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ga.metadata_url Переменная <- "https://www.googleapis.com/analytics/v3/metadata/ga/columns?pp=1"code>ga.metadata_list <- fromJSON(getURL(ga.metadata_url))ga.metadata_ids <- vapply(ga.metadata_list$items, "[[", "id", FUN.VALUE = character(1)) ga.metadata_attr <- lapply(ga.metadata_list$items, "[[", "attributes") ga.metadata_attr.names <- unique(lapply(ga.metadata_attr, names))ga.metadata_attr.names <- ga.metadata_attr.names[[which.min(vapply(ga.metadata_attr.names, length, FUN.VALUE = integer(1)))]] ga.metadata_attr_values <- lapply(ga.metadata_attr, "[", ga.metadata_attr.names) ga.metadata_data <- data.table(id = ga.metadata_ids, rbindlist(ga.metadata_attr_values)) cat("{| class=\"wide wikitable sortable\"", "\n", "! ", "id !! ", paste(ga.metadata_attr.names, collapse = " !! "), paste("\n|-\n| ", apply(ga.metadata_data, 1, paste, collapse = " || ")), "\n|}", sep = "", file = "ga-metadata.txt")</nowikicode>}} Пояснения по столбцам таблицысодержит следующую информацию:
→Таблица данных
{{Pkg-req-notice}}
Ниже приведена таблица со всеми показателями и измерениями в Google Analytics. За основу таблицы взяты данные из [https://developers.google.com/analytics/devguides/reporting/core/dimsmets#cats=user официального руководства] по API Google Analytics. Данная таблица была получена с помощью следующего R-кода:
{{r-code|code=<nowiki>library# Request URLurl <- "https://www.googleapis.com/analytics/v3/metadata/ga/columns"# Get JSON datadata_json <- jsonlite::fromJSON(RCurlurl)library# Subsettingsdata_r <- .subset2(rjsondata_json, "items")libraryid <- .subset2(datadata_r, "id")attributes <- .subset2(data_r, "attributes")# Convert column typesattributes <- transform(attributes, allowedInSegments = as.logical(match(allowedInSegments, table= c(NA, "true")) - 1), minTemplateIndex = as.numeric(minTemplateIndex), maxTemplateIndex = as.numeric(maxTemplateIndex), premiumMinTemplateIndex = as.numeric(premiumMinTemplateIndex), premiumMaxTemplateIndex = as.numeric(premiumMaxTemplateIndex))# Create data.framega.metadata <- cbind(id, attributes, stringsAsFactors = FALSE)</nowiki>}}
* id - название переменной, которая используется для запросов к API;
* type - тип переменной: параметр (METRIC) или измерение (DIMENSION);
* dataType - тип возвращаемого значения: STRING, INTEGER, PERCENT, TIME, CURRENCY, FLOAT;
* group - группа параметров: User, Session, Traffic Sources, Adwords, Goal Conversions, Platform or Device, Geo Network, System, Social Activities, Page Tracking, Internal Search, Site Speed, App Tracking, Event Tracking, Ecommerce, Social Interactions, User Timings, Exceptions, Content Experiments, Custom Variables or Columns, Time, Audience, Adsense;
* status - статус переменной: используемый (PUBLIC) или устаревший (DEPRECATED);
* uiName - название переменной используемое для пользовательских интерфейсов (UI);
* description - описание переменной.
В качестве примера использования таблицы приведём вывод всех ID параметров (метрик), имеющих актуальный статус (не устаревшие) и относящиеся к группе "User":
{{r-code|code=<nowiki>> subset(ga.metadata, status != "DEPRECATED" & type == "METRIC" & group == "User", id)
id
8 ga:users
10 ga:newUsers
12 ga:percentNewSessions</nowiki>}}
Подробнее о синтаксисе при работе объектами класса <code>data.table</code> смотрите соответствующую документацию к пакету {{r-package|data.table}}.
== Таблица данных ==
Нижеприведённая таблица была сгенерирована с помощью следующего кода:
{{r-code|code=<nowiki>wiki.table <- subset(ga.metadata, status == "PUBLIC", c(group, uiName, id, type, dataType, allowedInSegments, calculation, description))
wiki.table <- c("{| class=\"wide wikitable sortable\"", "\n",
"! ", paste(names(wiki.table), collapse = " !! "),
paste("\n|-\n| ", apply(wiki.table, 1, paste, collapse = " || ")),
"\n|}")
wiki.table <- gsub("NA", "", wiki.table)
cat(wiki.table, sep = "")</nowiki>}}
{| class="wide wikitable sortable"
! group !! uiName !! id !! type !! dataType !! group allowedInSegments !! status !! uiName calculation !! description|-| User || User Type || ga:userType || DIMENSION || STRING || TRUE || || A boolean indicating if a user is new or returning. Possible values: New Visitor, Returning Visitor.|-| User || Count of Sessions || ga:sessionCount || DIMENSION || STRING || TRUE || || The session index for a user to your property. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indicies. For example, if a certain user has 4 sessions to your website, sessionCount for that user will have 4 distinct values of '1' through '4'.|-| User || Days Since Last Session || ga:daysSinceLastSession || DIMENSION || STRING || TRUE || || The number of days elapsed since users last visited your property. Used to calculate user loyalty.|-| User || User Defined Value || ga:userDefinedValue || DIMENSION || STRING || TRUE || || The value provided when you define custom user segments for your property.|-| User || Users || ga:users || METRIC || INTEGER || FALSE || || Total number of users to your property for the requested time period.|-| User || New Users || ga:newUsers || METRIC || INTEGER || TRUE || || The number of users whose session on your property was marked as a first-time session.|-| User || % New Sessions || ga:percentNewSessions || METRIC || PERCENT || FALSE || ga:newUsers / ga:sessions || The percentage of sessions by people who had never visited your property before.|-| Session || Session Duration || ga:sessionDurationBucket || DIMENSION || STRING || TRUE || || The length of a session on your property measured in seconds and reported in second increments. The value returned is a string.|-| Session || Sessions || ga:sessions || METRIC || INTEGER || TRUE || || Counts the total number of sessions.|-| Session || Bounces || ga:bounces || METRIC || INTEGER || TRUE || || The total number of single page (or single engagement hit) sessions for your property.|-| Session || Bounce Rate || ga:bounceRate || METRIC || PERCENT || FALSE || ga:bounces / ga:sessions || The percentage of single-page session (i.e., session in which the person left your property from the first page).|-| Session || Session Duration || ga:sessionDuration || METRIC || TIME || TRUE || || The total duration of user sessions represented in total seconds.|-| Session || Avg. Session Duration || ga:avgSessionDuration || METRIC || TIME || FALSE || ga:sessionDuration / ga:sessions || The average duration of user sessions represented in total seconds.|-| Traffic Sources || Referral Path || ga:referralPath || DIMENSION || STRING || TRUE || || The path of the referring URL (e.g. document.referrer). If someone places a link to your property on their website, this element contains the path of the page that contains the referring link.|-| Traffic Sources || Full Referrer || ga:fullReferrer || DIMENSION || STRING || FALSE || || The full referring URL including the hostname and path.|-| Traffic Sources || Campaign || ga:campaign || DIMENSION || STRING || TRUE || || When using manual campaign tracking, the value of the utm_campaign campaign tracking parameter. When using AdWords autotagging, the name(s) of the online ad campaign that you use for your property. Otherwise the value (not set) is used.|-| Traffic Sources || Source || ga:source || DIMENSION || STRING || TRUE || || The source of referrals to your property. When using manual campaign tracking, the value of the utm_source campaign tracking parameter. When using AdWords autotagging, the value is google. Otherwise the domain of the source referring the user to your property (e.g. document.referrer). The value may also contain a port address. If the user arrived without a referrer, the value is (direct)|-| Traffic Sources || Medium || ga:medium || DIMENSION || STRING || TRUE || || The type of referrals to your property. When using manual campaign tracking, the value of the utm_medium campaign tracking parameter. When using AdWords autotagging, the value is ppc. If the user comes from a search engine detected by Google Analytics, the value is organic. If the referrer is not a search engine, the value is referral. If the users came directly to the property, and document.referrer is empty, the value is (none).|-| Traffic Sources || Source / Medium || ga:sourceMedium || DIMENSION || STRING || TRUE || || Combined values of ga:source and ga:medium.|-| Traffic Sources || Keyword || ga:keyword || DIMENSION || STRING || TRUE || || When using manual campaign tracking, the value of the utm_term campaign tracking parameter. When using AdWords autotagging or if a user used organic search to reach your property, the keywords used by users to reach your property. Otherwise the value is (not set).|-| Traffic Sources || Ad Content || ga:adContent || DIMENSION || STRING || TRUE || || When using manual campaign tracking, the value of the utm_content campaign tracking parameter. When using AdWords autotagging, the first line of the text for your online Ad campaign. If you are using mad libs for your AdWords content, this field displays the keywords you provided for the mad libs keyword match. Otherwise the value is (not set)|-| Traffic Sources || Social Network || ga:socialNetwork || DIMENSION || STRING || FALSE || || Name of the social network. This can be related to the referring social network for traffic sources, or to the social network for social data hub activities. E.g. Google+, Blogger, etc.|-| Traffic Sources || Social Source Referral || ga:hasSocialSourceReferral || DIMENSION || STRING || FALSE || || Indicates sessions that arrived to the property from a social source. The possible values are Yes or No where the first letter is capitalized.|-| Traffic Sources || Organic Searches || ga:organicSearches || METRIC || INTEGER || FALSE || || The number of organic searches that happened within a session. This metric is search engine agnostic.|-| Adwords || Ad Group || ga:adGroup || DIMENSION || STRING || TRUE || || The name of your AdWords ad group.|-| Adwords || Ad Slot || ga:adSlot || DIMENSION || STRING || TRUE || || The location of the advertisement on the hosting page (Top, RHS, or not set).|-| Adwords || Ad Slot Position || ga:adSlotPosition || DIMENSION || STRING || TRUE || || The ad slot positions in which your AdWords ads appeared (1-8).|-| Adwords || Ad Distribution Network || ga:adDistributionNetwork || DIMENSION || STRING || FALSE || || The networks used to deliver your ads (Content, Search, Search partners, etc.).|-| Adwords || Query Match Type || ga:adMatchType || DIMENSION || STRING || FALSE || || The match types applied for the search term the user had input(Phrase, Exact, Broad, etc.). Ads on the content network are identified as "Content network". Details: https://support.google.com/adwords/answer/2472708?hl=en|-| Adwords || Keyword Match Type || ga:adKeywordMatchType || DIMENSION || STRING || FALSE || || The match types applied to your keywords (Phrase, Exact, Broad). Details: https://support.google.com/adwords/answer/2472708?hl=en|-| Adwords || Matched Search Query || ga:adMatchedQuery || DIMENSION || STRING || FALSE || || The search queries that triggered impressions of your AdWords ads.|-| Adwords || Placement Domain || ga:adPlacementDomain || DIMENSION || STRING || FALSE || || The domains where your ads on the content network were placed.|-| Adwords || Placement URL || ga:adPlacementUrl || DIMENSION || STRING || FALSE || || The URLs where your ads on the content network were placed.|-| Adwords || Ad Format || ga:adFormat || DIMENSION || STRING || FALSE || || Your AdWords ad formats (Text, Image, Flash, Video, etc.).|-| Adwords || Targeting Type || ga:adTargetingType || DIMENSION || STRING || FALSE || || How your AdWords ads were targeted (keyword, placement, and vertical targeting, etc.).|-| Adwords || Placement Type || ga:adTargetingOption || DIMENSION || STRING || FALSE || || How you manage your ads on the content network. Values are Automatic placements or Managed placements.|-| Adwords || Display URL || ga:adDisplayUrl || DIMENSION || STRING || FALSE || || The URLs your AdWords ads displayed.|-| Adwords || Destination URL || ga:adDestinationUrl || DIMENSION || STRING || FALSE || || The URLs to which your AdWords ads referred traffic.|-| Adwords || AdWords Customer ID || ga:adwordsCustomerID || DIMENSION || STRING || FALSE || || A string. Corresponds to AdWords API AccountInfo.customerId.|-| Adwords || AdWords Campaign ID || ga:adwordsCampaignID || DIMENSION || STRING || FALSE || || A string. Corresponds to AdWords API Campaign.id.|-| Adwords || AdWords Ad Group ID || ga:adwordsAdGroupID || DIMENSION || STRING || FALSE || || A string. Corresponds to AdWords API AdGroup.id.|-| Adwords || AdWords Creative ID || ga:adwordsCreativeID || DIMENSION || STRING || FALSE || || A string. Corresponds to AdWords API Ad.id.|-| Adwords || AdWords Criteria ID || ga:adwordsCriteriaID || DIMENSION || STRING || FALSE || || A string. Corresponds to AdWords API Criterion.id.|-| Adwords || Impressions || ga:impressions || METRIC || INTEGER || FALSE || || Total number of campaign impressions.|-| Adwords || Clicks || ga:adClicks || METRIC || INTEGER || FALSE || || The total number of times users have clicked on an ad to reach your property.|-| Adwords || Cost || ga:adCost || METRIC || CURRENCY || FALSE || || Derived cost for the advertising campaign. The currency for this value is based on the currency that you set in your AdWords account.|-| Adwords || CPM || ga:CPM || METRIC || CURRENCY || FALSE || ga:adCost / (ga:impressions / 1000) || Cost per thousand impressions.|-| Adwords || CPC || ga:CPC || METRIC || CURRENCY || FALSE || ga:adCost / ga:adClicks || Cost to advertiser per click.|-| Adwords || CTR || ga:CTR || METRIC || PERCENT || FALSE || ga:adClicks / ga:impressions || Click-through-rate for your ad. This is equal to the number of clicks divided by the number of impressions for your ad (e.g. how many times users clicked on one of your ads where that ad appeared).|-| Adwords || Cost per Transaction || ga:costPerTransaction || METRIC || CURRENCY || FALSE || (ga:adCost) / (ga:transactions) || The cost per transaction for your property.|-| Adwords || Cost per Goal Conversion || ga:costPerGoalConversion || METRIC || CURRENCY || FALSE || (ga:adCost) / (ga:goalCompletionsAll) || The cost per goal conversion for your property.|-| Adwords || Cost per Conversion || ga:costPerConversion || METRIC || CURRENCY || FALSE || (ga:adCost) / (ga:transactions + ga:goalCompletionsAll) || The cost per conversion (including ecommerce and goal conversions) for your property.|-| Adwords || RPC || ga:RPC || METRIC || CURRENCY || FALSE || (ga:transactionRevenue + ga:goalValueAll) / ga:adClicks || RPC or revenue-per-click is the average revenue (from ecommerce sales and/or goal value) you received for each click on one of your search ads.|-| Adwords || ROAS || ga:ROAS || METRIC || PERCENT || FALSE || (ga:transactionRevenue + ga:goalValueAll) / ga:adCost || Return On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.|-| Goal Conversions || Goal Completion Location || ga:goalCompletionLocation || DIMENSION || STRING || FALSE || || The page path or screen name that matched any destination type goal completion.|-| Goal Conversions || Goal Previous Step - 1 || ga:goalPreviousStep1 || DIMENSION || STRING || FALSE || || The page path or screen name that matched any destination type goal, one step prior to the goal completion location.|-| Goal Conversions || Goal Previous Step - 2 || ga:goalPreviousStep2 || DIMENSION || STRING || FALSE || || The page path or screen name that matched any destination type goal, two steps prior to the goal completion location.|-| Goal Conversions || Goal Previous Step - 3 || ga:goalPreviousStep3 || DIMENSION || STRING || FALSE || || The page path or screen name that matched any destination type goal, three steps prior to the goal completion location.|-| Goal Conversions || Goal XX Starts || ga:goalXXStarts || METRIC || INTEGER || TRUE || || The total number of starts for the requested goal number.|-| Goal Conversions || Goal Starts || ga:goalStartsAll || METRIC || INTEGER || TRUE || || The total number of starts for all goals defined for your profile.|-| Goal Conversions || Goal XX Completions || ga:goalXXCompletions || METRIC || INTEGER || TRUE || || The total number of completions for the requested goal number.|-| Goal Conversions || Goal Completions || ga:goalCompletionsAll || METRIC || INTEGER || TRUE || || The total number of completions for all goals defined for your profile.|-| Goal Conversions || Goal XX Value || ga:goalXXValue || METRIC || CURRENCY || TRUE || || The total numeric value for the requested goal number.|-| Goal Conversions || Goal Value || ga:goalValueAll || METRIC || CURRENCY || TRUE || || The total numeric value for all goals defined for your profile.|-| Goal Conversions || Per Session Goal Value || ga:goalValuePerSession || METRIC || CURRENCY || FALSE || ga:goalValueAll / ga:sessions || The average goal value of a session on your property.|-| Goal Conversions || Goal XX Conversion Rate || ga:goalXXConversionRate || METRIC || PERCENT || FALSE || ga:goalXXCompletions / ga:sessions || The percentage of sessions which resulted in a conversion to the requested goal number.|-| Goal Conversions || Goal Conversion Rate || ga:goalConversionRateAll || METRIC || PERCENT || FALSE || ga:goalCompletionsAll / ga:sessions || The percentage of sessions which resulted in a conversion to at least one of your goals.|-| Goal Conversions || Goal XX Abandoned Funnels || ga:goalXXAbandons || METRIC || INTEGER || FALSE || (ga:goalXXStarts - ga:goalXXCompletions) || The number of times users started conversion activity on the requested goal number without actually completing it.|-| Goal Conversions || Abandoned Funnels || ga:goalAbandonsAll || METRIC || INTEGER || FALSE || (ga:goalStartsAll - ga:goalCompletionsAll) || The overall number of times users started goals without actually completing them.|-| Goal Conversions || Goal XX Abandonment Rate || ga:goalXXAbandonRate || METRIC || PERCENT || FALSE || ((ga:goalXXStarts - ga:goalXXCompletions)) / (ga:goalXXStarts) || The rate at which the requested goal number was abandoned.|-| Goal Conversions || Total Abandonment Rate || ga:goalAbandonRateAll || METRIC || PERCENT || FALSE || ((ga:goalStartsAll - ga:goalCompletionsAll)) / (ga:goalStartsAll) || The rate at which goals were abandoned.|-| Platform or Device || Browser || ga:browser || DIMENSION || STRING || TRUE || || The names of browsers used by users to your website. For example, Internet Explorer or Firefox.|-| Platform or Device || Browser Version || ga:browserVersion || DIMENSION || STRING || TRUE || || The browser versions used by users to your website. For example, 2.0.0.14|-| Platform or Device || Operating System || ga:operatingSystem || DIMENSION || STRING || TRUE || || The operating system used by your users. For example, Windows, Linux , Macintosh, iPhone, iPod.|-| Platform or Device || Operating System Version || ga:operatingSystemVersion || DIMENSION || STRING || TRUE || || The version of the operating system used by your users, such as XP for Windows or PPC for Macintosh.|-| Platform or Device || Mobile Device Branding || ga:mobileDeviceBranding || DIMENSION || STRING || TRUE || || Mobile manufacturer or branded name.|-| Platform or Device || Mobile Device Model || ga:mobileDeviceModel || DIMENSION || STRING || TRUE || || Mobile device model|-| Platform or Device || Mobile Input Selector || ga:mobileInputSelector || DIMENSION || STRING || TRUE || || Selector used on the mobile device (e.g.: touchscreen, joystick, clickwheel, stylus).|-| Platform or Device || Mobile Device Info || ga:mobileDeviceInfo || DIMENSION || STRING || TRUE || || The branding, model, and marketing name used to identify the mobile device.|-| Platform or Device || Mobile Device Marketing Name || ga:mobileDeviceMarketingName || DIMENSION || STRING || TRUE || || The marketing name used for the mobile device.|-| Platform or Device || Device Category || ga:deviceCategory || DIMENSION || STRING || TRUE || || The type of device: desktop, tablet, or mobile.|-| Geo Network || Continent || ga:continent || DIMENSION || STRING || TRUE || || The continents of property users, derived from IP addresses.|-| Geo Network || Sub Continent || ga:subContinent || DIMENSION || STRING || TRUE || || The sub-continent of users, derived from IP addresses. For example, Polynesia or Northern Europe.
|-
| Geo Network || Country || ga:userType country || DIMENSION || STRING || User TRUE || PUBLIC || User Type || A boolean indicating if a user is new or returning. Possible values: New VisitorThe country of users, Returning Visitorderived from IP addresses.
|-
| Geo Network || Region || ga:visitorType region || DIMENSION || STRING || User TRUE || DEPRECATED || User Type || A boolean indicating if The region of users to your property, derived from IP addresses. In the U.S., a user region is new or returning. Possible values: New Visitora state, Returning Visitorsuch as New York.
|-
| Geo Network || Metro || ga:sessionCount metro || DIMENSION || STRING || User TRUE || PUBLIC || Count of Sessions || The session index for a user to your property. Each session Designated Market Area (DMA) from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indicies. For example, if a certain user has 4 sessions to where traffic arrived on your website, sessionCount for that user will have 4 distinct values of '1' through '4'property.
|-
| Geo Network || City || ga:visitCount city || DIMENSION || STRING || User TRUE || DEPRECATED || Count The cities of Sessions || The session index for a user to your property. Each session users, derived from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indicies. For example, if a certain user has 4 sessions to your website, sessionCount for that user will have 4 distinct values of '1' through '4'IP addresses.
|-
| Geo Network || Latitude || ga:daysSinceLastSession latitude || DIMENSION || STRING || User FALSE || PUBLIC || Days Since Last Session || The number approximate latitude of days elapsed since users last visited your property. Used to calculate the user loyalty's city. Derived from IP address. Locations north of the equator are represented by positive values and locations south of the equator by negative values.
|-
| Geo Network || Longitude || ga:daysSinceLastVisit longitude || DIMENSION || STRING || User FALSE || DEPRECATED || Days Since Last Session || The number approximate longitude of days elapsed since users last visited your property. Used to calculate the user loyalty's city. Derived from IP address. Locations east of the meridian are represented by positive values and locations west of the meridian by negative values.
|-
| Geo Network || Network Domain || ga:userDefinedValue networkDomain || DIMENSION || STRING || User || PUBLIC TRUE || User Defined Value || The value provided when you define custom user segments for domain name of the ISPs used by users to your property. This is derived from the domain name registered to the IP address.
|-
| ga:users Geo Network || METRIC Service Provider || INTEGER ga:networkLocation || User DIMENSION || PUBLIC STRING || Users TRUE || Total number || The name of users service providers used to reach your property . For example, if most users to your website come via the major service providers for cable internet, you will see the requested time periodnames of those cable service providers in this element.
|-
| ga:visitors System || METRIC Flash Version || ga:flashVersion || INTEGER DIMENSION || User STRING || DEPRECATED TRUE || Users || Total number The versions of Flash supported by users to your property for the requested time period' browsers, including minor versions.
|-
| ga:newUsers System || METRIC Java Support || INTEGER ga:javaEnabled || User DIMENSION || PUBLIC STRING || New Users TRUE || The number of || Indicates Java support for users whose session on your property was marked as a ' browsers. The possible values are Yes or No where the first-time sessionletter must be capitalized.
|-
| ga:newVisits System || METRIC Language || INTEGER ga:language || User DIMENSION || DEPRECATED STRING || New Users TRUE || || The number of users whose session on your property was marked language provided by the HTTP Request for the browser. Values are given as a firstan ISO-639 code (e.g. en-time sessiongb for British English).
|-
| ga:percentNewSessions System || METRIC Screen Colors || PERCENT ga:screenColors || User DIMENSION || PUBLIC STRING || % New Sessions TRUE || || The percentage color depth of users' monitors, as retrieved from the DOM of sessions by people who had never visited your property beforethe user's browser. For example 4-bit, 8-bit, 24-bit, or undefined-bit.
|-
| ga:percentNewVisits System || METRIC Source Property Display Name || PERCENT ga:sourcePropertyDisplayName || User DIMENSION || DEPRECATED STRING || % New Sessions TRUE || The percentage of sessions by people who had never visited your || Source property beforedisplay name of roll-up properties. This is valid only for roll-up properties.
|-
| System || Source Property Tracking ID || ga:sessionDurationBucket sourcePropertyTrackingId || DIMENSION || STRING || Session TRUE || PUBLIC || Session Duration || The length of a session on your Source property measured in seconds and reported in second incrementstracking ID of roll-up properties. The value returned This is a stringvalid only for roll-up properties.
|-
| System || Screen Resolution || ga:visitLength screenResolution || DIMENSION || STRING || Session TRUE || DEPRECATED || Session Duration || The length screen resolution of a session on your property measured in seconds and reported in second incrementsusers' screens. The value returned is a stringFor example: 1024x738.
|-
| ga:sessions Social Activities || METRIC Endorsing URL || INTEGER ga:socialActivityEndorsingUrl || Session DIMENSION || PUBLIC STRING || Sessions FALSE || Counts || For a social data hub activity, this value represents the total number URL of sessionsthe social activity (e.g. the Google+ post URL, the blog comment URL, etc.)
|-
| ga:visits Social Activities || METRIC Display Name || INTEGER ga:socialActivityDisplayName || Session DIMENSION || DEPRECATED STRING || Sessions FALSE || Counts || For a social data hub activity, this value represents the total number title of sessionsthe social activity posted by the social network user.
|-
| ga:bounces Social Activities || METRIC Social Activity Post || INTEGER ga:socialActivityPost || Session DIMENSION || PUBLIC STRING || Bounces FALSE || The total number || For a social data hub activity, this value represents the content of single page the social activity posted by the social network user (or single engagement hit) sessions for your propertye.g. The message content of a Google+ post)
|-
| ga:entranceBounceRate Social Activities || METRIC Social Activity Timestamp || PERCENT ga:socialActivityTimestamp || Session DIMENSION || DEPRECATED STRING || Bounce Rate FALSE || This dimension is deprecated and will be removed soon. Please use ga:bounceRate instead || For a social data hub activity, this value represents when the social activity occurred on the social network.
|-
| ga:bounceRate Social Activities || METRIC Social User Handle || PERCENT ga:socialActivityUserHandle || Session DIMENSION || PUBLIC STRING || Bounce Rate FALSE || The percentage of single-page session || For a social data hub activity, this value represents the social network handle (i.e., session in which g. name or ID) of the person left your property from user who initiated the first page)social activity.
|-
| ga:visitBounceRate Social Activities || METRIC User Photo URL || PERCENT ga:socialActivityUserPhotoUrl || Session DIMENSION || DEPRECATED STRING || Bounce Rate FALSE || The percentage of single-page session (i.e. || For a social data hub activity, session in which this value represents the URL of the person left your property from photo associated with the first page)user's social network profile.
|-
| ga:sessionDuration Social Activities || METRIC User Profile URL || ga:socialActivityUserProfileUrl || TIME DIMENSION || Session STRING || PUBLIC FALSE || Session Duration || The total duration For a social data hub activity, this value represents the URL of the associated user sessions represented in total seconds's social network profile.
|-
| ga:timeOnSite Social Activities || METRIC Shared URL || ga:socialActivityContentUrl || TIME DIMENSION || Session STRING || DEPRECATED FALSE || Session Duration || The total duration of For a social data hub activity, this value represents the URL shared by the associated social network user sessions represented in total seconds.
|-
| ga:avgSessionDuration Social Activities || METRIC Social Tags Summary || ga:socialActivityTagsSummary || TIME DIMENSION || Session STRING || PUBLIC FALSE || Avg. Session Duration || The average duration For a social data hub activity, this is a comma-separated set of user sessions represented in total secondstags associated with the social activity.
|-
| ga:avgTimeOnSite Social Activities || METRIC Originating Social Action || TIME ga:socialActivityAction || Session DIMENSION || DEPRECATED STRING || Avg. Session Duration FALSE || The average duration || For a social data hub activity, this value represents the type of user sessions represented in total secondssocial action associated with the activity (e.g. vote, comment, +1, etc.).
|-
| Social Activities || Social Network and Action || ga:referralPath socialActivityNetworkAction || DIMENSION || STRING || Traffic Sources FALSE || PUBLIC || Referral Path || The path of the referring URL (e.g. document.referrer). If someone places For a link to your property on their websitesocial data hub activity, this element contains value represents the path type of social action and the page that contains social network where the referring linkactivity originated.
|-
| ga:fullReferrer Social Activities || DIMENSION Data Hub Activities || ga:socialActivities || STRING METRIC || Traffic Sources INTEGER || PUBLIC FALSE || Full Referrer || The full referring count of activities where a content URL including the hostname and pathwas shared / mentioned on a social data hub partner network.
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| Page Tracking || Hostname || ga:campaign hostname || DIMENSION || STRING || Traffic Sources TRUE || PUBLIC || Campaign || When using manual campaign tracking, The hostname from which the value of the utm_campaign campaign tracking parameter. When using AdWords autotagging, the name(s) of the online ad campaign that you use for your property. Otherwise the value (not set) is usedrequest was made.
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| Page Tracking || Page || ga:source pagePath || DIMENSION || STRING || Traffic Sources TRUE || PUBLIC || Source || The source of referrals to A page on your propertywebsite specified by path and/or query parameters. When using manual campaign tracking, Use in conjunction with hostname to get the value full URL of the utm_source campaign tracking parameterpage. When using AdWords autotagging, the value is google. Otherwise the domain of the source referring the user to your property (e.g. document.referrer). The value may also contain a port address. If the user arrived without a referrer, the value is (direct)
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| Page Tracking || Page path level 1 || ga:medium pagePathLevel1 || DIMENSION || STRING || Traffic Sources FALSE || PUBLIC || Medium || The type of referrals to your property. When using manual campaign tracking, the value of the utm_medium campaign tracking parameter. When using AdWords autotagging, the value is ppc. If the user comes from a search engine detected by Google Analytics, the value is organic. If the referrer is not a search engine, the value is referral. If the users came directly to This dimension rolls up all the property, and document.referrer is empty, page paths in the value is (none)first hierarchical level in pagePath.
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| Page Tracking || Page path level 2 || ga:sourceMedium pagePathLevel2 || DIMENSION || STRING || Traffic Sources FALSE || PUBLIC || Source / Medium || Combined values of ga:source and ga:mediumThis dimension rolls up all the page paths in the second hierarchical level in pagePath.
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| Page Tracking || Page path level 3 || ga:keyword pagePathLevel3 || DIMENSION || STRING || Traffic Sources FALSE || PUBLIC || Keyword || When using manual campaign tracking, the value of the utm_term campaign tracking parameter. When using AdWords autotagging or if a user used organic search to reach your property, This dimension rolls up all the keywords used by users to reach your property. Otherwise page paths in the value is (not set)third hierarchical level in pagePath.
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| Page Tracking || Page path level 4 || ga:adContent pagePathLevel4 || DIMENSION || STRING || Traffic Sources FALSE || PUBLIC || Ad Content || When using manual campaign tracking, This dimension rolls up all the value of the utm_content campaign tracking parameterpage paths into hierarchical levels. Up to 4 pagePath levels maybe specified. When using AdWords autotagging, All additional levels in the first line of the text for your online Ad campaign. If you pagePath hierarchy are using mad libs for your AdWords content, also rolled up in this field displays the keywords you provided for the mad libs keyword matchdimension. Otherwise the value is (not set)
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| Page Tracking || Page Title || ga:socialNetwork pageTitle || DIMENSION || STRING || Traffic Sources TRUE || PUBLIC || Social Network || Name The title of the social networka page. This can be related to Keep in mind that multiple pages might have the referring social network for traffic sources, or to the social network for social data hub activities. E.g. Google+, Blogger, etcsame page title.
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| Page Tracking || Landing Page || ga:hasSocialSourceReferral landingPagePath || DIMENSION || STRING || Traffic Sources TRUE || PUBLIC || Social Source Referral || Indicates sessions that arrived to the property from a social source. The possible values are Yes or No where the first letter is capitalizedpage in a user's session, or landing page.
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| ga:organicSearches Page Tracking || METRIC Second Page || ga:secondPagePath || INTEGER DIMENSION || Traffic Sources STRING || PUBLIC FALSE || Organic Searches || The number of organic searches that happened within second page in a user's session. This metric is search engine agnostic.
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| Page Tracking || Exit Page || ga:adGroup exitPagePath || DIMENSION || STRING || Adwords || PUBLIC TRUE || Ad Group || The name of your AdWords ad grouplast page in a user's session, or exit page.
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| Page Tracking || Previous Page Path || ga:adSlot previousPagePath || DIMENSION || STRING || Adwords FALSE || PUBLIC || Ad Slot || The location of the advertisement A page on the hosting your property that was visited before another page (Top, RHS, or not set)on the same property. Typically used with the pagePath dimension.
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| Page Tracking || Next Page Path || ga:adSlotPosition nextPagePath || DIMENSION || STRING || Adwords FALSE || PUBLIC || Ad Slot Position || The ad slot positions in which A page on your website that was visited after another page on your AdWords ads appeared (1-8)website. Typically used with the previousPagePath dimension.
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| Page Tracking || Page Depth || ga:adDistributionNetwork pageDepth || DIMENSION || STRING || Adwords TRUE || PUBLIC || Ad Distribution Network || The networks used to deliver your ads (Contentnumber of pages visited by users during a session. The value is a histogram that counts pageviews across a range of possible values. In this calculation, Searchall sessions will have at least one pageview, Search partners, etc.)and some percentage of sessions will have more.
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| Page Tracking || Page Value || ga:adMatchType pageValue || DIMENSION METRIC || STRING CURRENCY || Adwords FALSE || PUBLIC || Query Match Type || The match types applied for the search term the user had inputaverage value of this page or set of pages. Page Value is (Phrase, Exact, Broad, etc.). Ads on the content network are identified as "Content network". Detailsga: httpstransactionRevenue + ga:goalValueAll) //supportga:uniquePageviews (for the page or set of pages).google.com/adwords/answer/2472708?hl=en
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| Page Tracking || Entrances || ga:adKeywordMatchType entrances || DIMENSION METRIC || STRING INTEGER || Adwords TRUE || PUBLIC || Keyword Match Type || The match types applied number of entrances to your keywords (Phrase, Exact, Broad). Details: https://support.googleproperty measured as the first pageview in a session.com/adwords/answer/2472708?hl=enTypically used with landingPagePath
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| ga:adMatchedQuery Page Tracking || DIMENSION Entrances / Pageviews || STRING ga:entranceRate || Adwords METRIC || PUBLIC PERCENT || Matched Search Query FALSE || ga:entrances / ga:pageviews || The search queries that triggered impressions percentage of your AdWords adspageviews in which this page was the entrance.
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| ga:adPlacementDomain Page Tracking || DIMENSION Pageviews || ga:pageviews || STRING METRIC || Adwords INTEGER || PUBLIC TRUE || Placement Domain || The domains where total number of pageviews for your ads on the content network were placedproperty.
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| ga:adPlacementUrl Page Tracking || DIMENSION Pages / Session || STRING ga:pageviewsPerSession || Adwords METRIC || PUBLIC FLOAT || Placement URL FALSE || ga:pageviews / ga:sessions || The URLs where your ads average number of pages viewed during a session on the content network were placedyour property. Repeated views of a single page are counted.
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| ga:adFormat Content Grouping || DIMENSION Unique Views || STRING ga:contentGroupUniqueViewsXX || Adwords METRIC || PUBLIC INTEGER || Ad Format FALSE || Your AdWords ad formats || The number of different (Text, Image, Flash, Video, etc.unique)pages within a session for the specified content group. This takes into account both the pagePath and pageTitle to determine uniqueness.
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| ga:adTargetingType Page Tracking || DIMENSION Unique Pageviews || STRING ga:uniquePageviews || Adwords METRIC || PUBLIC INTEGER || Targeting Type TRUE || How your AdWords ads were targeted || The number of different (keyword, placement, and vertical targeting, etc.unique)pages within a session. This takes into account both the pagePath and pageTitle to determine uniqueness.
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| ga:adTargetingOption Page Tracking || DIMENSION Time on Page || STRING ga:timeOnPage || Adwords METRIC || PUBLIC TIME || Placement Type TRUE || || How you manage your ads long a user spent on a particular page in seconds. Calculated by subtracting the content networkinitial view time for a particular page from the initial view time for a subsequent page. Values are Automatic placements or Managed placementsThus, this metric does not apply to exit pages for your property.
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| ga:adDisplayUrl Page Tracking || DIMENSION Avg. Time on Page || STRING ga:avgTimeOnPage || Adwords METRIC || PUBLIC TIME || Display URL FALSE || ga:timeOnPage / (ga:pageviews - ga:exits) || The URLs your AdWords ads displayedaverage amount of time users spent viewing this page or a set of pages.
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| ga:adDestinationUrl Page Tracking || DIMENSION Exits || ga:exits || STRING METRIC || Adwords INTEGER || PUBLIC TRUE || Destination URL || The URLs to which number of exits from your AdWords ads referred trafficproperty.
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| ga:adwordsCustomerID Page Tracking || DIMENSION % Exit || STRING ga:exitRate || Adwords METRIC || PUBLIC PERCENT || AdWords Customer ID FALSE || ga:exits / (ga:pageviews + ga:screenviews) || A string. Corresponds to AdWords API AccountInfo.customerIdThe percentage of exits from your property that occurred out of the total page views.
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| Internal Search || Site Search Status || ga:adwordsCampaignID searchUsed || DIMENSION || STRING || Adwords TRUE || PUBLIC || AdWords Campaign ID || A string. Corresponds boolean to AdWords API Campaigndistinguish whether internal search was used in a session.idValues are Visits With Site Search and Visits Without Site Search.
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| Internal Search || Search Term || ga:adwordsAdGroupID searchKeyword || DIMENSION || STRING || Adwords || PUBLIC TRUE || AdWords Ad Group ID || A string. Corresponds to AdWords API AdGroup.idSearch terms used by users within your property.
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| Internal Search || Refined Keyword || ga:adwordsCreativeID searchKeywordRefinement || DIMENSION || STRING || Adwords || PUBLIC TRUE || AdWords Creative ID || A Subsequent keyword search terms or strings entered by users after a given initial string. Corresponds to AdWords API Ad.idsearch.
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| Internal Search || Site Search Category || ga:adwordsCriteriaID searchCategory || DIMENSION || STRING || Adwords TRUE || PUBLIC || AdWords Criteria ID || A string. Corresponds to AdWords API CriterionThe categories used for the internal search if you have this enabled for your profile.idFor example, you might have product categories such as electronics, furniture, or clothing.
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| ga:impressions Internal Search || METRIC Start Page || ga:searchStartPage || INTEGER DIMENSION || Adwords STRING || PUBLIC FALSE || Impressions || Total number of campaign impressionsA page where the user initiated an internal search on your property.
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| ga:adClicks Internal Search || METRIC Destination Page || INTEGER ga:searchDestinationPage || Adwords DIMENSION || PUBLIC STRING || Clicks FALSE || || The total number of times users have clicked on page the user immediately visited after performing an ad to reach internal search on your propertysite. (Usually the search results page).
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| Internal Search || Results Pageviews || ga:adCost searchResultViews || METRIC || CURRENCY || Adwords INTEGER || PUBLIC FALSE || Cost || Derived cost for the advertising campaign. The currency for this value is based on the currency that you set in your AdWords accountnumber of times a search result page was viewed after performing a search.
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| Internal Search || Total Unique Searches || ga:CPM searchUniques || METRIC || CURRENCY || Adwords INTEGER || PUBLIC TRUE || CPM || Cost per thousand impressionsThe total number of unique keywords from internal searches within a session. For example if "shoes" was searched for 3 times in a session, it will be only counted once.
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| Internal Search || Results Pageviews / Search || ga:CPC avgSearchResultViews || METRIC || CURRENCY FLOAT || Adwords FALSE || PUBLIC || CPC ga:searchResultViews / ga:searchUniques || Cost to advertiser per clickThe average number of times people viewed a search results page after performing a search.
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| Internal Search || Sessions with Search || ga:CTR searchSessions || METRIC || PERCENT INTEGER || Adwords TRUE || PUBLIC || CTR || Click-through-rate for your ad. This is equal to the The total number of clicks divided by the number of impressions for your ad (e.g. how many times users clicked on one of your ads where sessions that ad appeared).included an internal search
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| Internal Search || % Sessions with Search || ga:costPerTransaction percentSessionsWithSearch || METRIC || CURRENCY PERCENT || Adwords FALSE || PUBLIC || Cost per Transaction ga:searchSessions / ga:sessions || The cost per transaction for your propertypercentage of sessions with search.
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| Internal Search || Search Depth || ga:costPerGoalConversion searchDepth || METRIC || CURRENCY INTEGER || Adwords TRUE || PUBLIC || Cost per Goal Conversion || The cost per goal conversion for average number of subsequent page views made on your propertyafter a use of your internal search feature.
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| Internal Search || Average Search Depth || ga:costPerConversion avgSearchDepth || METRIC || CURRENCY FLOAT || Adwords FALSE || PUBLIC || Cost per Conversion ga:searchDepth / ga:searchUniques || The cost per conversion (including ecommerce and goal conversions) for average number of pages people viewed after performing a search on your property.
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| Internal Search || Search Refinements || ga:RPC searchRefinements || METRIC || CURRENCY INTEGER || Adwords TRUE || PUBLIC || RPC || RPC or revenue-per-click is the average revenue The total number of times a refinement (from ecommerce sales and/or goal valuetransition) you received for each click on one of your occurs between internal search adskeywords within a session. For example if the sequence of keywords is: "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different.
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| Internal Search || % Search Refinements || ga:ROI percentSearchRefinements || METRIC || PERCENT || Adwords FALSE || PUBLIC || ROI ga:searchRefinements / ga:searchResultViews || Returns on Investment is overall transaction profit divided by derived advertising costThe percentage of number of times a refinement (i.e., transition) occurs between internal search keywords within a session.
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| Internal Search || Time after Search || ga:margin searchDuration || METRIC || PERCENT || Adwords TIME || PUBLIC TRUE || Margin || The overall transaction profit marginsession duration on your property where a use of your internal search feature occurred.
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| ga:goalCompletionLocation Internal Search || DIMENSION Time after Search || STRING ga:avgSearchDuration || Goal Conversions METRIC || PUBLIC TIME || Goal Completion Location FALSE || ga:searchDuration / ga:searchUniques || The page path or screen name that matched any destination type goal completionaverage amount of time people spent on your property after searching.
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| ga:goalPreviousStep1 Internal Search || DIMENSION Search Exits || ga:searchExits || STRING METRIC || Goal Conversions INTEGER || PUBLIC TRUE || Goal Previous Step - 1 || The page path or screen name number of exits on your site that matched any destination type goal, one step prior to the goal completion locationoccurred following a search result from your internal search feature.
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| ga:goalPreviousStep2 Internal Search || DIMENSION % Search Exits || STRING ga:searchExitRate || Goal Conversions METRIC || PUBLIC PERCENT || Goal Previous Step - 2 FALSE || ga:searchExits / ga:searchUniques || The page path or screen name percentage of searches that matched any destination type goal, two steps prior to the goal completion locationresulted in an immediate exit from your property.
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| ga:goalPreviousStep3 Internal Search || DIMENSION Site Search Goal XX Conversion Rate || STRING ga:searchGoalXXConversionRate || Goal Conversions METRIC || PUBLIC PERCENT || Goal Previous Step - 3 FALSE || ga:goalXXCompletions / ga:searchUniques || The page path or screen name that matched any destination type goalpercentage of search sessions (i.e., three steps prior sessions that included at least one search) which resulted in a conversion to the requested goal completion locationnumber.
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| Internal Search || Site Search Goal Conversion Rate || ga:goalXXStarts searchGoalConversionRateAll || METRIC || INTEGER PERCENT || Goal Conversions FALSE || PUBLIC || Goal 1 Starts ga:goalCompletionsAll / ga:searchUniques || The total number percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to at least one of starts for the requested goal numberyour goals.
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| Internal Search || Per Search Goal Value || ga:goalStartsAll goalValueAllPerSearch || METRIC || INTEGER CURRENCY || Goal Conversions FALSE || PUBLIC || Goal Starts ga:goalValueAll / ga:searchUniques || The total number average goal value of starts for all goals defined for a search on your profileproperty.
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| Site Speed || Page Load Time (ms) || ga:goalXXCompletions pageLoadTime || METRIC || INTEGER || Goal Conversions FALSE || PUBLIC || Goal 1 Completions || The total number Total Page Load Time is the amount of completions time (in milliseconds) it takes for pages from the sample set to load, from initiation of the pageview (e.g. click on a page link) to load completion in the requested goal numberbrowser.
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| Site Speed || Page Load Sample || ga:goalCompletionsAll pageLoadSample || METRIC || INTEGER || Goal Conversions || PUBLIC FALSE || Goal Completions || The total number sample set (or count) of completions for all goals defined for your profilepageviews used to calculate the average page load time.
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| Site Speed || Avg. Page Load Time (sec) || ga:goalXXValue avgPageLoadTime || METRIC || CURRENCY FLOAT || Goal Conversions FALSE || PUBLIC || Goal 1 Value (ga:pageLoadTime / ga:pageLoadSample / 1000) || The total numeric value average amount of time (in seconds) it takes for pages from the sample set to load, from initiation of the pageview (e.g. click on a page link) to load completion in the requested goal numberbrowser.
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| Site Speed || Domain Lookup Time (ms) || ga:goalValueAll domainLookupTime || METRIC || CURRENCY INTEGER || Goal Conversions FALSE || PUBLIC || Goal Value || The total numeric value amount of time (in milliseconds) spent in DNS lookup for this page among all goals defined for your profilesamples.
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| Site Speed || Avg. Domain Lookup Time (sec) || ga:goalValuePerSession avgDomainLookupTime || METRIC || CURRENCY FLOAT || Goal Conversions FALSE || PUBLIC || Per Session Goal Value (ga:domainLookupTime / ga:speedMetricsSample / 1000) || The average goal value amount of a session on your propertytime (in seconds) spent in DNS lookup for this page.
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| Site Speed || Page Download Time (ms) || ga:goalValuePerVisit pageDownloadTime || METRIC || CURRENCY || Goal Conversions INTEGER || DEPRECATED FALSE || Per Session Goal Value || The average goal value total amount of a session on your propertytime (in milliseconds) to download this page among all samples.
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| Site Speed || Avg. Page Download Time (sec) || ga:goalXXConversionRate avgPageDownloadTime || METRIC || PERCENT FLOAT || Goal Conversions FALSE || PUBLIC || Goal 1 Conversion Rate (ga:pageDownloadTime / ga:speedMetricsSample / 1000) || The percentage average amount of sessions which resulted time (in a conversion seconds) to the requested goal numberdownload this page.
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| Site Speed || Redirection Time (ms) || ga:goalConversionRateAll redirectionTime || METRIC || PERCENT INTEGER || Goal Conversions FALSE || PUBLIC || Goal Conversion Rate || The percentage total amount of sessions which resulted time (in a conversion milliseconds) spent in redirects before fetching this page among all samples. If there are no redirects, the value for this metric is expected to at least one of your goalsbe 0.
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| Site Speed || Avg. Redirection Time (sec) || ga:goalXXAbandons avgRedirectionTime || METRIC || INTEGER FLOAT || Goal Conversions FALSE || PUBLIC || Goal 1 Abandoned Funnels (ga:redirectionTime / ga:speedMetricsSample / 1000) || The number average amount of times users started conversion activity on time (in seconds) spent in redirects before fetching this page. If there are no redirects, the requested goal number without actually completing itvalue for this metric is expected to be 0.
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| Site Speed || Server Connection Time (ms) || ga:goalAbandonsAll serverConnectionTime || METRIC || INTEGER || Goal Conversions || PUBLIC FALSE || Abandoned Funnels || The overall number total amount of times users started goals without actually completing themtime (in milliseconds) spent in establishing TCP connection for this page among all samples.
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| Site Speed || Avg. Server Connection Time (sec) || ga:goalXXAbandonRate avgServerConnectionTime || METRIC || PERCENT FLOAT || Goal Conversions FALSE || PUBLIC || Goal 1 Abandonment Rate (ga:serverConnectionTime / ga:speedMetricsSample / 1000) || The rate at which the requested goal number was abandonedaverage amount of time (in seconds) spent in establishing TCP connection for this page.
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| Site Speed || Server Response Time (ms) || ga:goalAbandonRateAll serverResponseTime || METRIC || PERCENT || Goal Conversions INTEGER || PUBLIC FALSE || Total Abandonment Rate || The rate at which goals were abandonedtotal amount of time (in milliseconds) your server takes to respond to a user request among all samples, including the network time from user's location to your server.
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| ga:browser Site Speed || DIMENSION Avg. Server Response Time (sec) || STRING ga:avgServerResponseTime || Platform or Device METRIC || PUBLIC FLOAT || Browser FALSE || (ga:serverResponseTime / ga:speedMetricsSample / 1000) || The names average amount of browsers used by users to time (in seconds) your website. For exampleserver takes to respond to a user request, Internet Explorer or Firefoxincluding the network time from user's location to your server.
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| ga:browserVersion Site Speed || DIMENSION Speed Metrics Sample || STRING ga:speedMetricsSample || Platform or Device METRIC || PUBLIC INTEGER || Browser Version FALSE || || The browser versions sample set (or count) of pageviews used by users to your websitecalculate the averages for site speed metrics. For exampleThis metric is used in all site speed average calculations including avgDomainLookupTime, 2.0.0avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime.14
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| Site Speed || Document Interactive Time (ms) || ga:operatingSystem domInteractiveTime || DIMENSION METRIC || STRING INTEGER || Platform or Device FALSE || PUBLIC || Operating System || The operating system used by time the browser takes (in milliseconds) to parse the document (DOMInteractive), including the network time from the user's location to your usersserver. For example, Windows, Linux , Macintosh, iPhoneAt this time, iPodthe user can interact with the Document Object Model even though it is not fully loaded.
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| ga:operatingSystemVersion Site Speed || DIMENSION Avg. Document Interactive Time (sec) || STRING ga:avgDomInteractiveTime || Platform or Device METRIC || PUBLIC FLOAT || Operating System Version FALSE || (ga:domInteractiveTime / ga:domLatencyMetricsSample / 1000) || The version of average time (in seconds) it takes the browser to parse the document and execute deferred and parser-inserted scripts including the network time from the operating system used by user's location to your users, such as XP for Windows or PPC for Macintoshserver.
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| Site Speed || Document Content Loaded Time (ms) || ga:isMobile domContentLoadedTime || DIMENSION METRIC || STRING INTEGER || Platform or Device FALSE || DEPRECATED || Mobile The time the browser takes (Including Tabletin milliseconds) || This dimension to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded), including the network time from the user's location to your server. Parsing of the document is deprecated finished, the Document Object Model is ready, but referenced style sheets, images, and will subframes may not be removed soonfinished loading. Please use ga:deviceCategory instead (This event is often the starting point for javascript framework execution, e.g., ga:deviceCategory==mobileJQuery's onready()callback, etc.
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| ga:isTablet Site Speed || DIMENSION Avg. Document Content Loaded Time (sec) || STRING ga:avgDomContentLoadedTime || Platform or Device METRIC || DEPRECATED FLOAT || Tablet FALSE || This dimension is deprecated and will be removed soon. Please use (ga:deviceCategory instead (e.g., domContentLoadedTime / ga:deviceCategory==tabletdomLatencyMetricsSample / 1000) || The average time (in seconds)it takes the browser to parse the document.
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| ga:mobileDeviceBranding Site Speed || DIMENSION DOM Latency Metrics Sample || STRING ga:domLatencyMetricsSample || Platform or Device METRIC || INTEGER || PUBLIC FALSE || Mobile Device Branding || Mobile manufacturer The sample set (or branded namecount) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used in the avgDomContentLoadedTime and avgDomInteractiveTime calculations.
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| App Tracking || App Installer ID || ga:mobileDeviceModel appInstallerId || DIMENSION || STRING || Platform or Device || PUBLIC TRUE || Mobile Device Model || Mobile device modelID of the installer (e.g., Google Play Store) from which the app was downloaded. By default, the app installer id is set based on the PackageManager#getInstallerPackageName method.
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| App Tracking || App Version || ga:mobileInputSelector appVersion || DIMENSION || STRING || Platform or Device TRUE || PUBLIC || Mobile Input Selector || Selector used on The version of the mobile device (e.g.: touchscreen, joystick, clickwheel, stylus)application.
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| App Tracking || App Name || ga:mobileDeviceInfo appName || DIMENSION || STRING || Platform or Device || PUBLIC TRUE || Mobile Device Info || The branding, model, and marketing name used to identify of the mobile deviceapplication.
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| App Tracking || App ID || ga:mobileDeviceMarketingName appId || DIMENSION || STRING || Platform or Device || PUBLIC TRUE || Mobile Device Marketing Name || The marketing name used for ID of the mobile deviceapplication.
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| App Tracking || Screen Name || ga:deviceCategory screenName || DIMENSION || STRING || Platform or Device TRUE || PUBLIC || Device Category || The type name of device: desktop, tablet, or mobilethe screen.
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| App Tracking || Screen Depth || ga:continent screenDepth || DIMENSION || STRING || Geo Network || PUBLIC TRUE || Continent || The continents number of property users, derived from IP addressesscreenviews per session reported as a string. Can be useful for historgrams.
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| App Tracking || Landing Screen || ga:subContinent landingScreenName || DIMENSION || STRING || Geo Network || PUBLIC TRUE || Sub Continent Region || The sub-continent name of users, derived from IP addresses. For example, Polynesia or Northern Europethe first screen viewed.
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| App Tracking || Exit Screen || ga:country exitScreenName || DIMENSION || STRING || Geo Network || PUBLIC TRUE || Country / Territory || The country name of users, derived from IP addressesthe screen when the user exited the application.
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| ga:region App Tracking || DIMENSION Screen Views || ga:screenviews || STRING METRIC || Geo Network INTEGER || PUBLIC TRUE || Region || The region total number of users to your property, derived from IP addresses. In the U.S., a region is a state, such as New Yorkscreenviews.
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| ga:metro App Tracking || DIMENSION Unique Screen Views || ga:uniqueScreenviews || STRING METRIC || Geo Network INTEGER || PUBLIC TRUE || Metro || The Designated Market Area number of different (DMAunique) from where traffic arrived on your propertyscreenviews within a session.
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| ga:city App Tracking || DIMENSION Screens / Session || STRING ga:screenviewsPerSession || Geo Network METRIC || PUBLIC FLOAT || City FALSE || ga:screenviews / ga:sessions || The cities average number of property users, derived from IP addressesscreenviews per session.
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| ga:latitude App Tracking || DIMENSION Time on Screen || STRING ga:timeOnScreen || Geo Network METRIC || PUBLIC TIME || Latitude TRUE || || The approximate latitude of the user's city. Derived from IP address. Locations north of the equator are represented by positive values and locations south of time spent viewing the equator by negative valuescurrent screen.
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| App Tracking || Avg. Time on Screen || ga:longitude avgScreenviewDuration || DIMENSION METRIC || STRING TIME || Geo Network FALSE || PUBLIC || Longitude || The approximate longitude of the user's city. Derived from IP address. Locations east of the meridian are represented by positive values and locations west average amount of the meridian by negative valuestime users spent on a screen in seconds.
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| Event Tracking || Event Category || ga:networkDomain eventCategory || DIMENSION || STRING || Geo Network TRUE || PUBLIC || Network Domain || The domain name category of the ISPs used by users to your property. This is derived from the domain name registered to the IP addressevent.
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| Event Tracking || Event Action || ga:networkLocation eventAction || DIMENSION || STRING || Geo Network TRUE || PUBLIC || Service Provider || The name action of service providers used to reach your property. For example, if most users to your website come via the major service providers for cable internet, you will see the names of those cable service providers in this elementevent.
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| Event Tracking || Event Label || ga:flashVersion eventLabel || DIMENSION || STRING || System || PUBLIC TRUE || Flash Version || The versions label of Flash supported by users' browsers, including minor versionsthe event.
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| ga:javaEnabled Event Tracking || DIMENSION Total Events || STRING ga:totalEvents || System METRIC || PUBLIC INTEGER || Java Support TRUE || || Indicates Java support for users' browsers. The possible values are Yes or No where total number of events for the first letter must be capitalizedprofile, across all categories.
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| ga:language Event Tracking || DIMENSION Unique Events || STRING ga:uniqueEvents || System METRIC || PUBLIC INTEGER || Language FALSE || || The language provided by the HTTP Request total number of unique events for the browser. Values are given as an ISO-639 code (e.g. en-gb for British English)profile, across all categories.
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| ga:screenColors Event Tracking || DIMENSION Event Value || STRING ga:eventValue || System METRIC || PUBLIC INTEGER || Screen Colors TRUE || || The color depth of users' monitors, as retrieved from the DOM total value of events for the user's browser. For example 4-bit, 8-bit, 24-bit, or undefined-bitprofile.
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| ga:sourcePropertyId Event Tracking || DIMENSION Avg. Value || STRING ga:avgEventValue || System METRIC || PUBLIC FLOAT || Source Property Tracking ID FALSE || Source property ID ga:eventValue / ga:totalEvents || The average value of derived properties. This is valid only for derived propertiesan event.
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| ga:sourcePropertyName Event Tracking || DIMENSION Sessions with Event || ga:sessionsWithEvent || STRING METRIC || System INTEGER || PUBLIC TRUE || Source Property Display Name || Source property name The total number of derived properties. This is valid only for derived propertiessessions with events.
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| ga:screenResolution Event Tracking || DIMENSION Events / Session with Event || STRING ga:eventsPerSessionWithEvent || System METRIC || PUBLIC FLOAT || Screen Resolution FALSE || ga:totalEvents / ga:sessionsWithEvent || The screen resolution average number of users' screens. For example: 1024x738events per session with event.
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| Ecommerce || Transaction ID || ga:socialActivityEndorsingUrl transactionId || DIMENSION || STRING || Social Activities TRUE || PUBLIC || Endorsing URL || For a social data hub activity, this value represents the URL of the social activity (e.g. the Google+ post URL, The transaction ID for the blog comment URL, etcshopping cart purchase as supplied by your ecommerce tracking method.)
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| Ecommerce || Affiliation || ga:socialActivityDisplayName affiliation || DIMENSION || STRING || Social Activities || PUBLIC TRUE || Display Name || For Typically used to designate a social data hub activity, this value represents the title of the social activity posted by the social network usersupplying company or brick and mortar location; product affiliation.
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| Ecommerce || Sessions to Transaction || ga:socialActivityPost sessionsToTransaction || DIMENSION || STRING || Social Activities TRUE || PUBLIC || Social Activity Post || For a social data hub activity, this value represents the content The number of sessions between users' purchases and the social activity posted by related campaigns that lead to the social network user (epurchases.g. The message content of a Google+ post)
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| Ecommerce || Days to Transaction || ga:socialActivityTimestamp daysToTransaction || DIMENSION || STRING || Social Activities || PUBLIC TRUE || Social Activity Timestamp || For a social data hub activity, this value represents when The number of days between users' purchases and the social activity occurred on related campaigns that lead to the social networkpurchases.
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| Ecommerce || Product SKU || ga:socialActivityUserHandle productSku || DIMENSION || STRING || Social Activities || PUBLIC TRUE || Social User Handle || For a social data hub activity, this value represents the social network handle (e.g. name or ID) of the user who initiated the social activityThe product sku for purchased items as you have defined them in your ecommerce tracking application.
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| Ecommerce || Product || ga:socialActivityUserPhotoUrl productName || DIMENSION || STRING || Social Activities || PUBLIC TRUE || User Photo URL || For a social data hub activity, this value represents the URL of the photo associated with the user's social network profileThe product name for purchased items as supplied by your ecommerce tracking application.
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| Ecommerce || Product Category || ga:socialActivityUserProfileUrl productCategory || DIMENSION || STRING || Social Activities || PUBLIC TRUE || User Profile URL || For a social data hub activityAny product variations (size, this value represents the URL of the associated user's social network profilecolor) for purchased items as supplied by your ecommerce application. Not compatible with Enhanced Ecommerce.
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| Ecommerce || Currency Code || ga:socialActivityContentUrl currencyCode || DIMENSION || STRING || Social Activities FALSE || PUBLIC || Shared URL || For a social data hub activity, this value represents the URL shared by The local currency code of the associated social network usertransaction based on ISO 4217 standard.
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| ga:socialActivityTagsSummary Ecommerce || DIMENSION Transactions || ga:transactions || STRING METRIC || Social Activities INTEGER || PUBLIC TRUE || Social Tags Summary || For a social data hub activity, this is a comma-separated set The total number of tags associated with the social activitytransactions.
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| ga:socialActivityAction Ecommerce || DIMENSION Ecommerce Conversion Rate || STRING ga:transactionsPerSession || Social Activities METRIC || PUBLIC PERCENT || Originating Social Action FALSE || For a social data hub activity, this value represents the type ga:transactions / ga:sessions || The average number of social action associated with the activity (e.g. vote, comment, +1, etc.)transactions for a session on your property.
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| Ecommerce || Revenue || ga:socialActivityNetworkAction transactionRevenue || DIMENSION METRIC || STRING CURRENCY || Social Activities TRUE || PUBLIC || Social Network and Action || For a social data hub activity, this value represents The total sale revenue provided in the type of social action transaction excluding shipping and the social network where the activity originatedtax.
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| Ecommerce || Average Order Value || ga:socialActivities revenuePerTransaction || METRIC || INTEGER CURRENCY || Social Activities FALSE || PUBLIC || Data Hub Activities ga:transactionRevenue / ga:transactions || The count of activities where a content URL was shared / mentioned on a social data hub partner networkaverage revenue for an e-commerce transaction.
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| ga:hostname Ecommerce || DIMENSION Per Session Value || STRING ga:transactionRevenuePerSession || Page Tracking METRIC || PUBLIC CURRENCY || Hostname FALSE || ga:transactionRevenue / ga:sessions || The hostname from which the tracking request was madeAverage transaction revenue for a session on your property.
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| ga:pagePath Ecommerce || DIMENSION Shipping || ga:transactionShipping || STRING METRIC || Page Tracking CURRENCY || PUBLIC TRUE || Page || A page on your website specified by path and/or query parameters. Use in conjunction with hostname to get the full URL The total cost of the pageshipping.
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| ga:pagePathLevel1 Ecommerce || DIMENSION Tax || ga:transactionTax || STRING METRIC || Page Tracking CURRENCY || PUBLIC TRUE || Page path level 1 || This dimension rolls up all the page paths in the first hierarchical level in pagePathThe total amount of tax.
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| ga:pagePathLevel2 Ecommerce || DIMENSION Total Value || STRING ga:totalValue || Page Tracking METRIC || PUBLIC CURRENCY || Page path level 2 FALSE || (ga:transactionRevenue + ga:goalValueAll) || This dimension rolls up all the page paths in the second hierarchical level in pagePathTotal value for your property (including total revenue and total goal value).
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| ga:pagePathLevel3 Ecommerce || DIMENSION Quantity || ga:itemQuantity || STRING METRIC || Page Tracking INTEGER || PUBLIC TRUE || Page path level 3 || This dimension rolls up all the page paths in the third hierarchical level in pagePathThe total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, 7 items have been purchased.
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| ga:pagePathLevel4 Ecommerce || DIMENSION Unique Purchases || STRING ga:uniquePurchases || Page Tracking METRIC || PUBLIC INTEGER || Page path level 4 TRUE || This dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels maybe specified || The number of product sets purchased. All additional levels in the pagePath hierarchy are also rolled up in this dimensionFor example, if users purchase 2 frisbees and 5 tennis balls from your site, 2 unique products have been purchased.
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| ga:pageTitle Ecommerce || DIMENSION Average Price || STRING ga:revenuePerItem || Page Tracking METRIC || PUBLIC CURRENCY || Page Title FALSE || ga:itemRevenue / ga:itemQuantity || The title of a page. Keep in mind that multiple pages might have the same page titleaverage revenue per item.
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| ga:landingPagePath Ecommerce || DIMENSION Product Revenue || ga:itemRevenue || STRING METRIC || Page Tracking CURRENCY || PUBLIC TRUE || Landing Page || The first page in a user's session, or landing pagetotal revenue from purchased product items on your property.
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| ga:secondPagePath Ecommerce || DIMENSION Average QTY || STRING ga:itemsPerPurchase || Page Tracking METRIC || PUBLIC FLOAT || Second Page FALSE || ga:itemQuantity / ga:uniquePurchases || The second page in a user's sessionaverage quantity of this item (or group of items) sold per purchase.
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| ga:exitPagePath Ecommerce || DIMENSION Local Revenue || ga:localTransactionRevenue || STRING METRIC || Page Tracking CURRENCY || PUBLIC FALSE || Exit Page || The last page Transaction revenue in a user's session, or exit pagelocal currency.
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| ga:previousPagePath Ecommerce || DIMENSION Local Shipping || ga:localTransactionShipping || STRING METRIC || Page Tracking CURRENCY || PUBLIC FALSE || Previous Page Path || A page on your property that was visited before another page on the same property. Typically used with the pagePath dimensionTransaction shipping cost in local currency.
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| ga:nextPagePath Ecommerce || DIMENSION Local Tax || ga:localTransactionTax || STRING METRIC || Page Tracking CURRENCY || PUBLIC FALSE || Next Page Path || A page on your website that was visited after another page on your website. Typically used with the previousPagePath dimensionTransaction tax in local currency.
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| ga:pageDepth Ecommerce || DIMENSION Local Product Revenue || ga:localItemRevenue || STRING METRIC || Page Tracking CURRENCY || PUBLIC TRUE || Page Depth || The number of pages visited by users during a session. The value is a histogram that counts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of sessions will have moreProduct revenue in local currency.
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| Social Interactions || Social Source || ga:pageValue socialInteractionNetwork || METRIC DIMENSION || CURRENCY STRING || Page Tracking FALSE || PUBLIC || Page Value || The average For social interactions, a value of this page or set of pages. Page Value is (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews (for representing the page or set of pages)social network being tracked.
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| ga:entrances Social Interactions || METRIC Social Action || INTEGER ga:socialInteractionAction || Page Tracking DIMENSION || PUBLIC STRING || Entrances FALSE || The number of entrances to your property measured as the first pageview in || For social interactions, a sessionvalue representing the social action being tracked (e.g. Typically used with landingPagePath+1, bookmark)
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| ga:entranceRate Social Interactions || METRIC Social Source and Action || PERCENT ga:socialInteractionNetworkAction || Page Tracking DIMENSION || PUBLIC STRING || Entrances / Pageviews FALSE || The percentage || For social interactions, a value representing the concatenation of pageviews in which this page was the entrancesocialInteractionNetwork and socialInteractionAction action being tracked at this hit level (e.g. Google: +1)
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| ga:pageviews Social Interactions || METRIC Social Entity || ga:socialInteractionTarget || INTEGER DIMENSION || Page Tracking STRING || PUBLIC FALSE || Pageviews || The total number of pageviews for your propertyFor social interactions, a value representing the URL (or resource) which receives the social network action.
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| ga:pageviewsPerSession Social Interactions || METRIC Social Type || ga:socialEngagementType || FLOAT DIMENSION || Page Tracking STRING || PUBLIC FALSE || Pages / Session || The average number of pages viewed during a session on your propertyEngagement type. Repeated views of a single page Possible values are counted"Socially Engaged" or "Not Socially Engaged".
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| Social Interactions || Social Actions || ga:pageviewsPerVisit socialInteractions || METRIC || FLOAT INTEGER || Page Tracking FALSE || DEPRECATED || Pages / Session || The average total number of pages viewed during a session social interactions on your property. Repeated views of a single page are counted.
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| Social Interactions || Unique Social Actions || ga:uniquePageviews uniqueSocialInteractions || METRIC || INTEGER || Page Tracking FALSE || PUBLIC || Unique Pageviews || The number of different sessions during which the specified social action(uniques) pages within a sessionoccurred at least once. This takes into both is based on the pagePath the unique combination of socialInteractionNetwork, socialInteractionAction, and pageTitle to determine uniquenesssocialInteractionTarget.
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| Social Interactions || Actions Per Social Session || ga:timeOnPage socialInteractionsPerSession || METRIC || TIME FLOAT || Page Tracking FALSE || PUBLIC || Time on Page ga:socialInteractions / ga:uniqueSocialInteractions || How long a user spent The number of social interactions per session on a particular page in seconds. Calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. Thus, this metric does not apply to exit pages for your property.
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| ga:avgTimeOnPage User Timings || METRIC Timing Category || ga:userTimingCategory || TIME DIMENSION || Page Tracking STRING || PUBLIC TRUE || Avg. Time on Page || The average amount of time users spent viewing this page or a set of pagesA string for categorizing all user timing variables into logical groups for easier reporting purposes.
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| ga:exits User Timings || METRIC Timing Label || ga:userTimingLabel || INTEGER DIMENSION || Page Tracking STRING || PUBLIC TRUE || Exits || The number name of exits from your propertythe resource's action being tracked.
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| ga:exitRate User Timings || METRIC Timing Variable || ga:userTimingVariable || PERCENT DIMENSION || Page Tracking STRING || PUBLIC TRUE || % Exit || The percentage of exits from your property A value that occurred out of can be used to add flexibility in visualizing user timings in the total page viewsreports.
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| ga:searchUsed User Timings || DIMENSION User Timing (ms) || ga:userTimingValue || STRING METRIC || Internal Search INTEGER || PUBLIC FALSE || Site Search Status || A boolean to distinguish whether internal search was used in The total number of milliseconds for a session. Values are Visits With Site Search and Visits Without Site Searchuser timing.
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| ga:searchKeyword User Timings || DIMENSION User Timing Sample || ga:userTimingSample || STRING METRIC || Internal Search INTEGER || PUBLIC FALSE || Search Term || Search terms used by users within your propertyThe number of hits that were sent for a particular userTimingCategory, userTimingLabel, and userTimingVariable.
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| ga:searchKeywordRefinement User Timings || DIMENSION Avg. User Timing (sec) || STRING ga:avgUserTimingValue || Internal Search METRIC || PUBLIC FLOAT || Refined Keyword FALSE || (ga:userTimingValue / ga:userTimingSample / 1000) || Subsequent keyword search terms or strings entered by users after a given initial string searchThe average amount of elapsed time.
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| Exceptions || Exception Description || ga:searchCategory exceptionDescription || DIMENSION || STRING || Internal Search TRUE || PUBLIC || Site Search Category || The categories used description for the internal search if you have this enabled for your profile. For example, you might have product categories such as electronics, furniture, or clothingexception.
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| ga:searchStartPage Exceptions || DIMENSION Exceptions || ga:exceptions || STRING METRIC || Internal Search INTEGER || PUBLIC TRUE || Start Page || A page where the user initiated an internal search on your propertyThe number of exceptions that were sent to Google Analytics.
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| ga:searchDestinationPage Exceptions || DIMENSION Exceptions / Screen || STRING ga:exceptionsPerScreenview || Internal Search METRIC || PUBLIC PERCENT || Destination Page FALSE || ga:exceptions / ga:screenviews || A page that The number of exceptions thrown divided by the user visited after performing an internal search on your propertynumber of screenviews.
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| Exceptions || Crashes || ga:searchResultViews fatalExceptions || METRIC || INTEGER || Internal Search || PUBLIC TRUE || Results Pageviews || The number of times a search result page was viewed after performing a searchexceptions where isFatal is set to true.
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| Exceptions || Crashes / Screen || ga:searchUniques fatalExceptionsPerScreenview || METRIC || INTEGER PERCENT || Internal Search FALSE || PUBLIC || Total Unique Searches ga:fatalExceptions / ga:screenviews || The total number of unique keywords from internal searches within a session. For example if "shoes" was searched for 3 times in a session, it will be only counted oncefatal exceptions thrown divided by the number of screenviews.
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| ga:avgSearchResultViews Content Experiments || METRIC Experiment ID || ga:experimentId || FLOAT DIMENSION || Internal Search STRING || PUBLIC TRUE || Results Pageviews / Search || The average number user-scoped id of times people viewed a search results page after performing a searchthe content experiment that the user was exposed to when the metrics were reported.
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| ga:searchSessions Content Experiments || METRIC Variation || ga:experimentVariant || INTEGER DIMENSION || Internal Search STRING || PUBLIC TRUE || Sessions with Search || The total number user-scoped id of sessions the particular variation that included an internal searchthe user was exposed to during a content experiment.
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| ga:searchVisits Custom Variables or Columns || METRIC Custom Dimension XX || INTEGER ga:dimensionXX || Internal Search DIMENSION || DEPRECATED STRING || Sessions with Search TRUE || || The total name of the requested custom dimension, where XX refers the number /index of sessions that included an internal searchthe custom dimension.
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| ga:percentSessionsWithSearch Custom Variables or Columns || METRIC Custom Variable (Key XX) || ga:customVarNameXX || PERCENT DIMENSION || Internal Search STRING || PUBLIC TRUE || % Sessions with Search || The percentage of sessions with searchname for the requested custom variable.
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| Custom Variables or Columns || Custom Metric XX Value || ga:percentVisitsWithSearch metricXX || METRIC || PERCENT INTEGER || Internal Search TRUE || DEPRECATED || % Sessions with Search || The percentage name of the requested custom metric, where XX refers the number/index of sessions with searchthe custom metric.
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| ga:searchDepth Custom Variables or Columns || METRIC Custom Variable (Value XX) || ga:customVarValueXX || INTEGER DIMENSION || Internal Search STRING || PUBLIC TRUE || Search Depth || The average number of subsequent page views made on your property after a use of your internal search featurevalue for the requested custom variable.
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| ga:avgSearchDepth Time || METRIC Date || ga:date || FLOAT DIMENSION || Internal Search STRING || PUBLIC FALSE || Search Depth || The average number date of pages people viewed after performing a search on your propertythe session formatted as YYYYMMDD.
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| ga:searchRefinements Time || METRIC Year || INTEGER ga:year || Internal Search DIMENSION || PUBLIC STRING || Search Refinements FALSE || || The total number year of times a refinement (transition) occurs between internal search keywords within a the session. For example if the sequence of keywords is: "shoes", "shoes", "pants", "pants", this metric will be one because A four-digit year from 2005 to the transition between "shoes" and "pants" is differentcurrent year.
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| ga:percentSearchRefinements Time || METRIC Month of the year || PERCENT ga:month || Internal Search DIMENSION || PUBLIC STRING || % Search Refinements FALSE || || The percentage month of number of times a refinement (i.e., transition) occurs between internal search keywords within a the session. A two digit integer from 01 to 12.
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| ga:searchDuration Time || METRIC Week of the Year || TIME ga:week || Internal Search DIMENSION || PUBLIC STRING || Time after Search FALSE || || The week of the session duration . A two-digit number from 01 to 53. Each week starts on your property where a use of your internal search feature occurredSunday.
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| ga:avgSearchDuration Time || METRIC Day of the month || TIME ga:day || Internal Search DIMENSION || PUBLIC STRING || Time after Search FALSE || || The average amount day of time people spent on your property after searchingthe month. A two-digit number from 01 to 31.
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| ga:searchExits Time || METRIC Hour || INTEGER ga:hour || Internal Search DIMENSION || PUBLIC STRING || Search Exits TRUE || The number || A two-digit hour of exits on your site that occurred following a search result the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time, adhering to all local rules for daylight savings time. If your internal search featuretimezone follows daylight savings time, there will be an apparent bump in the number of sessions during the change-over hour (e.g. between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)
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| ga:searchExitRate Time || METRIC Minute || PERCENT ga:minute || Internal Search DIMENSION || PUBLIC STRING || % Search Exits TRUE || The percentage of searches that resulted || Returns the minute in an immediate exit from your propertythe hour. The possible values are between 00 and 59.
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| ga:searchGoalXXConversionRate Time || METRIC Month Index || PERCENT ga:nthMonth || Internal Search DIMENSION || PUBLIC STRING || Site Search Goal 1 Conversion Rate FALSE || The percentage of search sessions (i || Index for each month in the specified date range.e., sessions that included at least one search) which resulted Index for the first month in a conversion to the requested goal numberdate range is 0, 1 for the second month, and so on. The index corresponds to month entries.
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| ga:searchGoalConversionRateAll Time || METRIC Week Index || PERCENT ga:nthWeek || Internal Search DIMENSION || PUBLIC STRING || Site Search Goal Conversion Rate FALSE || The percentage of search sessions (i.e || Index for each week in the specified date range., sessions that included at least one search) which resulted Index for the first week in a conversion the date range is 0, 1 for the second week, and so on. The index corresponds to at least one of your goalsweek entries.
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| ga:goalValueAllPerSearch Time || METRIC Day Index || ga:nthDay || CURRENCY DIMENSION || Internal Search STRING || PUBLIC FALSE || Per Search Goal Value || The average goal value of a search Index for each day in the specified date range. Index for the first day (i.e., start-date) in the date range is 0, 1 for the second day, and so on your property.
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| ga:pageLoadTime Time || METRIC Minute Index || INTEGER ga:nthMinute || Site Speed DIMENSION || PUBLIC STRING || Page Load Time (ms) FALSE || Total Page Load Time is the amount of time ( || Index for each minute in milliseconds) it takes the specified date range. Index for pages from the sample set to load, from initiation first minute of the pageview first day (i.e.g. click on a page link, start-date) to load completion in the browserdate range is 0, 1 for the next minute, and so on.
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| ga:pageLoadSample Time || METRIC Day of Week || INTEGER ga:dayOfWeek || Site Speed DIMENSION || PUBLIC STRING || Page Load Sample FALSE || || The sample set day of the week. A one-digit number from 0 (or countSunday) of pageviews used to calculate the average page load time6 (Saturday).
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| Time || Day of Week Name || ga:avgPageLoadTime dayOfWeekName || METRIC DIMENSION || FLOAT STRING || Site Speed FALSE || PUBLIC || Avg. Page Load Time (sec) || The average amount name of time (in seconds) it takes for pages from the sample set to load, from initiation day of the pageview week (e.g. click on a page linkin English) to load completion in the browser.
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| ga:domainLookupTime Time || METRIC Hour of Day || INTEGER ga:dateHour || Site Speed DIMENSION || PUBLIC STRING || Domain Lookup Time (ms) FALSE || The total amount || Combined values of time (in milliseconds) spent in DNS lookup for this page among all samplesga:date and ga:hour.
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| ga:avgDomainLookupTime Time || METRIC Month of Year || FLOAT ga:yearMonth || Site Speed DIMENSION || PUBLIC STRING || Avg. Domain Lookup Time (sec) FALSE || The average amount || Combined values of time (in seconds) spent in DNS lookup for this pagega:year and ga:month.
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| ga:pageDownloadTime Time || METRIC Week of Year || INTEGER ga:yearWeek || Site Speed DIMENSION || PUBLIC STRING || Page Download Time (ms) FALSE || The total amount || Combined values of time (in milliseconds) to download this page among all samplesga:year and ga:week.
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| ga:avgPageDownloadTime Time || METRIC ISO Week of the Year || FLOAT ga:isoWeek || Site Speed DIMENSION || PUBLIC STRING || Avg. Page Download Time (sec) FALSE || || The average amount of time (in seconds) to download this pageISO week number, where each week starts with a Monday. Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear since ga:year represents gregorian calendar.
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| ga:redirectionTime Time || METRIC ISO Year || INTEGER ga:isoYear || Site Speed DIMENSION || PUBLIC STRING || Redirection Time (ms) FALSE || || The total amount ISO year of time (in milliseconds) spent in redirects before fetching this page among all samples. If there are no redirects, the value for this metric is expected to session. Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should only be 0used with ga:isoWeek since ga:week represents gregorian calendar.
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| ga:avgRedirectionTime Time || METRIC ISO Week of ISO Year || FLOAT ga:isoYearIsoWeek || Site Speed DIMENSION || PUBLIC STRING || Avg. Redirection Time (sec) FALSE || The average amount || Combined values of time (in seconds) spent in redirects before fetching this page. If there are no redirects, the value for this metric is expected to be 0ga:isoYear and ga:isoWeek.
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| ga:serverConnectionTime DoubleClick Campaign Manager || METRIC DFA Ad (GA Model) || INTEGER ga:dcmClickAd || Site Speed DIMENSION || PUBLIC STRING || Server Connection Time (ms) FALSE || || The total amount DCM ad name of time the DCM click matching the Google Analytics session (in millisecondspremium only) spent in establishing TCP connection for this page among all samples.
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| ga:avgServerConnectionTime DoubleClick Campaign Manager || METRIC DFA Ad ID (GA Model) || FLOAT ga:dcmClickAdId || Site Speed DIMENSION || PUBLIC STRING || Avg. Server Connection Time (sec) FALSE || || The average amount DCM ad ID of time the DCM click matching the Google Analytics session (in secondspremium only) spent in establishing TCP connection for this page.
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| ga:serverResponseTime DoubleClick Campaign Manager || METRIC DFA Ad Type (GA Model) || INTEGER ga:dcmClickAdType || Site Speed DIMENSION || PUBLIC STRING || Server Response Time (ms) FALSE || The total amount || DCM ad type name of time the DCM click matching the Google Analytics session (in millisecondspremium only) your server takes to respond to a user request among all samples, including the network time from user's location to your server.
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| ga:avgServerResponseTime DoubleClick Campaign Manager || METRIC DFA Ad Type ID || FLOAT ga:dcmClickAdTypeId || Site Speed DIMENSION || PUBLIC STRING || Avg. Server Response Time (sec) FALSE || The average amount || DCM ad type ID of time the DCM click matching the Google Analytics session (in secondspremium only) your server takes to respond to a user request, including the network time from user's location to your server.
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| ga:speedMetricsSample DoubleClick Campaign Manager || METRIC DFA Advertiser (GA Model) || INTEGER ga:dcmClickAdvertiser || Site Speed DIMENSION || PUBLIC STRING || Speed Metrics Sample FALSE || The sample set (or count) || DCM advertiser name of pageviews used to calculate the averages for site speed metrics. This metric is used in all site speed average calculations including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTimeDCM click matching the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Advertiser ID (GA Model) || ga:domInteractiveTime dcmClickAdvertiserId || METRIC DIMENSION || INTEGER STRING || Site Speed FALSE || PUBLIC || Document Interactive Time (ms) || The time DCM advertiser ID of the browser takes (in milliseconds) to parse DCM click matching the document Google Analytics session (DOMInteractivepremium only), including the network time from the user's location to your server. At this time, the user can interact with the Document Object Model even though it is not fully loaded.
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| ga:avgDomInteractiveTime DoubleClick Campaign Manager || METRIC DFA Campaign (GA Model) || FLOAT ga:dcmClickCampaign || Site Speed DIMENSION || PUBLIC STRING || Avg. Document Interactive Time (sec) FALSE || The average time (in seconds) it takes || DCM campaign name of the browser to parse DCM click matching the document and execute deferred and parser-inserted scripts including the network time from the user's location to your serverGoogle Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Campaign ID (GA Model) || ga:domContentLoadedTime dcmClickCampaignId || METRIC DIMENSION || INTEGER STRING || Site Speed FALSE || PUBLIC || Document Content Loaded Time (ms) || The time the browser takes (in milliseconds) to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded), including the network time from the user's location to your server. Parsing DCM campaign ID of the document is finished, the Document Object Model is ready, but referenced style sheets, images, and subframes may not be finished loading. This event is often DCM click matching the starting point for javascript framework execution, e.g., JQuery's onreadyGoogle Analytics session (premium only) callback, etc.
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| ga:avgDomContentLoadedTime DoubleClick Campaign Manager || METRIC DFA Creative ID (GA Model) || FLOAT ga:dcmClickCreativeId || Site Speed DIMENSION || PUBLIC STRING || Avg. Document Content Loaded Time (sec) FALSE || The average time (in seconds) it takes || DCM creative ID of the browser to parse DCM click matching the documentGoogle Analytics session (premium only).
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| ga:domLatencyMetricsSample DoubleClick Campaign Manager || METRIC DFA Creative (GA Model) || INTEGER ga:dcmClickCreative || Site Speed DIMENSION || PUBLIC STRING || DOM Latency Metrics Sample FALSE || The sample set (or count) || DCM creative name of pageviews used to calculate the averages for site speed DOM metrics. This metric is used in DCM click matching the avgDomContentLoadedTime and avgDomInteractiveTime calculationsGoogle Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Rendering ID (GA Model) || ga:appInstallerId dcmClickRenderingId || DIMENSION || STRING || App Tracking FALSE || PUBLIC || App Installer ID || DCM rendering ID of the installer (e.g., DCM click matching the Google Play StoreAnalytics session (premium only) from which the app was downloaded. By default, the app installer id is set based on the PackageManager#getInstallerPackageName method.
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| DoubleClick Campaign Manager || DFA Creative Type (GA Model) || ga:appVersion dcmClickCreativeType || DIMENSION || STRING || App Tracking FALSE || PUBLIC || App Version || The version DCM creative type name of the applicationDCM click matching the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Creative Type ID (GA Model) || ga:appName dcmClickCreativeTypeId || DIMENSION || STRING || App Tracking FALSE || PUBLIC || App Name || The name DCM creative type ID of the applicationDCM click matching the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Creative Version (GA Model) || ga:appId dcmClickCreativeVersion || DIMENSION || STRING || App Tracking FALSE || PUBLIC || App ID || The ID DCM creative version of the applicationDCM click matching the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Site (GA Model) || ga:screenName dcmClickSite || DIMENSION || STRING || App Tracking FALSE || PUBLIC || Screen Name || The Site name of where the DCM creative was shown and clicked on for the DCM click matching the screenGoogle Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Site ID (GA Model) || ga:screenDepth dcmClickSiteId || DIMENSION || STRING || App Tracking FALSE || PUBLIC || Screen Depth || The number of screenviews per session reported as a string. Can be useful DCM site ID where the DCM creative was shown and clicked on for historgramsthe DCM click matching the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Placement (GA Model) || ga:landingScreenName dcmClickSitePlacement || DIMENSION || STRING || App Tracking FALSE || PUBLIC || Landing Screen || The DCM site placement name of the first screen viewedDCM click matching the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Placement ID (GA Model) || ga:exitScreenName dcmClickSitePlacementId || DIMENSION || STRING || App Tracking FALSE || PUBLIC || Exit Screen || The name DCM site placement ID of the screen when the user exited DCM click matching the applicationGoogle Analytics session (premium only).
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| ga:screenviews DoubleClick Campaign Manager || METRIC DFA Floodlight Configuration ID (GA Model) || ga:dcmClickSpotId || INTEGER DIMENSION || App Tracking STRING || PUBLIC FALSE || Screen Views || The total number DCM Floodlight configuration ID of screenviewsthe DCM click matching the Google Analytics session (premium only).
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| ga:appviews DoubleClick Campaign Manager || METRIC DFA Activity || ga:dcmFloodlightActivity || INTEGER DIMENSION || App Tracking STRING || DEPRECATED FALSE || Screen Views || The total number of screenviewsDCM Floodlight activity name associated with the floodlight conversion (premium only).
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| ga:uniqueScreenviews DoubleClick Campaign Manager || METRIC DFA Activity and Group || ga:dcmFloodlightActivityAndGroup || INTEGER DIMENSION || App Tracking STRING || PUBLIC FALSE || Unique Screen Views || The number of different DCM Floodlight activity name and group name associated with the floodlight conversion (uniquepremium only) screenviews within a session.
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| ga:uniqueAppviews DoubleClick Campaign Manager || METRIC DFA Activity Group || ga:dcmFloodlightActivityGroup || INTEGER DIMENSION || App Tracking STRING || DEPRECATED FALSE || Unique Screen Views || The number of different DCM Floodlight activity group name associated with the floodlight conversion (uniquepremium only) screenviews within a session.
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| ga:screenviewsPerSession DoubleClick Campaign Manager || METRIC DFA Activity Group ID || ga:dcmFloodlightActivityGroupId || FLOAT DIMENSION || App Tracking STRING || PUBLIC FALSE || Screens / Session || The average number of screenviews per sessionDCM Floodlight activity group ID associated with the floodlight conversion (premium only).
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| ga:appviewsPerVisit DoubleClick Campaign Manager || METRIC DFA Activity ID || ga:dcmFloodlightActivityId || FLOAT DIMENSION || App Tracking STRING || DEPRECATED FALSE || Screens / Session || The average number of screenviews per sessionDCM Floodlight activity ID associated with the floodlight conversion (premium only).
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| ga:timeOnScreen DoubleClick Campaign Manager || METRIC DFA Advertiser ID || ga:dcmFloodlightAdvertiserId || TIME DIMENSION || App Tracking STRING || PUBLIC FALSE || Time on Screen || The time spent viewing DCM Floodlight advertiser ID associated with the current screenfloodlight conversion (premium only).
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| ga:avgScreenviewDuration DoubleClick Campaign Manager || METRIC DFA Floodlight Configuration ID || ga:dcmFloodlightSpotId || TIME DIMENSION || App Tracking STRING || PUBLIC FALSE || Avg. Time on Screen || The average amount of time users spent on a screen in secondsDCM Floodlight configuration ID associated with the floodlight conversion (premium only).
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| DoubleClick Campaign Manager || DFA Ad || ga:eventCategory dcmLastEventAd || DIMENSION || STRING || Event Tracking FALSE || PUBLIC || Event Category || The category DCM ad name of the last DCM event(impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Ad ID (DFA Model) || ga:eventAction dcmLastEventAdId || DIMENSION || STRING || Event Tracking FALSE || PUBLIC || Event Action || The action DCM ad ID of the last DCM event(impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Ad Type (DFA Model) || ga:eventLabel dcmLastEventAdType || DIMENSION || STRING || Event Tracking FALSE || PUBLIC || Event Label || The label DCM ad type name of the last DCM event(impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| ga:totalEvents DoubleClick Campaign Manager || METRIC DFA Ad Type ID (DFA Model) || INTEGER ga:dcmLastEventAdTypeId || Event Tracking DIMENSION || PUBLIC STRING || Total Events FALSE || The total number || DCM ad type ID of events for the profile, across all categorieslast DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| ga:uniqueEvents DoubleClick Campaign Manager || METRIC DFA Advertiser (DFA Model) || INTEGER ga:dcmLastEventAdvertiser || Event Tracking DIMENSION || PUBLIC STRING || Unique Events FALSE || The total number || DCM advertiser name of unique events for the profile, across all categorieslast DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| ga:eventValue DoubleClick Campaign Manager || METRIC DFA Advertiser ID (DFA Model) || INTEGER ga:dcmLastEventAdvertiserId || Event Tracking DIMENSION || PUBLIC STRING || Event Value FALSE || The total value || DCM advertiser ID of events for the profilelast DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Attribution Type (DFA Model) || ga:avgEventValue dcmLastEventAttributionType || METRIC DIMENSION || FLOAT STRING || Event Tracking FALSE || PUBLIC || AvgThere are two possible values: ClickThrough and ViewThrough. Value || The average If the last DCM event associated with the Google Analytics session was a click, then the value of an will be ClickThrough. If the last DCM eventassociated with the Google Analytics session was an ad impression, then the value will be ViewThrough (premium only).
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| ga:sessionsWithEvent DoubleClick Campaign Manager || METRIC DFA Campaign (DFA Model) || INTEGER ga:dcmLastEventCampaign || Event Tracking DIMENSION || PUBLIC STRING || Sessions with Event FALSE || || The total number DCM campaign name of sessions the last DCM event (impression or click within the DCM lookback window) associated with eventsthe Google Analytics session (premium only).
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| ga:visitsWithEvent DoubleClick Campaign Manager || METRIC DFA Campaign ID (DFA Model) || INTEGER ga:dcmLastEventCampaignId || Event Tracking DIMENSION || DEPRECATED STRING || Sessions with Event FALSE || || The total number DCM campaign ID of sessions the last DCM event (impression or click within the DCM lookback window) associated with eventsthe Google Analytics session (premium only).
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| ga:eventsPerSessionWithEvent DoubleClick Campaign Manager || METRIC DFA Creative ID (DFA Model) || FLOAT ga:dcmLastEventCreativeId || Event Tracking DIMENSION || PUBLIC STRING || Events / Session FALSE || The average number || DCM creative ID of events per session with the last DCM event(impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| ga:eventsPerVisitWithEvent DoubleClick Campaign Manager || METRIC DFA Creative (DFA Model) || FLOAT ga:dcmLastEventCreative || Event Tracking DIMENSION || DEPRECATED STRING || Events / Session FALSE || The average number || DCM creative name of events per session with the last DCM event(impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Rendering ID (DFA Model) || ga:transactionId dcmLastEventRenderingId || DIMENSION || STRING || Ecommerce FALSE || PUBLIC || Transaction || The transaction DCM rendering ID for of the last DCM event (impression or click within the DCM lookback window) associated with the shopping cart purchase as supplied by your ecommerce tracking methodGoogle Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Creative Type (DFA Model) || ga:affiliation dcmLastEventCreativeType || DIMENSION || STRING || Ecommerce || PUBLIC FALSE || Affiliation || Typically used to designate a supplying company DCM creative type name of the last DCM event (impression or brick and mortar location; product affiliationclick within the DCM lookback window) associated with the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Creative Type ID (DFA Model) || ga:sessionsToTransaction dcmLastEventCreativeTypeId || DIMENSION || STRING || Ecommerce FALSE || PUBLIC || Sessions to Transaction || The number DCM creative type ID of sessions between users' purchases and the related campaigns that lead to last DCM event (impression or click within the DCM lookback window) associated with the purchasesGoogle Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Creative Version (DFA Model) || ga:visitsToTransaction dcmLastEventCreativeVersion || DIMENSION || STRING || Ecommerce FALSE || DEPRECATED || Sessions to Transaction || The number DCM creative version of sessions between users' purchases and the related campaigns that lead to last DCM event (impression or click within the DCM lookback window) associated with the purchasesGoogle Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Site (DFA Model) || ga:daysToTransaction dcmLastEventSite || DIMENSION || STRING || Ecommerce FALSE || PUBLIC || Days to Transaction || The number of days between users' purchases Site name where the DCM creative was shown and clicked on for the last DCM event (impression or click within the related campaigns that lead to DCM lookback window) associated with the purchasesGoogle Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Site ID (DFA Model) || ga:productSku dcmLastEventSiteId || DIMENSION || STRING || Ecommerce || PUBLIC FALSE || Product SKU || The product sku DCM site ID where the DCM creative was shown and clicked on for purchased items as you have defined them in your ecommerce tracking applicationthe last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Placement (DFA Model) || ga:productName dcmLastEventSitePlacement || DIMENSION || STRING || Ecommerce || PUBLIC FALSE || Product || The product DCM site placement name for purchased items as supplied by your ecommerce tracking applicationof the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Placement ID (DFA Model) || ga:productCategory dcmLastEventSitePlacementId || DIMENSION || STRING || Ecommerce FALSE || PUBLIC || Product Category || Any product variations DCM site placement ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (size, colorpremium only) for purchased items as supplied by your ecommerce application.
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| DoubleClick Campaign Manager || DFA Floodlight Configuration ID (DFA Model) || ga:currencyCode dcmLastEventSpotId || DIMENSION || STRING || Ecommerce FALSE || PUBLIC || Currency Code || The local currency code DCM Floodlight configuration ID of the transaction based on ISO 4217 standardlast DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Conversions || ga:transactions dcmFloodlightQuantity || METRIC || INTEGER || Ecommerce || PUBLIC FALSE || Transactions || The total number of transactionsDCM Floodlight conversions (premium only).
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| DoubleClick Campaign Manager || DFA Revenue || ga:transactionsPerSession dcmFloodlightRevenue || METRIC || PERCENT || Ecommerce CURRENCY || PUBLIC FALSE || Ecommerce Conversion Rate || The average number of transactions for a session on your propertyDCM Floodlight revenue (premium only).
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| ga:transactionsPerVisit Content Grouping || METRIC Landing Page Group XX || ga:landingContentGroupXX || PERCENT DIMENSION || Ecommerce STRING || DEPRECATED TRUE || Ecommerce Conversion Rate || The average number of transactions for first matching content group in a user's session on your property.
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| ga:transactionRevenue Content Grouping || METRIC Previous Page Group XX || ga:previousContentGroupXX || CURRENCY DIMENSION || Ecommerce STRING || PUBLIC TRUE || Revenue || The total sale revenue provided in the transaction excluding shipping and taxRefers to content group that was visited before another content group.
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| ga:revenuePerTransaction Content Grouping || METRIC Page Group XX || ga:contentGroupXX || CURRENCY DIMENSION || Ecommerce STRING || PUBLIC TRUE || Average Order Value || The average revenue for an e-commerce transactionContent group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/url regex match, or predefined rules.
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| ga:transactionRevenuePerSession Content Grouping || METRIC Next Page Group XX || ga:nextContentGroupXX || CURRENCY DIMENSION || Ecommerce STRING || PUBLIC TRUE || Per Session Value || Average transaction revenue for a session on your propertyRefers to content group that was visited after another content group.
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| ga:transactionRevenuePerVisit Audience || METRIC Age || ga:userAgeBracket || CURRENCY DIMENSION || Ecommerce STRING || DEPRECATED TRUE || Per Session Value || Average transaction revenue for a session on your propertyAge bracket of user.
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| ga:transactionShipping Audience || METRIC Gender || ga:userGender || CURRENCY DIMENSION || Ecommerce STRING || PUBLIC TRUE || Shipping || The total cost Gender of shippinguser.
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| ga:transactionTax Audience || METRIC Other Category || ga:interestOtherCategory || CURRENCY DIMENSION || Ecommerce STRING || PUBLIC TRUE || Tax || The total amount of taxIndicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase.
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| ga:totalValue Audience || METRIC Affinity Category (reach) || CURRENCY ga:interestAffinityCategory || Ecommerce DIMENSION || PUBLIC STRING || Total Value TRUE || Total value for your property (including total revenue and total goal value) || Indicates that users are more likely to be interested in learning about the specified category.
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| ga:itemQuantity Audience || METRIC In-Market Segment || ga:interestInMarketCategory || INTEGER DIMENSION || Ecommerce STRING || PUBLIC TRUE || Quantity || The total number of items purchased. For example, if Indicates that users are more likely to be ready to purchase 2 frisbees and 5 tennis balls, 7 items have been purchasedproducts or services in the specified category.
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| Adsense || AdSense Revenue || ga:uniquePurchases adsenseRevenue || METRIC || INTEGER || Ecommerce CURRENCY || PUBLIC TRUE || Unique Purchases || The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls total revenue from your site, 2 unique products have been purchasedAdSense ads.
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| Adsense || AdSense Ad Units Viewed || ga:revenuePerItem adsenseAdUnitsViewed || METRIC || CURRENCY INTEGER || Ecommerce TRUE || PUBLIC || Average Price || The average revenue per itemnumber of AdSense ad units viewed. An Ad unit is a set of ads displayed as a result of one piece of the AdSense ad code. Details: https://support.google.com/adsense/answer/32715?hl=en
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| Adsense || AdSense Impressions || ga:itemRevenue adsenseAdsViewed || METRIC || CURRENCY || Ecommerce INTEGER || PUBLIC TRUE || Product Revenue || The total revenue from purchased product items on your propertynumber of AdSense ads viewed. Multiple ads can be displayed within an Ad Unit.
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| Adsense || AdSense Ads Clicked || ga:itemsPerPurchase adsenseAdsClicks || METRIC || FLOAT INTEGER || Ecommerce TRUE || PUBLIC || Average QTY || The average quantity of this item (or group number of items) sold per purchasetimes AdSense ads on your site were clicked.
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| Adsense || AdSense Page Impressions || ga:localTransactionRevenue adsensePageImpressions || METRIC || CURRENCY || Ecommerce INTEGER || PUBLIC TRUE || Local Revenue || Transaction revenue in local currencyThe number of pageviews during which an AdSense ad was displayed. A page impression can have multiple Ad Units.
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| Adsense || AdSense CTR || ga:localTransactionShipping adsenseCTR || METRIC || CURRENCY PERCENT || Ecommerce FALSE || PUBLIC || Local Shipping ga:adsenseAdsClicks/ga:adsensePageImpressions || Transaction shipping cost The percentage of page impressions that resulted in local currencya click on an AdSense ad.
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| Adsense || AdSense eCPM || ga:localTransactionTax adsenseECPM || METRIC || CURRENCY || Ecommerce FALSE || PUBLIC || Local Tax ga:adsenseRevenue/(ga:adsensePageImpressions/1000) || Transaction tax in local currencyThe estimated cost per thousand page impressions. It is your AdSense Revenue per 1000 page impressions.
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| Adsense || AdSense Exits || ga:localItemRevenue adsenseExits || METRIC || CURRENCY || Ecommerce INTEGER || PUBLIC TRUE || Local Product Revenue || Product revenue in local currencyThe number of sessions that ended due to a user clicking on an AdSense ad.
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| ga:socialInteractionNetwork Adsense || DIMENSION AdSense Viewable Impression % || ga:adsenseViewableImpressionPercent || STRING METRIC || Social Interactions PERCENT || PUBLIC FALSE || Social Source || For social interactions, a value representing the social network being trackedThe percentage of impressions that were viewable.
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| ga:socialInteractionAction Adsense || DIMENSION AdSense Coverage || STRING ga:adsenseCoverage || Social Interactions METRIC || PUBLIC PERCENT || Social Action FALSE || For social interactions, a value representing the social action being tracked (e.g || The percentage of ad requests that returned at least one ad. +1, bookmark)
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| Traffic Sources || Campaign Code || ga:socialInteractionNetworkAction campaignCode || DIMENSION || STRING || Social Interactions FALSE || PUBLIC || Social Source and Action || For social interactionsWhen using manual campaign tracking, a value representing the concatenation value of the socialInteractionNetwork and socialInteractionAction action being tracked at this hit level (eutm_id campaign tracking parameter.g. Google: +1)
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| Channel Grouping || Default Channel Grouping || ga:socialInteractionTarget channelGrouping || DIMENSION || STRING || Social Interactions TRUE || PUBLIC || Social Entity || For social interactions, a value representing The default channel grouping that is shared within the URL View (or resourceProfile) which receives the social network action.
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| Ecommerce || Checkout Options || ga:socialEngagementType checkoutOptions || DIMENSION || STRING || Social Interactions TRUE || PUBLIC || Social Type || Engagement typeUser options specified during the checkout process, e. Possible values are "Socially Engaged" g., FedEx, DHL, UPS for delivery options or "Not Socially Engaged"Visa, MasterCard, AmEx for payment options. This dimension should be used along with ga:shoppingStage (Enhanced Ecommerce).
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| ga:socialInteractions Related Products || METRIC Correlation Model ID || ga:correlationModelId || INTEGER DIMENSION || Social Interactions STRING || PUBLIC FALSE || Social Actions || The total number of social interactions on your propertyCorrelation Model ID for related products.
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| ga:uniqueSocialInteractions Ecommerce || METRIC Internal Promotion Creative || ga:internalPromotionCreative || INTEGER DIMENSION || Social Interactions STRING || PUBLIC TRUE || Unique Social Actions || The number of sessions during which the specified social actioncreative content designed for a promotion (sEnhanced Ecommerce) occurred at least once. This is based on the the unique combination of socialInteractionNetwork, socialInteractionAction, and socialInteractionTarget.
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| ga:socialInteractionsPerSession Ecommerce || METRIC Internal Promotion ID || ga:internalPromotionId || FLOAT DIMENSION || Social Interactions STRING || PUBLIC TRUE || Actions Per Social Session || The number ID of social interactions per session on your propertythe promotion (Enhanced Ecommerce).
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| ga:socialInteractionsPerVisit Ecommerce || METRIC Internal Promotion Name || ga:internalPromotionName || FLOAT DIMENSION || Social Interactions STRING || DEPRECATED TRUE || Actions Per Social Session || The number name of social interactions per session on your propertythe promotion (Enhanced Ecommerce).
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| Ecommerce || Internal Promotion Position || ga:userTimingCategory internalPromotionPosition || DIMENSION || STRING || User Timings || PUBLIC TRUE || Timing Category || A string for categorizing all user timing variables into logical groups for easier reporting purposesThe position of the promotion on the web page or application screen (Enhanced Ecommerce).
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| Adwords || TrueView Video Ad || ga:userTimingLabel isTrueViewVideoAd || DIMENSION || STRING || User Timings FALSE || PUBLIC || Timing Label || The name of the resource's action being trackedYes' or 'No' - Indicates whether the ad is an AdWords TrueView video ad.
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| Time || Hour Index || ga:userTimingVariable nthHour || DIMENSION || STRING || User Timings FALSE || PUBLIC || Timing Variable || A value that can be used to add flexibility Index for each hour in visualizing user timings the specified date range. Index for the first hour of first day (i.e., start-date) in the reportsdate range is 0, 1 for the next hour, and so on.
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| Ecommerce || Order Coupon Code || ga:userTimingValue orderCouponCode || METRIC DIMENSION || INTEGER STRING || User Timings TRUE || PUBLIC || User Timing Code for the order-level coupon (msEnhanced Ecommerce) || The total number of milliseconds for a user timing.
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| ga:userTimingSample Ecommerce || METRIC Product Brand || ga:productBrand || INTEGER DIMENSION || User Timings STRING || PUBLIC TRUE || User Timing Sample || The number of hits that were sent for a particular userTimingCategory, userTimingLabel, and userTimingVariablebrand name under which the product is sold (Enhanced Ecommerce).
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| Ecommerce || Product Category (Enhanced Ecommerce) || ga:avgUserTimingValue productCategoryHierarchy || METRIC DIMENSION || FLOAT STRING || User Timings TRUE || PUBLIC || Avg. User Timing The hierarchical category in which the product is classified (secEnhanced Ecommerce) || The average amount of elapsed time.
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| Ecommerce || Product Category Level XX || ga:exceptionDescription productCategoryLevelXX || DIMENSION || STRING || Exceptions TRUE || PUBLIC || Exception Description || The description for Level (1-5) in the product category hierarchy, starting from the exceptiontop (Enhanced Ecommerce).
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| ga:exceptions Ecommerce || METRIC Product Coupon Code || ga:productCouponCode || INTEGER DIMENSION || Exceptions STRING || PUBLIC TRUE || Exceptions || The number of exceptions that were sent to Google AnalyticsCode for the product-level coupon (Enhanced Ecommerce).
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| ga:exceptionsPerScreenview Ecommerce || METRIC Product List Name || PERCENT ga:productListName || Exceptions DIMENSION || PUBLIC STRING || Exceptions / Screen TRUE || || The number name of exceptions thrown divided by the number of screenviewsproduct list in which the product appears (Enhanced Ecommerce).
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| ga:fatalExceptions Ecommerce || METRIC Product List Position || ga:productListPosition || INTEGER DIMENSION || Exceptions STRING || PUBLIC TRUE || Crashes || The number position of exceptions where isFatal is set to truethe product in the product list (Enhanced Ecommerce).
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| ga:fatalExceptionsPerScreenview Ecommerce || METRIC Product Variant || PERCENT ga:productVariant || Exceptions DIMENSION || PUBLIC STRING || Crashes / Screen TRUE || || The number of fatal exceptions thrown divided by the number specific variation of screenviewsa product, e.g., XS, S, M, L for size or Red, Blue, Green, Black for color (Enhanced Ecommerce).
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| Related Products || Queried Product ID || ga:experimentId queryProductId || DIMENSION || STRING || Content Experiments FALSE || PUBLIC || Experiment ID || The user-scoped id of the content experiment that the user was exposed to when the metrics were reportedproduct being queried.
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| Related Products || Queried Product Name || ga:experimentVariant queryProductName || DIMENSION || STRING || Content Experiments FALSE || PUBLIC || Variation || The user-scoped id Name of the particular variation that the user was exposed to during a content experimentproduct being queried.
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| Related Products || Queried Product Variation || ga:dimensionXX queryProductVariation || DIMENSION || STRING || Custom Variables or Columns FALSE || PUBLIC || Custom Dimension || The name of the requested custom dimension, where XX refers the number/index Variation of the custom dimensionproduct being queried.
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| Related Products || Related Product ID || ga:customVarNameXX relatedProductId || DIMENSION || STRING || Custom Variables or Columns || PUBLIC FALSE || Custom Variable (Key 1) || The name for ID of the requested custom variablerelated product.
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| Related Products || Related Product Name || ga:metricXX relatedProductName || METRIC DIMENSION || INTEGER STRING || Custom Variables or Columns FALSE || PUBLIC || Custom Metric Value || The name of the requested custom metric, where XX refers the number/index Name of the custom metricrelated product.
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| Related Products || Related Product Variation || ga:customVarValueXX relatedProductVariation || DIMENSION || STRING || Custom Variables or Columns || PUBLIC FALSE || Custom Variable (Value 01) || The value for Variation of the requested custom variablerelated product.
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| Ecommerce || Shopping Stage || ga:date shoppingStage || DIMENSION || STRING || Time || PUBLIC TRUE || Date || The date Various stages of the shopping experience that users completed in a session formatted as YYYYMMDD, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce).
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| ga:year Ecommerce || DIMENSION Buy-to-Detail Rate || STRING ga:buyToDetailRate || Time METRIC || PUBLIC PERCENT || Year FALSE || The year || Unique purchases divided by views of the session. A four-digit year from 2005 to the current yearproduct detail pages (Enhanced Ecommerce).
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| Ecommerce || Cart-to-Detail Rate || ga:month cartToDetailRate || DIMENSION METRIC || STRING PERCENT || Time FALSE || PUBLIC || Month Product adds divided by views of the year || The month of the session. A two digit integer from 01 to 12product details (Enhanced Ecommerce).
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| ga:week Related Products || DIMENSION Correlation Score || ga:correlationScore || STRING METRIC || Time CURRENCY || PUBLIC FALSE || Week of the Year || The week of the session. A two-digit number from 01 to 53. Each week starts on SundayCorrelation Score for related products.
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| ga:day DoubleClick Campaign Manager || DIMENSION DFA CPC || ga:dcmCPC || STRING METRIC || Time CURRENCY || PUBLIC FALSE || Day of the month || The day of the month. A two-digit number from 01 to 31DCM Cost Per Click (premium only).
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| DoubleClick Campaign Manager || DFA CTR || ga:hour dcmCTR || DIMENSION METRIC || STRING PERCENT || Time FALSE || PUBLIC || Hour || A two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time, adhering to all local rules for daylight savings time. If your timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the change-over hour DCM Click Through Rate (e.g. between 1:00 and 2:00premium only) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)
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| ga:minute DoubleClick Campaign Manager || DIMENSION DFA Clicks || ga:dcmClicks || STRING METRIC || Time INTEGER || PUBLIC FALSE || Minute || Returns the minute in the hour. The possible values are between 00 and 59DCM Total Clicks (premium only).
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| ga:nthMonth DoubleClick Campaign Manager || DIMENSION DFA Cost || ga:dcmCost || STRING METRIC || Time CURRENCY || PUBLIC FALSE || Month Index || Index for each month in the specified date range. Index for the first month in the date range is 0, 1 for the second month, and so on. The index corresponds to month entriesDCM Total Cost (premium only).
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| ga:nthWeek DoubleClick Campaign Manager || DIMENSION DFA Impressions || ga:dcmImpressions || STRING METRIC || Time INTEGER || PUBLIC FALSE || Week Index || Index for each week in the specified date range. Index for the first week in the date range is 0, 1 for the second week, and so on. The index corresponds to week entriesDCM Total Impressions (premium only).
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| ga:nthDay DoubleClick Campaign Manager || DIMENSION DFA Margin || ga:dcmMargin || STRING METRIC || Time PERCENT || PUBLIC FALSE || Day Index || Index for each day in the specified date range. Index for the first day DCM Margin (i.e., start-datepremium only) in the date range is 0, 1 for the second day, and so on.
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| ga:nthMinute DoubleClick Campaign Manager || DIMENSION DFA ROI || ga:dcmROI || STRING METRIC || Time PERCENT || PUBLIC FALSE || Minute Index || Index for each minute in the specified date range. Index for the first minute of first day DCM Return On Investment (i.e., start-datepremium only) in the date range is 0, 1 for the next minute, and so on.
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| ga:dayOfWeek DoubleClick Campaign Manager || DIMENSION DFA RPC || STRING ga:dcmRPC || Time METRIC || PUBLIC CURRENCY || Day of Week FALSE || The day of the week. A one-digit number from 0 (Sunday) to 6 || DCM Revenue Per Click (Saturdaypremium only).
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| ga:dayOfWeekName Session || DIMENSION Hits || STRING ga:hits || Time METRIC || PUBLIC INTEGER || Day of Week Name TRUE || The name of the day || Total number of the week hits sent to Google Analytics. This metric sums all hit types (in Englishe.g. pageview, event, timing, etc.).
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| ga:dateHour Ecommerce || DIMENSION Internal Promotion CTR || STRING ga:internalPromotionCTR || Time METRIC || PUBLIC PERCENT || Hour of Day FALSE || ga:internalPromotionClicks / ga:internalPromotionViews || Combined values of The rate at which users clicked through to view the internal promotion (ga:date and internalPromotionClicks / ga:hourinternalPromotionViews) - (Enhanced Ecommerce).
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| Ecommerce || Internal Promotion Clicks || ga:yearMonth internalPromotionClicks || DIMENSION METRIC || STRING INTEGER || Time TRUE || PUBLIC || Month The number of Year || Combined values of ga:year and ga:monthclicks on an internal promotion (Enhanced Ecommerce).
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| Ecommerce || Internal Promotion Views || ga:yearWeek internalPromotionViews || DIMENSION METRIC || STRING INTEGER || Time TRUE || PUBLIC || Week The number of Year || Combined values views of ga:year and ga:weekan internal promotion (Enhanced Ecommerce).
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| Ecommerce || Local Product Refund Amount || ga:isoWeek localProductRefundAmount || DIMENSION METRIC || STRING CURRENCY || Time TRUE || PUBLIC || ISO Week of Refund amount for a given product in the Year || The ISO week number, where each week starts with a Monday. Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear since ga:year represents gregorian calendarlocal currency (Enhanced Ecommerce).
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| Ecommerce || Local Refund Amount || ga:isoYear localRefundAmount || DIMENSION METRIC || STRING CURRENCY || Time TRUE || PUBLIC || ISO Year || The ISO year of Total refund amount for the session. Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should only be used with ga:isoWeek since ga:week represents gregorian calendartransaction in the local currency (Enhanced Ecommerce).
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| Ecommerce || Product Adds To Cart || ga:isoYearIsoWeek productAddsToCart || DIMENSION METRIC || STRING INTEGER || Time TRUE || PUBLIC || ISO Week Number of ISO Year || Combined values of ga:isoYear and ga:isoWeektimes the product was added to the shopping cart (Enhanced Ecommerce).
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| ga:userAgeBracket Ecommerce || DIMENSION Product Checkouts || ga:productCheckouts || STRING METRIC || Audience INTEGER || PUBLIC TRUE || Age || Age bracket Number of usertimes the product was included in the check-out process (Enhanced Ecommerce).
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| ga:visitorAgeBracket Ecommerce || DIMENSION Product Detail Views || ga:productDetailViews || STRING METRIC || Audience INTEGER || DEPRECATED TRUE || Age || Age bracket Number of usertimes users viewed the product-detail page (Enhanced Ecommerce).
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| ga:userGender Ecommerce || DIMENSION Product List CTR || STRING ga:productListCTR || Audience METRIC || PUBLIC PERCENT || Gender FALSE || Gender of userga:productListClicks / ga:productListViews || The rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - (Enhanced Ecommerce).
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| ga:visitorGender Ecommerce || DIMENSION Product List Clicks || ga:productListClicks || STRING METRIC || Audience INTEGER || DEPRECATED TRUE || Gender || Gender Number of usertimes users clicked the product when it appeared in the product list (Enhanced Ecommerce).
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| ga:interestOtherCategory Ecommerce || DIMENSION Product List Views || STRING ga:productListViews || Audience METRIC || PUBLIC INTEGER || Other Category TRUE || Indicates that users are more likely to be interested in learning about || Number of times the specified category, and more likely to be ready to purchaseproduct appeared in a product list (Enhanced Ecommerce).
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| Ecommerce || Product Refund Amount || ga:interestAffinityCategory productRefundAmount || DIMENSION METRIC || STRING CURRENCY || Audience TRUE || PUBLIC || Affinity Category Total refund amount associated with the product (reachEnhanced Ecommerce) || Indicates that users are more likely to be interested in learning about the specified category.
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| ga:interestInMarketCategory Ecommerce || DIMENSION Product Refunds || ga:productRefunds || STRING METRIC || Audience INTEGER || PUBLIC TRUE || In-market Segment || Indicates that users are more likely to be ready to purchase products or services in Number of times a refund was issued for the specified categoryproduct (Enhanced Ecommerce).
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| Ecommerce || Product Removes From Cart || ga:adsenseRevenue productRemovesFromCart || METRIC || CURRENCY || Adsense INTEGER || PUBLIC TRUE || AdSense Revenue || The total revenue Number of times the product was removed from AdSense adsshopping cart (Enhanced Ecommerce).
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| ga:adsenseAdUnitsViewed Ecommerce || METRIC Product Revenue per Purchase || INTEGER ga:productRevenuePerPurchase || Adsense METRIC || PUBLIC CURRENCY || AdSense Ad Units Viewed FALSE || The number of AdSense ad units viewed. An Ad unit is a set of ads displayed as a result of one piece of the AdSense ad code. Detailsga: httpsitemRevenue / ga:uniquePurchases || Average product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue //support.googlega:uniquePurchases) - (Enhanced Ecommerce).com/adsense/answer/32715?hl=en
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| Ecommerce || Quantity Added To Cart || ga:adsenseAdsViewed quantityAddedToCart || METRIC || INTEGER || Adsense || PUBLIC TRUE || AdSense Ads Viewed || The number Number of AdSense ads viewed. Multiple ads can be displayed within an Ad Unitproduct units added to the shopping cart (Enhanced Ecommerce).
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| Ecommerce || Quantity Checked Out || ga:adsenseAdsClicks quantityCheckedOut || METRIC || INTEGER || Adsense || PUBLIC TRUE || AdSense Ads Clicked || The number Number of times AdSense ads on your site were clickedproduct units included in check out (Enhanced Ecommerce).
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| Ecommerce || Quantity Refunded || ga:adsensePageImpressions quantityRefunded || METRIC || INTEGER || Adsense || PUBLIC TRUE || AdSense Page Impressions || The number Number of pageviews during which an AdSense ad was displayed. A page impression can have multiple Ad Unitsproduct units refunded (Enhanced Ecommerce).
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| Ecommerce || Quantity Removed From Cart || ga:adsenseCTR quantityRemovedFromCart || METRIC || PERCENT || Adsense INTEGER || PUBLIC TRUE || AdSense CTR || The percentage Number of page impressions that resulted in a click on an AdSense adproduct units removed from cart (Enhanced Ecommerce).
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| Related Products || Queried Product Quantity || ga:adsenseECPM queryProductQuantity || METRIC || CURRENCY || Adsense INTEGER || PUBLIC FALSE || AdSense eCPM || The estimated cost per thousand page impressions. It is your AdSense Revenue per 1000 page impressionsQuantity of the product being queried.
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| Ecommerce || Refund Amount || ga:adsenseExits refundAmount || METRIC || INTEGER || Adsense CURRENCY || PUBLIC TRUE || AdSense Exits || The number of sessions that ended due to Currency amount refunded for a user clicking on an AdSense adtransaction (Enhanced Ecommerce).
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| ga:isTrueViewVideoAd Related Products || DIMENSION Related Product Quantity || ga:relatedProductQuantity || STRING METRIC || Adwords INTEGER || PUBLIC FALSE || TrueView Video Ad || 'Yes' or 'No' - Indicates whether Quantity of the ad is an AdWords TrueView video adrelated product.
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| ga:nthHour Ecommerce || DIMENSION Refunds || ga:totalRefunds || STRING METRIC || Time INTEGER || PUBLIC TRUE || Hour Index || Index for each hour in the specified date range. Index for the first hour Number of first day refunds that have been issued (i.e., start-dateEnhanced Ecommerce) in the date range is 0, 1 for the next hour, and so on.
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