOAT || Goal 1 Abandoned Funnels || The number of times users started conversion activity on the requested goal number without actually completing it. || || FALSE || (ga:goalXXStarts - redirectionTime / ga:goalXXCompletionsspeedMetricsSample / 1000) || 1 || 20 || || The average amount of time (in seconds) spent in redirects before fetching this page. If there are no redirects, the value for this metric is expected to be 0.
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| Site Speed || Server Connection Time (ms) || ga:goalAbandonsAll serverConnectionTime || METRIC || INTEGER || Goal Conversions FALSE || PUBLIC || Abandoned Funnels || The overall number total amount of times users started goals without actually completing them. || || || time (ga:goalStartsAll - ga:goalCompletionsAllin milliseconds) || || || || spent in establishing TCP connection for this page among all samples.
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| ga:goalXXAbandonRate Site Speed || METRIC Avg. Server Connection Time (sec) || PERCENT ga:avgServerConnectionTime || Goal Conversions METRIC || PUBLIC FLOAT || Goal 1 Abandonment Rate FALSE || The rate at which the requested goal number was abandoned. || || || ((ga:goalXXStarts - serverConnectionTime / ga:goalXXCompletions)) speedMetricsSample / (ga:goalXXStarts1000) || 1 || 20 || || The average amount of time (in seconds) spent in establishing TCP connection for this page.
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| ga:goalAbandonRateAll Site Speed || METRIC Server Response Time (ms) || PERCENT ga:serverResponseTime || Goal Conversions METRIC || PUBLIC INTEGER || Total Abandonment Rate || The rate at which goals were abandoned. || FALSE || || The total amount of time ((ga:goalStartsAll - ga:goalCompletionsAllin milliseconds)) / (ga:goalStartsAll) || || || || your server takes to respond to a user request among all samples, including the network time from user's location to your server.
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| Site Speed || Avg. Server Response Time (sec) || ga:browser avgServerResponseTime || DIMENSION METRIC || STRING FLOAT || Platform or Device FALSE || PUBLIC || Browser (ga:serverResponseTime / ga:speedMetricsSample / 1000) || The names average amount of browsers used by users time (in seconds) your server takes to respond to a user request, including the network time from user's location to your websiteserver. For example, Internet Explorer or Firefox. || true || || || || || ||
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| Site Speed || Speed Metrics Sample || ga:browserVersion speedMetricsSample || DIMENSION METRIC || STRING INTEGER || Platform or Device FALSE || PUBLIC || Browser Version || The browser versions sample set (or count) of pageviews used by users to your websitecalculate the averages for site speed metrics. For exampleThis metric is used in all site speed average calculations including avgDomainLookupTime, avgPageDownloadTime, 2avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime.0.0.14 || true || || || || || ||
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| Site Speed || Document Interactive Time (ms) || ga:operatingSystem domInteractiveTime || DIMENSION METRIC || STRING INTEGER || Platform or Device FALSE || PUBLIC || Operating System || The operating system used by time the browser takes (in milliseconds) to parse the document (DOMInteractive), including the network time from the user's location to your usersserver. For exampleAt this time, Windows, Linux , Macintosh, iPhone, iPodthe user can interact with the Document Object Model even though it is not fully loaded. || true || || || || || ||
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| Site Speed || Avg. Document Interactive Time (sec) || ga:operatingSystemVersion avgDomInteractiveTime || DIMENSION METRIC || STRING FLOAT || Platform or Device FALSE || PUBLIC || Operating System Version (ga:domInteractiveTime / ga:domLatencyMetricsSample / 1000) || The version of average time (in seconds) it takes the browser to parse the document and execute deferred and parser-inserted scripts including the operating system used by network time from the user's location to your users, such as XP for Windows or PPC for Macintoshserver. || true || || || || || ||
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| Site Speed || Document Content Loaded Time (ms) || ga:isMobile domContentLoadedTime || DIMENSION METRIC || STRING INTEGER || Platform or Device FALSE || DEPRECATED || Mobile The time the browser takes (Including Tabletin milliseconds) || This dimension to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded), including the network time from the user's location to your server. Parsing of the document is finished, the Document Object Model is deprecated ready, but referenced style sheets, images, and will subframes may not be removed soonfinished loading. Please use ga:deviceCategory instead (This event is often the starting point for javascript framework execution, e.g., ga:deviceCategory==mobileJQuery's onready()callback, etc. || true || || || || || ||
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| ga:isTablet Site Speed || DIMENSION Avg. Document Content Loaded Time (sec) || STRING ga:avgDomContentLoadedTime || Platform or Device METRIC || DEPRECATED FLOAT || Tablet FALSE || This dimension is deprecated and will be removed soon. Please use (ga:deviceCategory instead (e.g., domContentLoadedTime / ga:deviceCategory==tabletdomLatencyMetricsSample / 1000). || true || || || || || || The average time (in seconds) it takes the browser to parse the document.
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| ga:mobileDeviceBranding Site Speed || DIMENSION DOM Latency Metrics Sample || STRING ga:domLatencyMetricsSample || Platform or Device METRIC || PUBLIC INTEGER || Mobile Device Branding || Mobile manufacturer or branded name. || true || || || || FALSE || || The sample set (or count) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used in the avgDomContentLoadedTime and avgDomInteractiveTime calculations.
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| App Tracking || App Installer ID || ga:mobileDeviceModel appInstallerId || DIMENSION || STRING || Platform or Device || PUBLIC || Mobile Device Model || Mobile device model || true || || || || TRUE || || ID of the installer (e.g., Google Play Store) from which the app was downloaded. By default, the app installer id is set based on the PackageManager#getInstallerPackageName method.
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| ga:mobileInputSelector App Tracking || DIMENSION App Version || STRING || Platform or Device || PUBLIC || Mobile Input Selector || Selector used on the mobile device (e.g.ga: touchscreen, joystick, clickwheel, stylus). appVersion || true DIMENSION || || || STRING || TRUE || || The version of the application.
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| App Tracking || App Name || ga:mobileDeviceInfo appName || DIMENSION || STRING || Platform or Device TRUE || PUBLIC || Mobile Device Info || The branding, model, and marketing name used to identify of the mobile deviceapplication. || true || || || || || ||
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| App Tracking || App ID || ga:mobileDeviceMarketingName appId || DIMENSION || STRING || Platform or Device TRUE || PUBLIC || Mobile Device Marketing Name || The marketing name used for ID of the mobile deviceapplication. || true || || || || || ||
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| App Tracking || Screen Name || ga:deviceCategory screenName || DIMENSION || STRING || Platform or Device TRUE || PUBLIC || Device Category || The type name of device: desktop, tablet, or mobilethe screen. || true || || || || || ||
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| App Tracking || Screen Depth || ga:continent screenDepth || DIMENSION || STRING || Geo Network TRUE || PUBLIC || Continent || The continents number of property users, derived from IP addressesscreenviews per session reported as a string. Can be useful for historgrams. || true || || || || || ||
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| App Tracking || Landing Screen || ga:subContinent landingScreenName || DIMENSION || STRING || Geo Network TRUE || PUBLIC || Sub Continent Region || The sub-continent name of users, derived from IP addressesthe first screen viewed. For example, Polynesia or Northern Europe. || true || || || || || ||
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| App Tracking || Exit Screen || ga:country exitScreenName || DIMENSION || STRING || Geo Network TRUE || PUBLIC || Country / Territory || The country name of users, derived from IP addressesthe screen when the user exited the application. || true || || || || || ||
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| ga:region App Tracking || DIMENSION Screen Views || STRING ga:screenviews || Geo Network METRIC || PUBLIC || Region || The region of users to your property, derived from IP addresses. In the U.S., a region is a state, such as New York. || true || || || INTEGER || TRUE || || The total number of screenviews.
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| App Tracking || Unique Screen Views || ga:metro uniqueScreenviews || DIMENSION METRIC || STRING INTEGER || Geo Network TRUE || PUBLIC || Metro || The Designated Market Area number of different (DMAunique) from where traffic arrived on your propertyscreenviews within a session. || true || || || || || ||
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| App Tracking || Screens / Session || ga:city screenviewsPerSession || DIMENSION METRIC || STRING FLOAT || Geo Network FALSE || PUBLIC || City ga:screenviews / ga:sessions || The cities average number of property users, derived from IP addressesscreenviews per session. || true || || || || || ||
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| ga:latitude App Tracking || DIMENSION Time on Screen || STRING ga:timeOnScreen || Geo Network METRIC || PUBLIC || Latitude || The approximate latitude of the user's city. Derived from IP address. Locations north of the equator are represented by positive values and locations south of the equator by negative values. || || || || TIME || TRUE || || The time spent viewing the current screen.
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| ga:longitude App Tracking || DIMENSION || STRING || Geo Network || PUBLIC || Longitude || The approximate longitude of the user's city. Derived from IP address. Locations east of the meridian are represented by positive values and locations west of the meridian by negative valuesAvg. Time on Screen || ga:avgScreenviewDuration || METRIC || TIME || || FALSE || || The average amount of time users spent on a screen in seconds.
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| Event Tracking || Event Category || ga:networkDomain eventCategory || DIMENSION || STRING || Geo Network TRUE || PUBLIC || Network Domain || The domain name category of the ISPs used by users to your propertyevent. This is derived from the domain name registered to the IP address. || true || || || || || ||
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| Event Tracking || Event Action || ga:networkLocation eventAction || DIMENSION || STRING || Geo Network TRUE || PUBLIC || Service Provider || The name action of service providers used to reach your property. For example, if most users to your website come via the major service providers for cable internet, you will see the names of those cable service providers in this elementevent. || true || || || || || ||
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| Event Tracking || Event Label || ga:flashVersion eventLabel || DIMENSION || STRING || System TRUE || PUBLIC || Flash Version || The versions label of Flash supported by users' browsers, including minor versionsthe event. || true || || || || || ||
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| ga:javaEnabled Event Tracking || DIMENSION Total Events || STRING ga:totalEvents || System METRIC || PUBLIC || Java Support || Indicates Java support for users' browsers. The possible values are Yes or No where the first letter must be capitalized. || true || || || INTEGER || TRUE || || The total number of events for the profile, across all categories.
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| Event Tracking || Unique Events || ga:language uniqueEvents || DIMENSION METRIC || STRING INTEGER || System FALSE || PUBLIC || Language || The language provided by the HTTP Request total number of unique events for the browserprofile, across all categories. Values are given as an ISO-639 code (e.g. en-gb for British English). || true || || || || || ||
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| Event Tracking || Event Value || ga:screenColors eventValue || DIMENSION METRIC || STRING INTEGER || System TRUE || PUBLIC || Screen Colors || The color depth total value of users' monitors, as retrieved from events for the DOM of the user's browserprofile. For example 4-bit, 8-bit, 24-bit, or undefined-bit. || true || || || || || ||
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| ga:sourcePropertyId || DIMENSION || STRING || System || PUBLIC || Source Property Event Tracking ID || Source property ID of derived properties. This is valid only for derived propertiesAvg. Value || true ga:avgEventValue || METRIC || FLOAT || FALSE || || ga:eventValue / ga:totalEvents || The average value of an event.
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| ga:sourcePropertyName Event Tracking || DIMENSION Sessions with Event || STRING ga:sessionsWithEvent || System METRIC || PUBLIC || Source Property Display Name || Source property name of derived properties. This is valid only for derived properties. || true || || || INTEGER || TRUE || || The total number of sessions with events.
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| Event Tracking || Events / Session with Event || ga:screenResolution eventsPerSessionWithEvent || DIMENSION METRIC || STRING FLOAT || System FALSE || PUBLIC || Screen Resolution ga:totalEvents / ga:sessionsWithEvent || The screen resolution average number of users' screensevents per session with event. For example: 1024x738. || true || || || || || ||
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| Ecommerce || Transaction ID || ga:socialActivityEndorsingUrl transactionId || DIMENSION || STRING || Social Activities TRUE || PUBLIC || Endorsing URL || For a social data hub activity, this value represents The transaction ID for the URL of the social activity (eshopping cart purchase as supplied by your ecommerce tracking method.g. the Google+ post URL, the blog comment URL, etc.) || || || || || || ||
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| Ecommerce || Affiliation || ga:socialActivityDisplayName affiliation || DIMENSION || STRING || Social Activities TRUE || PUBLIC || Display Name || For Typically used to designate a social data hub activity, this value represents the title of the social activity posted by the social network usersupplying company or brick and mortar location; product affiliation. || || || || || || ||
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| Ecommerce || Sessions to Transaction || ga:socialActivityPost sessionsToTransaction || DIMENSION || STRING || Social Activities TRUE || PUBLIC || Social Activity Post || For a social data hub activity, this value represents the content The number of sessions between users' purchases and the social activity posted by related campaigns that lead to the social network user (epurchases.g. The message content of a Google+ post) || || || || || || ||
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| Ecommerce || Days to Transaction || ga:socialActivityTimestamp daysToTransaction || DIMENSION || STRING || Social Activities TRUE || PUBLIC || Social Activity Timestamp || For a social data hub activity, this value represents when The number of days between users' purchases and the social activity occurred on related campaigns that lead to the social networkpurchases. || || || || || || ||
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| Ecommerce || Product SKU || ga:socialActivityUserHandle productSku || DIMENSION || STRING || Social Activities || PUBLIC || Social User Handle || For a social data hub activity, this value represents the social network handle (e.g. name or ID) of the user who initiated the social activity. || || || || || TRUE || || The product sku for purchased items as you have defined them in your ecommerce tracking application.
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| Ecommerce || Product || ga:socialActivityUserPhotoUrl productName || DIMENSION || STRING || Social Activities || PUBLIC || User Photo URL || For a social data hub activity, this value represents the URL of the photo associated with the user's social network profile. || || || || || TRUE || || The product name for purchased items as supplied by your ecommerce tracking application.
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| Ecommerce || Product Category || ga:socialActivityUserProfileUrl productCategory || DIMENSION || STRING || Social Activities TRUE || PUBLIC || User Profile URL || For a social data hub activityAny product variations (size, this value represents the URL of the associated user's social network profilecolor) for purchased items as supplied by your ecommerce application. Not compatible with Enhanced Ecommerce. || || || || || || ||
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| Ecommerce || Currency Code || ga:socialActivityContentUrl currencyCode || DIMENSION || STRING || Social Activities FALSE || PUBLIC || Shared URL || For a social data hub activity, this value represents The local currency code of the URL shared by the associated social network usertransaction based on ISO 4217 standard. || || || || || || ||
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| ga:socialActivityTagsSummary Ecommerce || DIMENSION Transactions || STRING ga:transactions || Social Activities METRIC || PUBLIC || Social Tags Summary || For a social data hub activity, this is a comma-separated set of tags associated with the social activity. || || || || INTEGER || TRUE || || The total number of transactions.
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| Ecommerce || Ecommerce Conversion Rate || ga:socialActivityAction transactionsPerSession || DIMENSION METRIC || STRING PERCENT || Social Activities FALSE || PUBLIC ga:transactions / ga:sessions || Originating Social Action || For The average number of transactions for a social data hub activity, this value represents the type of social action associated with the activity (esession on your property.g. vote, comment, +1, etc.). || || || || || || ||
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| ga:socialActivityNetworkAction Ecommerce || DIMENSION Revenue || STRING ga:transactionRevenue || Social Activities METRIC || PUBLIC || Social Network and Action || For a social data hub activity, this value represents the type of social action and the social network where the activity originated. || || || || CURRENCY || TRUE || || The total sale revenue provided in the transaction excluding shipping and tax.
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| Ecommerce || Average Order Value || ga:socialActivities revenuePerTransaction || METRIC || INTEGER CURRENCY || Social Activities FALSE || PUBLIC || Data Hub Activities ga:transactionRevenue / ga:transactions || The count of activities where a content URL was shared / mentioned on a social data hub partner networkaverage revenue for an e-commerce transaction. || || || || || || ||
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| ga:hostname Ecommerce || DIMENSION Per Session Value || STRING ga:transactionRevenuePerSession || Page Tracking METRIC || PUBLIC CURRENCY || Hostname FALSE || The hostname from which the tracking request was made. || true || || || || || ga:transactionRevenue / ga:sessions || Average transaction revenue for a session on your property.
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| ga:pagePath Ecommerce || DIMENSION Shipping || STRING ga:transactionShipping || Page Tracking METRIC || PUBLIC || Page || A page on your website specified by path and/or query parameters. Use in conjunction with hostname to get the full URL of the page. || true || || || CURRENCY || TRUE || || The total cost of shipping.
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| ga:pagePathLevel1 Ecommerce || DIMENSION Tax || STRING ga:transactionTax || Page Tracking METRIC || PUBLIC || Page path level 1 || This dimension rolls up all the page paths in the first hierarchical level in pagePath. || || || || CURRENCY || TRUE || || The total amount of tax.
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| ga:pagePathLevel2 Ecommerce || DIMENSION Total Value || STRING ga:totalValue || Page Tracking METRIC || PUBLIC CURRENCY || Page path level 2 FALSE || This dimension rolls up all the page paths in the second hierarchical level in pagePath. || || || || || || (ga:transactionRevenue + ga:goalValueAll) || Total value for your property (including total revenue and total goal value).
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| ga:pagePathLevel3 Ecommerce || DIMENSION Quantity || STRING ga:itemQuantity || Page Tracking METRIC || PUBLIC || Page path level 3 || This dimension rolls up all the page paths in the third hierarchical level in pagePath. || || || || INTEGER || TRUE || || The total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, 7 items have been purchased.
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| ga:pagePathLevel4 Ecommerce || DIMENSION Unique Purchases || STRING ga:uniquePurchases || Page Tracking METRIC || PUBLIC || Page path level 4 || This dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels in the pagePath hierarchy are also rolled up in this dimension. || || || || INTEGER || TRUE || || The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from your site, 2 unique products have been purchased.
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| Ecommerce || Average Price || ga:pageTitle revenuePerItem || DIMENSION METRIC || STRING CURRENCY || Page Tracking FALSE || PUBLIC || Page Title ga:itemRevenue / ga:itemQuantity || The title of a pageaverage revenue per item. Keep in mind that multiple pages might have the same page title. || true || || || || || ||
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| ga:landingPagePath Ecommerce || DIMENSION Product Revenue || STRING ga:itemRevenue || Page Tracking METRIC || PUBLIC || Landing Page || The first page in a user's session, or landing page. || true || || || CURRENCY || TRUE || || The total revenue from purchased product items on your property.
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| Ecommerce || Average QTY || ga:secondPagePath itemsPerPurchase || DIMENSION METRIC || STRING FLOAT || Page Tracking FALSE || PUBLIC || Second Page ga:itemQuantity / ga:uniquePurchases || The second page in a user's sessionaverage quantity of this item (or group of items) sold per purchase. || || || || || || ||
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| ga:exitPagePath Ecommerce || DIMENSION Local Revenue || STRING ga:localTransactionRevenue || Page Tracking METRIC || PUBLIC CURRENCY || Exit Page || The last page in a user's session, or exit page. || true || || || || FALSE || || Transaction revenue in local currency.
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| ga:previousPagePath Ecommerce || DIMENSION Local Shipping || STRING ga:localTransactionShipping || Page Tracking METRIC || PUBLIC CURRENCY || Previous Page Path || A page on your property that was visited before another page on the same property. Typically used with the pagePath dimension. || || || || || FALSE || || Transaction shipping cost in local currency.
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| ga:nextPagePath Ecommerce || DIMENSION Local Tax || STRING ga:localTransactionTax || Page Tracking METRIC || PUBLIC CURRENCY || Next Page Path || A page on your website that was visited after another page on your website. Typically used with the previousPagePath dimension. || || || || || FALSE || || Transaction tax in local currency.
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| ga:pageDepth Ecommerce || DIMENSION Local Product Revenue || STRING ga:localItemRevenue || Page Tracking METRIC || PUBLIC || Page Depth || The number of pages visited by users during a session. The value is a histogram that counts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of sessions will have more. || true || || || CURRENCY || TRUE || || Product revenue in local currency.
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| ga:pageValue Social Interactions || METRIC Social Source || CURRENCY || Page Tracking || PUBLIC || Page Value || The average value of this page or set of pages. Page Value is (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews (for the page or set of pages). socialInteractionNetwork || DIMENSION || STRING || || || FALSE || || For social interactions, a value representing the social network being tracked.
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| ga:entrances Social Interactions || METRIC Social Action || INTEGER ga:socialInteractionAction || Page Tracking DIMENSION || PUBLIC STRING || Entrances || The number of entrances to your property measured as the first pageview in a session. Typically used with landingPagePath || true || || || || FALSE || || For social interactions, a value representing the social action being tracked (e.g. +1, bookmark)
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| Social Interactions || Social Source and Action || ga:entranceRate socialInteractionNetworkAction || METRIC DIMENSION || PERCENT STRING || Page Tracking FALSE || PUBLIC || Entrances / Pageviews || The percentage For social interactions, a value representing the concatenation of pageviews in which the socialInteractionNetwork and socialInteractionAction action being tracked at this page was the entrancehit level (e. || || || gag. Google:entrances / ga:pageviews || || || || +1)
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| ga:pageviews Social Interactions || METRIC Social Entity || INTEGER ga:socialInteractionTarget || Page Tracking DIMENSION || PUBLIC STRING || Pageviews || The total number of pageviews for your property. || true || || || || FALSE || || For social interactions, a value representing the URL (or resource) which receives the social network action.
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| Social Interactions || Social Type || ga:pageviewsPerSession socialEngagementType || METRIC DIMENSION || FLOAT STRING || Page Tracking FALSE || PUBLIC || Pages / Session || The average number of pages viewed during a session on your propertyEngagement type. Repeated views of a single page Possible values are counted"Socially Engaged" or "Not Socially Engaged". || || || ga:pageviews / ga:sessions || || || ||
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| Social Interactions || Social Actions || ga:pageviewsPerVisit socialInteractions || METRIC || FLOAT INTEGER || Page Tracking FALSE || DEPRECATED || Pages / Session || The average total number of pages viewed during a session social interactions on your property. Repeated views of a single page are counted. || || ga:pageviewsPerSession || ga:pageviews / ga:sessions || || || ||
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| Social Interactions || Unique Social Actions || ga:uniquePageviews uniqueSocialInteractions || METRIC || INTEGER || Page Tracking FALSE || PUBLIC || Unique Pageviews || The number of different sessions during which the specified social action(uniques) pages within a sessionoccurred at least once. This takes into both is based on the pagePath the unique combination of socialInteractionNetwork, socialInteractionAction, and pageTitle to determine uniquenesssocialInteractionTarget. || true || || || || || ||
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| Social Interactions || Actions Per Social Session || ga:timeOnPage socialInteractionsPerSession || METRIC || TIME FLOAT || Page Tracking FALSE || PUBLIC ga:socialInteractions / ga:uniqueSocialInteractions || Time The number of social interactions per session on Page || How long a user spent on a particular page in seconds. Calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. Thus, this metric does not apply to exit pages for your property. || true || || || || || ||
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| ga:avgTimeOnPage User Timings || METRIC Timing Category || TIME ga:userTimingCategory || Page Tracking DIMENSION || PUBLIC || Avg. Time on Page || The average amount of time users spent viewing this page or a set of pages. || || || ga:timeOnPage / (ga:pageviews - ga:exits) || STRING || TRUE || || A string for categorizing all user timing variables into logical groups for easier reporting purposes.
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| ga:exits User Timings || METRIC Timing Label || INTEGER ga:userTimingLabel || Page Tracking DIMENSION || PUBLIC || Exits || The number of exits from your property. || true || || || STRING || TRUE || || The name of the resource's action being tracked.
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| ga:exitRate User Timings || METRIC Timing Variable || PERCENT ga:userTimingVariable || Page Tracking DIMENSION || PUBLIC || % Exit || The percentage of exits from your property that occurred out of the total page views. || || || ga:exits / (ga:pageviews + ga:screenviews) || STRING || TRUE || || A value that can be used to add flexibility in visualizing user timings in the reports.
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| ga:searchUsed User Timings || DIMENSION User Timing (ms) || STRING ga:userTimingValue || Internal Search METRIC || PUBLIC INTEGER || Site Search Status || A boolean to distinguish whether internal search was used in a session. Values are Visits With Site Search and Visits Without Site Search. || true || || || || FALSE || || The total number of milliseconds for a user timing.
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| ga:searchKeyword User Timings || DIMENSION User Timing Sample || STRING ga:userTimingSample || Internal Search METRIC || PUBLIC INTEGER || Search Term || Search terms used by users within your property. || true || || || || FALSE || || The number of hits that were sent for a particular userTimingCategory, userTimingLabel, and userTimingVariable.
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| ga:searchKeywordRefinement || DIMENSION || STRING || Internal Search || PUBLIC || Refined Keyword User Timings || Subsequent keyword search terms or strings entered by users after a given initial string searchAvg. User Timing (sec) || true ga:avgUserTimingValue || METRIC || FLOAT || FALSE || || (ga:userTimingValue / ga:userTimingSample / 1000) || The average amount of elapsed time.
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| Exceptions || Exception Description || ga:searchCategory exceptionDescription || DIMENSION || STRING || Internal Search TRUE || PUBLIC || Site Search Category || The categories used description for the internal search if you have this enabled for your profileexception. For example, you might have product categories such as electronics, furniture, or clothing. || true || || || || || ||
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| ga:searchStartPage Exceptions || DIMENSION Exceptions || STRING ga:exceptions || Internal Search METRIC || PUBLIC || Start Page || A page where the user initiated an internal search on your property. || || || || INTEGER || TRUE || || The number of exceptions that were sent to Google Analytics.
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| Exceptions || Exceptions / Screen || ga:searchDestinationPage exceptionsPerScreenview || DIMENSION METRIC || STRING PERCENT || Internal Search FALSE || PUBLIC ga:exceptions / ga:screenviews || Destination Page || A page that The number of exceptions thrown divided by the user visited after performing an internal search on your propertynumber of screenviews. || || || || || || ||
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| Exceptions || Crashes || ga:searchResultViews fatalExceptions || METRIC || INTEGER || Internal Search TRUE || PUBLIC || Results Pageviews || The number of times a search result page was viewed after performing a searchexceptions where isFatal is set to true. || || || || || || ||
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| Exceptions || Crashes / Screen || ga:searchUniques fatalExceptionsPerScreenview || METRIC || INTEGER PERCENT || Internal Search FALSE || PUBLIC || Total Unique Searches ga:fatalExceptions / ga:screenviews || The total number of unique keywords from internal searches within a sessionfatal exceptions thrown divided by the number of screenviews. For example if "shoes" was searched for 3 times in a session, it will be only counted once. || true || || || || || ||
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| ga:avgSearchResultViews Content Experiments || METRIC Experiment ID || FLOAT ga:experimentId || Internal Search DIMENSION || PUBLIC || Results Pageviews / Search || The average number of times people viewed a search results page after performing a search. || || || ga:searchResultViews / ga:searchUniques || STRING || TRUE || || The user-scoped id of the content experiment that the user was exposed to when the metrics were reported.
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| ga:searchSessions Content Experiments || METRIC Variation || INTEGER ga:experimentVariant || Internal Search DIMENSION || PUBLIC || Sessions with Search || The total number of sessions that included an internal search || true || || || STRING || TRUE || || The user-scoped id of the particular variation that the user was exposed to during a content experiment.
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| ga:searchVisits Custom Variables or Columns || METRIC || INTEGER || Internal Search || DEPRECATED || Sessions with Search || The total number of sessions that included an internal search || true Custom Dimension XX || ga:searchSessions dimensionXX || DIMENSION || STRING || TRUE || || The name of the requested custom dimension, where XX refers the number/index of the custom dimension.
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| ga:percentSessionsWithSearch Custom Variables or Columns || METRIC Custom Variable (Key XX) || PERCENT ga:customVarNameXX || Internal Search DIMENSION || PUBLIC || % Sessions with Search || The percentage of sessions with search. || || || ga:searchSessions / ga:sessions || STRING || TRUE || || The name for the requested custom variable.
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| ga:percentVisitsWithSearch Custom Variables or Columns || METRIC || PERCENT || Internal Search || DEPRECATED || % Sessions with Search || The percentage of sessions with search. || Custom Metric XX Value || ga:percentSessionsWithSearch metricXX || ga:searchSessions / ga:sessions METRIC || INTEGER || TRUE || || The name of the requested custom metric, where XX refers the number/index of the custom metric.
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| ga:searchDepth Custom Variables or Columns || METRIC Custom Variable (Value XX) || INTEGER ga:customVarValueXX || Internal Search DIMENSION || PUBLIC || Search Depth || The average number of subsequent page views made on your property after a use of your internal search feature. || true || || || STRING || TRUE || || The value for the requested custom variable.
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| Time || Date || ga:avgSearchDepth date || METRIC DIMENSION || FLOAT STRING || Internal Search FALSE || PUBLIC || Search Depth || The average number date of pages people viewed after performing a search on your propertythe session formatted as YYYYMMDD. || || || ga:searchDepth / ga:searchUniques || || || ||
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| Time || Year || ga:searchRefinements year || METRIC DIMENSION || INTEGER STRING || Internal Search FALSE || PUBLIC || Search Refinements || The total number year of times a refinement (transition) occurs between internal search keywords within a the session. For example if A four-digit year from 2005 to the sequence of keywords is: "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is differentcurrent year. || true || || || || || ||
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| Time || Month of the year || ga:percentSearchRefinements month || METRIC DIMENSION || PERCENT STRING || Internal Search FALSE || PUBLIC || % Search Refinements || The percentage month of number of times a refinement (ithe session.eA two digit integer from 01 to 12., transition) occurs between internal search keywords within a session. || || || ga:searchRefinements / ga:searchResultViews || || || ||
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| ga:searchDuration || METRIC || TIME || Internal Search || PUBLIC || Time after Search || The session duration on your property where a use Week of your internal search feature occurred. the Year || true ga:week || DIMENSION || STRING || || FALSE || || The week of the session. A two-digit number from 01 to 53. Each week starts on Sunday.
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| ga:avgSearchDuration || METRIC || TIME || Internal Search || PUBLIC || Time after Search || The average amount Day of time people spent on your property after searching. the month || ga:day || DIMENSION || ga:searchDuration / ga:searchUniques STRING || || FALSE || || The day of the month. A two-digit number from 01 to 31.
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| Time || Hour || ga:searchExits hour || METRIC DIMENSION || INTEGER STRING || Internal Search TRUE || PUBLIC || Search Exits || The number A two-digit hour of exits on your site that occurred following a search result the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time, adhering to all local rules for daylight savings time. If your internal search featuretimezone follows daylight savings time, there will be an apparent bump in the number of sessions during the change-over hour (e. || true || || || || || || g. between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)
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| ga:searchExitRate Time || METRIC Minute || PERCENT ga:minute || Internal Search DIMENSION || PUBLIC || % Search Exits || The percentage of searches that resulted in an immediate exit from your property. || || || ga:searchExits / ga:searchUniques || STRING || TRUE || || Returns the minute in the hour. The possible values are between 00 and 59.
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| Time || Month Index || ga:searchGoalXXConversionRate nthMonth || METRIC DIMENSION || PERCENT STRING || Internal Search FALSE || PUBLIC || Site Search Goal 1 Conversion Rate || The percentage of search sessions (iIndex for each month in the specified date range.e., sessions that included at least one search) which resulted Index for the first month in a conversion to the requested goal numberdate range is 0, 1 for the second month, and so on. The index corresponds to month entries. || || || ga:goalXXCompletions / ga:searchUniques || 1 || 20 || ||
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| Time || Week Index || ga:searchGoalConversionRateAll nthWeek || METRIC DIMENSION || PERCENT STRING || Internal Search FALSE || PUBLIC || Site Search Goal Conversion Rate || The percentage of search sessions (iIndex for each week in the specified date range.eIndex for the first week in the date range is 0, 1 for the second week, and so on., sessions that included at least one search) which resulted in a conversion The index corresponds to at least one of your goalsweek entries. || || || ga:goalCompletionsAll / ga:searchUniques || || || ||
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| ga:goalValueAllPerSearch Time || METRIC Day Index || CURRENCY ga:nthDay || Internal Search DIMENSION || PUBLIC STRING || Per Search Goal Value || The average goal value of a search on your property. || || || ga:goalValueAll / ga:searchUniques || || FALSE || || Index for each day in the specified date range. Index for the first day (i.e., start-date) in the date range is 0, 1 for the second day, and so on.
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| Time || Minute Index || ga:pageLoadTime nthMinute || METRIC DIMENSION || INTEGER STRING || Site Speed FALSE || PUBLIC || Page Load Time (ms) || Total Page Load Time is Index for each minute in the amount of time (in milliseconds) it takes specified date range. Index for pages from the sample set to load, from initiation first minute of the pageview first day (i.e.g. click on a page link, start-date) to load completion in the browserdate range is 0, 1 for the next minute, and so on. || || || || || || ||
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| Time || Day of Week || ga:pageLoadSample dayOfWeek || METRIC DIMENSION || INTEGER STRING || Site Speed FALSE || PUBLIC || Page Load Sample || The sample set day of the week. A one-digit number from 0 (or countSunday) of pageviews used to calculate the average page load time6 (Saturday). || || || || || || ||
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| Time || Day of Week Name || ga:avgPageLoadTime dayOfWeekName || METRIC DIMENSION || FLOAT STRING || Site Speed FALSE || PUBLIC || Avg. Page Load Time (sec) || The average amount name of time (in seconds) it takes for pages from the sample set to load, from initiation day of the pageview week (e.g. click on a page linkin English) to load completion in the browser. || || || (ga:pageLoadTime / ga:pageLoadSample / 1000) || || || ||
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| ga:domainLookupTime || METRIC || INTEGER || Site Speed || PUBLIC || Domain Lookup Time (ms) || The total amount Hour of time (in milliseconds) spent in DNS lookup for this page among all samples. Day || ga:dateHour || DIMENSION || STRING || || FALSE || || Combined values of ga:date and ga:hour.
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| ga:avgDomainLookupTime Time || METRIC Month of Year || FLOAT ga:yearMonth || Site Speed DIMENSION || PUBLIC STRING || Avg. Domain Lookup Time (sec) || The average amount of time (in seconds) spent in DNS lookup for this page. FALSE || || || (Combined values of ga:domainLookupTime / year and ga:speedMetricsSample / 1000) || || || || month.
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| ga:pageDownloadTime || METRIC || INTEGER || Site Speed || PUBLIC || Page Download Time (ms) || The total amount Week of time (in milliseconds) to download this page among all samples. Year || ga:yearWeek || DIMENSION || STRING || || FALSE || || Combined values of ga:year and ga:week.
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| ga:avgPageDownloadTime Time || METRIC ISO Week of the Year || FLOAT ga:isoWeek || Site Speed DIMENSION || PUBLIC STRING || Avg. Page Download Time (sec) || The average amount of time (in seconds) to download this page. FALSE || || || (gaThe ISO week number, where each week starts with a Monday. Details: http:pageDownloadTime / /en.wikipedia.org/wiki/ISO_week_date. ga:speedMetricsSample / 1000) || || || || isoWeek should only be used with ga:isoYear since ga:year represents gregorian calendar.
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| Time || ISO Year || ga:redirectionTime isoYear || METRIC DIMENSION || INTEGER STRING || Site Speed FALSE || PUBLIC || Redirection Time (ms) || The total amount ISO year of time (in milliseconds) spent in redirects before fetching this page among all samplesthe session. If there are no redirects, the value for this metric is expected to Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should only be 0used with ga:isoWeek since ga:week represents gregorian calendar. || || || || || || ||
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| ga:avgRedirectionTime Time || METRIC ISO Week of ISO Year || FLOAT ga:isoYearIsoWeek || Site Speed DIMENSION || PUBLIC STRING || Avg. Redirection Time (sec) || The average amount of time (in seconds) spent in redirects before fetching this page. If there are no redirects, the value for this metric is expected to be 0. FALSE || || || (Combined values of ga:redirectionTime / isoYear and ga:speedMetricsSample / 1000) || || || || isoWeek.
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| ga:serverConnectionTime || METRIC || INTEGER || Site Speed || PUBLIC DoubleClick Campaign Manager || Server Connection Time DFA Ad (msGA Model) || The total amount of time (in milliseconds) spent in establishing TCP connection for this page among all samples. ga:dcmClickAd || DIMENSION || STRING || || || FALSE || || DCM ad name of the DCM click matching the Google Analytics session (premium only).
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| ga:avgServerConnectionTime DoubleClick Campaign Manager || METRIC DFA Ad ID (GA Model) || FLOAT ga:dcmClickAdId || Site Speed DIMENSION || PUBLIC STRING || Avg. Server Connection Time (sec) || The average amount of time (in seconds) spent in establishing TCP connection for this page. || FALSE || || DCM ad ID of the DCM click matching the Google Analytics session (ga:serverConnectionTime / ga:speedMetricsSample / 1000premium only) || || || || .
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| ga:serverResponseTime || METRIC || INTEGER || Site Speed || PUBLIC DoubleClick Campaign Manager || Server Response Time DFA Ad Type (msGA Model) || The total amount of time (in milliseconds) your server takes to respond to a user request among all samples, including the network time from user's location to your server. ga:dcmClickAdType || DIMENSION || STRING || || || FALSE || || DCM ad type name of the DCM click matching the Google Analytics session (premium only).
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| ga:avgServerResponseTime DoubleClick Campaign Manager || METRIC DFA Ad Type ID || FLOAT ga:dcmClickAdTypeId || Site Speed DIMENSION || PUBLIC STRING || Avg. Server Response Time (sec) || The average amount of time (in seconds) your server takes to respond to a user request, including the network time from user's location to your server. || FALSE || || DCM ad type ID of the DCM click matching the Google Analytics session (ga:serverResponseTime / ga:speedMetricsSample / 1000premium only) || || || || .
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| ga:speedMetricsSample || METRIC || INTEGER || Site Speed || PUBLIC || Speed Metrics Sample DoubleClick Campaign Manager || The sample set DFA Advertiser (or countGA Model) of pageviews used to calculate the averages for site speed metrics. This metric is used in all site speed average calculations including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime. || ga:dcmClickAdvertiser || DIMENSION || STRING || || FALSE || || DCM advertiser name of the DCM click matching the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Advertiser ID (GA Model) || ga:domInteractiveTime dcmClickAdvertiserId || METRIC DIMENSION || INTEGER STRING || Site Speed FALSE || PUBLIC || Document Interactive Time (ms) || The time DCM advertiser ID of the browser takes (in milliseconds) to parse DCM click matching the document Google Analytics session (DOMInteractivepremium only), including the network time from the user's location to your server. At this time, the user can interact with the Document Object Model even though it is not fully loaded. || || || || || || ||
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| ga:avgDomInteractiveTime DoubleClick Campaign Manager || METRIC DFA Campaign (GA Model) || FLOAT ga:dcmClickCampaign || Site Speed DIMENSION || PUBLIC STRING || Avg. Document Interactive Time (sec) || The average time (in seconds) it takes the browser to parse the document and execute deferred and parser-inserted scripts including the network time from the user's location to your server. || FALSE || || DCM campaign name of the DCM click matching the Google Analytics session (ga:domInteractiveTime / ga:domLatencyMetricsSample / 1000premium only) || || || || .
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| DoubleClick Campaign Manager || DFA Campaign ID (GA Model) || ga:domContentLoadedTime dcmClickCampaignId || METRIC DIMENSION || INTEGER STRING || Site Speed FALSE || PUBLIC || Document Content Loaded Time (ms) || The time the browser takes (in milliseconds) to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded), including the network time from the user's location to your server. Parsing DCM campaign ID of the document is finished, DCM click matching the Document Object Model is ready, but referenced style sheets, images, and subframes may not be finished loading. This event is often the starting point for javascript framework execution, e.g., JQuery's onreadyGoogle Analytics session (premium only) callback, etc. || || || || || || ||
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| ga:avgDomContentLoadedTime DoubleClick Campaign Manager || METRIC DFA Creative ID (GA Model) || FLOAT ga:dcmClickCreativeId || Site Speed DIMENSION || PUBLIC STRING || Avg. Document Content Loaded Time (sec) || The average time (in seconds) it takes the browser to parse the document. || FALSE || || DCM creative ID of the DCM click matching the Google Analytics session (ga:domContentLoadedTime / ga:domLatencyMetricsSample / 1000premium only) || || || || .
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| ga:domLatencyMetricsSample || METRIC || INTEGER || Site Speed || PUBLIC || DOM Latency Metrics Sample DoubleClick Campaign Manager || The sample set DFA Creative (or countGA Model) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used in the avgDomContentLoadedTime and avgDomInteractiveTime calculations. || ga:dcmClickCreative || DIMENSION || STRING || || FALSE || || DCM creative name of the DCM click matching the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Rendering ID (GA Model) || ga:appInstallerId dcmClickRenderingId || DIMENSION || STRING || App Tracking FALSE || PUBLIC || App Installer ID || DCM rendering ID of the installer DCM click matching the Google Analytics session (e.g., Google Play Storepremium only) from which the app was downloaded. By default, the app installer id is set based on the PackageManager#getInstallerPackageName method. || true || || || || || ||
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| DoubleClick Campaign Manager || DFA Creative Type (GA Model) || ga:appVersion dcmClickCreativeType || DIMENSION || STRING || App Tracking FALSE || PUBLIC || App Version || The version DCM creative type name of the applicationDCM click matching the Google Analytics session (premium only). || true || || || || || ||
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| DoubleClick Campaign Manager || DFA Creative Type ID (GA Model) || ga:appName dcmClickCreativeTypeId || DIMENSION || STRING || App Tracking FALSE || PUBLIC || App Name || The name DCM creative type ID of the applicationDCM click matching the Google Analytics session (premium only). || true || || || || || ||
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| DoubleClick Campaign Manager || DFA Creative Version (GA Model) || ga:appId dcmClickCreativeVersion || DIMENSION || STRING || App Tracking FALSE || PUBLIC || App ID || The ID DCM creative version of the applicationDCM click matching the Google Analytics session (premium only). || true || || || || || ||
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| DoubleClick Campaign Manager || DFA Site (GA Model) || ga:screenName dcmClickSite || DIMENSION || STRING || App Tracking FALSE || PUBLIC || Screen Name || The Site name of where the screenDCM creative was shown and clicked on for the DCM click matching the Google Analytics session (premium only). || true || || || || || ||
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| DoubleClick Campaign Manager || DFA Site ID (GA Model) || ga:screenDepth dcmClickSiteId || DIMENSION || STRING || App Tracking FALSE || PUBLIC || Screen Depth || The number of screenviews per DCM site ID where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session reported as a string(premium only). Can be useful for historgrams. || true || || || || || ||
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| DoubleClick Campaign Manager || DFA Placement (GA Model) || ga:landingScreenName dcmClickSitePlacement || DIMENSION || STRING || App Tracking FALSE || PUBLIC || Landing Screen || The DCM site placement name of the first screen viewedDCM click matching the Google Analytics session (premium only). || true || || || || || ||
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| DoubleClick Campaign Manager || DFA Placement ID (GA Model) || ga:exitScreenName dcmClickSitePlacementId || DIMENSION || STRING || App Tracking FALSE || PUBLIC || Exit Screen || The name DCM site placement ID of the screen when DCM click matching the user exited the applicationGoogle Analytics session (premium only). || true || || || || || ||
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| ga:screenviews DoubleClick Campaign Manager || METRIC DFA Floodlight Configuration ID (GA Model) || INTEGER ga:dcmClickSpotId || App Tracking DIMENSION || PUBLIC STRING || Screen Views || The total number of screenviews. || true || || || || FALSE || || DCM Floodlight configuration ID of the DCM click matching the Google Analytics session (premium only).
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| ga:appviews DoubleClick Campaign Manager || METRIC || INTEGER || App Tracking || DEPRECATED || Screen Views || The total number of screenviews. || true DFA Activity || ga:screenviews dcmFloodlightActivity || DIMENSION || STRING || FALSE || || DCM Floodlight activity name associated with the floodlight conversion (premium only).
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| DoubleClick Campaign Manager || DFA Activity and Group || ga:uniqueScreenviews dcmFloodlightActivityAndGroup || METRIC DIMENSION || INTEGER STRING || App Tracking FALSE || PUBLIC || Unique Screen Views || The number of different DCM Floodlight activity name and group name associated with the floodlight conversion (uniquepremium only) screenviews within a session. || true || || || || || ||
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| ga:uniqueAppviews DoubleClick Campaign Manager || METRIC || INTEGER || App Tracking || DEPRECATED || Unique Screen Views || The number of different (unique) screenviews within a session. || true DFA Activity Group || ga:uniqueScreenviews dcmFloodlightActivityGroup || DIMENSION || STRING || FALSE || || DCM Floodlight activity group name associated with the floodlight conversion (premium only).
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| ga:screenviewsPerSession DoubleClick Campaign Manager || METRIC DFA Activity Group ID || FLOAT ga:dcmFloodlightActivityGroupId || App Tracking DIMENSION || PUBLIC STRING || Screens / Session || The average number of screenviews per session. || || || ga:screenviews / ga:sessions || || FALSE || || DCM Floodlight activity group ID associated with the floodlight conversion (premium only).
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| ga:appviewsPerVisit DoubleClick Campaign Manager || METRIC || FLOAT || App Tracking || DEPRECATED || Screens / Session || The average number of screenviews per session. || DFA Activity ID || ga:screenviewsPerSession dcmFloodlightActivityId || ga:screenviews / ga:sessions DIMENSION || STRING || FALSE || || DCM Floodlight activity ID associated with the floodlight conversion (premium only).
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| ga:timeOnScreen DoubleClick Campaign Manager || METRIC DFA Advertiser ID || TIME ga:dcmFloodlightAdvertiserId || App Tracking DIMENSION || PUBLIC STRING || Time on Screen || The time spent viewing the current screen. || true || || || || FALSE || || DCM Floodlight advertiser ID associated with the floodlight conversion (premium only).
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| ga:avgScreenviewDuration DoubleClick Campaign Manager || METRIC DFA Floodlight Configuration ID || TIME ga:dcmFloodlightSpotId || App Tracking DIMENSION || PUBLIC STRING || Avg. Time on Screen || The average amount of time users spent on a screen in seconds. || || || || || FALSE || || DCM Floodlight configuration ID associated with the floodlight conversion (premium only).
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| DoubleClick Campaign Manager || DFA Ad || ga:eventCategory dcmLastEventAd || DIMENSION || STRING || Event Tracking FALSE || PUBLIC || Event Category || The category DCM ad name of the last DCM event(impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). || true || || || || || ||
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| DoubleClick Campaign Manager || DFA Ad ID (DFA Model) || ga:eventAction dcmLastEventAdId || DIMENSION || STRING || Event Tracking FALSE || PUBLIC || Event Action || The action DCM ad ID of the last DCM event(impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). || true || || || || || ||
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| DoubleClick Campaign Manager || DFA Ad Type (DFA Model) || ga:eventLabel dcmLastEventAdType || DIMENSION || STRING || Event Tracking FALSE || PUBLIC || Event Label || The label DCM ad type name of the last DCM event(impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). || true || || || || || ||
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| DoubleClick Campaign Manager || DFA Ad Type ID (DFA Model) || ga:totalEvents dcmLastEventAdTypeId || METRIC DIMENSION || INTEGER STRING || Event Tracking FALSE || PUBLIC || Total Events || The total number DCM ad type ID of events for the profile, across all categorieslast DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). || true || || || || || ||
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| DoubleClick Campaign Manager || DFA Advertiser (DFA Model) || ga:uniqueEvents dcmLastEventAdvertiser || METRIC DIMENSION || INTEGER STRING || Event Tracking FALSE || PUBLIC || Unique Events || The total number DCM advertiser name of unique events for the profile, across all categorieslast DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). || || || || || || ||
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| DoubleClick Campaign Manager || DFA Advertiser ID (DFA Model) || ga:eventValue dcmLastEventAdvertiserId || METRIC DIMENSION || INTEGER STRING || Event Tracking FALSE || PUBLIC || Event Value || The total value DCM advertiser ID of events for the profilelast DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). || true || || || || || ||
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| DoubleClick Campaign Manager || DFA Attribution Type (DFA Model) || ga:avgEventValue dcmLastEventAttributionType || METRIC DIMENSION || FLOAT STRING || Event Tracking FALSE || PUBLIC || AvgThere are two possible values: ClickThrough and ViewThrough. Value || The average If the last DCM event associated with the Google Analytics session was a click, then the value of will be ClickThrough. If the last DCM event associated with the Google Analytics session was an eventad impression, then the value will be ViewThrough (premium only). || || || ga:eventValue / ga:totalEvents || || || ||
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| DoubleClick Campaign Manager || DFA Campaign (DFA Model) || ga:sessionsWithEvent dcmLastEventCampaign || METRIC DIMENSION || INTEGER STRING || Event Tracking FALSE || PUBLIC || Sessions with Event || The total number DCM campaign name of sessions the last DCM event (impression or click within the DCM lookback window) associated with eventsthe Google Analytics session (premium only). || true || || || || || ||
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| ga:visitsWithEvent DoubleClick Campaign Manager || METRIC || INTEGER || Event Tracking || DEPRECATED || Sessions with Event || The total number of sessions with events. || true DFA Campaign ID (DFA Model) || ga:sessionsWithEvent dcmLastEventCampaignId || DIMENSION || STRING || FALSE || || DCM campaign ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Creative ID (DFA Model) || ga:eventsPerSessionWithEvent dcmLastEventCreativeId || METRIC DIMENSION || FLOAT STRING || Event Tracking FALSE || PUBLIC || Events / Session || The average number DCM creative ID of events per the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session with event(premium only). || || || ga:totalEvents / ga:sessionsWithEvent || || || ||
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| ga:eventsPerVisitWithEvent DoubleClick Campaign Manager || METRIC || FLOAT || Event Tracking || DEPRECATED || Events / Session || The average number of events per session with event. || DFA Creative (DFA Model) || ga:eventsPerSessionWithEvent dcmLastEventCreative || ga:totalEvents / ga:sessionsWithEvent DIMENSION || STRING || FALSE || || DCM creative name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Rendering ID (DFA Model) || ga:transactionId dcmLastEventRenderingId || DIMENSION || STRING || Ecommerce FALSE || PUBLIC || Transaction || The transaction DCM rendering ID for of the shopping cart purchase as supplied by your ecommerce tracking methodlast DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). || || || || || || ||
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| DoubleClick Campaign Manager || DFA Creative Type (DFA Model) || ga:affiliation dcmLastEventCreativeType || DIMENSION || STRING || Ecommerce FALSE || PUBLIC || Affiliation || Typically used to designate a supplying company DCM creative type name of the last DCM event (impression or brick and mortar location; product affiliationclick within the DCM lookback window) associated with the Google Analytics session (premium only). || true || || || || || ||
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| DoubleClick Campaign Manager || DFA Creative Type ID (DFA Model) || ga:sessionsToTransaction dcmLastEventCreativeTypeId || DIMENSION || STRING || Ecommerce FALSE || PUBLIC || Sessions to Transaction || The number DCM creative type ID of sessions between users' purchases and the related campaigns that lead to last DCM event (impression or click within the purchasesDCM lookback window) associated with the Google Analytics session (premium only). || true || || || || || ||
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| DoubleClick Campaign Manager || DFA Creative Version (DFA Model) || ga:visitsToTransaction dcmLastEventCreativeVersion || DIMENSION || STRING || Ecommerce FALSE || DEPRECATED || Sessions to Transaction || The number DCM creative version of sessions between users' purchases and the related campaigns that lead to last DCM event (impression or click within the purchasesDCM lookback window) associated with the Google Analytics session (premium only). || true || ga:sessionsToTransaction || || || || ||
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| DoubleClick Campaign Manager || DFA Site (DFA Model) || ga:daysToTransaction dcmLastEventSite || DIMENSION || STRING || Ecommerce FALSE || PUBLIC || Days to Transaction || The number of days between users' purchases Site name where the DCM creative was shown and clicked on for the related campaigns that lead to last DCM event (impression or click within the purchasesDCM lookback window) associated with the Google Analytics session (premium only). || true || || || || || ||
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| DoubleClick Campaign Manager || DFA Site ID (DFA Model) || ga:productSku dcmLastEventSiteId || DIMENSION || STRING || Ecommerce FALSE || PUBLIC || Product SKU || The product sku DCM site ID where the DCM creative was shown and clicked on for purchased items as you have defined them in your ecommerce tracking applicationthe last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). || true || || || || || ||
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| DoubleClick Campaign Manager || DFA Placement (DFA Model) || ga:productName dcmLastEventSitePlacement || DIMENSION || STRING || Ecommerce FALSE || PUBLIC || Product || The product DCM site placement name for purchased items as supplied by your ecommerce tracking applicationof the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). || true || || || || || ||
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| DoubleClick Campaign Manager || DFA Placement ID (DFA Model) || ga:productCategory dcmLastEventSitePlacementId || DIMENSION || STRING || Ecommerce FALSE || PUBLIC || Product Category || Any product variations DCM site placement ID of the last DCM event (size, colorimpression or click within the DCM lookback window) associated with the Google Analytics session (premium only) for purchased items as supplied by your ecommerce application. || true || || || || || ||
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| DoubleClick Campaign Manager || DFA Floodlight Configuration ID (DFA Model) || ga:currencyCode dcmLastEventSpotId || DIMENSION || STRING || Ecommerce FALSE || PUBLIC || Currency Code || The local currency code DCM Floodlight configuration ID of the transaction based on ISO 4217 standardlast DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). || || || || || || ||
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| DoubleClick Campaign Manager || DFA Conversions || ga:transactions dcmFloodlightQuantity || METRIC || INTEGER || Ecommerce FALSE || PUBLIC || Transactions || The total number of transactionsDCM Floodlight conversions (premium only). || true || || || || || ||
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| ga:transactionsPerSession DoubleClick Campaign Manager || METRIC DFA Revenue || PERCENT ga:dcmFloodlightRevenue || Ecommerce METRIC || PUBLIC CURRENCY || Ecommerce Conversion Rate || The average number of transactions for a session on your property. || || || ga:transactions / ga:sessions || || FALSE || || DCM Floodlight revenue (premium only).
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| ga:transactionsPerVisit Content Grouping || METRIC || PERCENT || Ecommerce || DEPRECATED || Ecommerce Conversion Rate || The average number of transactions for a session on your property. || Landing Page Group XX || ga:transactionsPerSession landingContentGroupXX || ga:transactions / ga:sessions DIMENSION || STRING || TRUE || || The first matching content group in a user's session.
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| ga:transactionRevenue Content Grouping || METRIC Previous Page Group XX || CURRENCY ga:previousContentGroupXX || Ecommerce DIMENSION || PUBLIC || Revenue || The total sale revenue provided in the transaction excluding shipping and tax. || true || || || STRING || TRUE || || Refers to content group that was visited before another content group.
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| ga:revenuePerTransaction Content Grouping || METRIC Page Group XX || CURRENCY ga:contentGroupXX || Ecommerce DIMENSION || PUBLIC || Average Order Value || The average revenue for an e-commerce transaction. STRING || TRUE || || ga:transactionRevenue Content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/ ga:transactions || || || || url regex match, or predefined rules.
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| ga:transactionRevenuePerSession Content Grouping || METRIC Next Page Group XX || CURRENCY ga:nextContentGroupXX || Ecommerce DIMENSION || PUBLIC || Per Session Value || Average transaction revenue for a session on your property. || || || ga:transactionRevenue / ga:sessions || STRING || TRUE || || Refers to content group that was visited after another content group.
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| ga:transactionRevenuePerVisit Audience || METRIC || CURRENCY || Ecommerce || DEPRECATED || Per Session Value || Average transaction revenue for a session on your property. || Age || ga:transactionRevenuePerSession userAgeBracket || ga:transactionRevenue / ga:sessions DIMENSION || STRING || TRUE || || Age bracket of user.
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| ga:transactionShipping Audience || METRIC Gender || CURRENCY ga:userGender || Ecommerce DIMENSION || PUBLIC || Shipping || The total cost of shipping. || true || || || STRING || TRUE || || Gender of user.
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| ga:transactionTax Audience || METRIC Other Category || CURRENCY ga:interestOtherCategory || Ecommerce DIMENSION || PUBLIC || Tax || The total amount of tax. || true || || || STRING || TRUE || || Indicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase.
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| ga:totalValue || METRIC || CURRENCY || Ecommerce || PUBLIC || Total Value Audience || Total value for your property Affinity Category (including total revenue and total goal valuereach). || ga:interestAffinityCategory || DIMENSION || (ga:transactionRevenue + ga:goalValueAll) || STRING || TRUE || || Indicates that users are more likely to be interested in learning about the specified category.
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| ga:itemQuantity Audience || METRIC In-Market Segment || INTEGER ga:interestInMarketCategory || Ecommerce DIMENSION || PUBLIC || Quantity || The total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, 7 items have been purchased. || true || || || STRING || TRUE || || Indicates that users are more likely to be ready to purchase products or services in the specified category.
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| Adsense || AdSense Revenue || ga:uniquePurchases adsenseRevenue || METRIC || INTEGER CURRENCY || Ecommerce TRUE || PUBLIC || Unique Purchases || The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls total revenue from your site, 2 unique products have been purchasedAdSense ads. || true || || || || || ||
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| ga:revenuePerItem Adsense || METRIC AdSense Ad Units Viewed || CURRENCY ga:adsenseAdUnitsViewed || Ecommerce METRIC || PUBLIC || Average Price || The average revenue per item. INTEGER || TRUE || || gaThe number of AdSense ad units viewed. An Ad unit is a set of ads displayed as a result of one piece of the AdSense ad code. Details: https:itemRevenue / ga:itemQuantity || || || || /support.google.com/adsense/answer/32715?hl=en
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| ga:itemRevenue Adsense || METRIC AdSense Impressions || CURRENCY ga:adsenseAdsViewed || Ecommerce METRIC || PUBLIC || Product Revenue || The total revenue from purchased product items on your property. || true || || || INTEGER || TRUE || || The number of AdSense ads viewed. Multiple ads can be displayed within an Ad Unit.
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| Adsense || AdSense Ads Clicked || ga:itemsPerPurchase adsenseAdsClicks || METRIC || FLOAT INTEGER || Ecommerce TRUE || PUBLIC || Average QTY || The average quantity number of this item (or group of items) sold per purchasetimes AdSense ads on your site were clicked. || || || ga:itemQuantity / ga:uniquePurchases || || || ||
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| ga:localTransactionRevenue Adsense || METRIC AdSense Page Impressions || CURRENCY ga:adsensePageImpressions || Ecommerce METRIC || PUBLIC || Local Revenue || Transaction revenue in local currency. || || || || INTEGER || TRUE || || The number of pageviews during which an AdSense ad was displayed. A page impression can have multiple Ad Units.
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| Adsense || AdSense CTR || ga:localTransactionShipping adsenseCTR || METRIC || CURRENCY PERCENT || Ecommerce FALSE || PUBLIC ga:adsenseAdsClicks/ga:adsensePageImpressions || Local Shipping || Transaction shipping cost The percentage of page impressions that resulted in local currencya click on an AdSense ad. || || || || || || ||
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| Adsense || AdSense eCPM || ga:localTransactionTax adsenseECPM || METRIC || CURRENCY || Ecommerce FALSE || PUBLIC ga:adsenseRevenue/(ga:adsensePageImpressions/1000) || Local Tax || Transaction tax in local currencyThe estimated cost per thousand page impressions. It is your AdSense Revenue per 1000 page impressions. || || || || || || ||
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| ga:localItemRevenue Adsense || METRIC AdSense Exits || CURRENCY ga:adsenseExits || Ecommerce METRIC || PUBLIC || Local Product Revenue || Product revenue in local currency. || true || || || INTEGER || TRUE || || The number of sessions that ended due to a user clicking on an AdSense ad.
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| ga:socialInteractionNetwork Adsense || DIMENSION AdSense Viewable Impression % || STRING ga:adsenseViewableImpressionPercent || Social Interactions METRIC || PUBLIC PERCENT || Social Source || For social interactions, a value representing the social network being tracked. || || || || || FALSE || || The percentage of impressions that were viewable.
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| ga:socialInteractionAction Adsense || DIMENSION AdSense Coverage || STRING ga:adsenseCoverage || Social Interactions METRIC || PUBLIC PERCENT || Social Action || For social interactions, a value representing the social action being tracked (e.g. +1, bookmark) || || || || || FALSE || || The percentage of ad requests that returned at least one ad.
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| Traffic Sources || Campaign Code || ga:socialInteractionNetworkAction campaignCode || DIMENSION || STRING || Social Interactions FALSE || PUBLIC || Social Source and Action || For social interactionsWhen using manual campaign tracking, a the value representing the concatenation of the socialInteractionNetwork and socialInteractionAction action being tracked at this hit level (eutm_id campaign tracking parameter.g. Google: +1) || || || || || || ||
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| Channel Grouping || Default Channel Grouping || ga:socialInteractionTarget channelGrouping || DIMENSION || STRING || Social Interactions TRUE || PUBLIC || Social Entity || For social interactions, a value representing The default channel grouping that is shared within the URL View (or resourceProfile) which receives the social network action. || || || || || || ||
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| Ecommerce || Checkout Options || ga:socialEngagementType checkoutOptions || DIMENSION || STRING || Social Interactions TRUE || PUBLIC || Social Type || Engagement typeUser options specified during the checkout process, e. Possible values are "Socially Engaged" g., FedEx, DHL, UPS for delivery options or "Not Socially Engaged"Visa, MasterCard, AmEx for payment options. This dimension should be used along with ga:shoppingStage (Enhanced Ecommerce). || || || || || || ||
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| ga:socialInteractions Related Products || METRIC Correlation Model ID || INTEGER ga:correlationModelId || Social Interactions DIMENSION || PUBLIC STRING || Social Actions || The total number of social interactions on your property. || || || || || FALSE || || Correlation Model ID for related products.
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| Ecommerce || Internal Promotion Creative || ga:uniqueSocialInteractions internalPromotionCreative || METRIC DIMENSION || INTEGER STRING || Social Interactions TRUE || PUBLIC || Unique Social Actions || The number of sessions during which the specified social actioncreative content designed for a promotion (sEnhanced Ecommerce) occurred at least once. This is based on the the unique combination of socialInteractionNetwork, socialInteractionAction, and socialInteractionTarget. || || || || || || ||
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| ga:socialInteractionsPerSession Ecommerce || METRIC Internal Promotion ID || FLOAT ga:internalPromotionId || Social Interactions DIMENSION || PUBLIC || Actions Per Social Session || The number of social interactions per session on your property. || || || ga:socialInteractions / ga:uniqueSocialInteractions || STRING || TRUE || || The ID of the promotion (Enhanced Ecommerce).
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| ga:socialInteractionsPerVisit Ecommerce || METRIC || FLOAT || Social Interactions || DEPRECATED || Actions Per Social Session || The number of social interactions per session on your property. || Internal Promotion Name || ga:socialInteractionsPerSession internalPromotionName || ga:socialInteractions / ga:uniqueSocialInteractions DIMENSION || STRING || TRUE || || The name of the promotion (Enhanced Ecommerce).
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| Ecommerce || Internal Promotion Position || ga:userTimingCategory internalPromotionPosition || DIMENSION || STRING || User Timings || PUBLIC || Timing Category || A string for categorizing all user timing variables into logical groups for easier reporting purposes. || true || || || || TRUE || || The position of the promotion on the web page or application screen (Enhanced Ecommerce).
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| Adwords || TrueView Video Ad || ga:userTimingLabel isTrueViewVideoAd || DIMENSION || STRING || User Timings FALSE || PUBLIC || Timing Label || The name of 'Yes' or 'No' - Indicates whether the resource's action being trackedad is an AdWords TrueView video ad. || true || || || || || ||
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| Time || Hour Index || ga:userTimingVariable nthHour || DIMENSION || STRING || User Timings FALSE || PUBLIC || Timing Variable || A value that can be used to add flexibility Index for each hour in visualizing user timings the specified date range. Index for the first hour of first day (i.e., start-date) in the reportsdate range is 0, 1 for the next hour, and so on. || true || || || || || ||
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| ga:userTimingValue Ecommerce || METRIC Order Coupon Code || INTEGER ga:orderCouponCode || User Timings DIMENSION || PUBLIC || User Timing (ms) || The total number of milliseconds for a user timing. || || || || STRING || TRUE || || Code for the order-level coupon (Enhanced Ecommerce).
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| ga:userTimingSample Ecommerce || METRIC Product Brand || INTEGER ga:productBrand || User Timings DIMENSION || PUBLIC || User Timing Sample || The number of hits that were sent for a particular userTimingCategory, userTimingLabel, and userTimingVariable. || || || || STRING || TRUE || || The brand name under which the product is sold (Enhanced Ecommerce).
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| ga:avgUserTimingValue Ecommerce || METRIC Product Category (Enhanced Ecommerce) || FLOAT ga:productCategoryHierarchy || User Timings DIMENSION || PUBLIC || Avg. User Timing (sec) || The average amount of elapsed time. STRING || TRUE || || The hierarchical category in which the product is classified (ga:userTimingValue / ga:userTimingSample / 1000Enhanced Ecommerce) || || || || .
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| Ecommerce || Product Category Level XX || ga:exceptionDescription productCategoryLevelXX || DIMENSION || STRING || Exceptions TRUE || PUBLIC || Exception Description || The description for Level (1-5) in the exceptionproduct category hierarchy, starting from the top (Enhanced Ecommerce). || true || || || || || ||
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| ga:exceptions Ecommerce || METRIC Product Coupon Code || INTEGER ga:productCouponCode || Exceptions DIMENSION || PUBLIC || Exceptions || The number of exceptions that were sent to Google Analytics. || true || || || STRING || TRUE || || Code for the product-level coupon (Enhanced Ecommerce).
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| Ecommerce || Product List Name || ga:exceptionsPerScreenview productListName || METRIC DIMENSION || PERCENT STRING || Exceptions TRUE || PUBLIC || Exceptions / Screen || The number name of exceptions thrown divided by the number of screenviewsproduct list in which the product appears (Enhanced Ecommerce). || || || ga:exceptions / ga:screenviews || || || ||
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| ga:fatalExceptions Ecommerce || METRIC Product List Position || INTEGER ga:productListPosition || Exceptions DIMENSION || PUBLIC || Crashes || The number of exceptions where isFatal is set to true. || true || || || STRING || TRUE || || The position of the product in the product list (Enhanced Ecommerce).
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| ga:fatalExceptionsPerScreenview Ecommerce || METRIC Product Variant || PERCENT ga:productVariant || Exceptions DIMENSION || PUBLIC || Crashes / Screen || The number of fatal exceptions thrown divided by the number of screenviews. || || || ga:fatalExceptions / ga:screenviews || STRING || TRUE || || The specific variation of a product, e.g., XS, S, M, L for size or Red, Blue, Green, Black for color (Enhanced Ecommerce).
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| Related Products || Queried Product ID || ga:experimentId queryProductId || DIMENSION || STRING || Content Experiments FALSE || PUBLIC || Experiment ID || The user-scoped id of the content experiment that the user was exposed to when the metrics were reportedproduct being queried. || true || || || || || ||
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| Related Products || Queried Product Name || ga:experimentVariant queryProductName || DIMENSION || STRING || Content Experiments FALSE || PUBLIC || Variation || The user-scoped id Name of the particular variation that the user was exposed to during a content experimentproduct being queried. || true || || || || || ||
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| Related Products || Queried Product Variation || ga:dimensionXX queryProductVariation || DIMENSION || STRING || Custom Variables or Columns FALSE || PUBLIC || Custom Dimension || The name Variation of the requested custom dimension, where XX refers the number/index of the custom dimensionproduct being queried. || true || || || 1 || 20 || 1 || 200
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| Related Products || Related Product ID || ga:customVarNameXX relatedProductId || DIMENSION || STRING || Custom Variables or Columns FALSE || PUBLIC || Custom Variable (Key 1) || The name for ID of the requested custom variablerelated product. || true || || || 1 || 5 || 1 || 50
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| Related Products || Related Product Name || ga:metricXX relatedProductName || METRIC DIMENSION || INTEGER STRING || Custom Variables or Columns FALSE || PUBLIC || Custom Metric Value || The name Name of the requested custom metric, where XX refers the number/index of the custom metricrelated product. || true || || || 1 || 20 || 1 || 200
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| Related Products || Related Product Variation || ga:customVarValueXX relatedProductVariation || DIMENSION || STRING || Custom Variables or Columns FALSE || PUBLIC || Custom Variable (Value 01) || The value for Variation of the requested custom variablerelated product. || true || || || 1 || 5 || 1 || 50
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| Ecommerce || Shopping Stage || ga:date shoppingStage || DIMENSION || STRING || Time TRUE || PUBLIC || Date || The date Various stages of the shopping experience that users completed in a session formatted as YYYYMMDD, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce). || || || || || || ||
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| ga:year Ecommerce || DIMENSION || STRING || Time || PUBLIC || Year || The year of the session. A fourBuy-digit year from 2005 to the current year. -Detail Rate || ga:buyToDetailRate || METRIC || PERCENT || || FALSE || || Unique purchases divided by views of product detail pages (Enhanced Ecommerce).
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| ga:month Ecommerce || DIMENSION || STRING || Time || PUBLIC || Month of the year || The month of the session. A two digit integer from 01 Cart-to 12. -Detail Rate || ga:cartToDetailRate || METRIC || PERCENT || || FALSE || || Product adds divided by views of product details (Enhanced Ecommerce).
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| ga:week Related Products || DIMENSION Correlation Score || STRING ga:correlationScore || Time METRIC || PUBLIC CURRENCY || Week of the Year || The week of the session. A two-digit number from 01 to 53. Each week starts on Sunday. || || || || || FALSE || || Correlation Score for related products.
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| ga:day DoubleClick Campaign Manager || DIMENSION DFA CPC || STRING ga:dcmCPC || Time METRIC || PUBLIC CURRENCY || Day of the month || The day of the month. A two-digit number from 01 to 31. || || || || || FALSE || || DCM Cost Per Click (premium only).
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| ga:hour DoubleClick Campaign Manager || DIMENSION DFA CTR || STRING || Time || PUBLIC || Hour || A two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time, adhering to all local rules for daylight savings time. If your timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the change-over hour (e.g. between 1ga:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.) dcmCTR || true METRIC || PERCENT || || || FALSE || || DCM Click Through Rate (premium only).
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| ga:minute DoubleClick Campaign Manager || DIMENSION DFA Clicks || STRING ga:dcmClicks || Time METRIC || PUBLIC INTEGER || Minute || Returns the minute in the hour. The possible values are between 00 and 59. || true || || || || FALSE || || DCM Total Clicks (premium only).
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| ga:nthMonth DoubleClick Campaign Manager || DIMENSION DFA Cost || STRING ga:dcmCost || Time METRIC || PUBLIC CURRENCY || Month Index || Index for each month in the specified date range. Index for the first month in the date range is 0, 1 for the second month, and so on. The index corresponds to month entries. || || || || || FALSE || || DCM Total Cost (premium only).
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| ga:nthWeek DoubleClick Campaign Manager || DIMENSION DFA Impressions || STRING ga:dcmImpressions || Time METRIC || PUBLIC INTEGER || Week Index || Index for each week in the specified date range. Index for the first week in the date range is 0, 1 for the second week, and so on. The index corresponds to week entries. || || || || || FALSE || || DCM Total Impressions (premium only).
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| DoubleClick Campaign Manager || DFA Margin || ga:nthDay dcmMargin || DIMENSION METRIC || STRING PERCENT || Time FALSE || PUBLIC || Day Index || Index for each day in the specified date range. Index for the first day DCM Margin (i.e., start-datepremium only) in the date range is 0, 1 for the second day, and so on. || || || || || || ||
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| DoubleClick Campaign Manager || DFA ROI || ga:nthMinute dcmROI || DIMENSION METRIC || STRING PERCENT || Time FALSE || PUBLIC || Minute Index || Index for each minute in the specified date range. Index for the first minute of first day DCM Return On Investment (i.e., start-datepremium only) in the date range is 0, 1 for the next minute, and so on. || || || || || || ||
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| DoubleClick Campaign Manager || DFA RPC || ga:dayOfWeek dcmRPC || DIMENSION METRIC || STRING CURRENCY || Time FALSE || PUBLIC || Day of Week || The day of the week. A one-digit number from 0 DCM Revenue Per Click (Sunday) to 6 (Saturdaypremium only). || || || || || || ||
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| Session || Hits || ga:dayOfWeekName hits || DIMENSION METRIC || STRING INTEGER || Time TRUE || PUBLIC || Day Total number of Week Name || The name of the day of the week hits sent to Google Analytics. This metric sums all hit types (in Englishe.g. pageview, event, timing, etc.). || || || || || || ||
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| ga:dateHour Ecommerce || DIMENSION Internal Promotion CTR || STRING ga:internalPromotionCTR || Time METRIC || PUBLIC PERCENT || Hour of Day FALSE || Combined values of ga:date and internalPromotionClicks / ga:hour. || || || || || || internalPromotionViews || The rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce).
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| ga:yearMonth Ecommerce || DIMENSION Internal Promotion Clicks || STRING || Time || PUBLIC || Month of Year || Combined values of ga:year and ga:month. internalPromotionClicks || METRIC || || || INTEGER || TRUE || || The number of clicks on an internal promotion (Enhanced Ecommerce).
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| ga:yearWeek Ecommerce || DIMENSION Internal Promotion Views || STRING || Time || PUBLIC || Week of Year || Combined values of ga:year and ga:week. internalPromotionViews || METRIC || || || INTEGER || TRUE || || The number of views of an internal promotion (Enhanced Ecommerce).
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| ga:isoWeek Ecommerce || DIMENSION Local Product Refund Amount || STRING || Time || PUBLIC || ISO Week of the Year || The ISO week number, where each week starts with a Monday. Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear since ga:year represents gregorian calendar. localProductRefundAmount || METRIC || || || CURRENCY || TRUE || || Refund amount for a given product in the local currency (Enhanced Ecommerce).
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| ga:isoYear Ecommerce || DIMENSION Local Refund Amount || STRING || Time || PUBLIC || ISO Year || The ISO year of the session. Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should only be used with ga:isoWeek since ga:week represents gregorian calendar. localRefundAmount || METRIC || || || CURRENCY || TRUE || || Total refund amount for the transaction in the local currency (Enhanced Ecommerce).
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| ga:isoYearIsoWeek Ecommerce || DIMENSION Product Adds To Cart || STRING || Time || PUBLIC || ISO Week of ISO Year || Combined values of ga:isoYear and ga:isoWeek. productAddsToCart || METRIC || || || INTEGER || TRUE || || Number of times the product was added to the shopping cart (Enhanced Ecommerce).
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| ga:userAgeBracket Ecommerce || DIMENSION Product Checkouts || STRING ga:productCheckouts || Audience METRIC || PUBLIC || Age || Age bracket of user. || true || || || INTEGER || TRUE || || Number of times the product was included in the check-out process (Enhanced Ecommerce).
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| ga:visitorAgeBracket Ecommerce || DIMENSION || STRING || Audience || DEPRECATED || Age || Age bracket of user. || true Product Detail Views || ga:userAgeBracket productDetailViews || METRIC || INTEGER || TRUE || || Number of times users viewed the product-detail page (Enhanced Ecommerce).
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| ga:userGender Ecommerce || DIMENSION Product List CTR || STRING ga:productListCTR || Audience METRIC || PUBLIC PERCENT || Gender FALSE || Gender of user. || true || || || || || ga:productListClicks / ga:productListViews || The rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - (Enhanced Ecommerce).
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| ga:visitorGender Ecommerce || DIMENSION || STRING || Audience || DEPRECATED || Gender || Gender of user. || true Product List Clicks || ga:userGender productListClicks || METRIC || INTEGER || TRUE || || Number of times users clicked the product when it appeared in the product list (Enhanced Ecommerce).
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| ga:interestOtherCategory Ecommerce || DIMENSION Product List Views || STRING ga:productListViews || Audience METRIC || PUBLIC || Other Category || Indicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase. || true || || || INTEGER || TRUE || || Number of times the product appeared in a product list (Enhanced Ecommerce).
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| ga:interestAffinityCategory Ecommerce || DIMENSION Product Refund Amount || STRING ga:productRefundAmount || Audience METRIC || PUBLIC || Affinity Category (reach) || Indicates that users are more likely to be interested in learning about the specified category. || true || || || CURRENCY || TRUE || || Total refund amount associated with the product (Enhanced Ecommerce).
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| ga:interestInMarketCategory Ecommerce || DIMENSION Product Refunds || STRING ga:productRefunds || Audience METRIC || PUBLIC || In-market Segment || Indicates that users are more likely to be ready to purchase products or services in the specified category. || true || || || INTEGER || TRUE || || Number of times a refund was issued for the product (Enhanced Ecommerce).
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| ga:adsenseRevenue Ecommerce || METRIC Product Removes From Cart || CURRENCY ga:productRemovesFromCart || Adsense METRIC || PUBLIC || AdSense Revenue || The total revenue from AdSense ads. || true || || || INTEGER || TRUE || || Number of times the product was removed from shopping cart (Enhanced Ecommerce).
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| Ecommerce || Product Revenue per Purchase || ga:adsenseAdUnitsViewed productRevenuePerPurchase || METRIC || INTEGER CURRENCY || Adsense FALSE || PUBLIC ga:itemRevenue / ga:uniquePurchases || AdSense Ad Units Viewed || The number of AdSense ad units viewed. An Ad unit is a set of ads displayed as a result of one piece of the AdSense ad code. DetailsAverage product revenue per purchase (commonly used with Product Coupon Code) (ga: httpsitemRevenue / ga://supportuniquePurchases) - (Enhanced Ecommerce).google.com/adsense/answer/32715?hl=en || true || || || || || ||
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| Ecommerce || Quantity Added To Cart || ga:adsenseAdsViewed quantityAddedToCart || METRIC || INTEGER || Adsense TRUE || PUBLIC || AdSense Ads Viewed || The number Number of AdSense ads viewedproduct units added to the shopping cart (Enhanced Ecommerce). Multiple ads can be displayed within an Ad Unit. || true || || || || || ||
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| Ecommerce || Quantity Checked Out || ga:adsenseAdsClicks quantityCheckedOut || METRIC || INTEGER || Adsense TRUE || PUBLIC || AdSense Ads Clicked || The number Number of times AdSense ads on your site were clickedproduct units included in check out (Enhanced Ecommerce). || true || || || || || ||
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| Ecommerce || Quantity Refunded || ga:adsensePageImpressions quantityRefunded || METRIC || INTEGER || Adsense TRUE || PUBLIC || AdSense Page Impressions || The number Number of pageviews during which an AdSense ad was displayedproduct units refunded (Enhanced Ecommerce). A page impression can have multiple Ad Units. || true || || || || || ||
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| ga:adsenseCTR Ecommerce || METRIC Quantity Removed From Cart || PERCENT ga:quantityRemovedFromCart || Adsense METRIC || PUBLIC || AdSense CTR || The percentage of page impressions that resulted in a click on an AdSense ad. || || || ga:adsenseAdsClicks/ga:adsensePageImpressions || INTEGER || TRUE || || Number of product units removed from cart (Enhanced Ecommerce).
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| ga:adsenseECPM Related Products || METRIC Queried Product Quantity || CURRENCY ga:queryProductQuantity || Adsense METRIC || PUBLIC INTEGER || AdSense eCPM || The estimated cost per thousand page impressions. It is your AdSense Revenue per 1000 page impressions. || || || ga:adsenseRevenue/(ga:adsensePageImpressions/1000) || || FALSE || || Quantity of the product being queried.
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| ga:adsenseExits Ecommerce || METRIC Refund Amount || INTEGER ga:refundAmount || Adsense METRIC || PUBLIC || AdSense Exits || The number of sessions that ended due to a user clicking on an AdSense ad. || true || || || CURRENCY || TRUE || || Currency amount refunded for a transaction (Enhanced Ecommerce).
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| ga:isTrueViewVideoAd Related Products || DIMENSION Related Product Quantity || STRING ga:relatedProductQuantity || Adwords METRIC || PUBLIC INTEGER || TrueView Video Ad || 'Yes' or 'No' - Indicates whether the ad is an AdWords TrueView video ad. || || || || || FALSE || || Quantity of the related product.
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| Ecommerce || Refunds || ga:nthHour totalRefunds || DIMENSION METRIC || STRING INTEGER || Time TRUE || PUBLIC || Hour Index || Index for each hour in the specified date range. Index for the first hour Number of first day refunds that have been issued (i.e., start-dateEnhanced Ecommerce) in the date range is 0, 1 for the next hour, and so on. || || || || || || ||
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