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→Таблица данных
{{Pkg-req-notice}}
Ниже приведена таблица со всеми показателями и измерениями в Google Analytics. За основу таблицы взяты данные из [https://developers.google.com/analytics/devguides/reporting/core/dimsmets официального руководства] по API Google Analytics. Данная таблица была получена с помощью следующего R-кода:
{{r-code|code=<nowiki># Request URL
url <- "https://www.googleapis.com/analytics/v3/metadata/ga/columns"
# Get JSON data
data_json <- jsonlite::fromJSON(url)
# Subsettings
data_r <- .subset2(data_json, "items")
id <- .subset2(data_r, "id")
attributes <- .subset2(data_r, "attributes")
# Convert column types
attributes <- transform(attributes,
allowedInSegments = as.logical(match(allowedInSegments, table = c(NA, "true")) - 1),
minTemplateIndex = as.numeric(minTemplateIndex),
maxTemplateIndex = as.numeric(maxTemplateIndex),
premiumMinTemplateIndex = as.numeric(premiumMinTemplateIndex),
premiumMaxTemplateIndex = as.numeric(premiumMaxTemplateIndex)
)
# Create data.frame
ga.metadata <- cbind(id, attributes, stringsAsFactors = FALSE)</nowiki>}}
Переменная <code>ga.metadata</code> содержит следующую информацию:
* id - название переменной, которая используется для запросов к API;
* type - тип переменной: параметр (METRIC) или измерение (DIMENSION);
* dataType - тип возвращаемого значения: STRING, INTEGER, PERCENT, TIME, CURRENCY, FLOAT;
* group - группа параметров: User, Session, Traffic Sources, Adwords, Goal Conversions, Platform or Device, Geo Network, System, Social Activities, Page Tracking, Internal Search, Site Speed, App Tracking, Event Tracking, Ecommerce, Social Interactions, User Timings, Exceptions, Content Experiments, Custom Variables or Columns, Time, Audience, Adsense;
* status - статус переменной: используемый (PUBLIC) или устаревший (DEPRECATED);
* uiName - название переменной используемое для пользовательских интерфейсов (UI);
* description - описание переменной.
В качестве примера использования таблицы приведём вывод всех ID параметров (метрик), имеющих актуальный статус (не устаревшие) и относящиеся к группе "User":
{{r-code|code=<nowiki>> subset(ga.metadata, status != "DEPRECATED" & type == "METRIC" & group == "User", id)
id
8 ga:users
10 ga:newUsers
12 ga:percentNewSessions</nowiki>}}
Подробнее о синтаксисе при работе объектами класса <code>data.table</code> смотрите соответствующую документацию к пакету {{r-package|data.table}}.
== Таблица данных ==
Нижеприведённая таблица была сгенерирована с помощью следующего кода:
{{r-code|code=<nowiki>wiki.table <- subset(ga.metadata, status == "PUBLIC", c(group, uiName, id, type, dataType, allowedInSegments, calculation, description))
wiki.table <- c("{| class=\"wide wikitable sortable\"", "\n",
"! ", paste(names(wiki.table), collapse = " !! "),
paste("\n|-\n| ", apply(wiki.table, 1, paste, collapse = " || ")),
"\n|}")
wiki.table <- gsub("NA", "", wiki.table)
cat(wiki.table, sep = "")</nowiki>}}
{| class="wide wikitable sortable"
! group !! uiName !! id !! type !! dataType !! group allowedInSegments !! status !! uiName calculation !! description
|-
| User || User Type || ga:userType || DIMENSION || STRING || User TRUE || PUBLIC || User Type || A boolean indicating if a user is new or returning. Possible values: New Visitor, Returning Visitor.
|-
| User || Count of Sessions || ga:visitorType sessionCount || DIMENSION || STRING || User TRUE || DEPRECATED || User Type || A boolean indicating if The session index for a user is new or returningto your property. Possible values: New VisitorEach session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indicies. For example, Returning Visitorif a certain user has 4 sessions to your website, sessionCount for that user will have 4 distinct values of '1' through '4'.
|-
| User || Days Since Last Session || ga:sessionCount daysSinceLastSession || DIMENSION || STRING || User TRUE || PUBLIC || Count The number of Sessions || The session index for a user to days elapsed since users last visited your property. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indicies. For example, if a certain user has 4 sessions Used to your website, sessionCount for that calculate user will have 4 distinct values of '1' through '4'loyalty.
|-
| User || User Defined Value || ga:visitCount userDefinedValue || DIMENSION || STRING || User TRUE || DEPRECATED || Count of Sessions || The session index value provided when you define custom user segments for a user to your property. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indicies. For example, if a certain user has 4 sessions to your website, sessionCount for that user will have 4 distinct values of '1' through '4'.
|-
| ga:daysSinceLastSession User || DIMENSION Users || STRING ga:users || User METRIC || PUBLIC INTEGER || Days Since Last Session FALSE || The || Total number of days elapsed since users last visited to your property. Used to calculate user loyaltyfor the requested time period.
|-
| ga:daysSinceLastVisit User || DIMENSION New Users || STRING ga:newUsers || User METRIC || INTEGER || DEPRECATED TRUE || Days Since Last Session || The number of days elapsed since users last visited whose session on your property. Used to calculate user loyaltywas marked as a first-time session.
|-
| ga:userDefinedValue User || DIMENSION % New Sessions || STRING ga:percentNewSessions || User METRIC || PUBLIC PERCENT || User Defined Value FALSE || ga:newUsers / ga:sessions || The value provided when you define custom user segments for percentage of sessions by people who had never visited your propertybefore.
|-
| ga:users Session || METRIC Session Duration || ga:sessionDurationBucket || INTEGER DIMENSION || User STRING || PUBLIC TRUE || Users || Total number The length of users to a session on your property for the requested time periodmeasured in seconds and reported in second increments. The value returned is a string.
|-
| Session || Sessions || ga:visitors sessions || METRIC || INTEGER || User TRUE || DEPRECATED || Users || Total Counts the total number of users to your property for the requested time periodsessions.
|-
| Session || Bounces || ga:newUsers bounces || METRIC || INTEGER || User || PUBLIC TRUE || New Users || The total number of users whose session on single page (or single engagement hit) sessions for your property was marked as a first-time session.
|-
| Session || Bounce Rate || ga:newVisits bounceRate || METRIC || INTEGER PERCENT || User FALSE || DEPRECATED || New Users ga:bounces / ga:sessions || The number percentage of users whose single-page session on (i.e., session in which the person left your property was marked as a from the first-time sessionpage).
|-
| Session || Session Duration || ga:percentNewSessions sessionDuration || METRIC || PERCENT || User TIME || PUBLIC TRUE || % New Sessions || The percentage total duration of user sessions by people who had never visited your property beforerepresented in total seconds.
|-
| Session || Avg. Session Duration || ga:percentNewVisits avgSessionDuration || METRIC || PERCENT TIME || User FALSE || DEPRECATED || % New Sessions ga:sessionDuration / ga:sessions || The percentage average duration of user sessions by people who had never visited your property beforerepresented in total seconds.
|-
| Traffic Sources || Referral Path || ga:sessionDurationBucket referralPath || DIMENSION || STRING || Session TRUE || PUBLIC || Session Duration || The length path of the referring URL (e.g. document.referrer). If someone places a session on link to your property measured in seconds and reported in second increments. The value returned is a stringon their website, this element contains the path of the page that contains the referring link.
|-
| Traffic Sources || Full Referrer || ga:visitLength fullReferrer || DIMENSION || STRING || Session FALSE || DEPRECATED || Session Duration || The length of a session on your property measured in seconds full referring URL including the hostname and reported in second increments. The value returned is a stringpath.
|-
| ga:sessions Traffic Sources || METRIC Campaign || INTEGER ga:campaign || Session DIMENSION || PUBLIC STRING || Sessions TRUE || Counts || When using manual campaign tracking, the total number value of sessionsthe utm_campaign campaign tracking parameter. When using AdWords autotagging, the name(s) of the online ad campaign that you use for your property. Otherwise the value (not set) is used.
|-
| ga:visits Traffic Sources || METRIC Source || INTEGER ga:source || Session DIMENSION || DEPRECATED STRING || Sessions TRUE || Counts || The source of referrals to your property. When using manual campaign tracking, the total number value of sessionsthe utm_source campaign tracking parameter.When using AdWords autotagging, the value is google. Otherwise the domain of the source referring the user to your property (e.g. document.referrer). The value may also contain a port address. If the user arrived without a referrer, the value is (direct)
|-
| ga:bounces Traffic Sources || METRIC Medium || INTEGER ga:medium || Session DIMENSION || PUBLIC STRING || Bounces TRUE || || The total number type of single page (or single engagement hit) sessions for referrals to your property. When using manual campaign tracking, the value of the utm_medium campaign tracking parameter. When using AdWords autotagging, the value is ppc. If the user comes from a search engine detected by Google Analytics, the value is organic. If the referrer is not a search engine, the value is referral. If the users came directly to the property, and document.referrer is empty, the value is (none).
|-
| ga:entranceBounceRate Traffic Sources || METRIC Source / Medium || PERCENT ga:sourceMedium || Session DIMENSION || DEPRECATED STRING || Bounce Rate TRUE || This dimension is deprecated || Combined values of ga:source and will be removed soon. Please use ga:bounceRate insteadmedium.
|-
| ga:bounceRate Traffic Sources || METRIC Keyword || PERCENT ga:keyword || Session DIMENSION || PUBLIC STRING || Bounce Rate TRUE || The percentage || When using manual campaign tracking, the value of single-page session (i.ethe utm_term campaign tracking parameter.When using AdWords autotagging or if a user used organic search to reach your property, session in which the person left keywords used by users to reach your property from . Otherwise the first pagevalue is (not set).
|-
| ga:visitBounceRate Traffic Sources || METRIC Ad Content || PERCENT ga:adContent || Session DIMENSION || DEPRECATED STRING || Bounce Rate TRUE || The percentage || When using manual campaign tracking, the value of single-page session (i.ethe utm_content campaign tracking parameter.When using AdWords autotagging, session in which the person left first line of the text for your property from online Ad campaign. If you are using mad libs for your AdWords content, this field displays the first page)keywords you provided for the mad libs keyword match.Otherwise the value is (not set)
|-
| ga:sessionDuration Traffic Sources || METRIC Social Network || ga:socialNetwork || TIME DIMENSION || Session STRING || PUBLIC FALSE || Session Duration || The total duration Name of user sessions represented in total secondsthe social network. This can be related to the referring social network for traffic sources, or to the social network for social data hub activities. E.g. Google+, Blogger, etc.
|-
| ga:timeOnSite Traffic Sources || METRIC Social Source Referral || TIME ga:hasSocialSourceReferral || Session DIMENSION || DEPRECATED STRING || Session Duration FALSE || The total duration of user || Indicates sessions represented in total secondsthat arrived to the property from a social source. The possible values are Yes or No where the first letter is capitalized.
|-
| Traffic Sources || Organic Searches || ga:avgSessionDuration organicSearches || METRIC || TIME INTEGER || Session FALSE || PUBLIC || Avg. Session Duration || The average duration number of user sessions represented in total secondsorganic searches that happened within a session. This metric is search engine agnostic.
|-
| ga:avgTimeOnSite Adwords || METRIC Ad Group || ga:adGroup || TIME DIMENSION || Session STRING || DEPRECATED TRUE || Avg. Session Duration || The average duration name of user sessions represented in total secondsyour AdWords ad group.
|-
| Adwords || Ad Slot || ga:referralPath adSlot || DIMENSION || STRING || Traffic Sources TRUE || PUBLIC || Referral Path || The path location of the referring URL (e.g. document.referrer). If someone places a link to your property advertisement on their website, this element contains the path of the hosting page that contains the referring link(Top, RHS, or not set).
|-
| Adwords || Ad Slot Position || ga:fullReferrer adSlotPosition || DIMENSION || STRING || Traffic Sources || PUBLIC TRUE || Full Referrer || The full referring URL including the hostname and pathad slot positions in which your AdWords ads appeared (1-8).
|-
| Adwords || Ad Distribution Network || ga:campaign adDistributionNetwork || DIMENSION || STRING || Traffic Sources FALSE || PUBLIC || Campaign || When using manual campaign trackingThe networks used to deliver your ads (Content, the value of the utm_campaign campaign tracking parameter. When using AdWords autotaggingSearch, the name(s) of the online ad campaign that you use for your propertySearch partners, etc. Otherwise the value (not set) is used.
|-
| Adwords || Query Match Type || ga:source adMatchType || DIMENSION || STRING || Traffic Sources FALSE || PUBLIC || Source || The source of referrals to your property. When using manual campaign tracking, the value of the utm_source campaign tracking parameter. When using AdWords autotagging, the value is google. Otherwise the domain of match types applied for the source referring search term the user to your property had input(ePhrase, Exact, Broad, etc.g). documentAds on the content network are identified as "Content network".referrer)Details: https://support. The value may also contain a port addressgoogle. If the user arrived without a referrer, the value is (direct)com/adwords/answer/2472708?hl=en
|-
| Adwords || Keyword Match Type || ga:medium adKeywordMatchType || DIMENSION || STRING || Traffic Sources FALSE || PUBLIC || Medium || The type of referrals match types applied to your property. When using manual campaign trackingkeywords (Phrase, the value of the utm_medium campaign tracking parameter. When using AdWords autotaggingExact, the value is ppcBroad). If the user comes from a search engine detected by Google Analytics, the value is organicDetails: https://support. If the referrer is not a search engine, the value is referral. If the users came directly to the property, and document.referrer is empty, the value is (none)google.com/adwords/answer/2472708?hl=en
|-
| Adwords || Matched Search Query || ga:sourceMedium adMatchedQuery || DIMENSION || STRING || Traffic Sources FALSE || PUBLIC || Source / Medium || Combined values The search queries that triggered impressions of ga:source and ga:mediumyour AdWords ads.
|-
| Adwords || Placement Domain || ga:keyword adPlacementDomain || DIMENSION || STRING || Traffic Sources FALSE || PUBLIC || Keyword || When using manual campaign tracking, the value of the utm_term campaign tracking parameter. When using AdWords autotagging or if a user used organic search to reach your property, the keywords used by users to reach The domains where your property. Otherwise ads on the value is (not set)content network were placed.
|-
| Adwords || Placement URL || ga:adContent adPlacementUrl || DIMENSION || STRING || Traffic Sources FALSE || PUBLIC || Ad Content || When using manual campaign tracking, The URLs where your ads on the value of the utm_content campaign tracking parameter. When using AdWords autotagging, the first line of the text for your online Ad campaign. If you are using mad libs for your AdWords content, this field displays the keywords you provided for the mad libs keyword matchnetwork were placed. Otherwise the value is (not set)
|-
| Adwords || Ad Format || ga:socialNetwork adFormat || DIMENSION || STRING || Traffic Sources FALSE || PUBLIC || Social Network || Name of the social network. This can be related to the referring social network for traffic sourcesYour AdWords ad formats (Text, or to the social network for social data hub activities. E.g. Google+Image, BloggerFlash, Video, etc.).
|-
| Adwords || Targeting Type || ga:hasSocialSourceReferral adTargetingType || DIMENSION || STRING || Traffic Sources || PUBLIC FALSE || Social Source Referral || Indicates sessions that arrived to the property from a social sourceHow your AdWords ads were targeted (keyword, placement, and vertical targeting, etc. The possible values are Yes or No where the first letter is capitalized).
|-
| ga:organicSearches Adwords || METRIC Placement Type || ga:adTargetingOption || INTEGER DIMENSION || Traffic Sources STRING || PUBLIC FALSE || Organic Searches || The number of organic searches that happened within a sessionHow you manage your ads on the content network. This metric is search engine agnosticValues are Automatic placements or Managed placements.
|-
| Adwords || Display URL || ga:adGroup adDisplayUrl || DIMENSION || STRING || Adwords || PUBLIC FALSE || Ad Group || The name of URLs your AdWords ad groupads displayed.
|-
| Adwords || Destination URL || ga:adSlot adDestinationUrl || DIMENSION || STRING || Adwords || PUBLIC FALSE || Ad Slot || The location of the advertisement on the hosting page (Top, RHS, or not set)URLs to which your AdWords ads referred traffic.
|-
| Adwords || AdWords Customer ID || ga:adSlotPosition adwordsCustomerID || DIMENSION || STRING || Adwords || PUBLIC FALSE || Ad Slot Position || The ad slot positions in which your A string. Corresponds to AdWords ads appeared (1-8)API AccountInfo.customerId.
|-
| Adwords || AdWords Campaign ID || ga:adDistributionNetwork adwordsCampaignID || DIMENSION || STRING || Adwords FALSE || PUBLIC || Ad Distribution Network || The networks used A string. Corresponds to deliver your ads (Content, Search, Search partners, etcAdWords API Campaign.)id.
|-
| Adwords || AdWords Ad Group ID || ga:adMatchType adwordsAdGroupID || DIMENSION || STRING || Adwords FALSE || PUBLIC || Query Match Type || The match types applied for the search term the user had input(Phrase, Exact, Broad, etcA string.). Ads on the content network are identified as "Content network". Details: https://supportCorresponds to AdWords API AdGroup.googleid.com/adwords/answer/2472708?hl=en
|-
| Adwords || AdWords Creative ID || ga:adKeywordMatchType adwordsCreativeID || DIMENSION || STRING || Adwords FALSE || PUBLIC || Keyword Match Type || The match types applied to your keywords (Phrase, Exact, Broad)A string. Details: https://supportCorresponds to AdWords API Ad.googleid.com/adwords/answer/2472708?hl=en
|-
| Adwords || AdWords Criteria ID || ga:adMatchedQuery adwordsCriteriaID || DIMENSION || STRING || Adwords || PUBLIC FALSE || Matched Search Query || The search queries that triggered impressions of your A string. Corresponds to AdWords adsAPI Criterion.id.
|-
| ga:adPlacementDomain Adwords || DIMENSION Impressions || STRING ga:impressions || Adwords METRIC || INTEGER || PUBLIC FALSE || Placement Domain || The domains where your ads on the content network were placedTotal number of campaign impressions.
|-
| ga:adPlacementUrl Adwords || DIMENSION Clicks || STRING ga:adClicks || Adwords METRIC || PUBLIC INTEGER || Placement URL FALSE || || The URLs where your ads total number of times users have clicked on the content network were placedan ad to reach your property.
|-
| ga:adFormat Adwords || DIMENSION Cost || STRING ga:adCost || Adwords METRIC || PUBLIC CURRENCY || Ad Format FALSE || Your AdWords ad formats (Text, Image, Flash, Video, etc || Derived cost for the advertising campaign.)The currency for this value is based on the currency that you set in your AdWords account.
|-
| ga:adTargetingType Adwords || DIMENSION CPM || STRING ga:CPM || Adwords METRIC || PUBLIC CURRENCY || Targeting Type FALSE || How your AdWords ads were targeted ga:adCost / (keyword, placement, and vertical targeting, etc.ga:impressions / 1000)|| Cost per thousand impressions.
|-
| ga:adTargetingOption Adwords || DIMENSION CPC || STRING ga:CPC || Adwords METRIC || PUBLIC CURRENCY || Placement Type FALSE || ga:adCost / ga:adClicks || How you manage your ads on the content network. Values are Automatic placements or Managed placementsCost to advertiser per click.
|-
| ga:adDisplayUrl Adwords || DIMENSION CTR || STRING ga:CTR || Adwords METRIC || PUBLIC PERCENT || Display URL FALSE || The URLs ga:adClicks / ga:impressions || Click-through-rate for your ad. This is equal to the number of clicks divided by the number of impressions for your ad (e.g. how many times users clicked on one of your AdWords ads displayedwhere that ad appeared).
|-
| ga:adDestinationUrl Adwords || DIMENSION Cost per Transaction || STRING ga:costPerTransaction || Adwords METRIC || PUBLIC CURRENCY || Destination URL FALSE || (ga:adCost) / (ga:transactions) || The URLs to which cost per transaction for your AdWords ads referred trafficproperty.
|-
| ga:adwordsCustomerID Adwords || DIMENSION Cost per Goal Conversion || STRING ga:costPerGoalConversion || Adwords METRIC || PUBLIC CURRENCY || AdWords Customer ID FALSE || (ga:adCost) / (ga:goalCompletionsAll) || A string. Corresponds to AdWords API AccountInfo.customerIdThe cost per goal conversion for your property.
|-
| ga:adwordsCampaignID Adwords || DIMENSION Cost per Conversion || STRING ga:costPerConversion || Adwords METRIC || PUBLIC CURRENCY || AdWords Campaign ID FALSE || (ga:adCost) / (ga:transactions + ga:goalCompletionsAll) || A string. Corresponds to AdWords API Campaign.idThe cost per conversion (including ecommerce and goal conversions) for your property.
|-
| ga:adwordsAdGroupID Adwords || DIMENSION RPC || STRING ga:RPC || Adwords METRIC || PUBLIC CURRENCY || AdWords Ad Group ID FALSE || (ga:transactionRevenue + ga:goalValueAll) / ga:adClicks || A string. Corresponds to AdWords API AdGroup.idRPC or revenue-per-click is the average revenue (from ecommerce sales and/or goal value) you received for each click on one of your search ads.
|-
| ga:adwordsCreativeID Adwords || DIMENSION ROAS || STRING ga:ROAS || Adwords METRIC || PUBLIC PERCENT || AdWords Creative ID FALSE || (ga:transactionRevenue + ga:goalValueAll) / ga:adCost || A string. Corresponds to AdWords API Return On Ad.idSpend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.
|-
| Goal Conversions || Goal Completion Location || ga:adwordsCriteriaID goalCompletionLocation || DIMENSION || STRING || Adwords || PUBLIC FALSE || AdWords Criteria ID || A string. Corresponds to AdWords API Criterion.idThe page path or screen name that matched any destination type goal completion.
|-
| ga:impressions Goal Conversions || METRIC Goal Previous Step - 1 || ga:goalPreviousStep1 || INTEGER DIMENSION || Adwords STRING || PUBLIC FALSE || Impressions || Total number of campaign impressionsThe page path or screen name that matched any destination type goal, one step prior to the goal completion location.
|-
| ga:adClicks Goal Conversions || METRIC Goal Previous Step - 2 || ga:goalPreviousStep2 || INTEGER DIMENSION || Adwords STRING || PUBLIC FALSE || Clicks || The total number of times users have clicked on an ad page path or screen name that matched any destination type goal, two steps prior to reach your propertythe goal completion location.
|-
| ga:adCost Goal Conversions || METRIC Goal Previous Step - 3 || CURRENCY ga:goalPreviousStep3 || Adwords DIMENSION || PUBLIC STRING || Cost FALSE || || Derived cost for the advertising campaign. The currency for this value is based on the currency page path or screen name that you set in your AdWords accountmatched any destination type goal, three steps prior to the goal completion location.
|-
| Goal Conversions || Goal XX Starts || ga:CPM goalXXStarts || METRIC || CURRENCY || Adwords INTEGER || PUBLIC TRUE || CPM || Cost per thousand impressionsThe total number of starts for the requested goal number.
|-
| Goal Conversions || Goal Starts || ga:CPC goalStartsAll || METRIC || CURRENCY || Adwords INTEGER || PUBLIC TRUE || CPC || Cost to advertiser per clickThe total number of starts for all goals defined for your profile.
|-
| Goal Conversions || Goal XX Completions || ga:CTR goalXXCompletions || METRIC || PERCENT INTEGER || Adwords TRUE || PUBLIC || CTR || Click-through-rate for your ad. This is equal to the The total number of clicks divided by completions for the requested goal number of impressions for your ad (e.g. how many times users clicked on one of your ads where that ad appeared).
|-
| Goal Conversions || Goal Completions || ga:costPerTransaction goalCompletionsAll || METRIC || CURRENCY INTEGER || Adwords TRUE || PUBLIC || Cost per Transaction || The cost per transaction total number of completions for all goals defined for your propertyprofile.
|-
| Goal Conversions || Goal XX Value || ga:costPerGoalConversion goalXXValue || METRIC || CURRENCY || Adwords TRUE || PUBLIC || Cost per Goal Conversion || The cost per goal conversion total numeric value for your propertythe requested goal number.
|-
| Goal Conversions || Goal Value || ga:costPerConversion goalValueAll || METRIC || CURRENCY || Adwords TRUE || PUBLIC || Cost per Conversion || The cost per conversion (including ecommerce and goal conversions) total numeric value for all goals defined for your propertyprofile.
|-
| Goal Conversions || Per Session Goal Value || ga:RPC goalValuePerSession || METRIC || CURRENCY || Adwords FALSE || PUBLIC ga:goalValueAll / ga:sessions || RPC || RPC or revenue-per-click is the The average revenue (from ecommerce sales and/or goal value) you received for each click on one of a session on your search adsproperty.
|-
| Goal Conversions || Goal XX Conversion Rate || ga:ROI goalXXConversionRate || METRIC || PERCENT || Adwords FALSE || PUBLIC || ROI ga:goalXXCompletions / ga:sessions || Returns on Investment is overall transaction profit divided by derived advertising costThe percentage of sessions which resulted in a conversion to the requested goal number.
|-
| Goal Conversions || Goal Conversion Rate || ga:margin goalConversionRateAll || METRIC || PERCENT || Adwords FALSE || PUBLIC || Margin ga:goalCompletionsAll / ga:sessions || The overall transaction profit marginpercentage of sessions which resulted in a conversion to at least one of your goals.
|-
| ga:goalCompletionLocation Goal Conversions || DIMENSION Goal XX Abandoned Funnels || STRING ga:goalXXAbandons || Goal Conversions METRIC || PUBLIC INTEGER || Goal Completion Location FALSE || (ga:goalXXStarts - ga:goalXXCompletions) || The page path or screen name that matched any destination type number of times users started conversion activity on the requested goal completionnumber without actually completing it.
|-
| ga:goalPreviousStep1 Goal Conversions || DIMENSION Abandoned Funnels || STRING ga:goalAbandonsAll || Goal Conversions METRIC || PUBLIC INTEGER || Goal Previous Step FALSE || (ga:goalStartsAll - 1 ga:goalCompletionsAll) || The page path or screen name that matched any destination type goal, one step prior to the goal completion locationoverall number of times users started goals without actually completing them.
|-
| ga:goalPreviousStep2 Goal Conversions || DIMENSION Goal XX Abandonment Rate || STRING ga:goalXXAbandonRate || Goal Conversions METRIC || PUBLIC PERCENT || Goal Previous Step FALSE || ((ga:goalXXStarts - 2 ga:goalXXCompletions)) / (ga:goalXXStarts) || The page path or screen name that matched any destination type goal, two steps prior to rate at which the requested goal completion locationnumber was abandoned.
|-
| ga:goalPreviousStep3 Goal Conversions || DIMENSION Total Abandonment Rate || STRING ga:goalAbandonRateAll || Goal Conversions METRIC || PUBLIC PERCENT || Goal Previous Step FALSE || ((ga:goalStartsAll - 3 ga:goalCompletionsAll)) / (ga:goalStartsAll) || The page path or screen name that matched any destination type goal, three steps prior to the goal completion locationrate at which goals were abandoned.
|-
| ga:goalXXStarts Platform or Device || METRIC Browser || ga:browser || INTEGER DIMENSION || Goal Conversions STRING || PUBLIC TRUE || Goal 1 Starts || The total number names of starts for the requested goal numberbrowsers used by users to your website. For example, Internet Explorer or Firefox.
|-
| ga:goalStartsAll Platform or Device || METRIC Browser Version || INTEGER ga:browserVersion || Goal Conversions DIMENSION || PUBLIC STRING || Goal Starts TRUE || || The total number of starts for all goals defined for browser versions used by users to your profilewebsite. For example, 2.0.0.14
|-
| ga:goalXXCompletions Platform or Device || METRIC Operating System || ga:operatingSystem || INTEGER DIMENSION || Goal Conversions STRING || PUBLIC TRUE || Goal 1 Completions || The total number of completions for the requested goal numberoperating system used by your users. For example, Windows, Linux , Macintosh, iPhone, iPod.
|-
| ga:goalCompletionsAll Platform or Device || METRIC Operating System Version || INTEGER ga:operatingSystemVersion || Goal Conversions DIMENSION || PUBLIC STRING || Goal Completions TRUE || || The total number version of completions the operating system used by your users, such as XP for all goals defined Windows or PPC for your profileMacintosh.
|-
| ga:goalXXValue Platform or Device || METRIC Mobile Device Branding || ga:mobileDeviceBranding || CURRENCY DIMENSION || Goal Conversions STRING || PUBLIC TRUE || Goal 1 Value || The total numeric value for the requested goal numberMobile manufacturer or branded name.
|-
| ga:goalValueAll Platform or Device || METRIC Mobile Device Model || ga:mobileDeviceModel || CURRENCY DIMENSION || Goal Conversions STRING || PUBLIC TRUE || Goal Value || The total numeric value for all goals defined for your profile.Mobile device model
|-
| ga:goalValuePerSession Platform or Device || METRIC Mobile Input Selector || CURRENCY ga:mobileInputSelector || Goal Conversions DIMENSION || PUBLIC STRING || Per Session Goal Value TRUE || The average goal value of a session || Selector used on your propertythe mobile device (e.g.: touchscreen, joystick, clickwheel, stylus).
|-
| ga:goalValuePerVisit Platform or Device || METRIC Mobile Device Info || ga:mobileDeviceInfo || CURRENCY DIMENSION || Goal Conversions STRING || DEPRECATED TRUE || Per Session Goal Value || The average goal value of a session on your propertybranding, model, and marketing name used to identify the mobile device.
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| ga:goalXXConversionRate Platform or Device || METRIC Mobile Device Marketing Name || ga:mobileDeviceMarketingName || PERCENT DIMENSION || Goal Conversions STRING || PUBLIC TRUE || Goal 1 Conversion Rate || The percentage of sessions which resulted in a conversion to marketing name used for the requested goal numbermobile device.
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| ga:goalConversionRateAll Platform or Device || METRIC Device Category || PERCENT ga:deviceCategory || Goal Conversions DIMENSION || PUBLIC STRING || Goal Conversion Rate TRUE || || The percentage type of sessions which resulted in a conversion to at least one of your goalsdevice: desktop, tablet, or mobile.
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| ga:goalXXAbandons Geo Network || METRIC Continent || ga:continent || INTEGER DIMENSION || Goal Conversions STRING || PUBLIC TRUE || Goal 1 Abandoned Funnels || The number continents of times property users started conversion activity on the requested goal number without actually completing it, derived from IP addresses.
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| ga:goalAbandonsAll Geo Network || METRIC Sub Continent || ga:subContinent || INTEGER DIMENSION || Goal Conversions STRING || PUBLIC TRUE || Abandoned Funnels || The overall number sub-continent of times users started goals without actually completing them, derived from IP addresses. For example, Polynesia or Northern Europe.
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| ga:goalXXAbandonRate Geo Network || METRIC Country || ga:country || PERCENT DIMENSION || Goal Conversions STRING || PUBLIC TRUE || Goal 1 Abandonment Rate || The rate at which the requested goal number was abandonedcountry of users, derived from IP addresses.
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| ga:goalAbandonRateAll Geo Network || METRIC Region || ga:region || PERCENT DIMENSION || Goal Conversions STRING || PUBLIC TRUE || Total Abandonment Rate || The rate at which goals were abandonedregion of users to your property, derived from IP addresses. In the U.S., a region is a state, such as New York.
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| Geo Network || Metro || ga:browser metro || DIMENSION || STRING || Platform or Device || PUBLIC TRUE || Browser || The names of browsers used by users to Designated Market Area (DMA) from where traffic arrived on your website. For example, Internet Explorer or Firefoxproperty.
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| Geo Network || City || ga:browserVersion city || DIMENSION || STRING || Platform or Device TRUE || PUBLIC || Browser Version || The browser versions used by cities of property users to your website. For example, 2.0.0derived from IP addresses.14
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| Geo Network || Latitude || ga:operatingSystem latitude || DIMENSION || STRING || Platform or Device FALSE || PUBLIC || Operating System || The operating system used by your usersapproximate latitude of the user's city. For example, Windows, Linux , Macintosh, iPhone, iPodDerived from IP address. Locations north of the equator are represented by positive values and locations south of the equator by negative values.
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| Geo Network || Longitude || ga:operatingSystemVersion longitude || DIMENSION || STRING || Platform or Device FALSE || PUBLIC || Operating System Version || The version approximate longitude of the user's city. Derived from IP address. Locations east of the meridian are represented by positive values and locations west of the operating system used meridian by your users, such as XP for Windows or PPC for Macintoshnegative values.
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| Geo Network || Network Domain || ga:isMobile networkDomain || DIMENSION || STRING || Platform or Device TRUE || DEPRECATED || Mobile (Including Tablet) || The domain name of the ISPs used by users to your property. This dimension is deprecated and will be removed soon. Please use ga:deviceCategory instead (e.g., ga:deviceCategory==mobile)derived from the domain name registered to the IP address.
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| Geo Network || Service Provider || ga:isTablet networkLocation || DIMENSION || STRING || Platform or Device TRUE || DEPRECATED || Tablet || This dimension is deprecated and will be removed soon. Please use ga:deviceCategory instead (e.gThe name of service providers used to reach your property.For example, ga:deviceCategory==tablet)if most users to your website come via the major service providers for cable internet, you will see the names of those cable service providers in this element.
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| System || Flash Version || ga:mobileDeviceBranding flashVersion || DIMENSION || STRING || Platform or Device || PUBLIC TRUE || Mobile Device Branding || Mobile manufacturer or branded nameThe versions of Flash supported by users' browsers, including minor versions.
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| System || Java Support || ga:mobileDeviceModel javaEnabled || DIMENSION || STRING || Platform or Device TRUE || PUBLIC || Mobile Device Model || Mobile device modelIndicates Java support for users' browsers. The possible values are Yes or No where the first letter must be capitalized.
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| System || Language || ga:mobileInputSelector language || DIMENSION || STRING || Platform or Device TRUE || PUBLIC || Mobile Input Selector || Selector used on The language provided by the mobile device HTTP Request for the browser. Values are given as an ISO-639 code (e.g.: touchscreen, joystick, clickwheel, stylusen-gb for British English).
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| System || Screen Colors || ga:mobileDeviceInfo screenColors || DIMENSION || STRING || Platform or Device TRUE || PUBLIC || Mobile Device Info || The brandingcolor depth of users' monitors, model, and marketing name used to identify as retrieved from the mobile deviceDOM of the user's browser. For example 4-bit, 8-bit, 24-bit, or undefined-bit.
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| System || Source Property Display Name || ga:mobileDeviceMarketingName sourcePropertyDisplayName || DIMENSION || STRING || Platform or Device TRUE || PUBLIC || Mobile Device Marketing Name || The marketing Source property display name used of roll-up properties. This is valid only for the mobile deviceroll-up properties.
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| System || Source Property Tracking ID || ga:deviceCategory sourcePropertyTrackingId || DIMENSION || STRING || Platform or Device TRUE || PUBLIC || Device Category || The type Source property tracking ID of device: desktop, tablet, or mobileroll-up properties. This is valid only for roll-up properties.
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| System || Screen Resolution || ga:continent screenResolution || DIMENSION || STRING || Geo Network TRUE || PUBLIC || Continent || The continents screen resolution of property users, derived from IP addresses' screens. For example: 1024x738.
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| Social Activities || Endorsing URL || ga:subContinent socialActivityEndorsingUrl || DIMENSION || STRING || Geo Network FALSE || PUBLIC || Sub Continent Region || The sub-continent of usersFor a social data hub activity, derived from IP addressesthis value represents the URL of the social activity (e. For exampleg. the Google+ post URL, the blog comment URL, Polynesia or Northern Europeetc.)
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| Social Activities || Display Name || ga:country socialActivityDisplayName || DIMENSION || STRING || Geo Network FALSE || PUBLIC || Country / Territory || The country of usersFor a social data hub activity, derived from IP addressesthis value represents the title of the social activity posted by the social network user.
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| Social Activities || Social Activity Post || ga:region socialActivityPost || DIMENSION || STRING || Geo Network FALSE || PUBLIC || Region || The region of users to your propertyFor a social data hub activity, derived from IP addresses. In this value represents the Ucontent of the social activity posted by the social network user (e.Sg., The message content of a region is a state, such as New York.Google+ post)
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| Social Activities || Social Activity Timestamp || ga:metro socialActivityTimestamp || DIMENSION || STRING || Geo Network || PUBLIC FALSE || Metro || The Designated Market Area (DMA) from where traffic arrived For a social data hub activity, this value represents when the social activity occurred on your propertythe social network.
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| Social Activities || Social User Handle || ga:city socialActivityUserHandle || DIMENSION || STRING || Geo Network FALSE || PUBLIC || City || The cities of property usersFor a social data hub activity, derived from IP addressesthis value represents the social network handle (e.g. name or ID) of the user who initiated the social activity.
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| Social Activities || User Photo URL || ga:latitude socialActivityUserPhotoUrl || DIMENSION || STRING || Geo Network FALSE || PUBLIC || Latitude || The approximate latitude For a social data hub activity, this value represents the URL of the photo associated with the user's city. Derived from IP address. Locations north of the equator are represented by positive values and locations south of the equator by negative valuessocial network profile.
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| Social Activities || User Profile URL || ga:longitude socialActivityUserProfileUrl || DIMENSION || STRING || Geo Network FALSE || PUBLIC || Longitude || The approximate longitude For a social data hub activity, this value represents the URL of the associated user's city. Derived from IP address. Locations east of the meridian are represented by positive values and locations west of the meridian by negative valuessocial network profile.
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| Social Activities || Shared URL || ga:networkDomain socialActivityContentUrl || DIMENSION || STRING || Geo Network FALSE || PUBLIC || Network Domain || The domain name of For a social data hub activity, this value represents the ISPs used URL shared by users to your property. This is derived from the domain name registered to the IP addressassociated social network user.
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| Social Activities || Social Tags Summary || ga:networkLocation socialActivityTagsSummary || DIMENSION || STRING || Geo Network FALSE || PUBLIC || Service Provider || The name of service providers used to reach your property. For examplea social data hub activity, if most users to your website come via this is a comma-separated set of tags associated with the major service providers for cable internet, you will see the names of those cable service providers in this elementsocial activity.
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| Social Activities || Originating Social Action || ga:flashVersion socialActivityAction || DIMENSION || STRING || System FALSE || PUBLIC || Flash Version || The versions For a social data hub activity, this value represents the type of Flash supported by users' browserssocial action associated with the activity (e.g. vote, comment, +1, including minor versionsetc.).
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| Social Activities || Social Network and Action || ga:javaEnabled socialActivityNetworkAction || DIMENSION || STRING || System FALSE || PUBLIC || Java Support || Indicates Java support for users' browsers. The possible values are Yes or No For a social data hub activity, this value represents the type of social action and the social network where the first letter must be capitalizedactivity originated.
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| ga:language Social Activities || DIMENSION Data Hub Activities || ga:socialActivities || STRING METRIC || System INTEGER || PUBLIC FALSE || Language || The language provided by the HTTP Request for the browser. Values are given as an ISO-639 code (e.g. en-gb for British English)count of activities where a content URL was shared / mentioned on a social data hub partner network.
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| Page Tracking || Hostname || ga:screenColors hostname || DIMENSION || STRING || System TRUE || PUBLIC || Screen Colors || The color depth of users' monitors, as retrieved hostname from which the DOM of the user's browser. For example 4-bit, 8-bit, 24-bit, or undefined-bittracking request was made.
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| Page Tracking || Page || ga:sourcePropertyId pagePath || DIMENSION || STRING || System TRUE || PUBLIC || Source Property Tracking ID || Source property ID of derived propertiesA page on your website specified by path and/or query parameters. This is valid only for derived propertiesUse in conjunction with hostname to get the full URL of the page.
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| Page Tracking || Page path level 1 || ga:sourcePropertyName pagePathLevel1 || DIMENSION || STRING || System || PUBLIC FALSE || Source Property Display Name || Source property name of derived properties. This is valid only for derived propertiesdimension rolls up all the page paths in the first hierarchical level in pagePath.
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| Page Tracking || Page path level 2 || ga:screenResolution pagePathLevel2 || DIMENSION || STRING || System FALSE || PUBLIC || Screen Resolution || The screen resolution of users' screens. For example: 1024x738This dimension rolls up all the page paths in the second hierarchical level in pagePath.
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| Page Tracking || Page path level 3 || ga:socialActivityEndorsingUrl pagePathLevel3 || DIMENSION || STRING || Social Activities FALSE || PUBLIC || Endorsing URL || For a social data hub activity, this value represents the URL of the social activity (e.g. This dimension rolls up all the Google+ post URL, page paths in the blog comment URL, etcthird hierarchical level in pagePath.)
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| Page Tracking || Page path level 4 || ga:socialActivityDisplayName pagePathLevel4 || DIMENSION || STRING || Social Activities FALSE || PUBLIC || Display Name || For a social data hub activity, this value represents This dimension rolls up all the title of page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels in the social activity posted by the social network userpagePath hierarchy are also rolled up in this dimension.
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| Page Tracking || Page Title || ga:socialActivityPost pageTitle || DIMENSION || STRING || Social Activities TRUE || PUBLIC || Social Activity Post || For The title of a social data hub activity, this value represents page. Keep in mind that multiple pages might have the content of the social activity posted by the social network user (esame page title.g. The message content of a Google+ post)
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| Page Tracking || Landing Page || ga:socialActivityTimestamp landingPagePath || DIMENSION || STRING || Social Activities || PUBLIC TRUE || Social Activity Timestamp || For The first page in a social data hub activityuser's session, this value represents when the social activity occurred on the social networkor landing page.
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| Page Tracking || Second Page || ga:socialActivityUserHandle secondPagePath || DIMENSION || STRING || Social Activities || PUBLIC FALSE || Social User Handle || For The second page in a social data hub activity, this value represents the social network handle (e.g. name or ID) of the user who initiated the social activity's session.
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| Page Tracking || Exit Page || ga:socialActivityUserPhotoUrl exitPagePath || DIMENSION || STRING || Social Activities TRUE || PUBLIC || User Photo URL || For The last page in a social data hub activity, this value represents the URL of the photo associated with the user's social network profilesession, or exit page.
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| Page Tracking || Previous Page Path || ga:socialActivityUserProfileUrl previousPagePath || DIMENSION || STRING || Social Activities || PUBLIC FALSE || User Profile URL || For a social data hub activity, this value represents A page on your property that was visited before another page on the URL of same property. Typically used with the associated user's social network profilepagePath dimension.
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| Page Tracking || Next Page Path || ga:socialActivityContentUrl nextPagePath || DIMENSION || STRING || Social Activities FALSE || PUBLIC || Shared URL || For a social data hub activity, this value represents the URL shared by A page on your website that was visited after another page on your website. Typically used with the associated social network userpreviousPagePath dimension.
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| Page Tracking || Page Depth || ga:socialActivityTagsSummary pageDepth || DIMENSION || STRING || Social Activities TRUE || PUBLIC || Social Tags Summary || For The number of pages visited by users during a social data hub activity, this session. The value is a comma-separated set histogram that counts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of tags associated with the social activitysessions will have more.
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| ga:socialActivityAction Page Tracking || DIMENSION Page Value || STRING ga:pageValue || Social Activities METRIC || PUBLIC CURRENCY || Originating Social Action FALSE || For a social data hub activity, this || The average value represents the type of social action associated with the activity (ethis page or set of pages.g. vote, comment, Page Value is (ga:transactionRevenue +1, etc.ga:goalValueAll) / ga:uniquePageviews (for the page or set of pages).
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| ga:socialActivityNetworkAction Page Tracking || DIMENSION Entrances || STRING ga:entrances || Social Activities METRIC || PUBLIC INTEGER || Social Network and Action TRUE || For a social data hub activity, this value represents the type || The number of social action and entrances to your property measured as the social network where the activity originatedfirst pageview in a session.Typically used with landingPagePath
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| Page Tracking || Entrances / Pageviews || ga:socialActivities entranceRate || METRIC || INTEGER PERCENT || Social Activities FALSE || PUBLIC || Data Hub Activities ga:entrances / ga:pageviews || The count percentage of activities where a content URL pageviews in which this page was shared / mentioned on a social data hub partner networkthe entrance.
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| ga:hostname Page Tracking || DIMENSION Pageviews || STRING ga:pageviews || Page Tracking METRIC || INTEGER || PUBLIC TRUE || Hostname || The hostname from which the tracking request was madetotal number of pageviews for your property.
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| ga:pagePath Page Tracking || DIMENSION Pages / Session || STRING ga:pageviewsPerSession || Page Tracking METRIC || PUBLIC FLOAT || Page FALSE || A page ga:pageviews / ga:sessions || The average number of pages viewed during a session on your website specified by path and/or query parametersproperty. Use in conjunction with hostname to get the full URL Repeated views of the a single pageare counted.
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| ga:pagePathLevel1 Content Grouping || DIMENSION Unique Views || STRING ga:contentGroupUniqueViewsXX || Page Tracking METRIC || PUBLIC INTEGER || Page path level 1 FALSE || This dimension rolls up all || The number of different (unique) pages within a session for the page paths in specified content group. This takes into account both the first hierarchical level in pagePathand pageTitle to determine uniqueness.
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| ga:pagePathLevel2 Page Tracking || DIMENSION Unique Pageviews || STRING ga:uniquePageviews || Page Tracking METRIC || PUBLIC INTEGER || Page path level 2 TRUE || || The number of different (unique) pages within a session. This dimension rolls up all the page paths in takes into account both the second hierarchical level in pagePathand pageTitle to determine uniqueness.
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| ga:pagePathLevel3 Page Tracking || DIMENSION Time on Page || STRING ga:timeOnPage || Page Tracking METRIC || PUBLIC TIME || Page path level 3 TRUE || This dimension rolls up all the || How long a user spent on a particular page paths in seconds. Calculated by subtracting the third hierarchical level in pagePathinitial view time for a particular page from the initial view time for a subsequent page. Thus, this metric does not apply to exit pages for your property.
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| ga:pagePathLevel4 Page Tracking || DIMENSION Avg. Time on Page || STRING ga:avgTimeOnPage || Page Tracking METRIC || PUBLIC TIME || Page path level 4 FALSE || This dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels in the pagePath hierarchy are also rolled up in ga:timeOnPage / (ga:pageviews - ga:exits) || The average amount of time users spent viewing this dimensionpage or a set of pages.
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| ga:pageTitle Page Tracking || DIMENSION Exits || STRING ga:exits || Page Tracking METRIC || PUBLIC INTEGER || Page Title TRUE || || The title number of a page. Keep in mind that multiple pages might have the same page titleexits from your property.
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| ga:landingPagePath Page Tracking || DIMENSION % Exit || STRING ga:exitRate || Page Tracking METRIC || PUBLIC PERCENT || Landing Page FALSE || ga:exits / (ga:pageviews + ga:screenviews) || The first page in a user's session, or landing percentage of exits from your property that occurred out of the total pageviews.
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| Internal Search || Site Search Status || ga:secondPagePath searchUsed || DIMENSION || STRING || Page Tracking || PUBLIC TRUE || Second Page || The second page A boolean to distinguish whether internal search was used in a user's session. Values are Visits With Site Search and Visits Without Site Search.
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| Internal Search || Search Term || ga:exitPagePath searchKeyword || DIMENSION || STRING || Page Tracking || PUBLIC TRUE || Exit Page || The last page in a user's session, or exit pageSearch terms used by users within your property.
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| Internal Search || Refined Keyword || ga:previousPagePath searchKeywordRefinement || DIMENSION || STRING || Page Tracking || PUBLIC TRUE || Previous Page Path || A page on your property that was visited before another page on the same property. Typically used with the pagePath dimensionSubsequent keyword search terms or strings entered by users after a given initial string search.
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| Internal Search || Site Search Category || ga:nextPagePath searchCategory || DIMENSION || STRING || Page Tracking TRUE || PUBLIC || Next Page Path || A page on your website that was visited after another page on your website. Typically The categories used with for the previousPagePath dimensioninternal search if you have this enabled for your profile. For example, you might have product categories such as electronics, furniture, or clothing.
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| Internal Search || Start Page || ga:pageDepth searchStartPage || DIMENSION || STRING || Page Tracking FALSE || PUBLIC || Page Depth || The number of pages visited by users during a session. The value is a histogram that counts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of sessions will have moreA page where the user initiated an internal search on your property.
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| Internal Search || Destination Page || ga:pageValue searchDestinationPage || METRIC DIMENSION || CURRENCY STRING || Page Tracking FALSE || PUBLIC || Page Value || The average value of this page or set of pagesthe user immediately visited after performing an internal search on your site. Page Value is (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews (for Usually the search results page or set of pages).
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| Internal Search || Results Pageviews || ga:entrances searchResultViews || METRIC || INTEGER || Page Tracking FALSE || PUBLIC || Entrances || The number of entrances to your property measured as the first pageview in times a search result page was viewed after performing a sessionsearch. Typically used with landingPagePath
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| Internal Search || Total Unique Searches || ga:entranceRate searchUniques || METRIC || PERCENT INTEGER || Page Tracking TRUE || PUBLIC || Entrances / Pageviews || The percentage total number of pageviews in which this page unique keywords from internal searches within a session. For example if "shoes" was the entrancesearched for 3 times in a session, it will be only counted once.
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| Internal Search || Results Pageviews / Search || ga:pageviews avgSearchResultViews || METRIC || INTEGER FLOAT || Page Tracking FALSE || PUBLIC || Pageviews ga:searchResultViews / ga:searchUniques || The total average number of pageviews for your propertytimes people viewed a search results page after performing a search.
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| Internal Search || Sessions with Search || ga:pageviewsPerSession searchSessions || METRIC || FLOAT INTEGER || Page Tracking TRUE || PUBLIC || Pages / Session || The average total number of pages viewed during a session on your property. Repeated views of a single page are counted.sessions that included an internal search
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| Internal Search || % Sessions with Search || ga:pageviewsPerVisit percentSessionsWithSearch || METRIC || FLOAT PERCENT || Page Tracking FALSE || DEPRECATED || Pages ga:searchSessions / Session ga:sessions || The average number of pages viewed during a session on your property. Repeated views percentage of a single page are countedsessions with search.
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| Internal Search || Search Depth || ga:uniquePageviews searchDepth || METRIC || INTEGER || Page Tracking TRUE || PUBLIC || Unique Pageviews || The average number of different (unique) pages within subsequent page views made on your property after a session. This takes into both the pagePath and pageTitle to determine uniquenessuse of your internal search feature.
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| Internal Search || Average Search Depth || ga:timeOnPage avgSearchDepth || METRIC || TIME FLOAT || Page Tracking FALSE || PUBLIC ga:searchDepth / ga:searchUniques || Time on Page || How long The average number of pages people viewed after performing a user spent search on a particular page in seconds. Calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. Thus, this metric does not apply to exit pages for your property.
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| Internal Search || Search Refinements || ga:avgTimeOnPage searchRefinements || METRIC || TIME INTEGER || Page Tracking TRUE || PUBLIC || Avg. Time on Page || The average amount total number of time users spent viewing this page or times a set refinement (transition) occurs between internal search keywords within a session. For example if the sequence of pageskeywords is: "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different.
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| Internal Search || % Search Refinements || ga:exits percentSearchRefinements || METRIC || INTEGER PERCENT || Page Tracking FALSE || PUBLIC || Exits ga:searchRefinements / ga:searchResultViews || The percentage of number of exits from your propertytimes a refinement (i.e., transition) occurs between internal search keywords within a session.
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| Internal Search || Time after Search || ga:exitRate searchDuration || METRIC || PERCENT TIME || Page Tracking TRUE || PUBLIC || % Exit || The percentage of exits from session duration on your property that occurred out where a use of the total page viewsyour internal search feature occurred.
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| ga:searchUsed Internal Search || DIMENSION Time after Search || STRING ga:avgSearchDuration || Internal Search METRIC || PUBLIC TIME || Site Search Status FALSE || A boolean to distinguish whether internal search was used in a session. Values are Visits With Site Search and Visits Without Site Searchga:searchDuration / ga:searchUniques || The average amount of time people spent on your property after searching.
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| ga:searchKeyword Internal Search || DIMENSION Search Exits || STRING ga:searchExits || Internal Search METRIC || PUBLIC INTEGER || Search Term TRUE || Search terms used by users within || The number of exits on your site that occurred following a search result from your propertyinternal search feature.
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| ga:searchKeywordRefinement Internal Search || DIMENSION % Search Exits || STRING ga:searchExitRate || Internal Search METRIC || PUBLIC PERCENT || Refined Keyword FALSE || ga:searchExits / ga:searchUniques || Subsequent keyword search terms or strings entered by users after a given initial string searchThe percentage of searches that resulted in an immediate exit from your property.
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| ga:searchCategory Internal Search || DIMENSION Site Search Goal XX Conversion Rate || STRING ga:searchGoalXXConversionRate || Internal Search METRIC || PUBLIC PERCENT || Site Search Category FALSE || ga:goalXXCompletions / ga:searchUniques || The categories used for the internal percentage of search if you have this enabled for your profilesessions (i.e. For example, you might have product categories such as electronics, furniture, or clothingsessions that included at least one search) which resulted in a conversion to the requested goal number.
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| ga:searchStartPage Internal Search || DIMENSION Site Search Goal Conversion Rate || STRING ga:searchGoalConversionRateAll || Internal Search METRIC || PUBLIC PERCENT || Start Page FALSE || A page where the user initiated an internal ga:goalCompletionsAll / ga:searchUniques || The percentage of search sessions (i.e., sessions that included at least one search on ) which resulted in a conversion to at least one of your propertygoals.
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| ga:searchDestinationPage Internal Search || DIMENSION Per Search Goal Value || STRING ga:goalValueAllPerSearch || Internal Search METRIC || PUBLIC CURRENCY || Destination Page FALSE || ga:goalValueAll / ga:searchUniques || A page that the user visited after performing an internal The average goal value of a search on your property.
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| Site Speed || Page Load Time (ms) || ga:searchResultViews pageLoadTime || METRIC || INTEGER || Internal Search FALSE || PUBLIC || Results Pageviews || The number Total Page Load Time is the amount of time (in milliseconds) it takes for pages from the sample set to load, from initiation of times the pageview (e.g. click on a search result page was viewed after performing a searchlink) to load completion in the browser.
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| Site Speed || Page Load Sample || ga:searchUniques pageLoadSample || METRIC || INTEGER || Internal Search || PUBLIC FALSE || Total Unique Searches || The total number sample set (or count) of unique keywords from internal searches within a session. For example if "shoes" was searched for 3 times in a session, it will be only counted oncepageviews used to calculate the average page load time.
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| Site Speed || Avg. Page Load Time (sec) || ga:avgSearchResultViews avgPageLoadTime || METRIC || FLOAT || Internal Search FALSE || PUBLIC || Results Pageviews (ga:pageLoadTime / Search ga:pageLoadSample / 1000) || The average number amount of times people viewed time (in seconds) it takes for pages from the sample set to load, from initiation of the pageview (e.g. click on a search results page after performing a searchlink) to load completion in the browser.
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| Site Speed || Domain Lookup Time (ms) || ga:searchSessions domainLookupTime || METRIC || INTEGER || Internal Search || PUBLIC FALSE || Sessions with Search || The total number amount of sessions that included an internal searchtime (in milliseconds) spent in DNS lookup for this page among all samples.
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| Site Speed || Avg. Domain Lookup Time (sec) || ga:searchVisits avgDomainLookupTime || METRIC || INTEGER FLOAT || Internal Search FALSE || DEPRECATED || Sessions with Search (ga:domainLookupTime / ga:speedMetricsSample / 1000) || The total number average amount of sessions that included an internal searchtime (in seconds) spent in DNS lookup for this page.
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| Site Speed || Page Download Time (ms) || ga:percentSessionsWithSearch pageDownloadTime || METRIC || PERCENT || Internal Search INTEGER || PUBLIC FALSE || % Sessions with Search || The percentage total amount of sessions with searchtime (in milliseconds) to download this page among all samples.
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| Site Speed || Avg. Page Download Time (sec) || ga:percentVisitsWithSearch avgPageDownloadTime || METRIC || PERCENT FLOAT || Internal Search FALSE || DEPRECATED || % Sessions with Search (ga:pageDownloadTime / ga:speedMetricsSample / 1000) || The percentage average amount of sessions with searchtime (in seconds) to download this page.
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| Site Speed || Redirection Time (ms) || ga:searchDepth redirectionTime || METRIC || INTEGER || Internal Search FALSE || PUBLIC || Search Depth || The average number total amount of subsequent time (in milliseconds) spent in redirects before fetching this page views made on your property after a use of your internal search featureamong all samples. If there are no redirects, the value for this metric is expected to be 0.
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| Site Speed || Avg. Redirection Time (sec) || ga:avgSearchDepth avgRedirectionTime || METRIC || FLOAT || Internal Search FALSE || PUBLIC || Search Depth (ga:redirectionTime / ga:speedMetricsSample / 1000) || The average number amount of pages people viewed after performing a search on your propertytime (in seconds) spent in redirects before fetching this page. If there are no redirects, the value for this metric is expected to be 0.
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| Site Speed || Server Connection Time (ms) || ga:searchRefinements serverConnectionTime || METRIC || INTEGER || Internal Search FALSE || PUBLIC || Search Refinements || The total number amount of times a refinement time (transitionin milliseconds) occurs between internal search keywords within a session. For example if the sequence of keywords is: "shoes", "shoes", "pants", "pants", spent in establishing TCP connection for this metric will be one because the transition between "shoes" and "pants" is differentpage among all samples.
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| Site Speed || Avg. Server Connection Time (sec) || ga:percentSearchRefinements avgServerConnectionTime || METRIC || PERCENT FLOAT || Internal Search FALSE || PUBLIC || % Search Refinements (ga:serverConnectionTime / ga:speedMetricsSample / 1000) || The percentage average amount of number of times a refinement time (i.e., transitionin seconds) occurs between internal search keywords within a sessionspent in establishing TCP connection for this page.
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| Site Speed || Server Response Time (ms) || ga:searchDuration serverResponseTime || METRIC || TIME INTEGER || Internal Search FALSE || PUBLIC || Time after Search || The session duration on total amount of time (in milliseconds) your property where server takes to respond to a use of user request among all samples, including the network time from user's location to your internal search feature occurredserver.
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| Site Speed || Avg. Server Response Time (sec) || ga:avgSearchDuration avgServerResponseTime || METRIC || TIME FLOAT || Internal Search FALSE || PUBLIC || Time after Search (ga:serverResponseTime / ga:speedMetricsSample / 1000) || The average amount of time people spent on (in seconds) your server takes to respond to a user request, including the network time from user's location to your property after searchingserver.
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| Site Speed || Speed Metrics Sample || ga:searchExits speedMetricsSample || METRIC || INTEGER || Internal Search FALSE || PUBLIC || Search Exits || The number sample set (or count) of exits on your pageviews used to calculate the averages for site speed metrics. This metric is used in all site that occurred following a search result from your internal search featurespeed average calculations including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime.
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| Site Speed || Document Interactive Time (ms) || ga:searchExitRate domInteractiveTime || METRIC || PERCENT || Internal Search INTEGER || PUBLIC FALSE || % Search Exits || The percentage of searches that resulted time the browser takes (in an immediate exit milliseconds) to parse the document (DOMInteractive), including the network time from the user's location to your propertyserver. At this time, the user can interact with the Document Object Model even though it is not fully loaded.
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| Site Speed || Avg. Document Interactive Time (sec) || ga:searchGoalXXConversionRate avgDomInteractiveTime || METRIC || PERCENT FLOAT || Internal Search FALSE || PUBLIC || Site Search Goal 1 Conversion Rate (ga:domInteractiveTime / ga:domLatencyMetricsSample / 1000) || The percentage of search sessions average time (i.e., sessions that included at least one search) which resulted in a conversion seconds) it takes the browser to parse the requested goal numberdocument and execute deferred and parser-inserted scripts including the network time from the user's location to your server.
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| Site Speed || Document Content Loaded Time (ms) || ga:searchGoalConversionRateAll domContentLoadedTime || METRIC || PERCENT INTEGER || Internal Search FALSE || PUBLIC || Site Search Goal Conversion Rate || The percentage of search sessions time the browser takes (iin milliseconds) to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded), including the network time from the user's location to your server.Parsing of the document is finished, the Document Object Model is ready, but referenced style sheets, images, and subframes may not be finished loading. This event is often the starting point for javascript framework execution, e.g., sessions that included at least one searchJQuery's onready() which resulted in a conversion to at least one of your goalscallback, etc.
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| Site Speed || Avg. Document Content Loaded Time (sec) || ga:goalValueAllPerSearch avgDomContentLoadedTime || METRIC || CURRENCY FLOAT || Internal Search FALSE || PUBLIC || Per Search Goal Value (ga:domContentLoadedTime / ga:domLatencyMetricsSample / 1000) || The average goal value of a search on your propertytime (in seconds) it takes the browser to parse the document.
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| Site Speed || DOM Latency Metrics Sample || ga:pageLoadTime domLatencyMetricsSample || METRIC || INTEGER || Site Speed FALSE || PUBLIC || Page Load Time The sample set (msor count) || Total Page Load Time is the amount of time (in milliseconds) it takes for pages from the sample set pageviews used to load, from initiation of calculate the pageview (eaverages for site speed DOM metrics.g. click on a page link) to load completion This metric is used in the browseravgDomContentLoadedTime and avgDomInteractiveTime calculations.
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| ga:pageLoadSample App Tracking || METRIC App Installer ID || INTEGER ga:appInstallerId || Site Speed DIMENSION || PUBLIC STRING || Page Load Sample TRUE || The sample set || ID of the installer (or counte.g., Google Play Store) of pageviews used to calculate from which the app was downloaded. By default, the app installer id is set based on the average page load timePackageManager#getInstallerPackageName method.
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| App Tracking || App Version || ga:avgPageLoadTime appVersion || METRIC DIMENSION || FLOAT STRING || Site Speed TRUE || PUBLIC || Avg. Page Load Time (sec) || The average amount version of time (in seconds) it takes for pages from the sample set to load, from initiation of the pageview (e.g. click on a page link) to load completion in the browserapplication.
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| ga:domainLookupTime App Tracking || METRIC App Name || ga:appName || INTEGER DIMENSION || Site Speed STRING || PUBLIC TRUE || Domain Lookup Time (ms) || The total amount name of time (in milliseconds) spent in DNS lookup for this page among all samplesthe application.
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| ga:avgDomainLookupTime App Tracking || METRIC App ID || ga:appId || FLOAT DIMENSION || Site Speed STRING || PUBLIC TRUE || Avg. Domain Lookup Time (sec) || The average amount ID of time (in seconds) spent in DNS lookup for this pagethe application.
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| ga:pageDownloadTime App Tracking || METRIC Screen Name || ga:screenName || INTEGER DIMENSION || Site Speed STRING || PUBLIC TRUE || Page Download Time (ms) || The total amount name of time (in milliseconds) to download this page among all samplesthe screen.
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| ga:avgPageDownloadTime App Tracking || METRIC Screen Depth || FLOAT ga:screenDepth || Site Speed DIMENSION || PUBLIC STRING || Avg. Page Download Time (sec) TRUE || || The average amount number of time (in seconds) to download this pagescreenviews per session reported as a string. Can be useful for historgrams.
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| ga:redirectionTime App Tracking || METRIC Landing Screen || ga:landingScreenName || INTEGER DIMENSION || Site Speed STRING || PUBLIC TRUE || Redirection Time (ms) || The total amount name of time (in milliseconds) spent in redirects before fetching this page among all samples. If there are no redirects, the value for this metric is expected to be 0first screen viewed.
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| ga:avgRedirectionTime App Tracking || METRIC Exit Screen || FLOAT ga:exitScreenName || Site Speed DIMENSION || PUBLIC STRING || Avg. Redirection Time (sec) TRUE || || The average amount name of time (in seconds) spent in redirects before fetching this page. If there are no redirects, the value for this metric is expected to be 0screen when the user exited the application.
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| App Tracking || Screen Views || ga:serverConnectionTime screenviews || METRIC || INTEGER || Site Speed || PUBLIC TRUE || Server Connection Time (ms) || The total amount number of time (in milliseconds) spent in establishing TCP connection for this page among all samplesscreenviews.
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| App Tracking || Unique Screen Views || ga:avgServerConnectionTime uniqueScreenviews || METRIC || FLOAT INTEGER || Site Speed TRUE || PUBLIC || Avg. Server Connection Time (sec) || The average amount number of time different (in secondsunique) spent in establishing TCP connection for this pagescreenviews within a session.
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| App Tracking || Screens / Session || ga:serverResponseTime screenviewsPerSession || METRIC || INTEGER FLOAT || Site Speed FALSE || PUBLIC || Server Response Time (ms) ga:screenviews / ga:sessions || The total amount average number of time (in milliseconds) your server takes to respond to a user request among all samples, including the network time from user's location to your serverscreenviews per session.
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| App Tracking || Time on Screen || ga:avgServerResponseTime timeOnScreen || METRIC || FLOAT TIME || Site Speed TRUE || PUBLIC || Avg. Server Response Time (sec) || The average amount of time (in seconds) your server takes to respond to a user request, including spent viewing the network time from user's location to your servercurrent screen.
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| App Tracking || Avg. Time on Screen || ga:speedMetricsSample avgScreenviewDuration || METRIC || INTEGER TIME || Site Speed FALSE || PUBLIC || Speed Metrics Sample || The sample set (or count) average amount of pageviews used to calculate the averages for site speed metrics. This metric is used time users spent on a screen in all site speed average calculations including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTimeseconds.
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| Event Tracking || Event Category || ga:domInteractiveTime eventCategory || METRIC DIMENSION || INTEGER STRING || Site Speed TRUE || PUBLIC || Document Interactive Time (ms) || The time the browser takes (in milliseconds) to parse the document (DOMInteractive), including the network time from the user's location to your server. At this time, the user can interact with category of the Document Object Model even though it is not fully loadedevent.
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| Event Tracking || Event Action || ga:avgDomInteractiveTime eventAction || METRIC DIMENSION || FLOAT STRING || Site Speed TRUE || PUBLIC || Avg. Document Interactive Time (sec) || The average time (in seconds) it takes the browser to parse the document and execute deferred and parser-inserted scripts including the network time from action of the user's location to your serverevent.
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| Event Tracking || Event Label || ga:domContentLoadedTime eventLabel || METRIC DIMENSION || INTEGER STRING || Site Speed TRUE || PUBLIC || Document Content Loaded Time (ms) || The time the browser takes (in milliseconds) to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded), including the network time from the user's location to your server. Parsing label of the document is finished, the Document Object Model is ready, but referenced style sheets, images, and subframes may not be finished loading. This event is often the starting point for javascript framework execution, e.g., JQuery's onready() callback, etc.
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| Event Tracking || Total Events || ga:avgDomContentLoadedTime totalEvents || METRIC || FLOAT INTEGER || Site Speed TRUE || PUBLIC || Avg. Document Content Loaded Time (sec) || The average time (in seconds) it takes the browser to parse total number of events for the documentprofile, across all categories.
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| Event Tracking || Unique Events || ga:domLatencyMetricsSample uniqueEvents || METRIC || INTEGER || Site Speed FALSE || PUBLIC || DOM Latency Metrics Sample || The sample set (or count) total number of pageviews used to calculate the averages unique events for site speed DOM metrics. This metric is used in the avgDomContentLoadedTime and avgDomInteractiveTime calculationsprofile, across all categories.
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| Event Tracking || Event Value || ga:appInstallerId eventValue || DIMENSION METRIC || STRING INTEGER || App Tracking TRUE || PUBLIC || App Installer ID || ID The total value of events for the installer (e.g., Google Play Store) from which the app was downloaded. By default, the app installer id is set based on the PackageManager#getInstallerPackageName methodprofile.
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| ga:appVersion Event Tracking || DIMENSION Avg. Value || STRING ga:avgEventValue || App Tracking METRIC || PUBLIC FLOAT || App Version FALSE || ga:eventValue / ga:totalEvents || The version average value of the applicationan event.
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| ga:appName Event Tracking || DIMENSION Sessions with Event || STRING ga:sessionsWithEvent || App Tracking METRIC || INTEGER || PUBLIC TRUE || App Name || The name total number of the applicationsessions with events.
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| ga:appId Event Tracking || DIMENSION Events / Session with Event || STRING ga:eventsPerSessionWithEvent || App Tracking METRIC || PUBLIC FLOAT || App ID FALSE || ga:totalEvents / ga:sessionsWithEvent || The ID average number of the applicationevents per session with event.
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| Ecommerce || Transaction ID || ga:screenName transactionId || DIMENSION || STRING || App Tracking || PUBLIC TRUE || Screen Name || The name of transaction ID for the screenshopping cart purchase as supplied by your ecommerce tracking method.
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| Ecommerce || Affiliation || ga:screenDepth affiliation || DIMENSION || STRING || App Tracking || PUBLIC TRUE || Screen Depth || The number of screenviews per session reported as Typically used to designate a string. Can be useful for historgramssupplying company or brick and mortar location; product affiliation.
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| Ecommerce || Sessions to Transaction || ga:landingScreenName sessionsToTransaction || DIMENSION || STRING || App Tracking TRUE || PUBLIC || Landing Screen || The name number of sessions between users' purchases and the related campaigns that lead to the first screen viewedpurchases.
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| Ecommerce || Days to Transaction || ga:exitScreenName daysToTransaction || DIMENSION || STRING || App Tracking TRUE || PUBLIC || Exit Screen || The name number of days between users' purchases and the screen when the user exited related campaigns that lead to the applicationpurchases.
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| ga:screenviews Ecommerce || METRIC Product SKU || ga:productSku || INTEGER DIMENSION || App Tracking STRING || PUBLIC TRUE || Screen Views || The total number of screenviewsproduct sku for purchased items as you have defined them in your ecommerce tracking application.
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| ga:appviews Ecommerce || METRIC Product || ga:productName || INTEGER DIMENSION || App Tracking STRING || DEPRECATED TRUE || Screen Views || The total number of screenviewsproduct name for purchased items as supplied by your ecommerce tracking application.
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| ga:uniqueScreenviews Ecommerce || METRIC Product Category || ga:productCategory || INTEGER DIMENSION || App Tracking STRING || PUBLIC TRUE || Unique Screen Views || The number of different Any product variations (uniquesize, color) screenviews within a sessionfor purchased items as supplied by your ecommerce application. Not compatible with Enhanced Ecommerce.
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| ga:uniqueAppviews Ecommerce || METRIC Currency Code || ga:currencyCode || INTEGER DIMENSION || App Tracking STRING || DEPRECATED FALSE || Unique Screen Views || The number local currency code of different (unique) screenviews within a sessionthe transaction based on ISO 4217 standard.
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| Ecommerce || Transactions || ga:screenviewsPerSession transactions || METRIC || FLOAT || App Tracking INTEGER || PUBLIC TRUE || Screens / Session || The average total number of screenviews per sessiontransactions.
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| Ecommerce || Ecommerce Conversion Rate || ga:appviewsPerVisit transactionsPerSession || METRIC || FLOAT PERCENT || App Tracking FALSE || DEPRECATED || Screens ga:transactions / Session ga:sessions || The average number of screenviews per transactions for a sessionon your property.
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| Ecommerce || Revenue || ga:timeOnScreen transactionRevenue || METRIC || TIME || App Tracking CURRENCY || PUBLIC TRUE || Time on Screen || The time spent viewing total sale revenue provided in the current screentransaction excluding shipping and tax.
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| Ecommerce || Average Order Value || ga:avgScreenviewDuration revenuePerTransaction || METRIC || TIME CURRENCY || App Tracking FALSE || PUBLIC || Avg. Time on Screen ga:transactionRevenue / ga:transactions || The average amount of time users spent on a screen in secondsrevenue for an e-commerce transaction.
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| ga:eventCategory Ecommerce || DIMENSION Per Session Value || STRING ga:transactionRevenuePerSession || Event Tracking METRIC || PUBLIC CURRENCY || Event Category FALSE || ga:transactionRevenue / ga:sessions || The category of the eventAverage transaction revenue for a session on your property.
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| ga:eventAction Ecommerce || DIMENSION Shipping || ga:transactionShipping || STRING METRIC || Event Tracking CURRENCY || PUBLIC TRUE || Event Action || The action total cost of the eventshipping.
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| ga:eventLabel Ecommerce || DIMENSION Tax || ga:transactionTax || STRING METRIC || Event Tracking CURRENCY || PUBLIC TRUE || Event Label || The label total amount of the eventtax.
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| Ecommerce || Total Value || ga:totalEvents totalValue || METRIC || INTEGER CURRENCY || Event Tracking FALSE || PUBLIC (ga:transactionRevenue + ga:goalValueAll) || Total Events || The total number of events value for the profile, across all categoriesyour property (including total revenue and total goal value).
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| Ecommerce || Quantity || ga:uniqueEvents itemQuantity || METRIC || INTEGER || Event Tracking TRUE || PUBLIC || Unique Events || The total number of unique events for the profileitems purchased. For example, if users purchase 2 frisbees and 5 tennis balls, across all categories7 items have been purchased.
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| Ecommerce || Unique Purchases || ga:eventValue uniquePurchases || METRIC || INTEGER || Event Tracking || PUBLIC TRUE || Event Value || The total value number of events for the profileproduct sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from your site, 2 unique products have been purchased.
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| Ecommerce || Average Price || ga:avgEventValue revenuePerItem || METRIC || FLOAT CURRENCY || Event Tracking FALSE || PUBLIC || Avg. Value ga:itemRevenue / ga:itemQuantity || The average value of an eventrevenue per item.
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| Ecommerce || Product Revenue || ga:sessionsWithEvent itemRevenue || METRIC || INTEGER || Event Tracking CURRENCY || PUBLIC TRUE || Sessions with Event || The total number of sessions with eventsrevenue from purchased product items on your property.
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| Ecommerce || Average QTY || ga:visitsWithEvent itemsPerPurchase || METRIC || INTEGER FLOAT || Event Tracking FALSE || DEPRECATED || Sessions with Event ga:itemQuantity / ga:uniquePurchases || The total number average quantity of this item (or group of sessions with eventsitems) sold per purchase.
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| Ecommerce || Local Revenue || ga:eventsPerSessionWithEvent localTransactionRevenue || METRIC || FLOAT || Event Tracking CURRENCY || PUBLIC FALSE || Events / Session || The average number of events per session with eventTransaction revenue in local currency.
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| Ecommerce || Local Shipping || ga:eventsPerVisitWithEvent localTransactionShipping || METRIC || FLOAT || Event Tracking CURRENCY || DEPRECATED FALSE || Events / Session || The average number of events per session with eventTransaction shipping cost in local currency.
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| Ecommerce || Local Tax || ga:transactionId localTransactionTax || DIMENSION METRIC || STRING CURRENCY || Ecommerce FALSE || PUBLIC || Transaction || The transaction ID for the shopping cart purchase as supplied by your ecommerce tracking methodtax in local currency.
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| ga:affiliation Ecommerce || DIMENSION Local Product Revenue || STRING ga:localItemRevenue || Ecommerce METRIC || CURRENCY || PUBLIC TRUE || Affiliation || Typically used to designate a supplying company or brick and mortar location; product affiliationProduct revenue in local currency.
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| Social Interactions || Social Source || ga:sessionsToTransaction socialInteractionNetwork || DIMENSION || STRING || Ecommerce FALSE || PUBLIC || Sessions to Transaction || The number of sessions between users' purchases and the related campaigns that lead to For social interactions, a value representing the purchasessocial network being tracked.
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| Social Interactions || Social Action || ga:visitsToTransaction socialInteractionAction || DIMENSION || STRING || Ecommerce FALSE || DEPRECATED || Sessions to Transaction || The number of sessions between users' purchases and For social interactions, a value representing the related campaigns that lead to the purchasessocial action being tracked (e.g.+1, bookmark)
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| Social Interactions || Social Source and Action || ga:daysToTransaction socialInteractionNetworkAction || DIMENSION || STRING || Ecommerce FALSE || PUBLIC || Days to Transaction || The number For social interactions, a value representing the concatenation of days between users' purchases and the related campaigns that lead to the purchasessocialInteractionNetwork and socialInteractionAction action being tracked at this hit level (e.g. Google: +1)
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| Social Interactions || Social Entity || ga:productSku socialInteractionTarget || DIMENSION || STRING || Ecommerce || PUBLIC FALSE || Product SKU || The product sku for purchased items as you have defined them in your ecommerce tracking applicationFor social interactions, a value representing the URL (or resource) which receives the social network action.
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| Social Interactions || Social Type || ga:productName socialEngagementType || DIMENSION || STRING || Ecommerce || PUBLIC FALSE || Product || The product name for purchased items as supplied by your ecommerce tracking applicationEngagement type. Possible values are "Socially Engaged" or "Not Socially Engaged".
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| ga:productCategory Social Interactions || DIMENSION Social Actions || ga:socialInteractions || STRING METRIC || Ecommerce INTEGER || PUBLIC FALSE || Product Category || Any product variations (size, color) for purchased items as supplied by The total number of social interactions on your ecommerce applicationproperty.
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| ga:currencyCode Social Interactions || DIMENSION Unique Social Actions || STRING ga:uniqueSocialInteractions || Ecommerce METRIC || PUBLIC INTEGER || Currency Code FALSE || || The local currency code number of sessions during which the transaction specified social action(s) occurred at least once. This is based on ISO 4217 standardthe the unique combination of socialInteractionNetwork, socialInteractionAction, and socialInteractionTarget.
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| Social Interactions || Actions Per Social Session || ga:transactions socialInteractionsPerSession || METRIC || INTEGER FLOAT || Ecommerce FALSE || PUBLIC || Transactions ga:socialInteractions / ga:uniqueSocialInteractions || The total number of transactionssocial interactions per session on your property.
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| ga:transactionsPerSession User Timings || METRIC Timing Category || PERCENT ga:userTimingCategory || Ecommerce DIMENSION || PUBLIC STRING || Ecommerce Conversion Rate TRUE || The average number of transactions || A string for categorizing all user timing variables into logical groups for a session on your propertyeasier reporting purposes.
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| ga:transactionsPerVisit User Timings || METRIC Timing Label || ga:userTimingLabel || PERCENT DIMENSION || Ecommerce STRING || DEPRECATED TRUE || Ecommerce Conversion Rate || The average number name of transactions for a session on your propertythe resource's action being tracked.
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| ga:transactionRevenue User Timings || METRIC Timing Variable || CURRENCY ga:userTimingVariable || Ecommerce DIMENSION || PUBLIC STRING || Revenue TRUE || The total sale revenue provided || A value that can be used to add flexibility in visualizing user timings in the transaction excluding shipping and taxreports.
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| User Timings || User Timing (ms) || ga:revenuePerTransaction userTimingValue || METRIC || CURRENCY || Ecommerce INTEGER || PUBLIC FALSE || Average Order Value || The average revenue total number of milliseconds for an e-commerce transactiona user timing.
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| User Timings || User Timing Sample || ga:transactionRevenuePerSession userTimingSample || METRIC || CURRENCY || Ecommerce INTEGER || PUBLIC FALSE || Per Session Value || Average transaction revenue The number of hits that were sent for a session on your propertyparticular userTimingCategory, userTimingLabel, and userTimingVariable.
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| User Timings || Avg. User Timing (sec) || ga:transactionRevenuePerVisit avgUserTimingValue || METRIC || CURRENCY FLOAT || Ecommerce FALSE || DEPRECATED || Per Session Value (ga:userTimingValue / ga:userTimingSample / 1000) || Average transaction revenue for a session on your propertyThe average amount of elapsed time.
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| ga:transactionShipping Exceptions || METRIC Exception Description || ga:exceptionDescription || CURRENCY DIMENSION || Ecommerce STRING || PUBLIC TRUE || Shipping || The total cost of shippingdescription for the exception.
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| Exceptions || Exceptions || ga:transactionTax exceptions || METRIC || CURRENCY || Ecommerce INTEGER || PUBLIC TRUE || Tax || The total amount number of taxexceptions that were sent to Google Analytics.
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| Exceptions || Exceptions / Screen || ga:totalValue exceptionsPerScreenview || METRIC || CURRENCY PERCENT || Ecommerce FALSE || PUBLIC || Total Value ga:exceptions / ga:screenviews || Total value for your property (including total revenue and total goal value)The number of exceptions thrown divided by the number of screenviews.
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| Exceptions || Crashes || ga:itemQuantity fatalExceptions || METRIC || INTEGER || Ecommerce || PUBLIC TRUE || Quantity || The total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, 7 items have been purchasedexceptions where isFatal is set to true.
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| Exceptions || Crashes / Screen || ga:uniquePurchases fatalExceptionsPerScreenview || METRIC || INTEGER PERCENT || Ecommerce FALSE || PUBLIC || Unique Purchases ga:fatalExceptions / ga:screenviews || The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from your site, 2 unique products have been purchasedfatal exceptions thrown divided by the number of screenviews.
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| ga:revenuePerItem Content Experiments || METRIC Experiment ID || ga:experimentId || CURRENCY DIMENSION || Ecommerce STRING || PUBLIC TRUE || Average Price || The average revenue per itemuser-scoped id of the content experiment that the user was exposed to when the metrics were reported.
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| ga:itemRevenue Content Experiments || METRIC Variation || ga:experimentVariant || CURRENCY DIMENSION || Ecommerce STRING || PUBLIC TRUE || Product Revenue || The total revenue from purchased product items on your propertyuser-scoped id of the particular variation that the user was exposed to during a content experiment.
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| ga:itemsPerPurchase Custom Variables or Columns || METRIC Custom Dimension XX || FLOAT ga:dimensionXX || Ecommerce DIMENSION || PUBLIC STRING || Average QTY TRUE || || The average quantity name of this item (or group the requested custom dimension, where XX refers the number/index of items) sold per purchasethe custom dimension.
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| ga:localTransactionRevenue Custom Variables or Columns || METRIC Custom Variable (Key XX) || ga:customVarNameXX || CURRENCY DIMENSION || Ecommerce STRING || PUBLIC TRUE || Local Revenue || Transaction revenue in local currencyThe name for the requested custom variable.
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| Custom Variables or Columns || Custom Metric XX Value || ga:localTransactionShipping metricXX || METRIC || CURRENCY || Ecommerce INTEGER || PUBLIC TRUE || Local Shipping || Transaction shipping cost in local currencyThe name of the requested custom metric, where XX refers the number/index of the custom metric.
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| ga:localTransactionTax Custom Variables or Columns || METRIC Custom Variable (Value XX) || ga:customVarValueXX || CURRENCY DIMENSION || Ecommerce STRING || PUBLIC TRUE || Local Tax || Transaction tax in local currencyThe value for the requested custom variable.
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| ga:localItemRevenue Time || METRIC Date || ga:date || CURRENCY DIMENSION || Ecommerce STRING || PUBLIC FALSE || Local Product Revenue || Product revenue in local currencyThe date of the session formatted as YYYYMMDD.
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| Time || Year || ga:socialInteractionNetwork year || DIMENSION || STRING || Social Interactions FALSE || PUBLIC || Social Source || For social interactions, a value representing The year of the session. A four-digit year from 2005 to the social network being trackedcurrent year.
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| Time || Month of the year || ga:socialInteractionAction month || DIMENSION || STRING || Social Interactions || PUBLIC FALSE || Social Action || For social interactions, a value representing The month of the social action being tracked (esession.gA two digit integer from 01 to 12. +1, bookmark)
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| Time || Week of the Year || ga:socialInteractionNetworkAction week || DIMENSION || STRING || Social Interactions FALSE || PUBLIC || Social Source and Action || For social interactions, a value representing the concatenation The week of the socialInteractionNetwork and socialInteractionAction action being tracked at this hit level (esession.gA two-digit number from 01 to 53. Each week starts on Sunday. Google: +1)
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| Time || Day of the month || ga:socialInteractionTarget day || DIMENSION || STRING || Social Interactions FALSE || PUBLIC || Social Entity || For social interactions, a value representing the URL (or resource) which receives The day of the social network actionmonth. A two-digit number from 01 to 31.
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| Time || Hour || ga:socialEngagementType hour || DIMENSION || STRING || Social Interactions TRUE || PUBLIC || Social Type || Engagement typeA two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time, adhering to all local rules for daylight savings time. If your timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the change-over hour (e.g. between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. Possible values are "Socially Engaged" or "Not Socially Engaged"(Google Analytics does not track user time more precisely than hours.)
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| ga:socialInteractions Time || METRIC Minute || ga:minute || INTEGER DIMENSION || Social Interactions STRING || PUBLIC TRUE || Social Actions || Returns the minute in the hour. The total number of social interactions on your propertypossible values are between 00 and 59.
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| ga:uniqueSocialInteractions Time || METRIC Month Index || INTEGER ga:nthMonth || Social Interactions DIMENSION || PUBLIC STRING || Unique Social Actions FALSE || The number of sessions during which || Index for each month in the specified social action(s) occurred at least oncedate range. This is based on Index for the first month in the unique combination of socialInteractionNetworkdate range is 0, socialInteractionAction1 for the second month, and socialInteractionTargetso on. The index corresponds to month entries.
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| ga:socialInteractionsPerSession Time || METRIC Week Index || FLOAT ga:nthWeek || Social Interactions DIMENSION || PUBLIC STRING || Actions Per Social Session FALSE || The number of social interactions per session || Index for each week in the specified date range. Index for the first week in the date range is 0, 1 for the second week, and so on your property. The index corresponds to week entries.
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| ga:socialInteractionsPerVisit Time || METRIC Day Index || ga:nthDay || FLOAT DIMENSION || Social Interactions STRING || DEPRECATED FALSE || Actions Per Social Session || The number of social interactions per session Index for each day in the specified date range. Index for the first day (i.e., start-date) in the date range is 0, 1 for the second day, and so on your property.
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| Time || Minute Index || ga:userTimingCategory nthMinute || DIMENSION || STRING || User Timings FALSE || PUBLIC || Timing Category || A string Index for each minute in the specified date range. Index for categorizing all user timing variables into logical groups the first minute of first day (i.e., start-date) in the date range is 0, 1 for easier reporting purposesthe next minute, and so on.
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| Time || Day of Week || ga:userTimingLabel dayOfWeek || DIMENSION || STRING || User Timings || PUBLIC FALSE || Timing Label || The name day of the resource's action being trackedweek. A one-digit number from 0 (Sunday) to 6 (Saturday).
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| Time || Day of Week Name || ga:userTimingVariable dayOfWeekName || DIMENSION || STRING || User Timings FALSE || PUBLIC || Timing Variable || A value that can be used to add flexibility in visualizing user timings in The name of the reportsday of the week (in English).
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| ga:userTimingValue Time || METRIC Hour of Day || INTEGER ga:dateHour || User Timings DIMENSION || PUBLIC STRING || User Timing (ms) FALSE || The total number || Combined values of milliseconds for a user timingga:date and ga:hour.
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| ga:userTimingSample Time || METRIC Month of Year || INTEGER ga:yearMonth || User Timings DIMENSION || PUBLIC STRING || User Timing Sample FALSE || The number || Combined values of hits that were sent for a particular userTimingCategory, userTimingLabel, ga:year and userTimingVariablega:month.
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| ga:avgUserTimingValue Time || METRIC Week of Year || FLOAT ga:yearWeek || User Timings DIMENSION || PUBLIC STRING || Avg. User Timing (sec) FALSE || The average amount || Combined values of elapsed timega:year and ga:week.
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| Time || ISO Week of the Year || ga:exceptionDescription isoWeek || DIMENSION || STRING || Exceptions FALSE || PUBLIC || Exception Description || The description for the exceptionISO week number, where each week starts with a Monday. Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear since ga:year represents gregorian calendar.
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| ga:exceptions Time || METRIC ISO Year || INTEGER ga:isoYear || Exceptions DIMENSION || PUBLIC STRING || Exceptions FALSE || || The number ISO year of exceptions that were sent to Google Analyticsthe session. Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should only be used with ga:isoWeek since ga:week represents gregorian calendar.
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| ga:exceptionsPerScreenview Time || METRIC ISO Week of ISO Year || PERCENT ga:isoYearIsoWeek || Exceptions DIMENSION || PUBLIC STRING || Exceptions / Screen FALSE || The number || Combined values of exceptions thrown divided by the number of screenviewsga:isoYear and ga:isoWeek.
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| ga:fatalExceptions DoubleClick Campaign Manager || METRIC DFA Ad (GA Model) || ga:dcmClickAd || INTEGER DIMENSION || Exceptions STRING || PUBLIC FALSE || Crashes || The number DCM ad name of exceptions where isFatal is set to truethe DCM click matching the Google Analytics session (premium only).
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| ga:fatalExceptionsPerScreenview DoubleClick Campaign Manager || METRIC DFA Ad ID (GA Model) || PERCENT ga:dcmClickAdId || Exceptions DIMENSION || PUBLIC STRING || Crashes / Screen FALSE || The number || DCM ad ID of fatal exceptions thrown divided by the number of screenviewsDCM click matching the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Ad Type (GA Model) || ga:experimentId dcmClickAdType || DIMENSION || STRING || Content Experiments FALSE || PUBLIC || Experiment ID || The user-scoped id DCM ad type name of the content experiment that the user was exposed to when DCM click matching the metrics were reportedGoogle Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Ad Type ID || ga:experimentVariant dcmClickAdTypeId || DIMENSION || STRING || Content Experiments || PUBLIC FALSE || Variation || The user-scoped id DCM ad type ID of the particular variation that DCM click matching the user was exposed to during a content experimentGoogle Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Advertiser (GA Model) || ga:dimensionXX dcmClickAdvertiser || DIMENSION || STRING || Custom Variables or Columns FALSE || PUBLIC || Custom Dimension || The DCM advertiser name of the requested custom dimension, where XX refers the number/index of DCM click matching the custom dimensionGoogle Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Advertiser ID (GA Model) || ga:customVarNameXX dcmClickAdvertiserId || DIMENSION || STRING || Custom Variables or Columns FALSE || PUBLIC || Custom Variable DCM advertiser ID of the DCM click matching the Google Analytics session (Key 1premium only) || The name for the requested custom variable.
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| ga:metricXX DoubleClick Campaign Manager || METRIC DFA Campaign (GA Model) || INTEGER ga:dcmClickCampaign || Custom Variables or Columns DIMENSION || PUBLIC STRING || FALSE || Custom Metric Value || The DCM campaign name of the requested custom metric, where XX refers the number/index of DCM click matching the custom metricGoogle Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Campaign ID (GA Model) || ga:customVarValueXX dcmClickCampaignId || DIMENSION || STRING || Custom Variables or Columns FALSE || PUBLIC || Custom Variable DCM campaign ID of the DCM click matching the Google Analytics session (Value 01premium only) || The value for the requested custom variable.
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| DoubleClick Campaign Manager || DFA Creative ID (GA Model) || ga:date dcmClickCreativeId || DIMENSION || STRING || Time FALSE || PUBLIC || Date || The date DCM creative ID of the DCM click matching the Google Analytics session formatted as YYYYMMDD(premium only).
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| DoubleClick Campaign Manager || DFA Creative (GA Model) || ga:year dcmClickCreative || DIMENSION || STRING || Time FALSE || PUBLIC || Year || The year DCM creative name of the session. A four-digit year from 2005 to DCM click matching the current yearGoogle Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Rendering ID (GA Model) || ga:month dcmClickRenderingId || DIMENSION || STRING || Time FALSE || PUBLIC || Month DCM rendering ID of the year || The month of DCM click matching the Google Analytics session. A two digit integer from 01 to 12(premium only).
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| DoubleClick Campaign Manager || DFA Creative Type (GA Model) || ga:week dcmClickCreativeType || DIMENSION || STRING || Time FALSE || PUBLIC || Week DCM creative type name of the Year || The week of DCM click matching the Google Analytics session. A two-digit number from 01 to 53. Each week starts on Sunday(premium only).
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| DoubleClick Campaign Manager || DFA Creative Type ID (GA Model) || ga:day dcmClickCreativeTypeId || DIMENSION || STRING || Time FALSE || PUBLIC || Day DCM creative type ID of the month || The day of DCM click matching the month. A two-digit number from 01 to 31Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Creative Version (GA Model) || ga:hour dcmClickCreativeVersion || DIMENSION || STRING || Time FALSE || PUBLIC || Hour || A two-digit hour DCM creative version of the day ranging from 00-23 in DCM click matching the timezone configured for the account. This value is also corrected for daylight savings time, adhering to all local rules for daylight savings time. If your timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the change-over hour Google Analytics session (e.g. between 1:00 and 2:00premium only) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)
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| DoubleClick Campaign Manager || DFA Site (GA Model) || ga:minute dcmClickSite || DIMENSION || STRING || Time FALSE || PUBLIC || Minute || Returns Site name where the minute in the hour. The possible values are between 00 DCM creative was shown and 59clicked on for the DCM click matching the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Site ID (GA Model) || ga:nthMonth dcmClickSiteId || DIMENSION || STRING || Time FALSE || PUBLIC || Month Index || Index for each month in DCM site ID where the specified date range. Index DCM creative was shown and clicked on for the first month in DCM click matching the date range is 0, 1 for the second month, and so on. The index corresponds to month entriesGoogle Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Placement (GA Model) || ga:nthWeek dcmClickSitePlacement || DIMENSION || STRING || Time FALSE || PUBLIC || Week Index || Index for each week in the specified date range. Index for the first week in DCM site placement name of the date range is 0, 1 for DCM click matching the second week, and so on. The index corresponds to week entriesGoogle Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Placement ID (GA Model) || ga:nthDay dcmClickSitePlacementId || DIMENSION || STRING || Time FALSE || PUBLIC || Day Index || Index for each day in DCM site placement ID of the specified date range. Index for DCM click matching the first day Google Analytics session (i.e., start-datepremium only) in the date range is 0, 1 for the second day, and so on.
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| DoubleClick Campaign Manager || DFA Floodlight Configuration ID (GA Model) || ga:nthMinute dcmClickSpotId || DIMENSION || STRING || Time FALSE || PUBLIC || Minute Index || Index for each minute in DCM Floodlight configuration ID of the specified date range. Index for DCM click matching the first minute of first day Google Analytics session (i.e., start-datepremium only) in the date range is 0, 1 for the next minute, and so on.
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| DoubleClick Campaign Manager || DFA Activity || ga:dayOfWeek dcmFloodlightActivity || DIMENSION || STRING || Time FALSE || PUBLIC || Day of Week || The day of DCM Floodlight activity name associated with the week. A one-digit number from 0 (Sunday) to 6 floodlight conversion (Saturdaypremium only).
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| DoubleClick Campaign Manager || DFA Activity and Group || ga:dayOfWeekName dcmFloodlightActivityAndGroup || DIMENSION || STRING || Time FALSE || PUBLIC || Day of Week Name || The DCM Floodlight activity name of the day of and group name associated with the week floodlight conversion (in Englishpremium only).
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| DoubleClick Campaign Manager || DFA Activity Group || ga:dateHour dcmFloodlightActivityGroup || DIMENSION || STRING || Time FALSE || PUBLIC || Hour of Day || Combined values of ga:date and ga:hourDCM Floodlight activity group name associated with the floodlight conversion (premium only).
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| DoubleClick Campaign Manager || DFA Activity Group ID || ga:yearMonth dcmFloodlightActivityGroupId || DIMENSION || STRING || Time FALSE || PUBLIC || Month of Year || Combined values of ga:year and ga:monthDCM Floodlight activity group ID associated with the floodlight conversion (premium only).
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| DoubleClick Campaign Manager || DFA Activity ID || ga:yearWeek dcmFloodlightActivityId || DIMENSION || STRING || Time FALSE || PUBLIC || Week of Year || Combined values of ga:year and ga:weekDCM Floodlight activity ID associated with the floodlight conversion (premium only).
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| DoubleClick Campaign Manager || DFA Advertiser ID || ga:isoWeek dcmFloodlightAdvertiserId || DIMENSION || STRING || Time FALSE || PUBLIC || ISO Week of DCM Floodlight advertiser ID associated with the Year || The ISO week number, where each week starts with a Monday. Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should floodlight conversion (premium only be used with ga:isoYear since ga:year represents gregorian calendar).
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| DoubleClick Campaign Manager || DFA Floodlight Configuration ID || ga:isoYear dcmFloodlightSpotId || DIMENSION || STRING || Time FALSE || PUBLIC || ISO Year || The ISO year of DCM Floodlight configuration ID associated with the session. Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should floodlight conversion (premium only be used with ga:isoWeek since ga:week represents gregorian calendar).
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| DoubleClick Campaign Manager || DFA Ad || ga:isoYearIsoWeek dcmLastEventAd || DIMENSION || STRING || Time FALSE || PUBLIC || ISO Week DCM ad name of ISO Year || Combined values of ga:isoYear and ga:isoWeekthe last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Ad ID (DFA Model) || ga:userAgeBracket dcmLastEventAdId || DIMENSION || STRING || Audience || PUBLIC FALSE || Age || Age bracket DCM ad ID of userthe last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Ad Type (DFA Model) || ga:visitorAgeBracket dcmLastEventAdType || DIMENSION || STRING || Audience || DEPRECATED FALSE || Age || Age bracket DCM ad type name of userthe last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Ad Type ID (DFA Model) || ga:userGender dcmLastEventAdTypeId || DIMENSION || STRING || Audience || PUBLIC FALSE || Gender || Gender DCM ad type ID of userthe last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Advertiser (DFA Model) || ga:visitorGender dcmLastEventAdvertiser || DIMENSION || STRING || Audience || DEPRECATED FALSE || Gender || Gender DCM advertiser name of userthe last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Advertiser ID (DFA Model) || ga:interestOtherCategory dcmLastEventAdvertiserId || DIMENSION || STRING || Audience FALSE || PUBLIC || Other Category || Indicates that users are more likely to be interested in learning about DCM advertiser ID of the last DCM event (impression or click within the DCM lookback window) associated with the specified category, and more likely to be ready to purchaseGoogle Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Attribution Type (DFA Model) || ga:interestAffinityCategory dcmLastEventAttributionType || DIMENSION || STRING || Audience FALSE || PUBLIC || Affinity Category (reach) || Indicates that users There are more likely to two possible values: ClickThrough and ViewThrough. If the last DCM event associated with the Google Analytics session was a click, then the value will be interested in learning about ClickThrough. If the specified categorylast DCM event associated with the Google Analytics session was an ad impression, then the value will be ViewThrough (premium only).
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| DoubleClick Campaign Manager || DFA Campaign (DFA Model) || ga:interestInMarketCategory dcmLastEventCampaign || DIMENSION || STRING || Audience FALSE || PUBLIC || In-market Segment || Indicates that users are more likely to be ready to purchase products DCM campaign name of the last DCM event (impression or services in click within the DCM lookback window) associated with the specified categoryGoogle Analytics session (premium only).
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| ga:adsenseRevenue DoubleClick Campaign Manager || METRIC DFA Campaign ID (DFA Model) || ga:dcmLastEventCampaignId || CURRENCY DIMENSION || Adsense STRING || PUBLIC FALSE || AdSense Revenue || The total revenue from AdSense adsDCM campaign ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Creative ID (DFA Model) || ga:adsenseAdUnitsViewed dcmLastEventCreativeId || METRIC DIMENSION || INTEGER STRING || Adsense FALSE || PUBLIC || AdSense Ad Units Viewed || The number of AdSense ad units viewed. An Ad unit is a set of ads displayed as a result of one piece DCM creative ID of the AdSense ad code. Details: https://support.googlelast DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).com/adsense/answer/32715?hl=en
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| ga:adsenseAdsViewed DoubleClick Campaign Manager || METRIC DFA Creative (DFA Model) || ga:dcmLastEventCreative || INTEGER DIMENSION || Adsense STRING || PUBLIC FALSE || AdSense Ads Viewed || The number DCM creative name of AdSense ads viewed. Multiple ads can be displayed the last DCM event (impression or click within an Ad Unitthe DCM lookback window) associated with the Google Analytics session (premium only).
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| ga:adsenseAdsClicks DoubleClick Campaign Manager || METRIC DFA Rendering ID (DFA Model) || ga:dcmLastEventRenderingId || INTEGER DIMENSION || Adsense STRING || PUBLIC FALSE || AdSense Ads Clicked || The number DCM rendering ID of times AdSense ads on your site were clickedthe last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| ga:adsensePageImpressions DoubleClick Campaign Manager || METRIC DFA Creative Type (DFA Model) || ga:dcmLastEventCreativeType || INTEGER DIMENSION || Adsense STRING || PUBLIC FALSE || AdSense Page Impressions || The number DCM creative type name of pageviews during which an AdSense ad was displayed. A page the last DCM event (impression can have multiple Ad Unitsor click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| ga:adsenseCTR DoubleClick Campaign Manager || METRIC DFA Creative Type ID (DFA Model) || ga:dcmLastEventCreativeTypeId || PERCENT DIMENSION || Adsense STRING || PUBLIC FALSE || AdSense CTR || The percentage DCM creative type ID of page impressions that resulted in a the last DCM event (impression or click on an AdSense adwithin the DCM lookback window) associated with the Google Analytics session (premium only).
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| ga:adsenseECPM DoubleClick Campaign Manager || METRIC DFA Creative Version (DFA Model) || ga:dcmLastEventCreativeVersion || CURRENCY DIMENSION || Adsense STRING || PUBLIC FALSE || AdSense eCPM || The estimated cost per thousand page impressions. It is your AdSense Revenue per 1000 page impressionsDCM creative version of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| ga:adsenseExits DoubleClick Campaign Manager || METRIC DFA Site (DFA Model) || ga:dcmLastEventSite || INTEGER DIMENSION || Adsense STRING || PUBLIC FALSE || AdSense Exits || The number of sessions that ended due to a user clicking Site name where the DCM creative was shown and clicked on an AdSense adfor the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Site ID (DFA Model) || ga:isTrueViewVideoAd dcmLastEventSiteId || DIMENSION || STRING || Adwords FALSE || PUBLIC || TrueView Video Ad || 'Yes' DCM site ID where the DCM creative was shown and clicked on for the last DCM event (impression or 'No' - Indicates whether click within the DCM lookback window) associated with the ad is an AdWords TrueView video adGoogle Analytics session (premium only).
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| DoubleClick Campaign Manager || DFA Placement (DFA Model) || ga:nthHour dcmLastEventSitePlacement || DIMENSION || STRING || Time FALSE || PUBLIC || DCM site placement name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).|-| DoubleClick Campaign Manager || DFA Placement ID (DFA Model) || ga:dcmLastEventSitePlacementId || DIMENSION || STRING || FALSE || || DCM site placement ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).|-| DoubleClick Campaign Manager || DFA Floodlight Configuration ID (DFA Model) || ga:dcmLastEventSpotId || DIMENSION || STRING || FALSE || || DCM Floodlight configuration ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only).|-| DoubleClick Campaign Manager || DFA Conversions || ga:dcmFloodlightQuantity || METRIC || INTEGER || FALSE || || The number of DCM Floodlight conversions (premium only).|-| DoubleClick Campaign Manager || DFA Revenue || ga:dcmFloodlightRevenue || METRIC || CURRENCY || FALSE || || DCM Floodlight revenue (premium only).|-| Content Grouping || Landing Page Group XX || ga:landingContentGroupXX || DIMENSION || STRING || TRUE || || The first matching content group in a user's session.|-| Content Grouping || Previous Page Group XX || ga:previousContentGroupXX || DIMENSION || STRING || TRUE || || Refers to content group that was visited before another content group.|-| Content Grouping || Page Group XX || ga:contentGroupXX || DIMENSION || STRING || TRUE || || Content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/url regex match, or predefined rules.|-| Content Grouping || Next Page Group XX || ga:nextContentGroupXX || DIMENSION || STRING || TRUE || || Refers to content group that was visited after another content group.|-| Audience || Age || ga:userAgeBracket || DIMENSION || STRING || TRUE || || Age bracket of user.|-| Audience || Gender || ga:userGender || DIMENSION || STRING || TRUE || || Gender of user.|-| Audience || Other Category || ga:interestOtherCategory || DIMENSION || STRING || TRUE || || Indicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase.|-| Audience || Affinity Category (reach) || ga:interestAffinityCategory || DIMENSION || STRING || TRUE || || Indicates that users are more likely to be interested in learning about the specified category.|-| Audience || In-Market Segment || ga:interestInMarketCategory || DIMENSION || STRING || TRUE || || Indicates that users are more likely to be ready to purchase products or services in the specified category.|-| Adsense || AdSense Revenue || ga:adsenseRevenue || METRIC || CURRENCY || TRUE || || The total revenue from AdSense ads.|-| Adsense || AdSense Ad Units Viewed || ga:adsenseAdUnitsViewed || METRIC || INTEGER || TRUE || || The number of AdSense ad units viewed. An Ad unit is a set of ads displayed as a result of one piece of the AdSense ad code. Details: https://support.google.com/adsense/answer/32715?hl=en|-| Adsense || AdSense Impressions || ga:adsenseAdsViewed || METRIC || INTEGER || TRUE || || The number of AdSense ads viewed. Multiple ads can be displayed within an Ad Unit.|-| Adsense || AdSense Ads Clicked || ga:adsenseAdsClicks || METRIC || INTEGER || TRUE || || The number of times AdSense ads on your site were clicked.|-| Adsense || AdSense Page Impressions || ga:adsensePageImpressions || METRIC || INTEGER || TRUE || || The number of pageviews during which an AdSense ad was displayed. A page impression can have multiple Ad Units.|-| Adsense || AdSense CTR || ga:adsenseCTR || METRIC || PERCENT || FALSE || ga:adsenseAdsClicks/ga:adsensePageImpressions || The percentage of page impressions that resulted in a click on an AdSense ad.|-| Adsense || AdSense eCPM || ga:adsenseECPM || METRIC || CURRENCY || FALSE || ga:adsenseRevenue/(ga:adsensePageImpressions/1000) || The estimated cost per thousand page impressions. It is your AdSense Revenue per 1000 page impressions.|-| Adsense || AdSense Exits || ga:adsenseExits || METRIC || INTEGER || TRUE || || The number of sessions that ended due to a user clicking on an AdSense ad.|-| Adsense || AdSense Viewable Impression % || ga:adsenseViewableImpressionPercent || METRIC || PERCENT || FALSE || || The percentage of impressions that were viewable.|-| Adsense || AdSense Coverage || ga:adsenseCoverage || METRIC || PERCENT || FALSE || || The percentage of ad requests that returned at least one ad.|-| Traffic Sources || Campaign Code || ga:campaignCode || DIMENSION || STRING || FALSE || || When using manual campaign tracking, the value of the utm_id campaign tracking parameter.|-| Channel Grouping || Default Channel Grouping || ga:channelGrouping || DIMENSION || STRING || TRUE || || The default channel grouping that is shared within the View (Profile).|-| Ecommerce || Checkout Options || ga:checkoutOptions || DIMENSION || STRING || TRUE || || User options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options or Visa, MasterCard, AmEx for payment options. This dimension should be used along with ga:shoppingStage (Enhanced Ecommerce).|-| Related Products || Correlation Model ID || ga:correlationModelId || DIMENSION || STRING || FALSE || || Correlation Model ID for related products.|-| Ecommerce || Internal Promotion Creative || ga:internalPromotionCreative || DIMENSION || STRING || TRUE || || The creative content designed for a promotion (Enhanced Ecommerce).|-| Ecommerce || Internal Promotion ID || ga:internalPromotionId || DIMENSION || STRING || TRUE || || The ID of the promotion (Enhanced Ecommerce).|-| Ecommerce || Internal Promotion Name || ga:internalPromotionName || DIMENSION || STRING || TRUE || || The name of the promotion (Enhanced Ecommerce).|-| Ecommerce || Internal Promotion Position || ga:internalPromotionPosition || DIMENSION || STRING || TRUE || || The position of the promotion on the web page or application screen (Enhanced Ecommerce).|-| Adwords || TrueView Video Ad || ga:isTrueViewVideoAd || DIMENSION || STRING || FALSE || || 'Yes' or 'No' - Indicates whether the ad is an AdWords TrueView video ad.|-| Time || Hour Index || ga:nthHour || DIMENSION || STRING || FALSE || || Index for each hour in the specified date range. Index for the first hour of first day (i.e., start-date) in the date range is 0, 1 for the next hour, and so on.|-| Ecommerce || Order Coupon Code || ga:orderCouponCode || DIMENSION || STRING || TRUE || || Code for the order-level coupon (Enhanced Ecommerce).|-| Ecommerce || Product Brand || ga:productBrand || DIMENSION || STRING || TRUE || || The brand name under which the product is sold (Enhanced Ecommerce).|-| Ecommerce || Product Category (Enhanced Ecommerce) || ga:productCategoryHierarchy || DIMENSION || STRING || TRUE || || The hierarchical category in which the product is classified (Enhanced Ecommerce).|-| Ecommerce || Product Category Level XX || ga:productCategoryLevelXX || DIMENSION || STRING || TRUE || || Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).|-| Ecommerce || Product Coupon Code || ga:productCouponCode || DIMENSION || STRING || TRUE || || Code for the product-level coupon (Enhanced Ecommerce).|-| Ecommerce || Product List Name || ga:productListName || DIMENSION || STRING || TRUE || || The name of the product list in which the product appears (Enhanced Ecommerce).|-| Ecommerce || Product List Position || ga:productListPosition || DIMENSION || STRING || TRUE || || The position of the product in the product list (Enhanced Ecommerce).|-| Ecommerce || Product Variant || ga:productVariant || DIMENSION || STRING || TRUE || || The specific variation of a product, e.g., XS, S, M, L for size or Red, Blue, Green, Black for color (Enhanced Ecommerce).|-| Related Products || Queried Product ID || ga:queryProductId || DIMENSION || STRING || FALSE || || ID of the product being queried.|-| Related Products || Queried Product Name || ga:queryProductName || DIMENSION || STRING || FALSE || || Name of the product being queried.|-| Related Products || Queried Product Variation || ga:queryProductVariation || DIMENSION || STRING || FALSE || || Variation of the product being queried.|-| Related Products || Related Product ID || ga:relatedProductId || DIMENSION || STRING || FALSE || || ID of the related product.|-| Related Products || Related Product Name || ga:relatedProductName || DIMENSION || STRING || FALSE || || Name of the related product.|-| Related Products || Related Product Variation || ga:relatedProductVariation || DIMENSION || STRING || FALSE || || Variation of the related product.|-| Ecommerce || Shopping Stage || ga:shoppingStage || DIMENSION || STRING || TRUE || || Various stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce).|-| Ecommerce || Buy-to-Detail Rate || ga:buyToDetailRate || METRIC || PERCENT || FALSE || || Unique purchases divided by views of product detail pages (Enhanced Ecommerce).|-| Ecommerce || Cart-to-Detail Rate || ga:cartToDetailRate || METRIC || PERCENT || FALSE || || Product adds divided by views of product details (Enhanced Ecommerce).|-| Related Products || Correlation Score || ga:correlationScore || METRIC || CURRENCY || FALSE || || Correlation Score for related products.|-| DoubleClick Campaign Manager || DFA CPC || ga:dcmCPC || METRIC || CURRENCY || FALSE || || DCM Cost Per Click (premium only).|-| DoubleClick Campaign Manager || DFA CTR || ga:dcmCTR || METRIC || PERCENT || FALSE || || DCM Click Through Rate (premium only).|-| DoubleClick Campaign Manager || DFA Clicks || ga:dcmClicks || METRIC || INTEGER || FALSE || || DCM Total Clicks (premium only).|-| DoubleClick Campaign Manager || DFA Cost || ga:dcmCost || METRIC || CURRENCY || FALSE || || DCM Total Cost (premium only).|-| DoubleClick Campaign Manager || DFA Impressions || ga:dcmImpressions || METRIC || INTEGER || FALSE || || DCM Total Impressions (premium only).|-| DoubleClick Campaign Manager || DFA Margin || ga:dcmMargin || METRIC || PERCENT || FALSE || || DCM Margin (premium only).|-| DoubleClick Campaign Manager || DFA ROI || ga:dcmROI || METRIC || PERCENT || FALSE || || DCM Return On Investment (premium only).|-| DoubleClick Campaign Manager || DFA RPC || ga:dcmRPC || METRIC || CURRENCY || FALSE || || DCM Revenue Per Click (premium only).|-| Session || Hits || ga:hits || METRIC || INTEGER || TRUE || || Total number of hits sent to Google Analytics. This metric sums all hit types (e.g. pageview, event, timing, etc.).|-| Ecommerce || Internal Promotion CTR || ga:internalPromotionCTR || METRIC || PERCENT || FALSE || ga:internalPromotionClicks / ga:internalPromotionViews || The rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce).|-| Ecommerce || Internal Promotion Clicks || ga:internalPromotionClicks || METRIC || INTEGER || TRUE || || The number of clicks on an internal promotion (Enhanced Ecommerce).|-| Ecommerce || Internal Promotion Views || ga:internalPromotionViews || METRIC || INTEGER || TRUE || || The number of views of an internal promotion (Enhanced Ecommerce).|-| Ecommerce || Local Product Refund Amount || ga:localProductRefundAmount || METRIC || CURRENCY || TRUE || || Refund amount for a given product in the local currency (Enhanced Ecommerce).|-| Ecommerce || Local Refund Amount || ga:localRefundAmount || METRIC || CURRENCY || TRUE || || Total refund amount for the transaction in the local currency (Enhanced Ecommerce).|-| Ecommerce || Product Adds To Cart || ga:productAddsToCart || METRIC || INTEGER || TRUE || || Number of times the product was added to the shopping cart (Enhanced Ecommerce).|-| Ecommerce || Product Checkouts || ga:productCheckouts || METRIC || INTEGER || TRUE || || Number of times the product was included in the check-out process (Enhanced Ecommerce).|-| Ecommerce || Product Detail Views || ga:productDetailViews || METRIC || INTEGER || TRUE || || Number of times users viewed the product-detail page (Enhanced Ecommerce).|-| Ecommerce || Product List CTR || ga:productListCTR || METRIC || PERCENT || FALSE || ga:productListClicks / ga:productListViews || The rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - (Enhanced Ecommerce).|-| Ecommerce || Product List Clicks || ga:productListClicks || METRIC || INTEGER || TRUE || || Number of times users clicked the product when it appeared in the product list (Enhanced Ecommerce).|-| Ecommerce || Product List Views || ga:productListViews || METRIC || INTEGER || TRUE || || Number of times the product appeared in a product list (Enhanced Ecommerce).|-| Ecommerce || Product Refund Amount || ga:productRefundAmount || METRIC || CURRENCY || TRUE || || Total refund amount associated with the product (Enhanced Ecommerce).|-| Ecommerce || Product Refunds || ga:productRefunds || METRIC || INTEGER || TRUE || || Number of times a refund was issued for the product (Enhanced Ecommerce).|-| Ecommerce || Product Removes From Cart || ga:productRemovesFromCart || METRIC || INTEGER || TRUE || || Number of times the product was removed from shopping cart (Enhanced Ecommerce).|-| Ecommerce || Product Revenue per Purchase || ga:productRevenuePerPurchase || METRIC || CURRENCY || FALSE || ga:itemRevenue / ga:uniquePurchases || Average product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) - (Enhanced Ecommerce).|-| Ecommerce || Quantity Added To Cart || ga:quantityAddedToCart || METRIC || INTEGER || TRUE || || Number of product units added to the shopping cart (Enhanced Ecommerce).|-| Ecommerce || Quantity Checked Out || ga:quantityCheckedOut || METRIC || INTEGER || TRUE || || Number of product units included in check out (Enhanced Ecommerce).|-| Ecommerce || Quantity Refunded || ga:quantityRefunded || METRIC || INTEGER || TRUE || || Number of product units refunded (Enhanced Ecommerce).|-| Ecommerce || Quantity Removed From Cart || ga:quantityRemovedFromCart || METRIC || INTEGER || TRUE || || Number of product units removed from cart (Enhanced Ecommerce).|-| Related Products || Queried Product Quantity || ga:queryProductQuantity || METRIC || INTEGER || FALSE || || Quantity of the product being queried.|-| Ecommerce || Refund Amount || ga:refundAmount || METRIC || CURRENCY || TRUE || || Currency amount refunded for a transaction (Enhanced Ecommerce).|-| Related Products || Related Product Quantity || ga:relatedProductQuantity || METRIC || INTEGER || FALSE || || Quantity of the related product.|-| Ecommerce || Refunds || ga:totalRefunds || METRIC || INTEGER || TRUE || || Number of refunds that have been issued (Enhanced Ecommerce).
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